Rosenverse

Accessible only to conference ticket holders.

Log in Create account Buy conference recordings

For 90 days after a conference, only paid ticket holders can watch conference videos. After that, all Gold members have access.

If you have purchased recording access and cannot see the video, please contact support.

From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
Gold
Wednesday, September 10, 2025 • DesignOps Summit 2025
Share the love for this talk
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
Speakers: Bianca Jefferson
Link:

Summary

Before taking the Continuous Discovery Habits course, we were already experimenting with Design Sprints to solve tough problems and build momentum—but the course gave us the structure and language to reinforce a deeper culture of learning across product and design. In this talk, I’ll share how I used DesignOps thinking to translate a course into company-wide behavior change. Building on our sprint foundation, I introduced new rituals, rhythms, and infrastructure to help teams shift from validation to true discovery—from asking “Will this work?” to “What might we learn?”

Key Insights

  • Discovery is often the first casualty under deadline pressure, but it’s essential for building the right product and reducing rework.

  • Without shared rituals and connective processes, learning remains invisible and doesn’t drive action across teams.

  • Design sprints can align cross-functional teams and surface assumptions but don’t create sustained discovery habits on their own.

  • Training teams on discovery methods is necessary but insufficient; teams also need scaffolding—lightweight, repeatable structures and rituals—to make habits stick.

  • Scaffolding provides temporary support, safety, and clarity so teams can practice discovery confidently without feeling buried by process.

  • Flexible approaches that focus on outcomes rather than prescriptive processes help teams adopt discovery in ways that fit their culture and work style.

  • Rituals like biweekly product reviews and discovery weeklies increase visibility, alignment, and feedback speed among product trios and stakeholders.

  • Embedding discovery as a continuous rhythm leads to faster decisions, fewer false starts, and more impactful feature launches.

  • Scaling discovery does not require added headcount or massive budgets but thoughtful scaffolding and alignment across teams.

  • Successful discovery habits evolve through iteration, retrospection, and adapting scaffolding to the unique needs of each team and organization.

Notable Quotes

"Discovery doesn’t usually come with a launch party or even its own Jira ticket, but it’s what turns speed into progress."

"When discovery is missing, teams might move fast, but often in the wrong direction."

"Hope is not a strategy, and mandates don’t build culture. What works is scaffolding."

"Scaffolding is the temporary structure that provides support, safety, and access while the real work happens underneath."

"Instead of prescribing a meeting, we focused on how people should feel at the end and what outcomes to achieve."

"We built scaffolding that teams could climb, not cages they had to sit in."

"Discovery habits don’t stick because of training. They stick because of scaffolding."

"Start small, add scaffolding, and let momentum do the rest."

"The role of leaders is to provide just enough guidance so teams don’t feel lost but avoid bureaucracy."

"Teams started shipping multiple new features every few weeks, not because they cut corners, but because of fewer false starts."

Ask the Rosenbot
Maverick Chan
From Doodle to Demo: AI as Our Storytelling Partner
2025 • Rosenfeld Community
Frances Yllana
DesignOps–Leading the Path to Parity
2023 • DesignOps Community
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Marjorie Stainback
Transforming Strategic Research Capacity through Democratization
2019 • DesignOps Summit 2019
Gold
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Uday Gajendar
Leading through the long tail of trauma
2022 • Advancing Research Community
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Brigette Metzler
Scaling ResearchOps: Helping Researchers do Their Best Work
2020 • Advancing Research 2020
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Maria Skaaden
Continuous Design: One eye on the horizon and the other on the next wave
2018 • DesignOps Summit 2018
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Cennydd Bowles
Responsible Design in Reality
2021 • Design at Scale 2021
Gold
Dan Saffer
Why AI projects fail (and what we can do about it)
2025 • Rosenfeld Community
Matt Stone
Scaling Empathy, A Case Study in Change Management
2021 • Design at Scale 2021
Gold
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold

More Videos

Shipra Kayan

"I tried to do everything all by myself at first and it didn’t catch on because no one else knew I was doing it."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Erin Malone

"Desktop publishing was the most disruptive change in an industry in the history of the US until now."

Erin Malone

Understanding the past to prepare for the future

July 19, 2024

Alissa Briggs

"The simple thing that worked at Intuit was training and embedding experiment coaches in teams."

Alissa Briggs

How to Coach Enterprise Experimentation

May 14, 2015

Bria Alexander

"Accessibility is a great example where OKRs can unify multiple product and design teams to a non-negotiable standard."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022

Ned Dwyer

"It’s not always a charismatic repository that people flock to, but tools that seek you out where you work are more effective."

Ned Dwyer Emily Stewart James Wallis

The Intersection of Design and ResearchOps

September 24, 2024

Clemens Janssen

"People started asking if a pattern we'd seen in one user occurred in others, and that led to formalizing qualitative analysis."

Clemens Janssen Jane Davis

Efficiently Scaling Research as a Team of One

March 28, 2023

Kelly Goto

"If you don’t know the questions to ask, you should do more ethnographic fieldwork rather than just surveys."

Kelly Goto

Emotion Economy: Ethnography as Corporate Strategy

May 13, 2015

Lin Nie

"My talk is about being misunderstood and navigating an identity crisis."

Lin Nie

When Thought-worlds Collide: Collaborating Between Research and Practice

March 10, 2021

Victor Udoewa

"In times of great upheaval, possibilities for transformation become more alive."

Victor Udoewa

Theme One Intro

March 27, 2023