Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether."
Megan Blocker Lada Gorlenko Fatimah Richmond Molly StevensWhat UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
"Twitch’s streaming for six hours to hundreds of people scored 51 out of 59 on our carbon impact scale."
Tristin OldaniTurning awareness into action with Climate UX
January 16, 2025
"Keeping styles separate from symbols makes it much easier to update colors or typography across your entire system."
Jaime CreixemsBest Practices when Creating and Maintaining a Design System
June 7, 2023
"About 70 sites have been removed from the Low Carbon Showcase after regressing in sustainability."
Nick LewisDesigning and building low-carbon websites independently
November 18, 2025
"Most of us want to listen at 800 words per minute despite the robotic voice it creates."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
March 27, 2023
"Design systems are not a straight jacket, they free you from repetitive work to focus on bigger problems."
Dan DonaldDesign Systems as a Vehicle for Systemic Change
June 1, 2023
"Direct action rarely gets what we want in complex systems; instead, we must know what we can actually manage."
Dave HoraResearch in the Face of Complexity: New Sensibility for New Situations
August 27, 2025
"Live captions on mobile can caption not only audio on the device but sounds and speech in the real world around you."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
November 17, 2022
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
Daniel J. RosenbergDesigning with and for Artificial Intelligence
August 11, 2022
