Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Don’t spend too much time trying to translate experience goals directly into business metrics; show the value of experience separately."
Gonzalo GoyanesDesign ROI: Cover a Little, Get a Lot
September 8, 2022
"We really had to go into it with an adaptable mindset and know when to drink the potion or eat the cake to grow or shrink."
Carla Casariego Sarah SpencerDesignOps in Wonderland
October 24, 2019
"Infrastructure must evolve to accommodate the realities of climate change."
Alex Hurworth Bonnie John Fahd Arshad Antoine MarinDesigning a Contact Tracing App for Universal Access
October 23, 2020
"Most security work happens below the surface where users don’t need to think about it."
Heidi TrostTo Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
January 23, 2025
"Wireframes are like an idea in time you can use for conversation."
Billy CarlsonPrinciples of Team Wireframing
October 2, 2023
"There’s no need to take notes. All session materials and videos will be shared quickly after presentations."
Bria Alexander Louis RosenfeldWelcome
September 8, 2022
"Screen reader users require prototypes that contain semantic information like heading levels, control labels, and landmarks."
Sam ProulxPrototype Reviews, People With Disabilities, and You
December 8, 2021
"White savior mentality is something very humbling to experience and work through."
Dolly ParikhExit Interview #7: Journey of a Social Entrepreneur
May 21, 2026
"Power users would right click and open listings in new tabs to keep their place in search results."
Erin WeigelReal-world lessons to improve your conversion rates
June 26, 2024