Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions:
  1. AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
  2. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Verónica Urzúa
The B-side of the Research Impact
2021 • Advancing Research 2021
Gold
Bryce Benton
[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library
2024 • Designing with AI 2024
Gold
Niko Laitinen
Adaptable Org Design for Resilient Times
2021 • Design at Scale 2021
Gold
Greg Petroff
Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
2025 • Rosenfeld Community
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Eduardo Ortiz
Day 3 Theme Panel
2025 • Advancing Research 2025
Gold
Mariesa Lenz
What Beekeeping Taught me about Product Teams
2025 • Rosenfeld Community
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Susan Weinschenk
Evaluating the Maturity of UX in Your Organization
2020 • Enterprise Community
Chris Hammond
Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"
2025 • Climate UX Interest Group
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Miles Orkin
Creativity and Culture
2018 • DesignOps Summit 2018
Gold
Peter Van Dijck
The Bag of Skills: Building Resiliency into Your UX Career While the Market Catches Up
2026 • Rosenfeld Community
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold

More Videos

Bria Alexander

"Slack has over 650 people actively talking and sharing experiences right now."

Bria Alexander

Opening Remarks

November 18, 2022

Deanna Washington

"Just because empathy isn’t always visible at the top doesn’t mean you can’t be the change."

Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid Sabitov

Connecting the Ops: Plenary Panel and Closing Circle

September 9, 2022

Shreya Dhawan

"We are all more service design facilitators, bringing the right people together to create the right outcomes."

Shreya Dhawan Victor Udoewa Xènia Viladas Florian Vollmer

Making service tangible: the fastest path to higher performance

November 19, 2025

Sarah Williams

"Creating a set of experience KPIs allows us to measure whether our experiences are simple, honest, and meeting customer expectations."

Sarah Williams

Verizon_A Framework for CX Transformation

January 8, 2024

Vasileios Xanthopoulos

"One of our UX ambassadors transitioned to a full-time UX designer role after the academy."

Vasileios Xanthopoulos

A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale

January 8, 2024

Sarah Barrett

"You’re not doing IA, but you’re always doing it."

Sarah Barrett

AI in Real Life: Using LLMs to Turbocharge Microsoft Learn

February 13, 2025

Craig Villamor

"The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuading."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Maish Nichani

"Playing the infinite game means tending the garden continuously; service excellence is a continuous effort not a finite project."

Maish Nichani

Sparking a Service Excellence Mindset at a Government Agency

December 9, 2021

Elizabeth Churchill

"Fuji Xerox would show you how to set up collaborative posters not just as technology but as service for social capital."

Elizabeth Churchill

Exploring Cadence: You, Your Team, and Your Enterprise

June 8, 2017