Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
- AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
- AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"The interface no longer is always a screen. The flow is no longer always linear. The system is no longer always passive."
Anne CanteraThe New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP
July 29, 2026
"Establish success measures that show how content strategy contributes to design ops beyond individual projects."
Natalie DunbarDesignOps and Content Strategy: Envisioning the Future Together
October 1, 2021
"Empathy is not a single thing but a combination of intellectual understanding, emotional resonance, and compassionate action."
Victor UdoewaRadical Participatory Design: Decolonizing Participatory Design Processes
December 10, 2021
"Journey maps often mask organization and operations problems rather than real customer needs."
Jemma Ahmed Jon Fukuda Abby Covert Stefanie Hutka Louis RosenfeldTake Back those Words! Reclaiming and Reenergizing the Vocabulary of UX
August 21, 2026
"Research does this and design does that creates an us versus them strategy that leads to needless friction."
Alastair SimpsonDebunking the Myths of Cross-Disciplinary Collaboration
October 24, 2019
"We took a little bit more of an editorial approach and kind of trimmed down the tools to keep it legible and usable."
JP Allen Holly HoldenNavigating the UX Tools Landscape
October 1, 2021
"The future was already here. It’s just not evenly distributed."
Daniel J. RosenbergDesigning with and for Artificial Intelligence
August 11, 2022
"Teams that improve their data fluency and understanding of research get to answers faster and deliver more value."
Megan Blocker Lada Gorlenko Fatimah Richmond Molly StevensWhat UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
"AI is poised to have a similar impact as electricity, transforming almost everything in the coming years."
Jodi ForlizziDesign and AI innovation
June 5, 2024
