Summary
The Internet and Web have reached a tipping point. We’re now witnessing the surfacing of harmful patterns and norms that we designed—often unintentionally—into our products, services, and communities, and the world we live in. Designers who work in the enterprise are, like their peers in startups and big dotcoms, vulnerable and culpable and need to consider some big questions: How well do we manage our data? How inclusive are our development practices? How broadly and deeply do we think about the impact of what we build and deploy before we scale it for our customer base? We need to move forward with intent. We need to govern our digital spaces. A necessary first step towards that goal involves designers examining—with honesty and introspection—our role in the creation of what’s online. The World Wide Web is nothing more than the accumulation of what digital makers have put there. We made this mess, and we need to talk about how we are going to clean it up. Digital governance expert Lisa Welchman will reflect on how 25 years of passionate and agile web development got us where we are today, and the consequences of the lack of self-governance by the digital maker community. She will show us a path forward from this mess, outlining questions we can ask and steps we can take to govern better what we have created and what we will create in the future.
Key Insights
-
•
Digital governance is fundamentally about decision making and organizational responsibility, not just tools or workflows.
-
•
Many digital governance failures stem from unclear ownership of strategy, policy, and standards within organizations.
-
•
Collaborative governance involves multiple levels: core strategy teams, distributed content makers, working groups, and community contributors.
-
•
External vendors often deepen digital silos if not properly integrated into governance frameworks.
-
•
Governance can be designed to enable speed and innovation, not just control or restriction.
-
•
The internet and digital technologies undergo a lengthy maturation cycle similar to historic technologies like automobiles.
-
•
Algorithmic biases often reflect organizational biases; fixing algorithms requires fixing institutions.
-
•
Proactive digital safety can be conceptualized like crash-test dummies for online systems, focusing on inclusivity, morality, and safety.
-
•
Participation in internet and web governance organizations like W3C or the Internet Society is crucial but underutilized by digital professionals.
-
•
Generosity and sharing cultures, as exemplified by the development of the three-point seatbelt, are critical for progressing digital governance.
Notable Quotes
"People can have the same values and ideas but if you don’t tune them properly, you just don’t get what you want."
"Digital governance is about who’s supposed to make the decision, not what the decision is."
"Governance isn’t the byproduct of a project; digital is a system you have to design and iterate continuously."
"You can’t expect people to comply with standards if you don’t know who they are."
"Your external vendors may not have your organizational best interests at heart because it’s not their business model."
"Governance frameworks can facilitate whatever pace or style of work an organization wants."
"Every bad thing that can happen in the real world can now happen on the internet — and every good thing too."
"Human biases are the real problem behind algorithmic bias because organizations embed those biases first."
"We are the fix — everything online is made by people, so we can change it together."
"Governance participation isn’t optional if you want to avoid reactive impositions down the line."
Or choose a question:
More Videos
"72% of people surveyed had never used the design system before, showing a gap in understanding despite having skilled teams."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"When you design for the edges, you get the middle for free."
Samuel ProulxInvisible barriers: Why accessible service design can’t be an afterthought
December 3, 2024
"UX skills especially shine in defining realistic, user-centered evals and collaborating with experts."
Peter Van DijckBuilding impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
"You can’t have an accessible experience if it’s not usable, and you can’t have a usable experience if it’s not accessible."
Nicole Bergstrom Anna Cook Kate Kalcevich Saara Kamppari-MillerAccessibilityOps: Moving beyond “nice to have”
September 19, 2024
"If your goal is to go to the Moon you must design a spaceship, not a bicycle."
Farid SabitovTheme Four Intro
September 9, 2022
"Always approach from a place of kindness and think about the experience you want people to have as the water that keeps trees bendable."
Bria Alexander Laura Gatewood Corey Long Daniel Orbach Laine Prokay Deanna SmithThe Big Question about Resilience: A panel discussion
September 23, 2024
"I’m most excited to get back in the office because I miss that culture and feeling like I’m working with friends every day."
Andreas Huebner Amy Takata Craig BrookesWhat Is It Like To Be Part of The UX Team at Compass?
March 11, 2021
"People become incrementally more comfortable giving away data because they see the value AI provides."
Heidi TrostWhen AI Becomes the User’s Point Person—and Point of Failure
August 7, 2025
"If you use AI tools, ask for five different ways to do something, not just one, to force exploration."
Dan Mall“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
October 2, 2023
