Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
If you want to improve your product’s user experience, you need to show your team what it’s like for real people to use your product. It’s a simple concept, but many companies struggle to do this consistently. Zapier recently launched an initiative that simplifies this exposure to users. ‘All Hands Research ride-alongs’ are open UX research sessions where anyone at Zapier can observe users interacting with the product and hear their feedback. Zapier has seen PMs, designers, marketers, executives and more join these sessions and apply learnings to their everyday work. More importantly, they keep coming back for more!
Key Insights
-
•
The more exposure employees have to users, the better they understand real user problems.
-
•
User research should not feel intimidating for employees; simplified training is crucial.
-
•
Effective communication is essential to ensure participation in research sessions.
-
•
Automation can significantly streamline research operations within a company.
-
•
Participatory research sessions can improve camaraderie among team members from different departments.
-
•
Offering multiple channels for user interaction can broaden employee engagement.
-
•
Training sessions should focus on making user research accessible and engaging.
-
•
Not every team member will participate in research, and that's okay; focus on interested individuals.
-
•
Feedback from initial sessions can guide improvements in training and participation strategies.
-
•
Real-time interactions during research sessions encourage immediate insights and collaboration. Excessive complexity and details can hinder participation.
Notable Quotes
"Exposure to users enables better understanding of their real problems."
"Research training shouldn't intimidate; it should empower participation."
"We have to make user research accessible, reducing barriers for everyone."
"Real exposure is irreplaceable; it's crucial to learn from customer experiences."
"Automation is key to scaling research operations efficiently."
"It's not just about the insights we gain, but how we integrate them into our work."
"Some people simply prefer different methods of customer interaction, and that’s okay."
"Not everyone will engage with research; we should still celebrate those who do."
"Simplifying communication can significantly increase participation rates."
"Research ride alongs have become a great way to build connections across departments."
More Videos
"We talked about research as a transformational force."
Bria AlexanderOpening Remarks
March 28, 2023
"The way I define a widget is it encapsulates a user task with associated user interface and back end service functionality."
Dawn ResselFull-Stack User Experiences: A Marriage of Design and Technology
June 9, 2016
"The Cheesecake Factory has cracked standardization at scale."
Candace MyersStandardizing Design at Scale
September 9, 2022
"Research can be anything that gathers, stores, and transmits knowledge interpersonally."
Victor UdoewaResearch in the Pluriverse
March 29, 2023
"Having an MBA helped others see me as someone who could understand and navigate business challenges."
Dantley DavisLeadership & Diversity—A Fireside Chat with Dantley Davis
September 17, 2020
"We can't solve a problem like racism in 14 weeks; let’s unpack what we can tackle."
Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh RathoreDay 2 Theme Panel
March 12, 2025
"Be ready to ask the question: why do we need to include inclusion in design Ops?"
Saara Kamppari-MillerTheme Three Intro
September 9, 2022
"The goal is not to answer a question, but to facilitate discussion and surface issues."
Chris GeisonWhat is Research Strategy?
March 11, 2021
"You want to make other people's lives better."
Bob Baxley Sara Asche Anderson Sharon Bautista Frank Duran Jamie Kaspszak Abbey Smalley Sylas SouzaTheme 4: Discussion
January 8, 2024
