Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Planned Right. Managed Right. Designed Right.
Gold
Tuesday, June 6, 2023 • Enterprise UX 2023
Share the love for this talk
Planned Right. Managed Right. Designed Right.
Speakers: Ellie Krysl and Jon Fukuda
Link:

Summary

Right Thing? Designed Right? Built Right? How do you know it’s designed right? The answer: Effective design planning and management. Our session introduces a design planning and management tool and discusses how it can empower enterprise teams with clarity and data at every altitude, so you know you are designing the right thing right. Join us for a behind-the-scenes look at design information management and tooling that will help you execute UX at scale.

Key Insights

  • Design information for enterprise products is dispersed across multiple systems like PDFs, Figma files, Slack messages, and Confluence pages, making it hard to find and connect relevant inputs.

  • Design teams must operate at different altitudes—from pixel-level UI details to integrated company-wide strategy—each requiring different but connected information.

  • Visibility across altitudes and related design inputs is crucial; isolated context leads to suboptimal design decisions and inefficiencies.

  • A single source of truth is less effective than a constellation of interconnected information hubs tailored for different types of inputs and stakeholders.

  • The missing vital hub in many organizations is a design planning and management (DP&M) tool that manages evolving design deliverables and their relationships.

  • Limina uses Airtable as their DP&M tool integrated with Jira for project management and Figma for design, chosen for its flexibility and relational database capabilities.

  • All designers share responsibility for maintaining and updating the DP&M system to ensure accurate, current design information available across the team.

  • Using DP&M tools reduces context switching, supports data-driven design, helps enforce UX consistency, and reveals gaps in requirements or process coverage.

  • DP&M dashboards and multiple views help design leads and teams monitor progress, manage action items, and identify opportunities for alignment and consolidation across products.

  • Despite advances, no comprehensive end-to-end design planning and management framework exists yet; teams must currently build flexible in-house solutions to bridge gaps.

Notable Quotes

"Research and insights are only part of the information schema we’re talking about. There’s a vastness of complexity in design information we need at our fingertips."

"Design teams must operate across a range of altitudes, from the big picture down to the pixel, and that scale determines the inputs needed."

"It’s not enough to just see inputs at the altitude you’re working at; you need visibility into the inputs around you for proper context."

"We don’t need a north star. We need a constellation that allows us to see the full picture."

"The design planning and management tool pulls together all necessary design reference material and deliverables, focusing on actively tracked info and their relationships."

"This DP&M tool is not just another knowledge base, it’s a living database that supports managing relationships and parsing information into views tailored to user roles."

"All designers have responsibility to communicate upstream and downstream, sharing their work context and contributing to the DP&M system."

"The DP&M tool has everything designers wish they could see from Jira and Figma, but often can’t because it’s either inappropriate or too hard to keep updated in those tools."

"Dashboards in the DP&M system let design leads visualize all screens, components, templates, and content types in context, identifying inconsistencies or opportunities."

"Planned right and managed right is the key to designing it right, not just designing the right thing and building it right."

Ask the Rosenbot
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Uday Gajendar
The Rise of Meta-Design: A Starter Playbook
2022 • Enterprise Community
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Bria Alexander
OKRs—Helpful or Harmful?
2022 • DesignOps Community
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Steve Portigal
Discussion
2015 • Enterprise UX 2015
Gold
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Deanna Washington
Scaling Success: Paving the Path from DesignOps to VP
2023 • DesignOps Summit 2023
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Uday Gajendar
From AI to Zeitgeist: Theory as the design antidote to AI hype
2025 • Rosenfeld Community
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold

More Videos

Boon Yew Chew

"You have to put yourself in stakeholders’ shoes and understand their domain to have meaningful conversations."

Boon Yew Chew

Making Sense of Systems—and Using Systems to Make Sense of the Enterprise

June 6, 2023

Uday Gajendar

"Mass production is here to stay; how do we make it more humanistic?"

Uday Gajendar Adam Richardson

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Mike Oren

"Using video clips of insights creates a more personal connection and helps teams engage with the data."

Mike Oren Janice Wiitala

Design Research Strategy & Strategic Design Research

February 3, 2022

Ed Mullen

"Improving developer experience starts with understanding users and their technical contexts."

Ed Mullen

Designing the Unseen: Enabling Institutions to Build Public Trust

November 16, 2022

Zen Ren

"Instructional design is definitely not just teaching classes; most of the ways I’ve applied ID have been straight into UX."

Zen Ren

Taking Inspiration from Instructional Design for Research

March 10, 2022

Frances Yllana

"It’s really hard when all that tacit knowledge walks out the door every time someone leaves."

Frances Yllana Jorge Arango Maria Taylor Briana Thomas

The Big Question about Impact: A Panel Discussion

September 24, 2024

Christopher Noessel

"AI should augment humans, not replace them, especially given societal disparities between deep and fast thinkers."

Christopher Noessel

AI of the now: Designing for Agents

July 31, 2024

Steve Turbek

"AI design tools are great for sketching or inspiration, but designers are never asked to create statistically average designs."

Steve Turbek

Designing Interactive Graphics with AI Code Help

February 5, 2026

Sheryl Cababa

"Always design a thing by thinking of its next larger context: a chair in a room, a room in a house, a house in an environment."

Sheryl Cababa Alexis Oh

Thinking in systems to address climate with Sheryl Cababa

June 12, 2024