Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Christian Crumlish
From tools to staff: What the next generation of agents means for the future of design
2026 • Designing with AI 2026
Conference
Christopher Taylor Edwards
Design as a Team Practice, A Practical Guide to Cross-functional Collaboration
2021 • DesignOps Summit 2021
Gold
Paul Bakaus
Killing the handoff: Iterating design live in the browser on real production code
2026 • Designing with AI 2026
Conference
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Tim Frick
The journey of building a sustainable design practice
2025 • Climate UX Interest Group
Sylvie Abookire
A Civic Designer's Guide to Mindful Conflict Navigation
2022 • Civic Design 2022
Gold
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Kristin Skinner
Five Years of DesignOps
2021 • DesignOps Summit 2021
Gold
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Sharbani Dhar
Breathing Room for Delight
2024 • Enterprise Experience 2020
Gold

More Videos

Sam Proulx

"Screen reader users control how metadata or tooltip voices are played, it’s a personal setting, not dictated by web designers."

Sam Proulx

Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users

December 10, 2021

Kritika Sony

"When scaling up 3D prints, slicer settings have to be adjusted—something AI didn’t help me with."

Kritika Sony

Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design

June 10, 2026

Victor Udoewa

"In Western modernity, if something is not an object, it is not real research or real knowledge."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Alicia D. Johnson

"Mitigation doesn’t make the news and isn’t fancy, but it often saves money and lives in the long run."

Alicia D. Johnson

Disasters and the 21st Century

December 10, 2021

Marc Fonteijn

"The more experienced you are, the more satisfied you tend to be with your salary; it can almost be double compared to beginners."

Marc Fonteijn

First Insights from the 2025 Service Design Salary(+) Report

December 4, 2024

Jesse Zolna

"Having a huge appetite for research and a huge manner for research is a good problem to have. So let's lean into it."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Alexandra Schmidt

"Technology moves faster than policymaking — that’s the pacing problem we need to address."

Alexandra Schmidt

Why Ethics Can't Save Tech

November 18, 2022

Jacqui Frey

"Don’t be surprised by change. Expect change."

Jacqui Frey Alison Rand

Setting the Table for Dynamic Change

October 24, 2019

Dave Hora

"Growth as a researcher means expanding your sphere of influence from self to the entire organization."

Dave Hora

A Research Skills Evolution

March 10, 2021