Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Angelos Arnis
Our Fragmented Identity
2026 • Rosenfeld Community
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
Samuel Proulx
Inclusive Research: Debunking Myths and Getting Started
2025 • Advancing Research 2025
Gold
Jon White
Unsticking Research for Better Information Flow
2026 • Advancing Research 2026
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold
Sarah Auslander
Insights Panel
2022 • Civic Design 2022
Gold
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold

More Videos

Meghan Hellstern

"How might we empower communities to initiate, lead, and design solutions that impact them directly?"

Meghan Hellstern Joanne Dong

The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?

December 10, 2021

Dorelle Rabinowitz

"People outside of your design organization are making design decisions; they are also designers."

Dorelle Rabinowitz

The Magic Word is Trust

June 15, 2018

Johnny Michaelsen

"Effort doesn’t mean progress, hard work doesn’t guarantee a harvest."

Johnny Michaelsen

Measure Behaviors, Not Results

April 23, 2026

Ruzanna Rozman

"Flow is different for each person; you have to adjust your style based on who you work with."

Ruzanna Rozman

Getting in Flow with Your Team

January 8, 2024

Allan Lowson

"Showing a clickable prototype beats still wireframes and style guides where people have to copy hex codes."

Allan Lowson

Rehashing the Double Diamond: Collaborating across functions with AI-assisted prototyping

June 9, 2026

David Sternberg

"Human behavior is anything but linear, rational, or predictable."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Bria Alexander

"This day is focused on me, my job and my specific day-to-day challenges, not on some invisible finish line or senior title."

Bria Alexander

Theme Two Intro

October 3, 2023

Erin Weigel

"Ethics evolve faster than laws; just because something is legal doesn’t make it ethical."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024

Sheryl Cababa

"Pilots and prototyping create evidence to inform decisions, making change more achievable and less risky."

Sheryl Cababa Alexis Oh

Thinking in systems to address climate with Sheryl Cababa

June 12, 2024