Distributed Design Operations Management
Summary
Long distance relationships are hard – and managing Design Operations for a global team is no exception. Even with the best collaboration tools (and occasional late night phone calls), teams can struggle with isolation and lack of motivation. But there is a way to avoid bad break ups and international team malaise, and Jilanna Wilson knows how. She keeps the love light burning for a team that is spread across 5 continents and 8 time zones. In this session you will hear practical suggestions for topics that are challenging many DesignOps leaders, such as how to manage your team’s critical meetings, maintain consistent onboarding and documentation practices, select effective collaboration tools, and achieve a healthy team culture in a distributed environment.
Key Insights
-
•
Remote work at Zendesk spans 10 global offices, requiring specialized design ops roles to support distributed teams.
-
•
Communication challenges in remote settings arise largely from the loss of nonverbal cues, making emoji and video critical.
-
•
Loneliness and missed growth opportunities are top complaints among remote employees, which require intentional culture-building efforts.
-
•
Using cameras on in all meetings—including those with in-person attendees—improves remote engagement and feedback.
-
•
Rotating meeting times across time zones prevents burnout and respects distributed team members equally.
-
•
Creating dedicated community roles and virtual activities such as book clubs and kudos channels strengthen team connection.
-
•
Alignment on design quality across cultures and locations depends heavily on collaborative tools and occasional in-person off-sites.
-
•
Continuous onboarding beyond the initial weeks helps remote employees stay aligned with evolving expectations and cultural norms.
-
•
Buddy systems and mentor programs accelerate remote employee integration and reduce isolation.
-
•
Effective remote team management demands ongoing evaluation and iteration, driven by empathy and a focus on relationships.
Notable Quotes
"Support software used to be really shitty and expensive, and Zendesk set out to fix that by making it beautifully simple."
"We couldn’t find just one word to describe our third value so we made one up: humbladent—humble and confident together."
"When you remove nonverbal cues from communication, messages get easily misinterpreted."
"Emojis and GIFs have become effective tools for remote teams to add expression and prevent miscommunication."
"Having cameras on during meetings, even for those in the same room, really helps remote employees feel included."
"We share the inconvenience of meeting times across time zones, alternating so no one team always bears it."
"Human connection is a basic need that doesn’t get paused just because someone works remotely."
"Sending small care packages to remote team members goes a long way in showing we care and building connection."
"Nothing builds collaborative relationships better than being physically present, so we make annual off-sites a priority."
"Continuous onboarding is like drinking water in sips throughout the day, not a gallon all at once."
Or choose a question:
More Videos
"There are so many different variations of repositories, from research libraries to databases cataloging atomic insights."
Maria Rosala Shivanjali M.Research Repositories
March 12, 2026
"The traditional user-centered design process doesn't work well for AI problems."
Dan SafferWhy AI projects fail (and what we can do about it)
May 14, 2025
"Trust requires care at different levels: person-to-person, person-to-work, and work-to-work."
Melissa Eggleston Maya Israni Florence Kasule Owen Seely Andrea SchneiderPractical People Skills for Building Trust on Teams and with Partners
December 9, 2021
"We used standard metrics like task success, time to complete, number of errors, confidence, and delight."
Discussion
June 9, 2017
"Vision is a co-owned artifact created by the VM, design lead, and engineering lead."
Satyam KantamneniDo You Have an Experience Vision?
March 23, 2023
"Marketing and strategy are part of design – that’s the nature of design thinking."
Richard BuchananCreativity and Principles in the Flourishing Enterprise
June 15, 2018
"Becoming a UX researcher is a process that will never end, not a fixed state you reach."
Victor M. GonzalezPracticing Learners and Learning Practitioners
March 10, 2021
"You need to know tomorrow’s user as well as today’s because their characteristics differ greatly according to diffusion of innovation."
Christian RohrerResearch Operations at Scale
November 7, 2017
"Culture is really how people act on their beliefs. It’s the behaviors, messages, and norms that make values true."
Michelle MorrisonCulture Design
May 21, 2020
