Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence
Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Kim Fellman Cohen
Measuring the Designer Experience
2019 • DesignOps Summit 2019
Gold
Maverick Chan
From Doodle to Demo: AI as Our Storytelling Partner
2025 • Rosenfeld Community
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Theresa Slate
Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
2023 • DesignOps Summit 2023
Gold
Shreya Dhawan
Making service tangible: the fastest path to higher performance
2025 • Advancing Service Design 2025
Conference
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Peter Merholz
Customer-Centered Design Organizations
2017 • Enterprise Experience 2017
Gold
Kate Towsey
ResearchOps AMA with Kate Towsey & Jake Burghardt
2025 • Advancing Research Community
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Jemma Ahmed
Theme Three Intro
2023 • Advancing Research 2023
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
Uday Gajendar
The Wicked Craft of Enterprise UX
2015 • Enterprise UX 2015
Gold
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold

More Videos

Brigette Metzler

"One ops person to five researchers seems pretty legit, according to Kate Towsie."

Brigette Metzler

Scaling ResearchOps: Helping Researchers do Their Best Work

March 30, 2020

Ross Smith

"Stories are great and build empathy, but how representative are those stories of the broader customer base?"

Ross Smith

Breaking Barriers with Empathy

June 9, 2017

Cornelius Rachieru

"Design projects in product design are led by designers, but in service design they are facilitated or co-facilitated by designers among many perspectives."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021

Deirdre Hirschtritt

"Starting meetings with simple icebreakers or sharing pronouns and locations really breaks the ice and builds relationships."

Deirdre Hirschtritt Cesar Paredes Marie Perrot

Research is Only as Good as the Relationships You Build

November 17, 2022

Nicole Umphress

"Dan Harmon's story circle helped us design the cadence of challenges and victories to push participants outside their comfort zones and build resilience."

Nicole Umphress

Delivering Design Education During a Global Pandemic: Lessons Learned

June 9, 2022

Frank Duran

"We want to hear our partners speaking design language and advocating for design activities across the organization."

Frank Duran

Partnership Playbook: Lessons Learned in Effective Partnership

January 8, 2024

Terry Buckman

"Sometimes the best way to understand a problem is to run the game multiple times and see why decisions differ."

Terry Buckman

Wargaming (An Introduction)

August 10, 2023

Brennan Hartich

"Retention went up because designers had more time to do what they loved: design."

Brennan Hartich

Communicating and Establishing DesignOps as a New Function

November 7, 2018

Lada Gorlenko

"Simply asking stakeholders what success looks like for them in a project is a powerful way to start meaningful conversations."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024