Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"There’s still a need for human insight to understand behavior and apply meaningful design decisions."
Erin MaloneUnderstanding the past to prepare for the future
July 19, 2024
"There is no overlap between the main program sessions and sponsor sessions."
Bria AlexanderOpening Remarks
January 8, 2024
"This is for me an amazing opportunity to see these ideas explored by brilliant people with a wonderful community."
Christian CrumlishIntroduction by our Conference Chair
December 6, 2022
"It’s important to establish feedback loops so each organizational layer learns from the others continuously."
Anupama DhareshwarFrom blueprint to bot: Designing resilient AI-powered services
November 19, 2025
"Medical errors should rank as the third leading cause of death in the US, many influenced by software and communication failures."
Mariah HayEthics in Tech Education: Designing to Provide Opportunity for All
June 14, 2018
"Simplicity rarely loses to complexity in the public square—it’s about meeting people where they are."
Steve ChaparroBringing Into Alignment Brand, Culture and Space
August 13, 2020
"Democratizing research is okay as long as we remain experts in rigorous methods and question questionable research kindly."
Taylor KlassmanShaping the Next Era of UX Research: Collaborative Forum
March 11, 2025
"Grab that final drink and hang in there for one last thematic journey."
Uday GajendarTheme Four Intro
June 6, 2023
"Our nervous system is ancient; it can’t tell the difference between an angry email and a tiger lurking."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 9, 2022
