Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
- AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
- AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"A growth mindset in research means being ready to adapt protocols based on what actually works with participants."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"Our effectiveness scale measured audience, purpose, documentation, cadence, effectiveness, participation, and culture to rate meetings."
Briana Thomas Christina RodriguezWhen Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
September 30, 2021
"UXers are less satisfied because we have failed to set proper expectations about what the real work of UX is."
Peter MerholzThe Trials and Tribulations of Directors of UX
July 13, 2023
"If you want to get faster output, optimize the work and workflow first — not add more hours."
Mark InterranteCollaboration Flows in Product Development
June 9, 2017
"I can’t work 24 hours a day; efficiency and empowering others to do some research is how I stay effective."
Clemens Janssen Jane DavisEfficiently Scaling Research as a Team of One
March 28, 2023
"Insight summaries create durable knowledge that only goes away when it's been resolved or no longer relevant."
Jake BurghardtStop wasting research: Create new value with insight summaries
July 9, 2025
"I’m going to need to bring my A game."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
"If you want to avoid time zone confusion, you can switch the conference schedule to your local time on the program page."
Bria AlexanderOpening Remarks
November 17, 2022
"Different teams were thinking about users quite differently for the same product on the Windows phone."
Ellen ChisaThe Values of Design
November 29, 2023
