Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Darian Davis
Lessons from a Toxic Work Relationship
2024 • Enterprise Experience 2020
Gold
Kritika Yadav
Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks
2025 • Designing with AI 2025
Gold
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
George Aye
Designing a New Social Contract
2026 • Rosenfeld Community
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Dolly Parikh
Exit Interview #7: Journey of a Social Entrepreneur
2026 • Rosenfeld Community
Dr. Jamika D. Burge
Bridge Building across Research Disciplines
2021 • Advancing Research Community
Michael Polivka
Scaling Design through Relationship Maps
2017 • DesignOps Summit 2017
Gold
Sharon Bautista
Time to Make the Donuts: How User Research Helped Bridge Disparate Teams
2024 • Enterprise Experience 2020
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Civic Design 2021
Gold
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold

More Videos

Ariba Jahan

"Creating space to name what we’re experiencing without guilt allowed us to unload some of that emotional weight."

Ariba Jahan

Team Resiliency Through a Pandemic

January 8, 2024

Ian Johnson

"What if you didn’t know there were important questions you should be asking in your data?"

Ian Johnson

Latent Scope: Finding structure in unstructured data

June 11, 2025

Mike Oren

"Organizations are slow to adopt the practice of making every decision from the voice of the customer, despite having talented people and data."

Mike Oren Janice Wiitala

Design Research Strategy & Strategic Design Research

February 3, 2022

Yalenka Mariën

"As a civic designer, it’s really up to you to hold managers accountable for their promises on inclusion."

Yalenka Mariën Marie Mervaillie

Designing for Digital Inclusion in the Belgian Government

December 8, 2021

Yulya Besplemennova

"Visuals from DALL·E didn’t work well; I asked multiple times to remove cables but they still appeared."

Yulya Besplemennova

[Demo] Stress-testing GenAI in user research synthesis

June 4, 2024

Allan Lowson

"If you can’t beat them, join them—I got Cursor seats for my design team."

Allan Lowson

Rehashing the Double Diamond: Collaborating across functions with AI-assisted prototyping

June 9, 2026

Eduardo Ortiz

"I made the mistake of arguing in the chat instead of slowing down and asking the group what would make qualitative data persuasive for them."

Eduardo Ortiz Robin Beers Rachael Dietkus, LCSW Bruce Gillespie Jess Greco Marieke McCloskey Renee Reid

Day 3 Theme Panel

March 13, 2025

Noz Urbina

"Stop just throwing AI at the end of the process; integrate it strategically across the whole product and content lifecycle."

Noz Urbina

Rapid AI-powered UX (RAUX): A framework for empowering human designers

May 1, 2025

Bria Alexander

"How do we know how to evaluate radical participatory design? Has there been a sustained shift in power?"

Bria Alexander Ariel Kennan Charlotte Lee Sarah Brooks Emily Lessard Gordon Ross Joanne Dong

Reflect and Chart Forward

December 10, 2021