Summary
Making design simple in siloed and dated governmental organization with a baggage of tradition and slumped public reception is not an easy task. This talk presents a case study transforming a large government-regulated gambling monopoly from the product-driven world of the past into the emergent and rapidly shifting markets where the customer is placed front and center. How to refresh an organization without causing more obstacles? Organizing for continuous learning and allowing natural competence development can be achieved with reviewing the foundations of the business model and design organization. This talk presents solutions from the presented case study.
Key Insights
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Transforming a dated company vision is crucial for organizational relevance.
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Internal obstacles often hinder responsiveness to market demands.
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Establishing a shared vision allows collective alignment on outcomes.
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Fostering an open sharing culture builds psychological safety and trust.
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Designers should be empowered to innovate, focusing on solutions rather than deliverables alone.
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Continuous learning enhances the resilience of the organization.
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Utilizing flexible design frameworks can streamline processes and foster efficiency.
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Trust between teams enhances collaboration and reduces silos.
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Simplification of processes leads to better adaptability and effectiveness in design practices.
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Engaging directly with customers can drive meaningful insights and innovation.
Notable Quotes
"I'm happy to be here. Good day. Good evening from Helsinki."
"The journey began in 2019 when I started working with a new client."
"We needed to understand law and regulation better."
"Over time, the products had become extensively complex."
"The criteria success metrics were considered limited by many."
"Transparency can be a major source of efficiency."
"Adaptivity of design practice maintains productivity when things get tough."
"Every organization needs a little resilience; it comes from successfully organized people."
"To break down silos, we need to nurture an atmosphere of sharing."
"Learning together harnesses the power of the design organization."
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