Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Design in Product 2023
Gold
Harry Max
Priority Zero: Some Things are More Equal than Others
2016 • Enterprise UX 2016
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Dave Malouf
Closing Keynote: Amplify. Not Optimize.
2019 • DesignOps Summit 2019
Gold
Jim Kalbach
Jobs To Be Done
2021 • Enterprise Community
World Usability Day Panel Discussion
2022 • DesignOps Community
Tristin Oldani
Learning the Part I Used to Hand Off: How Building the Systems Made Me a Better Designer
2026 • Rosenfeld Community
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Mansi Gupta
Women-Centric Research: What, Why, How
2023 • Advancing Research 2023
Gold
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Christian Crumlish
Introduction by our Conference Chair
2022 • Design in Product 2022
Gold

More Videos

Kit Unger

"Sometimes it might be seen as something that is not necessary because our end users are practically colleagues, not actually paying customers."

Kit Unger Jackie Ho Veevi Rosenstein Vasileios Xanthopoulos

Theme 2: Discussion

January 8, 2024

Jeff Gothelf

"Nordstrom decided that innovation needed to be a corporate value, not a lab value."

Jeff Gothelf

Innovation Studios: the Engines of Enterprise Experimentation

May 14, 2015

Laura Weiss

"Doing these conversations regularly, not just in crisis, makes a big difference."

Laura Weiss

There is No Playbook: Leader as Coach During Challenging Times

April 26, 2024

Irina Tikhonova

"If you fix the problems for marginalized communities, you really fix them for everyone."

Irina Tikhonova Kari Dietrich

Small Wins, Big Impact: Leveraging and Elevating User Engagement

December 9, 2021

Peter Van Dijck

"Today’s best AI products are designed by engineering first, but UX and product people have to join the party."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Dave Malouf

"We need to start thinking about fluidity in identity because there is no 'this' anymore; people are multiracial, fluid in sexual identity, neurodiversity, and more."

Dave Malouf Meredith Black Farid Sabitov

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)

February 17, 2022

Mujtaba Hameed

"The act of arranging information becomes an act of insight — the whole is greater than the sum of its parts."

Mujtaba Hameed

Frameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research

March 26, 2024

Steve Chaparro

"I grew restless within the walls of architecture and wanted to apply design principles more broadly."

Steve Chaparro

Bringing Into Alignment Brand, Culture and Space

August 13, 2020

Dalia El-Shimy

"We have been focused for so long on getting that seat that we haven’t realized that a lot of us are actually already there."

Dalia El-Shimy

So You've Got a Seat at the Table. Now What?

March 31, 2020