Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions:
  1. AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
  2. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Dr. Jamika Burge
Embracing change: Navigating shifting landscapes with compassion and agency
2025 • Advancing Research 2025
Gold
Xenia Adjoubei
Empowering Communities Through the Researcher in Residence Program
2023 • Advancing Research 2023
Gold
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Gold
Theresa Neil
Just Build Me a Dashboard!
2019 • Enterprise Community
Courtney Maya George
Scale Your Organization and Grow Your Designers
2022 • DesignOps Summit 2022
Gold
Louis Rosenfeld
How AI will Change DesignOps Tooling
2023 • DesignOps Summit 2023
Gold
Uday Gajendar
Day 2 Welcome
2024 • Designing with AI 2024
Gold
Deanna Smith
Leading Change with Confidence: Strategies for Optimizing Your Process
2024 • DesignOps Summit 2024
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold

More Videos

Bria Alexander

"Co-creating operating models with our teams helps us remain resilient even when things get a little hairy and squirrely."

Bria Alexander

Theme 1 Intro

September 23, 2024

Nick Fine

"AI is biased by design; assume bias is in there, call it out, and then address it."

Nick Fine Alexandra Jayeun Lee Greg Nudelman Bo Wang

How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]

August 31, 2023

Ellen Chisa

"We increased conversion to starting a project by 50% by building a qualitative walkthrough at Kickstarter."

Ellen Chisa

The Values of Design

November 29, 2023

Jemma Ahmed

"No one knows yet exactly what bringing truth to power means, and that’s the beauty of it."

Jemma Ahmed

Theme 2 Intro

March 26, 2024

Chelsey Glasson

"Leaving tech meant rebuilding my social and professional networks outside the industry, which took time and courage."

Chelsey Glasson

Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change

December 17, 2025

Samuel Proulx

"Not every task has to be completed; if a participant can’t find a way, that means the experience can be improved."

Samuel Proulx Laur Baek

Inclusive Research: Debunking Myths and Getting Started

March 12, 2025

Justin Entzminger

"Mayor Garcia took a chance on me, and I then took chances on young designers who reflected Long Beach’s diverse community."

Justin Entzminger Terrance Smith Tracy M. Colunga Mai-Ling Garcia

Risk and Reward: How to Diversify the Field of Civic Innovators and Designers

November 17, 2022

Maria Giudice

"The best future leaders will embody the qualities, skills and traits of a DEO, a Design Executive Officer."

Maria Giudice

Empowering change: Reigniting purpose, passion and impact in research

March 13, 2025

Uday Gajendar

"It's hard to think of anything more inherent in embodying the characteristics of enterprise writ large."

Uday Gajendar

Theme One Intro

June 6, 2023

Latest Books All books