Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Rachael Dietkus, LCSW
Everything You Need to Know about the Civic Design 2022 Call for Presentations
2022 • Civic Design Community
Bria Alexander
Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX
2025 • Designing with AI 2025
Gold
Dave Gray
Liminal Thinking: Sense-making for systems in large organizations
2015 • Enterprise UX 2015
Gold
Holly Cole
Panel Discussion: Growing People and Teams
2018 • DesignOps Summit 2018
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Sheryl Cababa
Expanding Your Design Lens with Systems Thinking
2023 • Enterprise Community
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Alla Weinberg
Cross-Functional Relationship Design
2022 • Design in Product 2022
Gold
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Terry Buckman
Wargaming (An Introduction)
2023 • Enterprise Community

More Videos

Sam Proulx

"The cognitive load saved by not having to manage security software on mobile phones is a huge accessibility win."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Frances Yllana

"Office housework is everything from administrative tasks to employee engagement; it’s undervalued but essential for team success."

Frances Yllana

DesignOps–Leading the Path to Parity

April 27, 2023

Sean Fitzell

"While we love Guy Fieri, we prefer to watch him on Food Network and not experience our own version of Triple D any longer."

Sean Fitzell Sarah Han Kayla Farrell

Craft of User Research: Building Out Jobs to be Done Maps

March 12, 2021

Courtney Maya George

"Our most important role as leaders is to grow people and help them develop resiliency to endure change."

Courtney Maya George

Scale Your Organization and Grow Your Designers

September 8, 2022

Sean Dolan

"We developed a list of 47 common touchpoints for B2B journeys based on extensive past research."

Sean Dolan

A Practical Look at Creating More Usable Enterprise Customer Journeys

October 31, 2019

Theresa Neil

"We could become healthcare experts because we actually did have a portfolio in healthcare already."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Janelle Estes

"If you build something that's easy to use but not what people want, it doesn't matter."

Janelle Estes

UX Research Trends

January 28, 2021

Jen Crim

"They’re really flexible and listen to our feedback, even though we’re a large company."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

Monty Hammontree

"People will work harder for people than they will for a number."

Monty Hammontree

The Future of UX Research

December 3, 2020