Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
- AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
- AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"Melissa Burnett is a creator of order out of chaos, leader of leaders."
Uday Gajendar Louis RosenfeldDay 2 Welcome
June 5, 2024
"Cycles of successive approximation help us get closer and closer to great design through iteration."
Rebecca GimenezWork in Progress: Service Design at Airbnb
December 3, 2024
"Attendee cohorts meet daily in small groups with facilitators to share learning goals and deepen engagement."
Rachael Dietkus, LCSW Victor Udoewa Jennifer StricklandEverything You Need to Know about the Civic Design 2022 Call for Presentations
May 17, 2022
"Non-researchers often think you can just jump in and start asking questions, but that can be inefficient or risky."
Jesse ZolnaInviting the Whole Org to Come See For Yourself
March 30, 2020
"Between your prompt and prototype, the AI made 40 decisions that you can't trace."
Beth ChappellLeading through ambiguity: Supporting a design team relearning their craft
June 9, 2026
"When there’s a major technology shift, almost everything about an application changes, including how users experience it."
Luke WroblewskiDesigning AI Applications
March 5, 2026
"Communicating as a proxy for a senior leader taught me how to tailor messages for different audiences."
Lisa GirondaOpener: Chief of Staff–An unexpected journey
January 8, 2024
"Building the backend made me so much better at the front end, understanding functionality on a deeper level."
Tristin OldaniLearning the Part I Used to Hand Off: How Building the Systems Made Me a Better Designer
August 20, 2026
"We have a role to play in democratizing the future and amplifying more visions of what that future can hold."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
Latest Books All books
Dig deeper with the Rosenbot
How can designers maintain creative control and credit in an AI-driven content environment?
In what ways has the rise of product design language impacted traditional UX roles and knowledge?
How can product teams ensure they prioritize meaningful user outcomes over rapid AI-powered development speed?