Summary
I am a Senior Product Designer at a large tech company, leading the Video Gen AI and Growth programs. This talk is a case study about leveraging AI tools to scale and systematize your design process. Some examples include creating better and more thorough user journey lists that capture all types of users, reducing the risk of excluding some users. I will also talk about how to have a Systems Design mindset about UX programs, including how to scale your work across teams and organizations for broader impact.
Key Insights
-
•
AI can enhance the design process by helping avoid oversight in user inclusivity.
-
•
Product inclusion involves intentionally centering marginalized voices in design processes.
-
•
Documentation is critical for mapping user journeys effectively and systematically.
-
•
Collaborative design methods, such as design sprints, can harness the power of generative AI.
-
•
Understanding different dimensions of identity is crucial for creating inclusive user journeys.
-
•
User prompts should be detailed and well-structured to get the desired results from AI tools.
-
•
AI tools should augment, not replace, the human aspect of design due to potential biases in AI models.
-
•
Including metrics on disability is essential for planning inclusive designs that address a significant portion of the population.
-
•
Efficient use of AI can significantly reduce the time required to generate and refine user journeys.
-
•
Continuous refinement of prompts is necessary for achieving optimal outcomes with generative AI.
Notable Quotes
"If you do not intentionally, deliberately, and proactively include, you will unintentionally exclude."
"The majority of consumers say that it's important that the companies they buy from actively promote diversity inclusion."
"One out of seven people have a disability in the world's population."
"By 2050, there could be over 700 million people with disabling hearing loss."
"It’s important to synthesize and find themes so you can design for a shorter list and avoid overwhelming yourself."
"These AI models are not a hundred percent perfect, and we must stress test the output."
"Make sure your prompts have constraints; otherwise, you will get unrefined ideas."
"It’s essential to account for various user needs, including temporary and situational disabilities."
"When designing at scale, AI tools can help create user journeys quickly and effectively."
"A good prompt structure and feedback are crucial for successful AI interaction."
More Videos
"The very innovation you may need might already be written."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018
"We need meaningful and connective communication to thrive as individuals and as a species."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"Research was completely evaluative and tactical, which bored the product teams."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"We will absolutely promise to let you know when these resources are available for you to enjoy."
Bria AlexanderDay 3 Welcome
September 25, 2024
"A great design solution for a poorly defined problem is infinitely worse than an average solution applied to a well-defined problem."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"It's easy to stay immersed in digital, but physical contexts matter immensely for designing multi-channel experiences."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Trust is the foundation of our team's culture and needs to be maintained during changes."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"Be curious, understand what other people's experiences have been."
Adrian HowardSturgeon’s Biases
September 25, 2024
"Good time zone everyone."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
