Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
Gold
Wednesday, October 4, 2023 • DesignOps Summit 2023
Share the love for this talk
Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
Speakers: Theresa Slate and Erin Robertson
Link:

Summary

Across the industry, design teams are focused on growing and supporting a diverse workforce. But current efforts are often unsuccessful —?and despite an increase in time, effort and money behind organization’s DE&I efforts, most teams remain unchanged (and very white). To truly address bias and support diversity efforts, teams need to stop focusing on feelings and instead create hiring and performance review systems that prevent individuals from acting on their bias. As a Design Enablement and Operations practice, we have worked with designers and their teams to build practices that standardize hiring criteria and reduce the impact of individuals’ bias and racism. In this workshop, we will work together to: Define tangible core competencies that define each job and the criteria hiring and performance are measured on Create a Portfolio Review “Cheat Sheet” that allows a team to review a candidate with an anti-bias approach Review examples of performance review and correct instances of bias

Key Insights

  • Initial DEI efforts focused on changing hearts and minds often lead to burnout without measurable impact.

  • Bias in hiring decisions can manifest as unequal standards for candidates based on race and gender.

  • Creating a set of 12 core competencies helped objectively define key skills across multiple design roles.

  • Focusing on action-oriented 'I can' competencies over subjective knowledge helped reduce bias.

  • Hiring cheat sheets tied to competencies guide interview panels and reduce individual bias.

  • Performance reviews are high-risk areas for bias due to confirmation bias and the halo/horn effect.

  • Requiring three pieces of evidence for each feedback item reduces unsubstantiated biased comments.

  • Managers auditing peer feedback enables identification and mitigation of bias during reviews.

  • Evidence-based performance review workshops empowered teams to discuss and call out bias openly.

  • Scaling equity efforts requires integrating objective criteria into organizational processes, not just discussions.

Notable Quotes

"We were literally doing the most and having no impact."

"When we focused on objective measurements, it really highlighted the inequity and moving the goalpost based on who it was applying."

"Scale is about doing less while having greater impact."

"We wanted to move from I know, which is subjective, to I can, which can be demonstrated."

"If a candidate meets the three non-negotiables, it’s a reason to move them forward no matter what."

"Performance reviews are petri dishes for bias, especially confirmation bias and halo/horn effects."

"Give three pieces of evidence for every piece of feedback you provide an individual."

"Managers need to audit the feedback their team receives, not just accept it at face value."

"We asked people to judge others’ feedback with an anti-bias lens instead of focusing on their own biases."

"Let the bird fly of hearts and minds. Don’t go chasing waterfalls; disrupt your organization with checklists."

Ask the Rosenbot
Jack Behar
How to Build Prototypes that Behave like an End-Product
2022 • Design in Product 2022
Gold
Liam Thurston
Why Your Design Team Is Quitting, And How To Fix It
2022 • Design at Scale 2022
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Luca Rager
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
2021 • DesignOps Summit 2021
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Alla Weinberg
Healing Toxic Stress
2024 • DesignOps Summit 2024
Gold
Alexia Cohen
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
2024 • Advancing Service Design 2024
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • Advancing Service Design 2025
Gold
Bria Alexander
Opening Remarks Day 1
2024 • Advancing Research 2024
Gold
Kate Towsey
The State of ResearchOps: More Than Just Theory
2019 • DesignOps Community
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Andrew Webster
Scaling Design Capability: How Involved Should You Be?
2021 • DesignOps Summit 2021
Gold
Alexandra Schmidt
Enterprise UX Playbook
2022 • Enterprise Community
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Bria Alexander
Day 3 Welcome
2024 • DesignOps Summit 2024
Gold

More Videos

Megan Blocker

"Video newsletters sharing real user stories create empathy and engagement far beyond numbers and reports."

Megan Blocker Marieke McCloskey Renee Reid

Positioning insight: Structuring teams, roles and careers for a changing research landscape

March 13, 2025

Ryan Matthew

"We are creating the repository of a design system that is highly customizable and ready for developers to start product development."

Ryan Matthew Alex Kurchev

Bridging Design and Code: AI-Powered Design System Integration

September 11, 2025

Saara Kamppari-Miller

"Metrics are always a conversation, they shouldn’t be a covenant."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

Erin Hauber

"I jump out of bed every morning because an executive said for the first time, this feels like home, this is how I want to work."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Sheryl Cababa

"We want AI to augment human skills like an electric bike, not replace them like a robotic vacuum cleaner."

Sheryl Cababa Ethan Marcotte Milena Pribic

Day 2 Panel

June 5, 2024

Matt LeMay

"Facilitation is probably the most undervalued skill on modern product teams."

Matt LeMay

You Don’t “Get” Anyone to Do Anything

December 6, 2022

Ed Mullen

"Prototypes are just a means to an end; their purpose is to spark conversation with end users."

Ed Mullen

Designing the Unseen: Enabling Institutions to Build Public Trust

November 16, 2022

Sharbani Dhar

"There’s no breathing room for design to conceive and execute a delightful solution in an enterprise."

Sharbani Dhar

Breathing Room for Delight

January 8, 2024

Iram Shah

"Intelligence is the pursuit of knowledge; wisdom is the pursuit of truth."

Iram Shah

Closing Keynote: The View from the Top

June 4, 2019