Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Gabriela Barneva
Operationalizing Inclusive Design in Service Design
2025 • Advancing Service Design 2025
Gold
Robert Reimann
Taming Design Complexity with UX Models
2017 • Enterprise Experience 2017
Gold
James Lang
Hopeful Futures for UX Research
2026 • Rosenfeld Community
Luca Rager
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
2021 • DesignOps Summit 2021
Gold
DesignOps and The Great Talent War of 2021
2021 • DesignOps Community
Steve Baty
Discussion
2016 • Enterprise UX 2016
Gold
Libby Maurer
Treating Diversity & Inclusion in Hiring as a Design Problem
2019 • Enterprise Community
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Renee Reid
Becoming a ResearchH.E.R (Highly Enterprise Ready)
2019 • Enterprise Experience 2019
Gold
Lavrans Løvlie
Ask me anything – Authors of Service Design: From Insight to Implementation
2025 • Advancing Service Design 2025
Gold
Rebecca Gimenez
Work in Progress: Service Design at Airbnb
2024 • Advancing Service Design 2024
Gold
Katie Johnson
Disrupting generative AI products with just-in-time consumer insights
2024 • Designing with AI 2024
Gold
John Mortimer
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Soma Ghosh
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold

More Videos

Scher Foord

"Design systems allow us to wrap up a prototype quickly, test, fail fast, and iterate."

Scher Foord Corey Greenltch Sarah Rowe

Turn the Ship Around: How to Apply Design Thinking Across Your Organization

June 10, 2021

Erika Kincaid

"You don’t need to be in the same room to achieve something great."

Erika Kincaid Brenna Heaps Jessica Tsukimura

Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture

June 8, 2022

Amy Gawronski Zuccaro

"There is nothing more frustrating than showing up on day one as a new employee and then being like, well, your computer didn't come in yet."

Amy Gawronski Zuccaro

Advice for DesignOps Employee #1

September 29, 2021

Aleksandra Korczynska

"AI changes everything in unstructured data analysis; before it was painful manual work, now it's automated theme detection and clustering."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

John Calhoun

"Knocking on doors and explaining the value of your ops services sounds like being a salesperson. I reframe it as evangelism and advocacy."

John Calhoun

Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb

October 1, 2021

Joshua Graves

"Sometimes, avoiding the conversation feels easier but can have bigger costs than facing it."

Joshua Graves

We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)

April 14, 2025

Michael Land

"You don’t want so much governance that people can’t be creative, but you need just enough to help their process."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Jill Fruchter

"Metrics become lagging indicators, consequences of what’s happening upstream in the customer experience."

Jill Fruchter

Inconvenient Insights: The Researcher's Role is to Stay Curious

March 29, 2023

Kritika Sony

"When scaling up 3D prints, slicer settings have to be adjusted—something AI didn’t help me with."

Kritika Sony

Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design

June 10, 2026