Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
- AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
- AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Designers adhere to standards not scientific ones, but design rigor tailored to dealing with complexity."
Yoel SumitroActions and Reflections: Bridging the Skills Gap among Researchers
March 9, 2022
"If we focus on energy management data points instead of just saying sustainable, that wins over more people."
Amy ParnessScaling Sustainability: Complementary strategies that drive long-term success
May 29, 2025
"If someone doesn’t ask you to research something, maybe your job is to say here are the questions to dig into."
Peter Van Dijck Mary AvilesThe Bag of Skills: Building Resiliency into Your UX Career While the Market Catches Up
August 26, 2026
"The value of research is magnified when we democratize it and let others do research with us and on their own."
Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam MenterTheme 3 Discussion
June 4, 2019
"Tracking implementation commitments after each design network group keeps momentum and accountability."
Prerna MakanawalaAchieving Balanced Design Consistency
June 9, 2021
"We don’t just want to make customers satisfied, but provide an amazing experience and get those around us excited about what we’re doing."
Anna Nguyen Emily BroganWhy Our Voice of the Customer is Better Than Yours
March 10, 2022
"AI cannot notice body language, tone, or environmental context during a research session."
Laura KleinHuman vs. machine: Testing AI’s ability to synthesize and analyze research
March 11, 2026
"When we have genuine relationships and we trust each other, it leads to so much goodness."
Dorelle RabinowitzThe Magic Word is Trust
June 15, 2018
"Systematizing work and using matrices of importance versus difficulty helps prioritize meaningful projects."
Tricia WangSCALE: Discussion
June 15, 2018