Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions:
  1. AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
  2. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Laura Weiss
Turn Down the Heat: 3 Ways to Handle Conflict in the Moment
2024 • Rosenfeld Community
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Sheryl Cababa
Expanding Your Design Lens with Systems Thinking
2023 • Enterprise Community
Steve Portigal
The Future of Research: Bridging the Gaps
2021 • Advancing Research Community
Sam Proulx
Everything You Ever Wanted to Know About Screen Readers
2021 • Design at Scale 2021
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Neema Mahdavi
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold
April Reagan
Look, Think, Act: The Futures-Smart Design Organization
2021 • DesignOps Summit 2021
Gold
Joe Elmendorf
Shitty Maps: A Trojan Horse for Sensemaking
2026 • Rosenfeld Community
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Catherine Courage
The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead
2015 • Enterprise UX 2015
Gold
Wendy Johansson
Design at Scale: Behind the Scenes
2021 • Enterprise Community
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Peter Van Dijck
Hands on AI #3: Claude Code for UX people
2025 • Rosenfeld Community

More Videos

Catt Small

"If there aren't leaders pushing strategic design, much of the effort from individual contributors risks being ignored."

Catt Small

Moving from Execution to Strategy as a Designer

December 6, 2022

Jake Burghardt

"Culture change is the hardest part; build the muscle for sharing and collaboration early."

Jake Burghardt

Stop wasting research: Create new value with insight summaries

July 9, 2025

Patrizia Bertini

"Design operations is not perceived as building a strategy, it is seen as just a task."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Steve Krug

"You can do stuff faster, but that doesn’t mean it’s gonna do the job as well."

Steve Krug Louis Rosenfeld

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Amy Bucher

"Nudges are not a magic wand; they can help but need to fit within a larger system and behavioral pathway to truly work."

Amy Bucher

Harnessing behavioral science to uncover deeper truths

March 12, 2025

Vanessa Varin

"The skills are tied to the tool and ephemeral; capabilities are what belong to us and travel with us as tools change."

Vanessa Varin

Tools are moments. Capabilities compound.

June 9, 2026

Uday Gajendar

"Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively."

Uday Gajendar

Theme Four Intro

June 6, 2023

Maria Giudice

"The only way you’re going to go from good to great is through well-crafted experiences."

Maria Giudice

Remaking the Making Company: Moving from Product to Experience

June 9, 2016

Sean McKay

"Is there good kung fu in everything? Every perspective has something to teach us."

Sean McKay

Whole Product Thinking: Expanding beyond problem and solution space thinking

March 14, 2024