Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions:
  1. AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
  2. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
John Calhoun
Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam
2023 • DesignOps Summit 2023
Gold
Dr. Shruthi Manjula Balakrishna
The Menu Is an Interface: How Print and QR Codes Shape Safety, Trust, and the Dining Experience
2026 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
David Siren Eisner
From prototype to production: Vibe coding design for real engineering systems
2026 • Designing with AI 2026
Gold
Sarah Brooks
Theme Three Intro
2022 • Civic Design 2022
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Todd Healy
Driving Change with CX Metrics
2023 • Enterprise UX 2023
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Broad Strokes: Connecting Design, Research, and AI to the World Around Us
2023 • Enterprise UX 2023
Gold
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Barb Spanton
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
2022 • Design at Scale 2022
Gold
Roy Opata Olende
How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
2020 • Advancing Research Community
Niko Laitinen
Adaptable Org Design for Resilient Times
2021 • Design at Scale 2021
Gold

More Videos

Jen Cardello

"Scale isn’t just about quantity, it’s about the quality and impact you have on organizational outcomes."

Jen Cardello

Standardizing Product Merits for Leaders, Designers, and Everyone

June 15, 2018

Shan Shen

"Not knowing what something is called or what a newly inflated word means introduces confusion and causes people to talk across purposes."

Shan Shen

Translating UX Terms into Business Contexts

November 29, 2023

Joshua Graves

"Try to observe the situation like a security camera—stick to factual, objective descriptions."

Joshua Graves

We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)

April 28, 2025

Jim Kalbach

"That’s not who you are. You’re better than that."

Jim Kalbach

Peace is waged with sticky notes: Mapping Real-World Experiences

June 14, 2018

Catt Small

"Visioning can be an antidote to a top-down reactive organization by proposing stable, aligned direction upfront."

Catt Small

Craft a Vision that Actually Gets Shipped

April 30, 2026

Chris Geison

"We're positioned at the nexus of insight and action."

Chris Geison

Theme Two Intro

March 28, 2023

Uday Gajendar

"We started with an excursion into systems thinking, then dived deep into IA and knowledge management."

Uday Gajendar

Theme Four Intro

June 6, 2023

Zariah Cameron

"If you are silent about your pain, they will kill you and say you enjoyed it."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Vasileios Xanthopoulos

"With seven UXters for 400 products, the math doesn’t add up, so we must choose where we focus."

Vasileios Xanthopoulos

A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale

January 8, 2024

Latest Books All books