Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Personas need to push back. Conflict makes for better stories and better products."
Dan WillisEnterprise Storytelling Sessions
June 3, 2019
"Design operations in English sounds cool and exciting, but in local communities things are struggling more."
Patrizia Bertini Alexandra Mengoni LeónPushing DesignOps’ Influence into New Global Markets
September 9, 2022
"Document your design decisions and architecture visually so new team members can quickly understand your system."
Jaime CreixemsBest Practices when Creating and Maintaining a Design System
June 7, 2023
"Women are living nonlinear lives—career breaks, health cycles—that standard designs do not account for."
Mansi GuptaWomen-Centric Research: What, Why, How
March 29, 2023
"It’s funny to talk about being a research team of one, managing five product teams, and how the repository helped focus research."
Nicole Wright Ned DwyerDemocratizing Research at HoneyBook
March 9, 2022
"Experimentation pitching must use the language and values of who you're trying to convince in the organization."
Steve Sanderson Alissa Briggs Jeff Gothelf Bill ScottDiscussion
May 14, 2015
"If you’re managing over 100 design practitioners, it makes sense to start looking at a chief of staff role."
Isaac HeyveldExpand DesignOps Leadership as a Chief of Staff
September 8, 2022
"We improved the core chart experience performance by 25%, faster time to save and to first edit have major impact."
William Newton Jenny ChangHow to Lead With Data, and Without Data
June 7, 2023
"We need to think about who we’re sharing with, how they might react, and what motivates them."
Sara LogelYour Colleagues are Your Users Too
March 29, 2023
