Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence
Thursday, August 11, 2022 • Enterprise Community
Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI as a material can enhance UX design by automating elements of the process.

  • Trust and accuracy are paramount in medical AI applications, influencing user acceptance.

  • Generative AI tools can reduce workload for designers but might lead to sameness in outputs.

  • Understanding different types of AI—hard and soft—helps in applying them effectively in UX contexts.

  • The balance between human agency and AI's capabilities is crucial when designing automated systems.

Notable Quotes

"If you wish to come first with me, you have to Define your terms."

"The AI is looking through material, and that material is changing every day."

"Trust accuracy, that's really the answer."

"This system does need to persuade you and that perceived trust is critical."

"You will find pretty much all the way gag, best practices in the generated code."

More Videos

Sahibzada Mayed

"What right do I have to engage in this work?"

Sahibzada Mayed

The Politics of Radical Research: A Manifesto

March 27, 2023

Dave Hora

"You can pull pieces and parts from off-the-shelf models as you need, but only where it makes sense."

Dave Hora

Advice for Establishing Research

December 8, 2022

Gabrielle Verderber

"Leave out generic content and focus on what your team needs."

Gabrielle Verderber

Documentation Your Team Will Actually Use

October 3, 2023

Raven Veal

"The actual algorithm didn’t make explicit mention to race as a variable."

Raven Veal

Dark Metrics: Illuminating the Negative Impact of Digital Health Design

March 12, 2021

Gretchen Anderson

"Prototyping is not just about usability—it's about exploring ideas."

Gretchen Anderson

Scaling the Human Center

June 8, 2017

Craig Brookes

"The best outcomes come when we work together and remove ego from the equation."

Craig Brookes Andreas Huebner Morgan Quinn

"Just Make it Look Good" and Other Ways We're Misunderstood

June 11, 2021

Sarah Auslander

"The challenges local government faced were often born out of national policy."

Sarah Auslander

Incremental Steps to Drive Radical Innovation in Policy Design

November 18, 2022

Joe Meersman

"Not everyone is a confident visual communicator; not everyone wants to be a designer."

Joe Meersman Pooria Sohi

Use AI to Drive Outcomes that Go Beyond the Design Sprint

September 25, 2024

Saara Kamppari-Miller

"Inclusive design and research is a process that helps us make our products more inclusive and innovative."

Saara Kamppari-Miller

Inclusive Design is DesignOps

September 29, 2021