Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Back to basics, or start from scratch?
Gold
Wednesday, March 12, 2025 • Advancing Research 2025
Share the love for this talk
Back to basics, or start from scratch?
Speakers: Julie Norvaisas , Pert Eilers and Mina Jonsson
Link:

Summary

Back to basics, or start from scratch? We’ve been bombarded with calls to reinvent, rethink, reframe, reconnect, redefine, reclaim, and even reckon with research over the past few years, and honestly, we thrive on it. But urgency, frustrations, and a rapidly changing world demand focus and action. Join Julie Norvaisas, Mina Jonsson, and Pert Eilers for an open, lively conversation about redefining purpose and value in 2025. They’re ditching abstractions in favor of action in this moment: quality, accountability, and community. Let’s get down to what truly matters. In this session, as we tie back to our conference themes of purpose and value, we’ll discuss: - Getting back to basics: How global shifts are driving a return to research fundamentals: quality, direct methods, and genuine connection. AI’s rise only amplifies this need. - Starting from scratch: We’ll challenge outdated narratives, redefine “impact” with practical techniques, and even provoke a fresh look at collaboration. Prepare to have your assumptions shaken. - Moving from “yes, and” to “yeah, but!” This isn’t a passive fireside chat. We want your “yeah, but” moments. Bring your perspectives, challenges, and even disagreements. Our goal is to create a dynamic dialogue about the future of research.

Key Insights

  • Curiosity remains the fundamental driving force and anchor for UX researchers despite evolving industry trends.

  • The core purpose of research—to improve human experiences—has not changed, though the methods to achieve it are in flux.

  • Traditional notions of rigor in research should be balanced with creativity and a focus on craft rather than rigid methods.

  • The words impact and influence are becoming buzzwords that lack clear meaning and may hinder genuine accountability.

  • Accountability across teams is more productive than focusing solely on researchers proving impact.

  • Collaboration is often misunderstood; true collaboration requires balanced power dynamics and active engagement.

  • The UX field is disproportionately burdened with justifying its value compared to other disciplines.

  • Old recruitment methods for research participants may no longer serve us, calling for fresh approaches to combating the crisis of access.

  • The community and relational trust within research teams are critical anchors in tumultuous times.

  • Reconsidering and explicitly defining often-used terms like collaboration, rigor, and impact can improve communication and outcomes.

Notable Quotes

"I think curiosity is what brought me into this in the first place and it’s our superpower."

"The purpose of research stays the same: connecting the people creating software to the humans using it."

"Rigor doesn’t mean rigid; there needs to be some creativity allowed there too."

"Impact and influence have become buzzwords with no real meaning; we need to focus on making a difference."

"We have to be each other’s cavalry right now — leaning into things for our own and each other’s sake."

"Collaboration often feels like a mask for entering an unequal relationship with partners."

"If the smartest person in the room always takes a certain role, then it’s not a learning culture."

"It’s irresponsible to keep our heads in the sand; we can’t ignore the noise and uncertainty around us."

"We need to add context to our conversations and take some power back when asked to prove impact."

"We must be explicit about what we mean when we say collaboration or rigor to avoid vague expectations."

Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
Rachel Posman
"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
2024 • DesignOps Summit 2024
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold
Hana Nagel
Turning Research Ripples into Waves
2018 • DesignOps Summit 2018
Gold
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Kristin Skinner
Group Activity: A Deep Dive Into Value and Outcomes
2019 • DesignOps Summit 2019
Gold
Frances Yllana
The Big Question about Impact: A Panel Discussion
2024 • DesignOps Summit 2024
Gold
Crystal Philcox
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold
Jen Cardello
Curating insight: Strategies for integrating knowledge across research functions
2025 • Advancing Research 2025
Gold
Jim Kalbach
Jobs To Be Done
2021 • Enterprise Community
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Michael Polivka
Scaling Design through Relationship Maps
2017 • DesignOps Summit 2017
Gold
Ovetta Sampson
Research in the Automated Future
2022 • Advancing Research 2022
Gold
Peter Merholz
Design at Scale is People!
2021 • Design at Scale 2021
Gold

More Videos

Wyatt Hayman

"We run a two-week cycle now because translations back and forth require more time for quality."

Wyatt Hayman

Global Research Panels

August 8, 2020

Shipra Kayan

"I can convert a screenshot into an editable mockup right inside Miro without bothering a designer."

Shipra Kayan Robert Kortenoeven Eileen Tang

Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow

June 11, 2025

Tricia Wang

"Being comfortable with discomfort is key — if someone tells me I'm wrong, I'm okay with that."

Tricia Wang

SCALE: Discussion

June 15, 2018

Sam Proulx

"No company has a dominant advantage in AR/VR accessibility yet, but that will change in the coming years."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

March 11, 2022

Shan Shen

"Start small, try to learn as you go, and set realistic expectations to avoid being humbled when things go live."

Shan Shen

Translating UX Terms into Business Contexts

November 29, 2023

Nathan Curtis

"Acquisition integration shouldn’t start with migration analysis but with engaging brand teams first."

Nathan Curtis

Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?

January 17, 2019

Victor Udoewa

"It’s so much harder to not practice transformation outside and then suddenly switch gears at work."

Victor Udoewa

Theme One Intro

March 27, 2023

Jonathan Fairman

"Building on AI means giving up control, which is tough but necessary."

Jonathan Fairman Kevin Johnson

Integrating generative AI into enterprise products: A case study from dscout

June 5, 2024

Etienne Fang

"Sharing personal passions in low-stakes ways creates opportunities for colleagues to be visible, seen, and included."

Etienne Fang

The Power of Care: From Human-Centered Research to Humanity-Centered Leadership

March 10, 2021