Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions:
  1. AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
  2. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • •

    AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • •

    Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • •

    Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • •

    The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • •

    Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • •

    Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • •

    Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • •

    AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • •

    Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • •

    Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Ariel Kennan
Theme 2 Intro
2021 • Civic Design 2021
Gold
PJ Buddhari
Meet Spectrum, Adobe’s Design System
2021 • Design at Scale 2021
Gold
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
Karen McGrane
AI for Information Architects: Are the robots coming for our jobs?
2024 • Rosenfeld Community
Gina Mendolia
Coordinated collaboration: a Service Design & DesignOps love story
2025 • Advancing Service Design 2025
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Saara Kamppari-Miller
"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do
2019 • DesignOps Summit 2019
Gold
Sheryl Cababa
Expanding Your Design Lens with Systems Thinking
2023 • Enterprise Community
Melinda Belcher
Insider preview of Enterprise Experience 2020
2020 • Enterprise Community
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold
Jane Reid
Self-care in User Research
2020 • Advancing Research Community

More Videos

Daniel Gloyd

"The Braver Collective’s structured interactions are literally built around being seen and being heard."

Daniel Gloyd

Transcendent Experience (ZX) Design: A Design Framework for Human Connection

August 6, 2026

Dan Willis

"The more specific a story gets, the more universal the themes are felt by everybody."

Dan Willis

Enterprise Storytelling Sessions

June 3, 2019

Rusha Sopariwala

"Sticky notes and whiteboards just wouldn’t translate online, so our collaboration rituals had to change."

Rusha Sopariwala

Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+

June 9, 2022

Anne Cantera

"The interface no longer is always a screen. The flow is no longer always linear. The system is no longer always passive."

Anne Cantera

The New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP

July 29, 2026

Matt LeMay

"Acknowledging that you can’t get other people to do things is truly the path to freedom."

Matt LeMay

You Don’t “Get” Anyone to Do Anything

December 6, 2022

Marc Majers

"We typically design for the perfect path. Do you design and plan and test for the unexpected path?"

Marc Majers Tony Turner

Interrupted UX - Add A Dose of Reality To Usability Testing

March 11, 2022

Nicole Umphress

"Everything is a prototype — every program is different based on feedback from managers, participants, and speakers."

Nicole Umphress

Delivering Design Education During a Global Pandemic: Lessons Learned

June 9, 2022

Christopher Geison

"Evidence-based strategies focused on human beings may hold the key to breaking free from exploitative practices."

Christopher Geison

Theme 1 Intro

March 25, 2024

Bria Alexander

"Day one is all about ensuring craft on a massive scale, led by Uday Gahender."

Bria Alexander

Opening Remarks

June 9, 2021