Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Alla Weinberg
People Are Sick of Change: Psychological Safety is the Cure
2023 • DesignOps Community
Bram Wessel
Enterprise Information Architecture
2020 • Enterprise Community
Jon Fukuda
Theme One Intro
2022 • DesignOps Summit 2022
Gold
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Ed Mullen
Designing the Unseen: Enabling Institutions to Build Public Trust
2022 • Civic Design 2022
Gold
Taylor Klassman
The Evolution of UX Research Platforms
2026 • Advancing Research 2026
Gold
Sara Conklin
A UXer’s 12-Month Journey from Climate Concern to Climate Credibility
2025 • Climate UX Interest Group
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Kit Unger
Theme 2: Introduction
2021 • Design at Scale 2021
Gold
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Mac Smith
Measuring Up: Using Product Research for Organizational Impact
2021 • Advancing Research 2021
Gold
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Maria Taylor
Knowledge is Power: Managing the Lifeblood of the Design Org
2023 • DesignOps Summit 2023
Gold
Greg Nudelman
Designing Conversational Interfaces
2019 • Enterprise Community

More Videos

Giff Constable

"Finance is the common language that all domains can speak, especially critical if you want a seat at the executive table."

Giff Constable

Financial fluency for product leaders: AMA with Giff Constable

April 11, 2024

Bria Alexander

"Language matters—make your OKRs user-centric and customer-focused to avoid them feeling like overhead."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022

Josina Vink

"We often conflate the three horizons model into an A to B story, replacing the old with the new, erasing plurality."

Josina Vink

Navigating the pitfalls of systems thinking in service design

December 4, 2024

Patrick Commarford

"We created a tiers of support model so even low priority projects get some level of guidance, even if just a 45-minute consultation."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Louis Rosenfeld

"Starting small with local meetups or internal talks helps you test and improve your material before bigger stages."

Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris Geison

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Abbey Smalley

"I had sorely underestimated how many internal tools there actually were — at least over 200."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Dave Hora

"Establishing research is years-long work, requiring coordinated action, self-awareness, rigor, and honest assessment."

Dave Hora

Advice for Establishing Research

December 8, 2022

Dantley Davis

"Every manager who works with me knows their responsibility includes sourcing candidates for diverse backgrounds."

Dantley Davis

Leadership & Diversity—A Fireside Chat with Dantley Davis

September 17, 2020

Andrew Custage

"Aligning content to audience expectations requires understanding their intent through market research."

Andrew Custage Michael Mallett

The Digital Journey: Research on Consumer Frustration and Loyalty

March 29, 2023