Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Courtney Maya George
Scale Your Organization and Grow Your Designers
2022 • DesignOps Summit 2022
Gold
Gabrielle Verderber
Documentation Your Team Will Actually Use
2023 • DesignOps Summit 2023
Gold
Erin Weigel
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
2025 • Rosenfeld Community
Mariah Hay
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Christian Madsbjerg
Influencing Strategy
2020 • Advancing Research 2020
Gold
Susan Simon-Daniels
War Stories LIVE! Susan Simon-Daniels
2020 • Advancing Research 2020
Gold
Jennifer Bolduc
What's involved with getting people back to work?: A panel discussion
2021 • DesignOps Community
Louis Rosenfeld
Opening Remarks
2022 • Civic Design 2022
Gold
Nora Tejeda
Scaling Design Capabilities at BBVA Through a Self-service Design Model
2021 • Design at Scale 2021
Gold
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Dave Gray
Connection, Community, and the Future of Work
2026 • Rosenfeld Community

More Videos

Dante Guintu

"Only 12% of employees strongly agree their organization does a great job onboarding new employees."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022

Josh Clark

"Machine intelligence can elevate experiences by easing frictions and amplifying human judgment and agency."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025

Christian Crumlish

"I myself career-wise went over to the dark side and became a product manager."

Christian Crumlish

Introduction by our Conference Chair

December 6, 2022

Sam Proulx

"Augmented reality is an entirely new paradigm and we haven’t quite figured out accessibility for that yet."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Corey Long

"Layoffs take on average two years to recover from the psychological trauma of losing a job."

Corey Long

Hiring in DesignOps: A Critical Study on How to Hire and Get Hired

September 23, 2024

Kevin Bethune

"Anyone anywhere in an organization can lead as a servant leader if they have conviction to do so."

Kevin Bethune

Gatekeepers and Servant Leadership

January 30, 2020

Peter Van Dijck

"The more I work with evals, the more I think UX and product people need to be involved because of the need for diverse perspectives."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Tracy McGoldrick

"We don’t promise that every piece of feedback will show up in the product, but we keep partners informed about how their input influences development."

Tracy McGoldrick

IBM User Experience Program—The What, Why and How

October 15, 2021

Kat Vellos

"Not everything that is faced can be changed, but nothing can be changed until it is faced – James Baldwin."

Kat Vellos

Opener: The Other L Word

January 8, 2024