Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Margot Bloomstein
Fostering Trust in Your Brand and Beyond
2020 • Enterprise Community
Adam Thomas
Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
2022 • Design in Product 2022
Gold
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Louis Rosenfeld
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Designing with AI 2026
Gold
Noel Lamb
Cultivating Business Partnerships to Grow Research Ops
2022 • Advancing Research Community
Santiago Bustelo
Bridging the Gap Between Compliance and Design Quality
2026 • Rosenfeld Community
Kate Towsey
Participant Recruitment and Management Tools
2026 • Advancing Research 2026
Gold
Alla Weinberg
Cross-Functional Relationship Design
2022 • Design in Product 2022
Gold
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Bria Alexander
Welcome
2022 • DesignOps Summit 2022
Gold

More Videos

Jaskiran Kang

"We had to formalize job descriptions and interview questions so we’d attract the right designers and create consistency."

Jaskiran Kang

Why Community is Key to Professionalizing Design

October 28, 2022

Sam Proulx

"What a screen reader user does is they don’t start at the top and tab through every single element; they navigate by headings and landmarks."

Sam Proulx

Everything You Ever Wanted to Know About Screen Readers

June 11, 2021

Matteo Gratton

"Google tried to help Black-owned businesses, but it also led to racist backlash online and offline."

Matteo Gratton

Can Data and Ethics Live Together?

October 1, 2021

Mackenzie Guinon

"Let’s blur the barrier between the outside and the inside, to stop missing out and strengthen the connections critical to what we do."

Mackenzie Guinon

M.C. Escher’s UX Research Career Ladder

March 9, 2022

Nora Tejeda

"We use Stacy’s matrix and James Garrett’s layers of user experience to filter which projects go into the self-service model."

Nora Tejeda Giovanna Alonso

Scaling Design Capabilities at BBVA Through a Self-service Design Model

June 10, 2021

Nina Jurcic

"Sponsorship must come from all corners of the company—not just top executives but peers and stakeholders too."

Nina Jurcic

The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change

October 3, 2023

Dante Guintu

"Candidates sometimes got rejected within hours despite active recruiting efforts, and recruiters lacked visibility into the system issues."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022

Wyatt Hayman

"Participants are paid based on purchasing power parity — $400 USD equivalent spread over six months for active participation."

Wyatt Hayman

Global Research Panels

August 8, 2020

Jason Mesut

"Design leadership responsibilities aren’t just for leaders; many overlap with design ops and individual designers."

Jason Mesut

Shaping design, designers and teams

November 8, 2018