Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Back to basics, or start from scratch?
Gold
Wednesday, March 12, 2025 • Advancing Research 2025
Share the love for this talk
Back to basics, or start from scratch?
Speakers: Julie Norvaisas , Pert Eilers and Mina Jonsson
Link:

Summary

Back to basics, or start from scratch? We’ve been bombarded with calls to reinvent, rethink, reframe, reconnect, redefine, reclaim, and even reckon with research over the past few years, and honestly, we thrive on it. But urgency, frustrations, and a rapidly changing world demand focus and action. Join Julie Norvaisas, Mina Jonsson, and Pert Eilers for an open, lively conversation about redefining purpose and value in 2025. They’re ditching abstractions in favor of action in this moment: quality, accountability, and community. Let’s get down to what truly matters. In this session, as we tie back to our conference themes of purpose and value, we’ll discuss: - Getting back to basics: How global shifts are driving a return to research fundamentals: quality, direct methods, and genuine connection. AI’s rise only amplifies this need. - Starting from scratch: We’ll challenge outdated narratives, redefine “impact” with practical techniques, and even provoke a fresh look at collaboration. Prepare to have your assumptions shaken. - Moving from “yes, and” to “yeah, but!” This isn’t a passive fireside chat. We want your “yeah, but” moments. Bring your perspectives, challenges, and even disagreements. Our goal is to create a dynamic dialogue about the future of research.

Key Insights

  • Curiosity remains the fundamental driving force and anchor for UX researchers despite evolving industry trends.

  • The core purpose of research—to improve human experiences—has not changed, though the methods to achieve it are in flux.

  • Traditional notions of rigor in research should be balanced with creativity and a focus on craft rather than rigid methods.

  • The words impact and influence are becoming buzzwords that lack clear meaning and may hinder genuine accountability.

  • Accountability across teams is more productive than focusing solely on researchers proving impact.

  • Collaboration is often misunderstood; true collaboration requires balanced power dynamics and active engagement.

  • The UX field is disproportionately burdened with justifying its value compared to other disciplines.

  • Old recruitment methods for research participants may no longer serve us, calling for fresh approaches to combating the crisis of access.

  • The community and relational trust within research teams are critical anchors in tumultuous times.

  • Reconsidering and explicitly defining often-used terms like collaboration, rigor, and impact can improve communication and outcomes.

Notable Quotes

"I think curiosity is what brought me into this in the first place and it’s our superpower."

"The purpose of research stays the same: connecting the people creating software to the humans using it."

"Rigor doesn’t mean rigid; there needs to be some creativity allowed there too."

"Impact and influence have become buzzwords with no real meaning; we need to focus on making a difference."

"We have to be each other’s cavalry right now — leaning into things for our own and each other’s sake."

"Collaboration often feels like a mask for entering an unequal relationship with partners."

"If the smartest person in the room always takes a certain role, then it’s not a learning culture."

"It’s irresponsible to keep our heads in the sand; we can’t ignore the noise and uncertainty around us."

"We need to add context to our conversations and take some power back when asked to prove impact."

"We must be explicit about what we mean when we say collaboration or rigor to avoid vague expectations."

Ask the Rosenbot
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Sheryl Cababa
Living in the Clouds: Adopting a Systems Thinking Mindset
2023 • Enterprise UX 2023
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Jason Mesut
Shaping design, designers and teams
2018 • DesignOps Summit 2018
Gold
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Peter Merholz
Customer-Centered Design Organizations
2017 • Enterprise Experience 2017
Gold
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold
Amber Knabl
Empowering innovation: The critical role of inclusive product development in the AI era
2024 • Designing with AI 2024
Gold
Darian Davis
Lessons from a Toxic Work Relationship
2024 • Enterprise Experience 2020
Gold
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 1: The new product journey
2025 • Rosenfeld Community
Frances Yllana
Theme 2 Intro
2024 • DesignOps Summit 2024
Gold
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold
Jorge Arango
[Demo] How to re-categorize content at scale using LLMs
2024 • Designing with AI 2024
Gold
Eniola Oluwole
Lessons From the DesignOps Journey of the World's Largest Travel Site
2019 • DesignOps Summit 2019
Gold
Tamara Kartoziia
Think global, adapt local: how service design accelerated B2B market entry by 6 months
2025 • Advancing Service Design 2025
Conference

More Videos

Trisha Causley

"In a chat interface, you’re able to fill in the information that you missed and iterate on the output as it’s being generated."

Trisha Causley

[Demo] Complexity in disguise: Crafting experiences for generative AI features

June 5, 2024

Kate Towsey

"You've got to slow down to go fast; make space in your schedule to think strategically."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Briana Thomas

"When design ops comes in hot, it means honest, orchestrated, and timely."

Briana Thomas Christina Rodriguez

When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org

September 30, 2021

Brianna Sylver

"To elevate design, you have to upskill in business acumen and one or more technical or specialty disciplines."

Brianna Sylver

Lead With Purpose

March 31, 2020

Anna Poznyakov

"Maybe the person who is the loudest in the room isn’t the one you should manage closely as a stakeholder."

Anna Poznyakov Richa Prajapati

Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact

March 12, 2021

Frank Duran

"We connect design decisions back to business performance and risk metrics to answer the concerns of our partners."

Frank Duran

Partnership Playbook: Lessons Learned in Effective Partnership

January 8, 2024

Craig Villamor

"Designing for the real world means dealing with practical constraints and making refinements in the face of compromise."

Craig Villamor

Resilient Enterprise Design

June 8, 2017

Rachel Radway

"Service designers on our design ops team focus on improving internal designer experiences like onboarding and hiring."

Rachel Radway Katie Bingham Joe Wiertel

The Many Paths Of Design Operations

September 8, 2022

Christian Crumlish

"SAFe often turns UX into just digital or visual designers, which is wasteful and marginalizes valuable skills."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022