Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence
Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Kathleen Asjes
Research Democratization: the Good, the Bad and the Ugly
2022 • Advancing Research 2022
Gold
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Dave Gray
Liminal Thinking: Sense-making for systems in large organizations
2015 • Enterprise UX 2015
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
2022 • DesignOps Community
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
Josh Clark
Sentient Scenes and Radically Adaptive Experiences
2025 • Designing with AI 2025
Gold
George Aye
That Quiet Little Voice: When Design and Ethics Collide
2022 • Civic Design 2022
Gold
Husani Oakley
Theme Three Intro
2023 • Enterprise UX 2023
Gold
Clara Kliman-Silver
UX Futures: The Role of Artificial Intelligence in Design
2023 • Enterprise UX 2023
Gold
JJ Kercher
A Roadmap for Maturing Design in the Enterprise
2018 • Enterprise Experience 2018
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold

More Videos

Dana Bishop

"Identifying the right success metrics is the number one challenge teams are facing today."

Dana Bishop

2022: The Year UX Demonstrates its Business Impact

March 11, 2022

Louis Rosenfeld

"I was more than an information architect, I was an information therapist."

Louis Rosenfeld

Welcome / Housekeeping

June 6, 2023

Dan Willis

"Why wouldn't we design a fabulous cancellation process for customers who no longer want to be our customers?"

Dan Willis

Enterprise Storytelling Sessions

June 14, 2018

Kevin M. Hoffman

"Having a business background is almost the oldest form of product management, but great product requires balancing design and tech too."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Christopher Noessel

"Agentic systems could be hidden, allowing corporations to push self-interested biases undetected."

Christopher Noessel

AI of the now: Designing for Agents

July 31, 2024

Neema Mahdavi

"It’s difficult to break the rules when they’re not very clear or even there."

Neema Mahdavi

Operationalizing DesignOps

November 7, 2018

Louis Rosenfeld

"The world really needs what researchers like you bring to the table."

Louis Rosenfeld Bria Alexander

Opening Remarks

March 27, 2023

Alana Washington

"Service blueprinting was a deeply empathy-building activity because each role had to help another walk in their shoes."

Alana Washington

(Remote) Service Design: A Transformation Case Study

June 8, 2022

Harry Max

"Horizon one investments are about running the business today, horizon two about reinforcing growth, horizon three about long-term bets."

Harry Max

Priority Zero: Some Things are More Equal than Others

June 9, 2016