Summary
The pandemic may have accelerated older people’s use of digital tools for socializations and spending, but there are limits to what some older people are comfortable doing online. When last spring’s mad dash to schedule COVID vaccine appointments stretched some seniors’ tech abilities, ‘Vaccine angel’ groups stepped in to fill the gap. The digital divide and low tech literacy among older adults needs to be addressed as an opportunity, rather than a lost cause. This session will offer a set of practical tips for conducting UX research with older, less tech savvy adults.
Key Insights
-
•
Older adults are often underestimated in their technological capabilities but increasingly use devices for connection, especially post-pandemic.
-
•
It's crucial to break down myths around technology access and involvement when conducting research with older adults.
-
•
Tech literacy varies among older adults; familiarity does not equal fluency in using technology.
-
•
Recruitment strategies should include various methods beyond just internet access, considering phone, mail, and in-person strategies.
-
•
Empathy and understanding are vital in research; building rapport can significantly improve the quality of data collected from older adults.
-
•
Culturally sensitive language should be used when communicating with older adults to enhance understanding.
-
•
Inclusive design should be integrated as a fundamental part of the product development process, not just a consideration when problems arise.
-
•
Researchers must pilot tests with real participants to ensure designs are truly accessible and resonate with older adults.
-
•
Research sessions should prioritize building independence and offer alternative formats to accommodate various tech literacy levels.
-
•
Older adults can provide valuable insights and are often more willing to share honest feedback when feels engaged empathetically.
Notable Quotes
"The promise of a product may improve the lives of older adults, but many walk in with preconceived notions that they won't be able to use it."
"Access to technology does not equate to fluency; we need to ensure our designs consider varying levels of user experience."
"Adequate debriefing time is important to provide older participants with clear feedback and foster community connections."
"It's not just about recruiting older adults; it's about providing them with user-friendly experiences right from the start."
"Mental models of technology may differ significantly in older populations, which demands careful consideration in design."
"Listening to older adults and incorporating their feedback can vastly improve the effectiveness of digital tools in health care."
"Take time to establish rapport with older participants as it is crucial for getting meaningful research outcomes."
"The way we create digital tools should not be limited by assumptions about older adults' abilities; we need to engage them as part of the solution."
"Just because someone doesn’t use the internet doesn’t mean they shouldn’t be a part of the research process."
"The narrative we create around older adults' tech usage can impact their self-perception and engagement with digital solutions."
More Videos
"We are still figuring out how to measure the value of design."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019
"The ideal is to combine the best of both handwritten and digital notes."
Jorge ArangoThe Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars) (Videoconference)
April 5, 2024
"Research happens across the entire process."
Prabhas Pokharel Mayo NissenOrder and Chaos: New Ways of Collaborating on Synthesis and Storytelling
March 10, 2022
"There are fewer distractions on mobile devices, which makes them a better option for users with cognitive challenges."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
March 10, 2022
"A well-framed request makes it easier for stakeholders to say 'yes' to involvement in research."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"We risk imposing one dominant way of designing over others."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024
"We need to advocate for a design that goes beyond just immediate profit, thinking about long-term outcomes."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"There's a lot of validation from current customers willing to buy pet food in bulk."
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019
"The goal is to prove value and engage team members in the change process."
Maria SkaadenPanel Discussion: Methodologies and Work Environments
November 8, 2018
