Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adaptable Org Design for Resilient Times

Gold
Thursday, June 10, 2021 • Design at Scale 2021
Share the love for this talk
Adaptable Org Design for Resilient Times
Speakers: Niko Laitinen
Link:

Summary

Making design simple in siloed and dated governmental organization with a baggage of tradition and slumped public reception is not an easy task. This talk presents a case study transforming a large government-regulated gambling monopoly from the product-driven world of the past into the emergent and rapidly shifting markets where the customer is placed front and center. How to refresh an organization without causing more obstacles? Organizing for continuous learning and allowing natural competence development can be achieved with reviewing the foundations of the business model and design organization. This talk presents solutions from the presented case study.

Key Insights

  • A dated company vision hinders alignment and adaptability in fast-changing industries like gambling.

  • Co-creating vision statements with the entire design org and basing them on customer interviews improves focus.

  • Regulation to prevent addictive gaming can directly conflict with traditional design goals like engagement.

  • Organizational resilience relies heavily on fulfilling psychological needs: autonomy, competence, and relatedness.

  • Excessive meetings without clear goals decrease productivity; workshops and agendas improve focus and speed.

  • Trust enables transparency and information sharing, which are key to scaling design efficiency.

  • Remote design workshops succeed more by managing participant focus and agenda than by the tools themselves.

  • Low-threshold design methods and toolkits accelerate learning, confidence, and adoption across diverse teams.

  • Continuous customer dialogue beyond surveys drives better prioritization and product responsibility.

  • Flexible budgeting and continuous projects reduce knowledge loss and improve adaptability over time.

Notable Quotes

"Many obstacles we faced came from inside the organization, not just external factors."

"The red buttons are forbidden to reduce excessive engagement — that runs counter to typical design goals."

"Nobody really knew what we should be reaching for because the vision was outdated."

"People were pushed but had no idea what was expected from them — adaptability was lacking."

"Transparency can be a master source of efficiency when people are trusted to share."

"Every meeting should have a predefined agenda, at least if no clear goal is determined."

"It was not the remote tools that were the challenge, but getting people to focus."

"Organizations are made of people — resilience is an outcome of a successfully organized group."

"Autonomy means having confidence to make choices and affect ways of working."

"Low-threshold peer designing exponentially develops confidence very quickly."

Ask the Rosenbot
Melinda Belcher
Insider preview of Enterprise Experience 2020
2020 • Enterprise Community
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Advancing Research 2023
Gold
Matt Stone
Scaling Empathy, A Case Study in Change Management
2021 • Design at Scale 2021
Gold
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Rikki Teeters
Concept to code: Transforming ideas into functional products with Kiro
2026 • Rosenfeld Community
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold
Jake Burghardt
Finding More Inroads into Research Impact
2026 • Rosenfeld Community
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Caitlyn Hampton
Compass 101: Growing Your Career In A Startup World
2021 • Design at Scale 2021
Gold

More Videos

Greg Nudelman

"Context retention is tough; Siri and Google Assistant completely lose prior contexts after one action."

Greg Nudelman

Designing Conversational Interfaces

November 14, 2019

Bud Caddell

"No one should compare days. That would just be something a pompous narcissist would do."

Bud Caddell

Theme 2 Intro

September 30, 2021

Billy Carlson

"Removing unnecessary fields like birthday on signup avoids tripping users up — get them started fast."

Billy Carlson

Pro-level UI Tips for Beginners

September 9, 2022

Robert Fabricant

"It is okay to be vulnerable as a facilitator and to ask for co-facilitation with someone closer to the problem."

Robert Fabricant Sahibzada Mayed Nidhi Singh Rathore

Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]

October 2, 2024

Gillian Salerno-Rebic

"We balance AI speed with human depth to maximize value without sacrificing empathy or rigor."

Gillian Salerno-Rebic Mark Micheli

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

June 11, 2025

Victor Lombardi

"Climate is not operating in geologic time anymore—we face radical, rapid changes unlike past eras."

Victor Lombardi Ted Booth HK Dunston Andrew Otwell

Bridging Design and Climate Science

February 14, 2024

Lada Gorlenko

"Rob Meetzel knows Ford as the back of his hand after nearly 30 years."

Lada Gorlenko

Theme 1: Intro

January 8, 2024

Dan Willis

"The more specific a story gets, the more universal the themes are felt by everybody."

Dan Willis

Enterprise Storytelling Sessions

June 3, 2019

Emily Williams

"A website has no meaningful identity outside of the people it represents."

Emily Williams Nora Fiore

When UX Research and Institutional Racism Collide: A Case Study

March 12, 2021