Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Video conveys trust and lets you see those purposeful pauses."
Sarah RinkRemote User Research: Dos and Don'ts from the Virtual Field
June 11, 2020
"Why the hell would you wanna move the furniture?—Gropius on design arrogance."
Juhan SoninDesign Now! The Agenda for Action
September 4, 2025
"Our processes were scrappy for an assumed neurotypical person, so adding neurodiversity made it overwhelming."
Pippa LomasPaving the Path for Neurodiversity in Design
October 4, 2023
"People problems find their way to design ops because we’re known problem solvers and people run to us when morale is low."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"Human moderation will always have a place because humans are unpredictable and random."
Erin Weigel Petra RajkovTesting and Experimentation Tools
March 12, 2026
"Students won’t just wait for me to give them a workshop anymore. They’re just doing it, and I jump in to help troubleshoot."
Tom Armitage Carla Diana Kanene Ayo HolderDay 2 Panel: Looking ahead: Designing with AI in 2026
June 11, 2025
"Always design your high-impact slides for the busy executive in the back of a limo."
Mujtaba HameedFrameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research
March 26, 2024
"Community engagement is a powerful lever often left out of systems thinking processes."
Sheryl CababaExpanding Your Design Lens with Systems Thinking
February 23, 2023
"Sometimes design roles aren’t called design roles at all, but that’s the type of work you actually do."
Charlotte Vorbeck Shahzma Esmail Edward Alton Sarah McArthur Ariel KennanPipeline to Civic Design
December 9, 2021
