Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Biases out of sight are biases out of mind — facial recognition misidentifies Black faces leading to false arrests."
Broad Strokes: Connecting Design, Research, and AI to the World Around Us
June 7, 2023
"Design is really a team sport. Everyone is responsible to keep the workspace up to date."
John Paul de Guzman10k Screens Later: How We Became a Data-Driven Design Organization
September 24, 2024
"The key to good diagrams is accessibly rendered, content driven, and visually supported."
Abby CovertStuck? Diagrams Help
October 27, 2022
"It's kind of Peace Corps for nerds – people come in for a tour and try to have impact at scale."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"One of the easiest ways to gain trust is really to talk and think and act like a designer or a researcher if I’m joining a research team."
Louis Rosenfeld Jose Coronado Rachel Posman Guneet Singh Crystal YanThe Bigger Picture: A Panel Discussion
October 23, 2019
"Victor is going to throw a wrecking ball through the idea of interviewing."
Jemma AhmedTheme 2 Intro
March 26, 2024
"Teachers need actionable insights, not just raw data."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"You wanna do rapid research when the feedback or the findings is gonna be focused and impactful."
Feleesha SterlingBuilding a Rapid Research Program
May 18, 2023
"When operations do their job well, people don’t even know it exists until something breaks."
Changying (Z) ZhengPractical DesignOps: From Ideas to Tools That Teams Actually Use
September 25, 2025
