Rosenverse
Designing with and for Artificial Intelligence

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Shivanjali M.
From Fragmented to Fluent: The Linguistic Approach to Research Knowledge
2026 • Rosenfeld Community
Alla Weinberg
How to Build and Scale Team Safety
2024 • DesignOps Summit 2020
Gold
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Tristin Oldani
Learning the Part I Used to Hand Off: How Building the Systems Made Me a Better Designer
2026 • Rosenfeld Community
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
Lily Aduana
5 Reasons to Bring Your Recruiting in-House (and How To Do It)
2021 • Advancing Research 2021
Gold
Anna Poznyakov
Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
2021 • Advancing Research 2021
Gold
Uday Gajendar
Theme One Intro
2023 • Enterprise UX 2023
Gold
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Alastair Simpson
Debunking the Myths of Cross-Disciplinary Collaboration
2019 • DesignOps Summit 2019
Gold
Ned Dwyer
Right horses for the right courses – how and when to democratize research
2025 • Advancing Service Design 2025
Gold
Andreas Huebner
What Is It Like To Be Part of The UX Team at Compass?
2021 • Advancing Research 2021
Gold
Nick Cochran
Growing in Enterprise Design through Making Connections
2019 • Enterprise Community
Kim Holt
A Salesforce Panel Discussion on Values-Driven DesignOps
2022 • DesignOps Summit 2022
Gold

More Videos

Alla Weinberg

"Sometimes the entire leadership team quitting at once is a big sign cultural safety is failing."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 9, 2022

Kristen Honey

"Long COVID will teach us so much about invisible illnesses that are common but overlooked."

Kristen Honey

"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design

November 18, 2021

Greg Petroff

"If agents do well, we do well. The more we know about you, the more we can make you better or fulfill your goals and aspirations."

Greg Petroff

The Compass Mission

March 10, 2021

Sahibzada Mayed

"Trauma should not be reduced to a right of passage that justifies participation in research."

Sahibzada Mayed

The Politics of Radical Research: A Manifesto

March 27, 2023

Aleksandra Korczynska

"The key to combating survey fatigue is short surveys triggered at the right context, making respondents feel listened to and valued."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

Ryan Matthew

"Figma natively only allows 40 variable modes, but our client required around 90 different modes to handle age groups and device types."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

Caroline Vize

"There’s a huge proportion of product decisions being made without any user insights, based on assumptions."

Caroline Vize

The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022

March 9, 2022

Louis Rosenfeld

"If you talk about the conference in social, please use the eUX 2023 hashtag and help us spread the word."

Louis Rosenfeld

Welcome / Housekeeping

June 7, 2023

Brenna Fallon

"Psychological safety is far and away the key ingredient for teams being effective."

Brenna Fallon

Learning Over Outcomes

October 24, 2019