Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Co-creation only works when it has boundaries."
Bethany BrownRewiring operations with service design and AI
November 20, 2025
"Aligning text with text and images with images sets an easy flow for scanning — mixing them breaks the user’s rhythm."
Billy CarlsonPro-level UI Tips for Beginners
September 9, 2022
"We focused on consolidating frameworks and landed on Canvas, which now supports 45 teams and growing."
Abbey Smalley Sylas SouzaScaling UX Past the Size of Your Team
January 8, 2024
"The only thing that makes a title change is how you behave and deliver in the room."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"If you don’t measure design’s impact, it’s like a tree falling in the forest with no one around to hear it."
Alfred KahnA Seat at the Table: Making Your Team a Strategic Partner
November 29, 2023
"We started a human-centered design passport training to empower local staff to engage in research."
Amy Brana StuartRest in Peace Fly-in-fly-out Design
June 9, 2022
"We’re obligated to treat each other with kindness and respect."
Bria AlexanderOpening Remarks
March 29, 2023
"If you haven’t done accessibility work yet, it makes sense to get started on mobile because you already have the tools in your pocket."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
November 17, 2022
"Every thousand people enrolled in healthcare on healthcare.gov was roughly equivalent to a life that might have been saved down the line."
Sha HwangThe Lost Year
June 11, 2021
Latest Books All books
Dig deeper with the Rosenbot
What task scope limitations should be considered when working with AI for code generation or design assistance?
What are common organizational or legal challenges when designing for warmth and community connection?
How can designers handle modality routing between voice, chat, UI, agents, and human support?