Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
- AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
- AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"The number of crossings between intention and generation is increasing faster than our ability to examine what happened between them."
Beth ChappellLeading through ambiguity: Supporting a design team relearning their craft
June 9, 2026
"Designers and technical experts should work together as peers to produce the best outcomes in technical assessments."
Ed MullenDesigning the Unseen: Enabling Institutions to Build Public Trust
November 16, 2022
"Building on AI means giving up control, which is tough but necessary."
Jonathan Fairman Kevin JohnsonIntegrating generative AI into enterprise products: A case study from dscout
June 5, 2024
"If I don’t make a dollar doing this, I’ll be okay, but I actually am making a dollar doing it."
Greg PetroffExit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
September 24, 2025
"Design ops could take responsibility for managing prompt libraries but it’s not a lot of maintenance once set up."
Kelly DernAI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
October 3, 2023
"Designers need to switch hats when working with people who aren’t trained designers — mentoring is essential."
Natalia RadywylCo-Designing New Power in Australia's Public Sector
November 16, 2022
"After the payroll app was on the roadmap, folks started asking where's the revenue, and then they wanted to change the direction without experimentation."
Steve Sanderson Alissa Briggs Jeff Gothelf Bill ScottDiscussion
May 14, 2015
"Are we truly a customer-first company, or a shareholder-first company? That shows up in what we measure."
Tatyana MamutOpening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
June 3, 2019
"All our components can be data bound so the developer can point to any data source like CMS or JSON to populate UI elements naturally."
George Abraham Stefan IvanovDesign Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
October 1, 2021
