Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"I liken that to a play: there’s acts, a cast of characters, and this inter-character drama."
Shazia Ali Bruce Gillespie Joyce Lee Andy WarrCommunication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
August 21, 2024
"By adopting our account recovery widget, QuickBooks saw a 13% increase in success rate overnight and a 52% reduction in support calls in one year."
Dawn ResselFull-Stack User Experiences: A Marriage of Design and Technology
June 9, 2016
"Icons are not just decoration, they convey information and must meet WCAG color and size guidelines to be usable."
Sheri Byrne-HaberThe Importance of Accessible Design Systems
January 8, 2024
"Often you can tell people just don’t talk, and design systems need that interpersonal stuff to work."
Dan DonaldDesign Systems as a Vehicle for Systemic Change
June 1, 2023
"The key is leading with simplicity and educating users over time to create lasting value."
Marissa Cui Rachel He Michael Leggett Manos SaratsisClimate Design Product Showcase
March 13, 2024
"We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether."
Megan Blocker Lada Gorlenko Fatimah Richmond Molly StevensWhat UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
"Everything is a prototype."
Doug PowellClosing Keynote: Design at Scale
November 8, 2018
"Some of the same things that help you scale can also feel like they get in your way."
Melissa Schmidt Adam MenterHow UX Research Hit It Big in Las Vegas
June 4, 2019
"We treat the design system like a software product with a backlog, QA, and a product owner prioritizing feature requests."
David Cronin Uday Gajendar Peter Morville Kendra ShimmellDiscussion
May 13, 2015