Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Designing with and for Artificial Intelligence
This video is featured in the Josh's test playlist playlist.
Summary
Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Key Insights
-
•
AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.
-
•
Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.
-
•
Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.
-
•
The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.
-
•
Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.
-
•
Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.
-
•
Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.
-
•
AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.
-
•
Accessibility and localization best practices can be baked into AI-generated UX code automatically.
-
•
Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.
Notable Quotes
"If you don’t trust it, then there’s nothing here."
"The AI is looking through material and that material’s changing every day."
"Visual design quality actually affects perceived trustworthiness."
"You can’t evaluate bias if the AI can’t explain itself."
"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."
"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."
"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."
"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."
"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."
"The future was already here. It’s just not evenly distributed."
Or choose a question:
More Videos
"If it’s really important to you, you’ll find a way to prioritize it."
Laurent ChristophScale the impact of DesignOps in 3D: Diligence, Decision, Discipline
September 17, 2025
"A constitution is a very good exercise: write down your system’s principles and values to help guide its behavior."
Peter Van DijckHands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
"If you get 10 people to follow, that’s a good sign your business has traction."
Eric ShumakeAn AMA on UX's Role in Healthcare
April 22, 2026
"Building relationships with our internal partners may well be the highest leverage aspect of our jobs."
Bob BaxleyTheme 4: Intro
January 8, 2024
"The biggest shift is the power moving from supply side to demand side in media."
Patrick Boehler Madison KarasThe service shift: transforming media organizations to create real value through design
November 19, 2025
"The more you gesture, the more your interviewee will gesture."
Dane DeSutter Stephanie ScopelitisWhat co-speech gestures reveal about users’ thinking during interviews
June 30, 2023
"Partnership is everything; to operationalize respect, legal, privacy, procurement, and research must collaborate."
Theresa MarwahHow Atlassian is Operationalizing Respect in Research
February 27, 2020
"AI can help us cut through noise and speed up the so-what part of insights but can’t replace human knowledge of strategy and customers."
Michelle Bejian Lotia Anne-Marie MorellRolling Out a Repository: How Zapier Centralizes Insights from Across their Organization
March 28, 2023
"One in four American workers actively distrust their employers, believing they lie regularly."
Sam LadnerData Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX
June 8, 2016
