Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence
Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • Advancing Service Design 2025
Conference
Janaki Kumar
Innovate with Purpose
2018 • Enterprise Experience 2018
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Peter Boersma
How to Define and Maintain a DesignOps Roadmap
2023 • DesignOps Summit 2023
Gold
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Uday Gajendar
The Wicked Craft of Enterprise UX
2015 • Enterprise UX 2015
Gold
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Sarah Sgarlato Pierini
From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn
2022 • DesignOps Summit 2022
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Jon Fukuda
Design Planning and Management Support
2023 • DesignOps Summit 2023
Gold
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Courtney Maya George
Scale Your Organization and Grow Your Designers
2022 • DesignOps Summit 2022
Gold
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Sam Ladner
Data Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX
2016 • Enterprise UX 2016
Gold

More Videos

Megan Campos

"We can't say with certainty what needs or pain points we missed when our recruits weren't demographically diverse."

Megan Campos

What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research

March 12, 2021

Alana Washington

"One thing that sets high performers is psychological safety: do people feel safe to raise a flag when something’s not working?"

Alana Washington

(Remote) Service Design: A Transformation Case Study

June 8, 2022

Sarah Coyle

"Data is just single points; information is making that data meaningful through context."

Sarah Coyle

Design and Analytics with Sarah Coyle

July 30, 2020

Susan Weinschenk

"UX maturity can move backward after reorgs or leadership changes, which is frustrating but common."

Susan Weinschenk

Evaluating the Maturity of UX in Your Organization

January 15, 2020

Jesse Zolna

"Anybody making decisions about products should have regular exposure to researchers — Jared Spool’s exposure hours."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Billy Carlson

"Constraints during ideation sessions help avoid endlessly blue-sky thinking and keep ideas focused."

Billy Carlson

Ideation tips for Product Managers

December 6, 2022

Elana Chapman

"Accessibility is really just improving the usability for everyone, not just for people with disabilities."

Elana Chapman Li Wen Huang Divyen Sanganee Annabel Weiner

Getting started with accessibility research

February 20, 2025

Craig Villamor

"Making something easier isn't necessarily always better and can create addictive behaviors."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Billy Carlson

"The more detailed, the more you start siloing and confusing the whole project."

Billy Carlson

Principles of Team Wireframing

October 2, 2023