Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Researchers are in the sense making business—they connect the present to the future, step by step, helping users get what they need."
Dana ChisnellThe Sensemaking Business
March 10, 2026
"We need honest, transparent conversations about futures because the impacts can be huge and wide-ranging."
April ReaganLook, Think, Act: The Futures-Smart Design Organization
October 1, 2021
"We’re seeing these agents trying to represent ourselves online in ways we’ve never seen before - Bria."
Bria Alexander Brittany Hobbs Christopher NoesselDay 1 Panel: Up to the Minute: The latest in AI’s impact on UX
June 10, 2025
"The highest leverage thing you can do is design statements that capture the essence in ways that set sail a thousand ships."
John CutlerThe Alignment Trap
November 29, 2023
"There are 8 billion creative humans on planet Earth, far beyond the number of trained designers."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021
"The traditional product metrics focus narrowly on the product or near-term impact but fail to capture what success means for the whole person."
Raven VealDark Metrics: Illuminating the Negative Impact of Digital Health Design
March 12, 2021
"Not a week has gone by in my four years at Uber that something slightly shocking or jarring did not happen."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"We add value not by providing more data but by introducing critical thought, friction, and reflection into organizational insight-making."
Jemma Ahmed Megan Blocker Eduardo OrtizRedefining the research toolkit: Expanding methodologies for a changing world
March 12, 2025
"We have to think about who is our audience. That’s not going to change because of AI."
Tom Armitage Carla Diana Kanene Ayo HolderDay 2 Panel: Looking ahead: Designing with AI in 2026
June 11, 2025
