Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"If someone says they don’t want to do this team activity, I say great, you should lead the next one with your idea."
Shipra Kayan Tess DixonHow Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro
October 1, 2021
"We all want to design for scale, but empathy alone is sometimes a shortcoming when thinking about scale."
Nancy DouyonWe'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex
June 15, 2018
"Reducing cognitive load means some decisions should just be made for the team to free mental bandwidth."
Candace MyersStandardizing Design at Scale
September 9, 2022
"The international design government community started by reaching out individually via Twitter to people in governments around the world."
Kara KaneCommunities of Practice for Civic Design
April 7, 2022
"The designer is not describing a profession, but naming the one remaining place where their sense of self holds together."
Angelos ArnisOur Fragmented Identity
June 12, 2026
"Knowledge management is what librarians and archivists have been doing for hundreds of years."
Emily DiLeo Maria TaylorStronger Together: Lessons Learned from UX Research Ops
September 24, 2024
"Our purpose is to enrich people’s lives with technology, focusing on how to use—not just what to buy."
Sara Asche Anderson Jamie KaspszakNot Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
January 8, 2024
"Trauma lives in the body as pain, tension, or numbness and does not impact everyone the same way."
Rachael Dietkus, LCSWTrauma-Responsive Design: Reimagining the Future of Design Now
December 10, 2021
"The division between haves and have-nots is real, but history shows periods of immense innovation and progress can follow."
April ReaganLook, Think, Act: The Futures-Smart Design Organization
October 1, 2021
