Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Johanna Kollmann
Insights-Driven Product Strategy: Get your Research to Count
2022 • Design in Product 2022
Gold
Tess Dixon
C'mon Get Happy
2021 • DesignOps Summit 2021
Gold
Jon White
Unsticking Research for Better Information Flow
2026 • Advancing Research 2026
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold
Samuel Proulx
Designing for Disability, Innovating for Everyone
2025 • Advancing Research 2025
Gold
Nalini P. Kotamraju
An Organizational Story: Salesforce Lightning Design System
2016 • Enterprise UX 2016
Gold
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Louis Rosenfeld
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Designing with AI 2026
Gold
Phil Hesketh
Designing Accessible Research Workflows
2021 • DesignOps Summit 2021
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community

More Videos

Rusha Sopariwala

"We’re not afraid to scrap rituals that don’t work anymore to protect time for deep work and be mindful of team energy."

Rusha Sopariwala

Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+

June 9, 2022

Erin Hauber

"People were overwhelmed, missing the point, and didn’t even know where to start with all this change."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Vicky Teinaki

"Having the clients share their screen and having our actual team members watch these live sessions has become very compelling for the entire extended product, UX, and development teams."

Vicky Teinaki Michele Marut Tim Parmee

Short Take #3: UX/Product Lessons from Your Industry Peers

December 6, 2022

Lada Gorlenko

"Seb said his function supports the function that supports the main business – making his work twice removed."

Lada Gorlenko

Theme 1: Intro

January 8, 2024

Harry Max

"You have to choose what you’re going to do in order to win—and implicitly what you’re not going to do."

Harry Max

Priority Zero: Some Things are More Equal than Others

June 9, 2016

Meredith Black

"The biggest challenge is how to facilitate casual conversations that aren’t work process focused in a virtual world."

Meredith Black Elyse Hornbacher

Building Community and Common Trends to Look for in 2021

December 17, 2020

Kate Koch

"We are super ops — powering 300 plus designers, researchers, and strategists globally."

Kate Koch Jean-Claire Fitschen

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 29, 2021

Sarah Barrett

"The intellectually honest answer to most questions about information architecture is, I’m not sure, or it depends."

Sarah Barrett

The "How" of Enterprise Information Architecture

June 6, 2023

Husani Oakley

"We face a rare moment where the widespread impact of AI is crystal clear to everyone."

Husani Oakley

Theme Three Intro

June 6, 2023