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Measuring the Designer Experience
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Wednesday, October 23, 2019 • DesignOps Summit 2019
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Measuring the Designer Experience
Speakers: Kim Fellman Cohen
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Summary

DesignOps teams are increasingly being leveraged to solve ambiguous organizational problems like career development, culture or belonging—they’re cornerstones for any successful team. Creating a measurable strategy for these problems is complex, and it can be hard to prove the value of dedicating full-time resources to maintain this work in the long-run. Based on our learnings at Pinterest, I’ll share tactical approaches you can take to craft programming for this problem space, define what ideal states look like and how you can measure and prove value.

Key Insights

  • Design teams can play a critical role in addressing organizational and people problems.

  • Staying connected with team members through feedback mechanisms is essential for understanding issues.

  • Defining specific, solvable problems allows teams to generate actionable ideas.

  • Utilizing design thinking principles helps in empathizing with team members and innovating solutions.

  • Measurement of solutions is crucial for demonstrating impact and securing resources.

  • Regular reporting on progress builds credibility and support within the organization.

  • Pilot testing ideas before full-scale implementation reveals their viability and areas for refinement.

  • Collaboration with diverse team members can enhance the brainstorming process.

  • Setting realistic metrics helps gauge success and identify areas for improvement.

  • Establishing a roadmap based on feedback and performance metrics guides future growth.

Notable Quotes

"Design operations teams are being leveraged to solve these organizational people problems."

"What if your team had a dedicated resource to solve these problems?"

"We wanted to break down some of that subjective feedback that we'd been hearing."

"Does your question give you enough room to explore new ideas?"

"When we did this, leadership saw that we were really pushing to create solutions."

"The pilot didn’t go well, but it's just an opportunity to learn."

"We wanted to improve role comprehension by defining a list of skills."

"Love letters are great. They continually highlight work that improves the product."

"Our metrics increases were more than we estimated they would be."

"We can design an experience for our people and measure its impact."

Nathan Curtis
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