Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
- AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
- AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"When the system feels chaotic, visibility is your superpower."
Bethany BrownRewiring operations with service design and AI
November 20, 2025
"There's quantitative, qualitative, generative, evaluative data and methods like AB testing—it can be overwhelming."
Uday GajendarTheme Four Intro
June 6, 2023
"We want our culture to be about the outcome, not about who owns what or who’s doing what on a piece of work."
Greg PetroffThe Compass Mission
March 10, 2021
"Everyone, both speakers and participants, understood the assignment of civic design from day one."
Bria Alexander Ariel Kennan Charlotte Lee Sarah Brooks Emily Lessard Gordon Ross Joanne DongReflect and Chart Forward
December 10, 2021
"COVID forced all of us into vulnerability, letting us see each other as humans beyond our work roles."
Alison Rand Sarah BrooksScaling Impact with Service Design
March 25, 2021
"The accessibility expert was simply lost into shouting, we must be accessible without creating a strategy."
Patrizia BertiniThe (r)evolution of designOps: It’s Time to Think (really) BIG
September 11, 2025
"A lot of things we said yes to didn’t necessarily have value to the member or the company — we had to challenge that."
Carla Casariego Sarah SpencerDesignOps in Wonderland
October 24, 2019
"When executives met customers’ real stories during the recession, they said, holy crap, now we get the pain."
Kaaren HansonStop Talking, Start Doing
June 9, 2017
"Innovation equals creativity times execution."
Sam YenDriving Organizational Change Through Design? Do more of this and less of that
June 9, 2017
