Summary
The Internet and Web have reached a tipping point. We’re now witnessing the surfacing of harmful patterns and norms that we designed—often unintentionally—into our products, services, and communities, and the world we live in. Designers who work in the enterprise are, like their peers in startups and big dotcoms, vulnerable and culpable and need to consider some big questions: How well do we manage our data? How inclusive are our development practices? How broadly and deeply do we think about the impact of what we build and deploy before we scale it for our customer base? We need to move forward with intent. We need to govern our digital spaces. A necessary first step towards that goal involves designers examining—with honesty and introspection—our role in the creation of what’s online. The World Wide Web is nothing more than the accumulation of what digital makers have put there. We made this mess, and we need to talk about how we are going to clean it up. Digital governance expert Lisa Welchman will reflect on how 25 years of passionate and agile web development got us where we are today, and the consequences of the lack of self-governance by the digital maker community. She will show us a path forward from this mess, outlining questions we can ask and steps we can take to govern better what we have created and what we will create in the future.
Key Insights
-
•
Digital governance is fundamentally about decision making and organizational responsibility, not just tools or workflows.
-
•
Many digital governance failures stem from unclear ownership of strategy, policy, and standards within organizations.
-
•
Collaborative governance involves multiple levels: core strategy teams, distributed content makers, working groups, and community contributors.
-
•
External vendors often deepen digital silos if not properly integrated into governance frameworks.
-
•
Governance can be designed to enable speed and innovation, not just control or restriction.
-
•
The internet and digital technologies undergo a lengthy maturation cycle similar to historic technologies like automobiles.
-
•
Algorithmic biases often reflect organizational biases; fixing algorithms requires fixing institutions.
-
•
Proactive digital safety can be conceptualized like crash-test dummies for online systems, focusing on inclusivity, morality, and safety.
-
•
Participation in internet and web governance organizations like W3C or the Internet Society is crucial but underutilized by digital professionals.
-
•
Generosity and sharing cultures, as exemplified by the development of the three-point seatbelt, are critical for progressing digital governance.
Notable Quotes
"People can have the same values and ideas but if you don’t tune them properly, you just don’t get what you want."
"Digital governance is about who’s supposed to make the decision, not what the decision is."
"Governance isn’t the byproduct of a project; digital is a system you have to design and iterate continuously."
"You can’t expect people to comply with standards if you don’t know who they are."
"Your external vendors may not have your organizational best interests at heart because it’s not their business model."
"Governance frameworks can facilitate whatever pace or style of work an organization wants."
"Every bad thing that can happen in the real world can now happen on the internet — and every good thing too."
"Human biases are the real problem behind algorithmic bias because organizations embed those biases first."
"We are the fix — everything online is made by people, so we can change it together."
"Governance participation isn’t optional if you want to avoid reactive impositions down the line."
Or choose a question:
More Videos
"Speed and quality are the new competitive advantages; doing the right thing is no longer enough."
Farid SabitovAutomatization for Large Enterprise Teams
January 8, 2024
"Scaffolding is about hacking and doing things differently, not lowering the bar but delivering value continuously."
Ben Reason Aline Horta Majid Iqbal Fabiano LeoniMaking the system visible: The fastest path to better decisions
November 20, 2025
"Try to avoid saying no; instead, ask why and focus on problems rather than specific stakeholder requests."
Alfred KahnA Seat at the Table: Making Your Team a Strategic Partner
November 29, 2023
"Our content must be concise, consistent, and actionable to reduce uncertainty for users."
Alan Williams Rose DeebDesigning essential financial services for those in need
February 10, 2022
"Bringing a plan, even if it’s wrong, gets people to respond and engage more than waiting for the perfect idea."
Laura SchaeferDesignOps: A Conduit for Inclusion
September 9, 2022
"The code starts to follow the outcomes and might even start to write itself at some level."
Greg PetroffSoftware as Material—A Redux
June 6, 2023
"Steve just talked about humans being humans in a world full of humans."
Susan Simon-DanielsWar Stories LIVE! Susan Simon-Daniels
March 30, 2020
"Evangelizing and doing design ops day-to-day is a tough balance when resources are slim."
Bud Caddell Kristin Skinner Alana WashingtonDesignOps Community Sensing Session
May 13, 2021
"We’re all in this together and figuring it out — making it up as we go along."
Dave GrayGroup Activity: Making Sense of DesignOps
November 7, 2017
