Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"The kind of leadership I was craving was creative leadership, not people management."
Edward CuppsThe Principal Path: Journeying from Management to Individual Contributor
June 11, 2021
"Critique is an opportunity to build a culture of trust upon grounded reality while developing your craft. - Chris"
Erika Kincaid Brenna Heaps Jessica TsukimuraConnecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
June 8, 2022
"Our first day’s theme is around establishing and growing design operations."
Bria AlexanderOpening Remarks
September 29, 2021
"In our information civilization, the information space that people assume to be public is actually ruled by private commercial interests for maximum profit."
Ilana LipsettAnticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
December 10, 2021
"Inclusion and representation help us be both socially relevant and novel in our work."
Dr. Jamika D. BurgeTheme 3 Intro
March 11, 2022
"Our craft today is about forming shared understanding and building prototypes, not just delivering polished visuals."
David CroninThe GE Design System and Thoughts about Craft at Scale
May 13, 2015
"Behavioral fit means the system’s behavior matches the behavior and mental models of users."
Dave MaloufClosing Keynote: Amplify. Not Optimize.
October 24, 2019
"Treat every conversation as an opportunity to make connections and learn meaningfully."
Nick CochranGrowing in Enterprise Design through Making Connections
June 3, 2019
"LLMs don’t have memory, so rating on a scale from one to five is pretty random. Better to have yes or no answers."
Peter Van DijckHands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
