Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Ethics are foundational in experiments since manipulating variables can impact participants' perceptions and emotions."
Katie HansenExperimental research: techniques for deep, psychology-driven insights
March 12, 2025
"Atomic insights are nuggets that tag what customers actually said, including their sentiments and sometimes swearing."
Mike Oren Janice WiitalaDesign Research Strategy & Strategic Design Research
February 3, 2022
"You don’t have to be a designer to participate; over 90% of our community are not design professionals."
Lona MooreScaling Design Beyond Designers
June 11, 2021
"A kaleidoscope helps us see changing patterns to perceive new images and pursue new possibilities."
Etienne FangPower of Insights: Why sharing is better than silos with Uber’s Insights Platform
December 16, 2019
"Empathy is not a good starting point for innovation because it’s unstable and doesn’t provide a clear problem to solve."
Jim KalbachJobs To Be Done
February 25, 2021
"We need to have a planet before we can have dignity, and sustainability and accessibility are tied basic human rights."
Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya SiegmanNavigating accessibility and climate
April 17, 2024
"We’re not feeling what others feel, we’re feeling what we think they’re feeling in our own way."
Cassini Nazir Meah LinThe Dangers of Empathy: Toward More Responsible Design Research
March 27, 2023
"Self-actualization often involves taking negative experiences and turning them into contributions that benefit others."
Daniel GloydTranscendent Experience (ZX) Design: A Design Framework for Human Connection
August 6, 2026
"If nobody uses this because they don’t trust it, it doesn’t matter how accurate the model is."
Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike OrenDoes Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
February 18, 2022