Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
Speakers: Kelly Dern
Link:

Summary

I am a Senior Product Designer at a large tech company, leading the Video Gen AI and Growth programs. This talk is a case study about leveraging AI tools to scale and systematize your design process. Some examples include creating better and more thorough user journey lists that capture all types of users, reducing the risk of excluding some users. I will also talk about how to have a Systems Design mindset about UX programs, including how to scale your work across teams and organizations for broader impact.

Key Insights

  • AI can enhance the design process by helping avoid oversight in user inclusivity.

  • Product inclusion involves intentionally centering marginalized voices in design processes.

  • Documentation is critical for mapping user journeys effectively and systematically.

  • Collaborative design methods, such as design sprints, can harness the power of generative AI.

  • Understanding different dimensions of identity is crucial for creating inclusive user journeys.

  • User prompts should be detailed and well-structured to get the desired results from AI tools.

  • AI tools should augment, not replace, the human aspect of design due to potential biases in AI models.

  • Including metrics on disability is essential for planning inclusive designs that address a significant portion of the population.

  • Efficient use of AI can significantly reduce the time required to generate and refine user journeys.

  • Continuous refinement of prompts is necessary for achieving optimal outcomes with generative AI.

Notable Quotes

"If you do not intentionally, deliberately, and proactively include, you will unintentionally exclude."

"The majority of consumers say that it's important that the companies they buy from actively promote diversity inclusion."

"One out of seven people have a disability in the world's population."

"By 2050, there could be over 700 million people with disabling hearing loss."

"It’s important to synthesize and find themes so you can design for a shorter list and avoid overwhelming yourself."

"These AI models are not a hundred percent perfect, and we must stress test the output."

"Make sure your prompts have constraints; otherwise, you will get unrefined ideas."

"It’s essential to account for various user needs, including temporary and situational disabilities."

"When designing at scale, AI tools can help create user journeys quickly and effectively."

"A good prompt structure and feedback are crucial for successful AI interaction."

More Videos

Ed Mullen

"Prototypes serve as tools for conversation, enabling feedback on how policies affect citizens' lives."

Ed Mullen

Designing the Unseen: Enabling Institutions to Build Public Trust

November 16, 2022

Peter Levin

"Cell phones were going to directly compete with personal computers and Intel should both accommodate this new communications medium and also adjust its strategy."

Peter Levin

Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility

March 25, 2024

Bria Alexander

"Language in OKRs is critical - are we using user-centric words?"

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022

Kate Koch

"This power of telepathy has enabled proactive solutions like expanded resource capacity planning"

Kate Koch Prateek Kalli

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 30, 2021

Amy Marquez

"You have to understand how does your company make money."

Amy Marquez

INVEST: Discussion

June 15, 2018

Brenna Fallon

"Be okay with it being messy; humans are less predictable than algorithms."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Brian Moss

"Mental health first aiders play an essential role in initial support."

Brian Moss

What Does it Mean to be a Resilient Research Team?

March 9, 2022

Adel Du Toit

"If we can strategically target where we need to focus, that's when you get your CFO behind the design organization."

Adel Du Toit

Get Your CFO To Say: 'Our Strategic Goal is User Obsession'

June 10, 2022

Kate Koch

"Our vision is to be the leading driver of innovative solutions that power customer experience excellence."

Kate Koch Jean-Claire Fitschen

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 29, 2021