Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Shanti Mathew
Civic Design at Scale: Introducing the Public Policy Layer Cake
2021 • Civic Design 2021
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • Advancing Research 2023
Gold
Megan Nipe
Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging
2021 • Civic Design 2021
Gold
Bria Alexander
Opening Remarks
2023 • Advancing Research 2023
Gold
Jake Burghardt
Stop wasting research: Create new value with insight summaries
2025 • Rosenfeld Community
Jon Fukuda
The Big Question about Innovation: A Panel Discussion
2024 • DesignOps Summit 2024
Gold
Jilanna Wilson
Distributed DesignOps Management
2019 • DesignOps Community
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Milan Guenther
The $212 billion ‘so what?’: unlocking impact in development cooperation
2025 • Advancing Service Design 2025
Gold
Cheryl Platz
Demystifying Multimodal Design: The Design Practice You Didn't Know You're Doing
2024 • Rosenfeld Community
Kevin Bethune
Reimagining Design: Unlocking Strategic Innovation
2022 • Design at Scale 2022
Gold
Mary-Lynne Williams
Exit Interview #4: From Product Design Leadership to Sound Healing
2026 • Rosenfeld Community
Gillian Salerno-Rebic
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
2025 • Designing with AI 2025
Gold
Dane DeSutter
Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries
2024 • QuantQual Interest Group
Noel Lamb
Cultivating Business Partnerships to Grow Research Ops
2022 • Advancing Research Community
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold

More Videos

Sarah Brooks

"If leaders tell me to build a concrete boat, I will build a concrete boat—and that’s damaging to government."

Sarah Brooks Jennifer Pahlka

Fireside chat with Sarah Brooks and Jen Pahlka

October 21, 2021

Dan Donald

"Often you can tell people just don’t talk, and design systems need that interpersonal stuff to work."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023

Farid Sabitov

"No-code and low-code tools are breaking the fear of complexity in building scalable design systems."

Farid Sabitov

Theme Four Intro

September 9, 2022

Megan Campos

"We often center the point of view of dominant demographics and ignore the needs of those we never speak to."

Megan Campos

What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research

March 12, 2021

David Cronin

"Usually, the users not adopting the product alerts the organization that deeper issues exist beyond UI."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Nathan Curtis

"If your organization is healthy, the haters pretty quickly get marginalized."

Nathan Curtis Nalini P. Kotamraju Jack Moffett Dawn Ressel

Discussion

June 9, 2016

Louis Rosenfeld

"This is a beautifully aged stew, delicious ideas that have a sum that’s greater than the parts."

Louis Rosenfeld Christian Crumlish

Opening Remarks

November 29, 2023

Savannah Carlin

"Loading text itself is a loading indicator; the letters appearing show progress better than jumpy animations."

Savannah Carlin

Don't botch the bot: Designing interactions for AI

June 4, 2024

Mac Smith

"We had a great depth of customer understanding, but our view of partners was two-dimensional; we didn't know their needs or goals well."

Mac Smith

Measuring Up: Using Product Research for Organizational Impact

March 12, 2021