Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Some things are up to us and some things are not. How we choose to respond is always within our control."
Brendan JarvisIt was the Best of Times. It was the Worst of Times.
September 25, 2024
"I’ve onboarded 80% of the design and CX department, and it really shapes their trajectory and connection to culture."
Allison SandersOperating with Purpose
January 8, 2024
"This is all new to me. I've never done this before. I'm going to be learning as I go and share everything."
Nova Wehman-BrownWe've Never Done This Before
June 4, 2019
"You can’t have effective teams without happy designers and better designers; they’re interdependent."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019
"Collaboration among technologists, ethicists, and healthcare professionals is key."
Vincent BrathwaiteOpener: Past, Present, and Future—Closing the Racial Divide in Design Teams
October 22, 2020
"Design ops must run as a business, setting KPIs, managing budgets, and delivering measurable value."
Dave Malouf Adrienne Allnutt Jon Fukuda Dominique WardThe Future of DesignOps
January 8, 2024
"Christian from Denmark helped us recognize but also clarify what we mean by civic design."
Charlotte LeeTheme 1 Intro
December 8, 2021
"I am in the land of the traditional territory of many diverse indigenous nations."
Sarah BrooksTheme 3 Intro
December 10, 2021
"Designers and researchers should get paid like engineers—it's time to value them the same."
Mike DavidsonFireside Chat
March 11, 2022
Latest Books All books
Dig deeper with the Rosenbot
What are best practices for implementing guardrails that ensure safe and ethical democratized research?
How do cookie banners commonly use deceptive patterns to influence user consent?
Why does Daniel argue that empathy in design is often reduced to a cognitive exercise rather than emotional connection?