Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Margot Bloomstein
Fostering Trust in Your Brand and Beyond
2020 • Enterprise Community
Robert Fabricant
A Genuine Conversation about the Future of UX Research
2024 • Advancing Research Community
Mark Interrante
AI for Prioritization (3rd of 3 seminars)
2024 • Rosenfeld Community
Louis Rosenfeld
How to use the Rosenbot
2026 • Rosenfeld Community
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Anna Avrekh
Diversity In and For Design: Building Conscious Diversity in Design and Research
2021 • Design at Scale 2021
Gold
Alëna Iouguina
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Michelle Bejian Lotia
Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization
2023 • Advancing Research 2023
Gold
Changying (Z) Zheng
Practical DesignOps: From Ideas to Tools That Teams Actually Use
2025 • Rosenfeld Community
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Jackie Ajoux
Leveling-Up: A Single-Player’s Guide to the DesignOps Team-of-One
2024 • DesignOps Summit 2020
Gold
Yalenka Mariën
Designing for Digital Inclusion in the Belgian Government
2021 • Civic Design 2021
Gold
Etienne Fang
The Power of Care: From Human-Centered Research to Humanity-Centered Leadership
2021 • Advancing Research 2021
Gold

More Videos

Mandy Drew

"Remote research lets us observe how people really use products in their own environments, mitigating the hawk-orn effect."

Mandy Drew

What Role(s) Can Research Play in Responsible Design?

March 11, 2021

Kevin M. Hoffman

"We need to sequence activities carefully so we innovate while also keeping code shipping without stopping progress."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Nathan Shedroff

"Business people thrive in certainty; designers habitually thrive in ambiguity."

Nathan Shedroff

Redefining Value: Bridging the Innovation Culture Divide

May 14, 2015

Dianne Que

"If you don't understand what your audience values, you won’t prove value."

Dianne Que

Real Talk: Proving Value through a Scrappy Playbook

October 23, 2019

Katy Mogal

"The surveys and logs data tell us the what, but qualitative research tells us the why."

Katy Mogal

But Do Your Insights Scale?

March 12, 2021

Aras Bilgen

"AI is like plastics on the surface — it gives amazing powers but has hidden damages we must not repeat."

Aras Bilgen

Who does the math: A designer’s journey in building an AI-based tutoring app

June 10, 2025

Vitorio Miliano

"If you can’t come up with a rule for something, you can’t code it."

Vitorio Miliano

Don’t call it AI: Turn words into numbers with quantitative ethnography

March 11, 2026

Ana Ferreira

"Asynchronous communication allows us hours of deep and focused work."

Ana Ferreira

Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries

January 8, 2024

Aditi Ruiz

"Empathizing with product managers is a great first step towards turning understanding into bigger influence for product and design."

Aditi Ruiz Christian Crumlish Farid Sabitov

A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1

December 6, 2022