Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence
Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Tricia Wang
The most popular design thinking strategy is BS
2022 • Enterprise Community
Courtney Maya George
Scale Your Organization and Grow Your Designers
2022 • DesignOps Summit 2022
Gold
Stephen Pollard
Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
2017 • DesignOps Summit 2017
Gold
Sarah Gallimore
Inspire Progress with Artifacts from the Future
2022 • Civic Design 2022
Gold
Deanna Smith
Leading Change with Confidence: Strategies for Optimizing Your Process
2024 • DesignOps Summit 2024
Gold
Jenny Price
From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise
2025 • DesignOps Summit 2025
Gold
Ash Brown
Silver Linings: What DesignOps Learned in the Shift to WFH
2020 • DesignOps Summit 2020
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Kristin Wisnewski
Measuring What Matters
2019 • DesignOps Summit 2019
Gold
Lada Gorlenko
Theme 3: Introduction
2021 • Design at Scale 2021
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Sabrina Mach
How to Design Your Design Operating Model
2021 • DesignOps Summit 2021
Gold
Dave Malouf
Closing Keynote: Amplify. Not Optimize.
2019 • DesignOps Summit 2019
Gold
Briana Thomas
When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
2021 • DesignOps Summit 2021
Gold
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold

More Videos

Dominique Ward

"Conway’s law means the way we communicate replicates our organizational structure, creating silos we must resist."

Dominique Ward

The Most Exciting Time for DesignOps is Now

September 8, 2022

Russ Unger

"Buddy systems create leadership opportunities and a support network without changing org charts."

Russ Unger

Onboarding: The Ecosystem, not the Afterthought

November 7, 2017

Michelle Chin

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

Michelle Chin

The DesignOps Starter Kit

September 29, 2021

Bud Caddell

"In 2019 and 2020, established design ops teams were incredibly rare; now they’re the number one response."

Bud Caddell

Theme 2 Intro

September 30, 2021

Erin Hoffman-John

"Failures of empathy between developers and community can collapse online worlds just as quickly as technical failures."

Erin Hoffman-John

This Game is Never Done: Design Leadership Techniques from the Video Game World

November 6, 2017

Sam Proulx

"For many users with disabilities, mobile is the best experience for the job because of its accessibility affordances."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Jeff Gothelf

"Everyone has a customer — whether external users, third-party vendors, or internal colleagues; those humans consuming your product are your customers."

Jeff Gothelf

Who does what by how much?

November 20, 2025

Christopher Noessel

"The user might want to see that plan in advance and make sure they’re okay with how it’s going to go about it."

Christopher Noessel

AI of the now: Designing for Agents

July 31, 2024

Ariba Jahan

"Resilience is being able to maintain self needs and effectiveness at moments of change, tough demands, and adversity."

Ariba Jahan

Team Resiliency Through a Pandemic

January 8, 2024