Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
JD Buckley
COMMUNICATE: Discussion
2018 • Enterprise Experience 2018
Gold
Dr. Jamika D. Burge
A Genuine Conversation about the Future of UX Research
2024 • Advancing Research Community
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?
2019 • DesignOps Community
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
Gillian Salerno-Rebic
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
2025 • Designing with AI 2025
Gold
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold
Taylor Jennings
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
2022 • Advancing Research 2022
Gold
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Amanda Kaleta-Kott
The Joys and Dilemmas of Conducting UX Research with Older Adults
2022 • Advancing Research 2022
Gold
Christian Bason
Expand—Rethinking Design for Public Challenges
2022 • Civic Design Community
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Brian T. O’Neill
Does Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
2022 • QuantQual Interest Group
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Bria Alexander
Charting the future of DesignOps: A community workshop
2024 • DesignOps Community
Jen Cardello
Learning Velocity—The Insights Speedometer
2021 • Advancing Research Community

More Videos

Lisanne Norman

"You constantly perform calculus every day figuring out where you can be your authentic self."

Lisanne Norman

Why I Left Research

March 27, 2023

Jon Fukuda

"Getting people who don’t communicate well to at least work together on a single thing is the first step to innovating together."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Angy Peterson

"Government is always complex and nonlinear, but digital experiences can and should be cleaner and better."

Angy Peterson Bob Ainsbury

More Than Technology: Personalized Public Sector Experiences

December 10, 2021

Ned Dwyer

"When done right, democratization multiplies the impact of research rather than diluting it."

Ned Dwyer

Right horses for the right courses – how and when to democratize research

November 20, 2025

Jorge Arango

"The point is not the product or output of note-taking, but to think more effectively — creating a mental place for your thinking."

Jorge Arango

Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)

April 19, 2024

Wyatt Hayman

"We decided to limit panel access initially to the research team but are exploring expanding to other teams."

Wyatt Hayman

Global Research Panels

August 8, 2020

George Abraham

"The components you design in Sketch or XD come with matching coded components in the app builder, so what you design is what you get in code."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Aras Bilgen

"Democratization is worse than a dumpster fire. It poses an extinction level threat to research as we know it."

Aras Bilgen Ari Zelmanow

Research Democratization: A Debate

March 29, 2023

Matt Bernius

"You can't heal your way out of death or oppression by reforming oppressive systems; you can only do so by dismantling those systems."

Matt Bernius Sarah Fathallah Hera Hussain Jessica Zéroual-Kara

Trauma-informed Research: A Panel Discussion

October 7, 2021