Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Patrizia Bertini
Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation
2025 • DesignOps Community
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold
Milan Guenther
The $212 billion ‘so what?’: unlocking impact in development cooperation
2025 • Advancing Service Design 2025
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • DesignOps Summit 2025
Gold
Alexia Cohen
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
2024 • Advancing Service Design 2024
Gold
Daniel J. Rosenberg
Digital Medicine Design
2019 • Enterprise Community
Daniela Magaña Flores
Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
2022 • Advancing Research 2022
Gold
Mohammad Hossein Jarrahi
Contextuality problem: Exploring the Benefits of Qualitative and Quantitative Research
2023 • QuantQual Interest Group
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Maria Rosala
Research Repositories
2026 • Advancing Research 2026
Gold
Louis Rosenfeld
About the Rosenverse
2026 • Rosenfeld Community
Charlotte Lee
Theme 1 Intro
2021 • Civic Design 2021
Gold
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Catt Small
How the most senior designers are using AI in their work right now
2026 • Rosenfeld Community
Samuel Proulx
Designing beyond caricatures: Embracing real, diverse user needs
2024 • Advancing Service Design 2024
Gold
Fredrik Matheson
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
2016 • Enterprise UX 2016
Gold

More Videos

Lada Gorlenko

"The digital frontline workers in retail became critical almost overnight during the pandemic."

Lada Gorlenko

Theme 2 Intro

June 9, 2022

Adel Du Toit

"I wanted to make sure that we don’t lie with the data but give product teams raw ingredients so they can transform the products the right way."

Adel Du Toit

Get Your CFO To Say: 'Our Strategic Goal is User Obsession'

June 10, 2022

Kurt McCulloch

"This is a story about what happens when you stop trying to will others to think like you and start creating conditions under which both frames can coexist productively."

Kurt McCulloch

Faster alone, further together: Rebuilding collaboration in the age of AI research

March 10, 2026

Jacqui Frey

"It’s breath not death. Don’t try to solve for the system. Try to understand the request and help the business."

Jacqui Frey

Flow and Superfluidity for Design Orgs

November 7, 2018

Iram Shah

"Transparency is the basis for trust and respect among employees and leadership."

Iram Shah

Closing Keynote: The View from the Top

June 4, 2019

Tim Frick

"Eco Grader helps people understand where they can improve their website’s sustainability using real metrics."

Tim Frick

The journey of building a sustainable design practice

April 23, 2025

Jorge Arango

"You can be most successful at using new note-taking tools if you bring to the practice a different set of mental models."

Jorge Arango

Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)

April 19, 2024

Nathan Curtis

"Design principles have to be guiding ways and opportunities for conversations, not a strict scorecard."

Nathan Curtis Nalini P. Kotamraju Jack Moffett Dawn Ressel

Discussion

June 9, 2016

Kit Unger

"We want to keep people at the center of our work to create inspired solutions that make the world better."

Kit Unger

Theme 2: Introduction

June 10, 2021