Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing with and for Artificial Intelligence

Thursday, August 11, 2022 • Enterprise Community

This video is featured in the Josh's test playlist playlist.

Share the love for this talk
Designing with and for Artificial Intelligence
Speakers: Daniel J. Rosenberg
Link:

Summary

Rapid advances in Artificial Intelligence and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions: AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful. AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click. While AI automation can provide huge benefits in both megatrend dimensions it carries spectacular risk when deployed within life and death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.

Key Insights

  • AI in UX splits into using AI as a design material versus AI augmenting or replacing designers in creative processes.

  • Soft AI, which uses structured data and domain rules, is more explainable and suitable for critical applications like genomics than hard AI.

  • Trust and perceived credibility in AI-driven medical systems depend heavily on both explainability and interface design quality.

  • The genomics AI case analyzes massive, changing DNA variant data impossible for humans alone to process in real time.

  • Ben Schneiderman’s classification of AI as super tools or teammates helps frame AI’s role in augmenting human work.

  • Clean Software’s AI builds entire UX workflows and code through semantic interaction models, speeding up app development for enterprises.

  • Generative AI UX designs face risks like sameness and depend heavily on accurate, high-quality input data to avoid creating useless outputs.

  • AI can accelerate UX exploration by generating multiple alternatives quickly, supporting iterative design and decision-making.

  • Accessibility and localization best practices can be baked into AI-generated UX code automatically.

  • Ethical and regulatory oversight become crucial when AI influences high-risk decisions like clinical diagnoses.

Notable Quotes

"If you don’t trust it, then there’s nothing here."

"The AI is looking through material and that material’s changing every day."

"Visual design quality actually affects perceived trustworthiness."

"You can’t evaluate bias if the AI can’t explain itself."

"Garbage in, garbage out—if the requirements are wrong, the AI will instantly create a useless UX."

"You don’t want to game anybody here. This is persuasion by evidence, not by trickery."

"The marketplace is going to decide if it’s close enough in cost-benefit tradeoff."

"AI-generated UX is not about replacing designers, but removing grunt work to focus on higher-order design."

"Human beings understand graphical user interfaces as composed of objects and actions—this grammar is key to AI design."

"The future was already here. It’s just not evenly distributed."

Ask the Rosenbot
Cennydd Bowles
Responsible Design in Reality
2021 • Design at Scale 2021
Gold
Dave Gray
Group Activity: Making Sense of DesignOps
2017 • DesignOps Summit 2017
Gold
Maria Giudice
Remaking the Making Company: Moving from Product to Experience
2016 • Enterprise UX 2016
Gold
Jason Mesut
Shaping design, designers and teams
2018 • DesignOps Summit 2018
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Tricia Wang
The most popular design thinking strategy is BS
2022 • Enterprise Community
Sheryl Cababa
Expanding Your Design Lens with Systems Thinking
2023 • Enterprise Community
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Lada Gorlenko
Theme 2 Intro
2022 • Design at Scale 2022
Gold
Daniel Korczynski
Why AI Is Bad at Research (and how to make it actually useful)
2026 • Advancing Research 2026
Gold
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Mandy Drew
What Role(s) Can Research Play in Responsible Design?
2021 • Advancing Research 2021
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Louis Rosenfeld
How AI will Change DesignOps Tooling
2023 • DesignOps Summit 2023
Gold

More Videos

Adam Cutler

"Triangulation is your friend when managing people from different cultures and reserved personalities."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Ellie Krysl

"It’s not enough to just see inputs at the altitude you’re working at; you need visibility into the inputs around you for proper context."

Ellie Krysl Jon Fukuda

Planned Right. Managed Right. Designed Right.

June 6, 2023

Anat Fintzi

"Empathy isn’t about absorbing everyone’s emotions; it’s about shifting from problem empathy to solution empathy."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Randolph Duke II

"I put down my question guide and just talked with Carol."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020

Maria Giudice

"This is the Oh s**t moment for the tech industry—designers became highly valued assets."

Maria Giudice

Empowering change: Reigniting purpose, passion and impact in research

March 13, 2025

Nalini P. Kotamraju

"We built living components as conversation starters, showing instead of telling."

Nalini P. Kotamraju

An Organizational Story: Salesforce Lightning Design System

June 9, 2016

Aaron Stienstra

"Customer experience cannot truly be good if some are left out or excluded, either intentionally or unintentionally."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021

Terry Buckman

"War gaming can be used by advocacy groups to test moves against policymakers and lobbyists before taking real-world actions."

Terry Buckman

Wargaming (An Introduction)

August 10, 2023

Jess Greco

"People make assumptions about what we can achieve through no fault of our own."

Jess Greco

Claiming your power: Practical tools for amplifying your unique voice

March 13, 2025