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Summary
Back to basics, or start from scratch? We’ve been bombarded with calls to reinvent, rethink, reframe, reconnect, redefine, reclaim, and even reckon with research over the past few years, and honestly, we thrive on it. But urgency, frustrations, and a rapidly changing world demand focus and action. Join Julie Norvaisas, Mina Jonsson, and Pert Eilers for an open, lively conversation about redefining purpose and value in 2025. They’re ditching abstractions in favor of action in this moment: quality, accountability, and community. Let’s get down to what truly matters. In this session, as we tie back to our conference themes of purpose and value, we’ll discuss: - Getting back to basics: How global shifts are driving a return to research fundamentals: quality, direct methods, and genuine connection. AI’s rise only amplifies this need. - Starting from scratch: We’ll challenge outdated narratives, redefine “impact” with practical techniques, and even provoke a fresh look at collaboration. Prepare to have your assumptions shaken. - Moving from “yes, and” to “yeah, but!” This isn’t a passive fireside chat. We want your “yeah, but” moments. Bring your perspectives, challenges, and even disagreements. Our goal is to create a dynamic dialogue about the future of research.
Key Insights
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Curiosity is essential for navigating changes in the research landscape.
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Researchers must focus on creating connections between software and users to maintain their purpose.
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The concept of rigor in research needs reevaluation and should not dominate conversations.
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Trust between stakeholders is as crucial as the rigor of research methods.
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Collaboration requires a shared goal and mutual respect, not just participation in meetings.
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Clarifying language around impact and accountability can enhance communication between teams.
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The pandemic's trauma continues to influence the personal and professional lives of researchers.
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Diving deeper into community engagement can help rekindle passion for research.
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The role of AI in research should be approached with caution, focusing on building trust with users.
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A more human-centered approach to research can improve the quality of insights generated.
Notable Quotes
"I'm trying to create an atmosphere of calm and focus for my team."
"Curiosity is your superpower. It's what will keep you sane."
"It's not about did they listen to research; it's about did we learn something together?"
"Impact and influence have lost their meaning; let's talk about making a difference instead."
"If rigor becomes the focus, then we may not be thinking about the right things."
"The joy of being reminded of curiosity is essential for our growth."
"I think we need to explore what anchors us as individuals and researchers."
"Collaboration requires both agency and shared goals among participants."
"What difference does it make to them? That's what we should focus on."
"We can keep accountability as the backbone of our research practices."
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