Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI as a material can enhance UX design by automating elements of the process.
-
•
Trust and accuracy are paramount in medical AI applications, influencing user acceptance.
-
•
Generative AI tools can reduce workload for designers but might lead to sameness in outputs.
-
•
Understanding different types of AI—hard and soft—helps in applying them effectively in UX contexts.
-
•
The balance between human agency and AI's capabilities is crucial when designing automated systems.
Notable Quotes
"If you wish to come first with me, you have to Define your terms."
"The AI is looking through material, and that material is changing every day."
"Trust accuracy, that's really the answer."
"This system does need to persuade you and that perceived trust is critical."
"You will find pretty much all the way gag, best practices in the generated code."
















More Videos

"We need to make space for people to share their stories, recognizing their complete humanity."
Deirdre Hirschtritt Cesar Paredes Marie PerrotResearch is Only as Good as the Relationships You Build
November 17, 2022

"The trauma-informed approach is a harm reduction approach; it doesn't have to be perfect, but we can make baby steps to do better."
Carol Scott Melissa EgglestonAvoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
February 5, 2025

"Our offices are undergoing remodels to provide a modern, collaborative environment."
Kurdin Bazaz Liz Rytting Alex KarrCulture, DIBS & Recruiting
June 10, 2021

"Having an MBA helped others see me as someone who could understand and navigate business challenges."
Dantley DavisLeadership & Diversity—A Fireside Chat with Dantley Davis
September 17, 2020

"As individuals, we're motivated by the desire to be good at things, have purpose, and determine our own fate."
Steve BatyBreaking Out of Ruts: Tips for Overcoming the Fear of Change
June 9, 2016

"It's about sensing and responding to patterns of emergence."
Dave MaloufTheme 3: Introduction and Provocation
January 8, 2024

"We cultivated a culture of comfort with the discomfort of not knowing."
Victor UdoewaResearch in the Pluriverse
March 29, 2023

"AI is just a tool; the real challenge is in understanding the complex data behind it."
Dem Gerolemou Alexis Oh Neef RehmanClimate technology fundamentals
May 15, 2024

"We need a mix of short-term impact research and strategic innovation under our portfolio."
Sarah Alvarado Nalini P. Kotamraju Anne Mamaghani Peter MerholzHow to make UX research leadership more effective [Advancing Research Community Workshop Series]
October 26, 2023