Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process

Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
Speakers: Kelly Dern
Link:

Summary

I am a Senior Product Designer at a large tech company, leading the Video Gen AI and Growth programs. This talk is a case study about leveraging AI tools to scale and systematize your design process. Some examples include creating better and more thorough user journey lists that capture all types of users, reducing the risk of excluding some users. I will also talk about how to have a Systems Design mindset about UX programs, including how to scale your work across teams and organizations for broader impact.

Key Insights

  • Generative AI can help product creators scale inclusive design by systematically generating user journeys based on diverse and intersecting dimensions of identity.

  • Product inclusion means centering marginalized voices and can be applied at every phase of product creation for broader belonging.

  • Systematic design relies on three pillars: documentation of critical user flows, collaborative ideation (like design sprints), and synthesis/prioritization of insights.

  • Designing for 'average users' overlooks large populations with diverse abilities, including 1 in 7 people with disabilities and an aging population with hearing loss.

  • Prompt design for generative AI requires detailed task steps, persona definitions, output format examples, constraints, and iterative refinement for best results.

  • Dimensions of identity include visible and hidden traits whose intersections create complex user identities to be intentionally incorporated into user flows.

  • AI can accelerate affinity clustering and abstraction laddering in design sprints, compressing hours of team work into minutes.

  • AI should augment, not automate, the design process due to inherent biases in training data, such as racial or gender bias.

  • Refining AI-generated outputs through iteration and human oversight is critical to ensure meaningful and inclusive design outcomes.

  • Using AI-generated inclusive user journeys can inform more diverse recruitment strategies in user research, backing a more inclusive design validation process.

Notable Quotes

"If you do not intentionally, deliberately, and proactively include, you will unintentionally exclude."

"The majority of consumers say that it’s important that the companies they buy from actively promote diversity and inclusion."

"Sometimes we have ideas of average users, but there are many different abilities to account for that are large parts of the population."

"You want to outline the tasks or steps in detail, define personas, give examples, set constraints, and refine iteratively when prompting AI."

"These AI models are not one hundred percent perfect, so you must stress test the output and watch out for bias."

"Previously, creating user journeys for millions took hours, now generative AI can do it in minutes."

"You can use AI for affinity clustering to find common themes from large idea sets in minutes rather than hours."

"Design ops could take responsibility for managing prompt libraries but it’s not a lot of maintenance once set up."

"Using AI-generated user journeys can help recruit a more inclusive set of participants for user research."

"You want to augment your design process with AI, not entirely automate it, because the models still have biases and imperfections."

Ask the Rosenbot
Theresa Slate
Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
2023 • DesignOps Summit 2023
Gold
Brennan Hartich
Communicating and Establishing DesignOps as a New Function
2018 • DesignOps Summit 2018
Gold
Satyam Kantamneni
Do You Have an Experience Vision?
2023 • Enterprise Community
Joi Freeman
A New Vantage Point: Building a Pipeline for Multifaceted Research(ers)
2020 • Advancing Research 2020
Gold
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
Anna Poznyakov
Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
2021 • Advancing Research 2021
Gold
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Jamie Beck Alexander
How can you find your role in climate?
2024 • Climate UX Interest Group
Jon Fukuda
All the Ops: Successful cross-functional collaboration
2025 • DesignOps Summit 2025
Gold
Alastair Simpson
Debunking the Myths of Cross-Disciplinary Collaboration
2019 • DesignOps Summit 2019
Gold
Jon Fukuda
Design Planning and Management Support
2023 • DesignOps Summit 2023
Gold
Louis Rosenfeld
About the Rosenverse
2026 • Rosenfeld Community
Lona Moore
Scaling Design Beyond Designers
2021 • Design at Scale 2021
Gold
Tutti Taygerly
Make Space to Lead
2021 • Design at Scale 2021
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Neil Barrie
Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
2024 • Advancing Research 2024
Gold

More Videos

Tamara Hale

"What was important was that in the eyes of the customer, I conveyed the part authentically."

Tamara Hale

War Stories LIVE! Tamara Hale

March 30, 2020

Joanna Vodopivec

"Starting with positives and acknowledging good work helps break down resistance when sharing findings that reveal weak points."

Joanna Vodopivec Prabhas Pokharel

One Research Team for All - Influence Without Authority

March 9, 2022

Saara Kamppari-Miller

"If we are working on something that does not ladder up to our KSPs, then we should not be working on it."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

Nalini P. Kotamraju

"I fumed that my idea had been ignored, wondering if it was because I was new, a woman, brown, or had a PhD."

Nalini P. Kotamraju

Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"

March 10, 2021

Ian Johnson

"Downloading and playing with local open source models gives a different experience than using faceless APIs mediated through interfaces."

Ian Johnson

Latent Scope: Finding structure in unstructured data

June 11, 2025

Greg Petroff

"The AI conversation is slapping technology on everything versus actually looking at how humans work."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Frances Yllana

"We’re in a stage where AI is causing an explosion of crazy uses that are not very good right now, like the early days of laser printing."

Frances Yllana Jorge Arango Maria Taylor Briana Thomas

The Big Question about Impact: A Panel Discussion

September 24, 2024

Maria Giudice

"Design is not a noun. Design is an active verb."

Maria Giudice

Remaking the Making Company: Moving from Product to Experience

June 9, 2016

Louis Rosenfeld

"Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024