Summary
John and the team at Moment have developed—and continue to evolve—a new framework for effective design management: the Design Management Office (DMO). Their goal is to cultivate this new model and share it with our community to better deliver the value of design more consistently and effectively. John will share insights into the challenges design leaders and managers face as they create, grow, and measure the impact of design teams within large, complex organizations.
Key Insights
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Design operations must adapt to the unique challenges of each organization.
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Value from design can be measured qualitatively and quantitatively.
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It's essential to define, equip, and connect processes, people, and projects in design operations.
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Leadership in design must align with the organization's maturity level in design.
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The integration of research methods varies across the design lifecycle.
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Creating standardized project approaches helps in team alignment and project success.
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Knowledge management is vital for team retention and growth.
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Career development frameworks for designers can support diversifying skill sets.
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Effective project intake processes improve project quality and prioritization.
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Clear communication of design value to stakeholders enhances understanding and support.
Notable Quotes
"Many organizations often struggle with measuring the value of design, leading to confusion and misaligned KPIs."
"When designing for scale, we must ask, what is the value we’re delivering?"
"Design is not just about the artifacts we create; it’s about shaping capabilities within the organization."
"Each project type requires a distinct approach and measurement methodology."
"Creating new customer relationships is the ultimate goal of many design efforts."
"Knowledge management in design is not just a process; it's critical for retaining talent."
"Not all projects require the same level of detail; some benefit from high-level framing."
"Effective design operations create the connective tissue for various design projects."
"You can't increment your way to a full redesign – sometimes a complete overhaul is needed."
"A shared language around design metrics fosters better outcomes and understanding."
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