Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence
Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Peter Van Dijck
Designing AI-first products on top of a rapidly evolving technology
2025 • Designing with AI 2025
Gold
Alëna Iouguina
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Monty Hammontree
The Future of UX Research
2020 • Advancing Research Community
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group
Jon Fukuda
All the Ops: Successful cross-functional collaboration
2025 • DesignOps Summit 2025
Gold
Dane DeSutter
What co-speech gestures reveal about users’ thinking during interviews
2023 • Rosenfeld Community
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Dr. Jamika D. Burge
The Future of Research: Bridging the Gaps
2021 • Advancing Research Community
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Designing with AI 2025
Gold
Jason Mesut
Unmasking Design Leadership: Navigating leadership without neglecting ourselves
2025 • Rosenfeld Community
Phil Hesketh
Designing Accessible Research Workflows
2021 • DesignOps Summit 2021
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Smitha Papolu
Theme 3 Discussion
2019 • Enterprise Experience 2019
Gold
Matteo Gratton
Can Data and Ethics Live Together?
2021 • DesignOps Summit 2021
Gold
Michelle Morrison
Practice What You Preach
2024 • DesignOps Summit 2020
Gold

More Videos

Michal Anne Rogondino

"Space is congested, with thousands of satellites and tens of thousands of debris pieces orbiting Earth."

Michal Anne Rogondino

Saving Outer Space: The First UX Design System for Our Nation’s Satellites

January 8, 2024

Susan Weinschenk

"UX maturity can move backward after reorgs or leadership changes, which is frustrating but common."

Susan Weinschenk

Evaluating the Maturity of UX in Your Organization

January 15, 2020

Rebecca Buck

"With all this influx into UX research, many still struggle to find their footing and feel underutilized."

Rebecca Buck

Mission: Keep Talent in Research Roles!

March 10, 2021

Niko Laitinen

"Low-threshold peer designing exponentially develops confidence very quickly."

Niko Laitinen

Adaptable Org Design for Resilient Times

June 10, 2021

Alberto Ferreira

"A user-centered measurement should not be one dimensional because people are complex."

Alberto Ferreira

Making it Count: Developing a custom digital metric framework that works

October 15, 2021

Prerna Makanawala

"Instead of aiming for 80% consistency, I believe 30-40% consistency with 60-70% freedom works better."

Prerna Makanawala

Achieving Balanced Design Consistency

June 9, 2021

Prayag Narula

"The Indian business ecosystem is very diverse and many are not tech or internet ready, so phone calls end up being the best way to engage users."

Prayag Narula Abhinav Krishna

Dialing for Research: How to Reach the Unreachable

March 10, 2022

Daniel J. Rosenberg

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

Daniel J. Rosenberg

Designing with and for Artificial Intelligence

August 11, 2022

Ash Brown

"Collaboration is not just beneficial, it's essential for effective climate action."

Ash Brown

Silver Linings: What DesignOps Learned in the Shift to WFH

October 23, 2020