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Summary
On writing the Lord of the Rings, J.R.R. Tolkien quipped “I wisely started with a map”. In this discussion with Simon Wardley of the Leading Edge Forum, we looked at the subject of maps and topographical intelligence and whether they apply to business. We discussed what is a map, how to build one, and why do they matter, after which we focused on doctrine and core principles of organization—namely why this is no such thing as one size fits all culture, and how to cope with constant change by organizing with maps through pioneers, settlers and town planners.
Key Insights
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Situational awareness is crucial in business strategy, akin to military tactics.
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Most business leaders lack a clear understanding of their environment without effective maps.
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Clear visual representation (maps) can facilitate better strategic understanding and decision-making.
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Organizations often get caught in buzzwords instead of meaningful strategic analysis.
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Economic patterns help anticipate market evolution and inform strategic actions.
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Effective strategy requires constant adaptation and feedback from mapping.
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Mapping can reveal missing components and opportunities within a business.
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Collaborative mapping leads to collective understanding and better execution of strategy.
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Maps can function both as high-level strategic outlines and detailed operational guides.
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Organizations with military experience often grasp the importance of mapping better than others.
Notable Quotes
"Strategy is about purpose, landscape, patterns, doctrine, and leadership."
"If you can’t see the landscape, you won’t see the patterns impacting it."
"Everything evolves according to supply and demand competition; the map is not static."
"The existence of a map enables a much clearer understanding of the business space."
"Maps force people to articulate their assumptions and challenge them effectively."
"Most organizations don’t understand that strategy should be based on evidence rather than gut feeling."
"The purpose of maps is to aid recognition of anchors and navigational paths in complex environments."
"In strategy, you can’t hide behind buzzwords or vague statements anymore."
"Effective models and frameworks must adapt to the circumstances of the organization."
"If you involve people in mapping, you create a shared understanding and alignment."
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