Rosenverse
Planned Right. Managed Right. Designed Right.

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Planned Right. Managed Right. Designed Right.

Gold
Tuesday, June 6, 2023 • Enterprise UX 2023
Share the love for this talk
Planned Right. Managed Right. Designed Right.
Speakers: Ellie Krysl and Jon Fukuda
Link:

Summary

Right Thing? Designed Right? Built Right? How do you know it’s designed right?

The answer: Effective design planning and management. Our session introduces a design planning and management tool and discusses how it can empower enterprise teams with clarity and data at every altitude, so you know you are designing the right thing right. Join us for a behind-the-scenes look at design information management and tooling that will help you execute UX at scale.

Key Insights

  • •

    Design information for enterprise products is dispersed across multiple systems like PDFs, Figma files, Slack messages, and Confluence pages, making it hard to find and connect relevant inputs.

  • •

    Design teams must operate at different altitudes—from pixel-level UI details to integrated company-wide strategy—each requiring different but connected information.

  • •

    Visibility across altitudes and related design inputs is crucial; isolated context leads to suboptimal design decisions and inefficiencies.

  • •

    A single source of truth is less effective than a constellation of interconnected information hubs tailored for different types of inputs and stakeholders.

  • •

    The missing vital hub in many organizations is a design planning and management (DP&M) tool that manages evolving design deliverables and their relationships.

  • •

    Limina uses Airtable as their DP&M tool integrated with Jira for project management and Figma for design, chosen for its flexibility and relational database capabilities.

  • •

    All designers share responsibility for maintaining and updating the DP&M system to ensure accurate, current design information available across the team.

  • •

    Using DP&M tools reduces context switching, supports data-driven design, helps enforce UX consistency, and reveals gaps in requirements or process coverage.

  • •

    DP&M dashboards and multiple views help design leads and teams monitor progress, manage action items, and identify opportunities for alignment and consolidation across products.

  • •

    Despite advances, no comprehensive end-to-end design planning and management framework exists yet; teams must currently build flexible in-house solutions to bridge gaps.

Notable Quotes

"Research and insights are only part of the information schema we’re talking about. There’s a vastness of complexity in design information we need at our fingertips."

"Design teams must operate across a range of altitudes, from the big picture down to the pixel, and that scale determines the inputs needed."

"It’s not enough to just see inputs at the altitude you’re working at; you need visibility into the inputs around you for proper context."

"We don’t need a north star. We need a constellation that allows us to see the full picture."

"The design planning and management tool pulls together all necessary design reference material and deliverables, focusing on actively tracked info and their relationships."

"This DP&M tool is not just another knowledge base, it’s a living database that supports managing relationships and parsing information into views tailored to user roles."

"All designers have responsibility to communicate upstream and downstream, sharing their work context and contributing to the DP&M system."

"The DP&M tool has everything designers wish they could see from Jira and Figma, but often can’t because it’s either inappropriate or too hard to keep updated in those tools."

"Dashboards in the DP&M system let design leads visualize all screens, components, templates, and content types in context, identifying inconsistencies or opportunities."

"Planned right and managed right is the key to designing it right, not just designing the right thing and building it right."

Ask the Rosenbot
Dolly Parikh
Exit Interview #7: Journey of a Social Entrepreneur
2026 • Rosenfeld Community
Uday Gajendar
Leading through the long tail of trauma
2022 • Advancing Research Community
Sharbani Dhar
Breathing Room for Delight
2024 • Enterprise Experience 2020
Gold
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold
Bria Alexander
Theme Two Intro
2023 • DesignOps Summit 2023
Gold
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?
2019 • DesignOps Community
Jesse James Garrett
Ready, Steady, Go! Making the Shift to What Comes Next
2026 • Shift UX 2026
Conference
Louis Rosenfeld
Coffee with Lou: Should You Write a (UX) Book?
2024 • Rosenfeld Community
Jemma Ahmed
Theme 2 Intro
2022 • Advancing Research 2022
Gold
Emily Danielson
“I mean, I can lift a shovel”: Design Skills in Disaster Response
2022 • Design at Scale 2022
Gold
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Kristen Honey
"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
2021 • Civic Design Community
Chloe Amos-Edkins
A Cultural Approach: Research in the Context of Glocalisation
2023 • Advancing Research 2023
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Civic Design 2021
Gold
Catherine Blizzard
Using Integrated Insight to Drive Growth
2022 • Advancing Research 2022
Gold
Chris Moses
Stretching the Definition of DesignOps with Product Development
2018 • DesignOps Summit 2018
Gold

More Videos

Louis Rosenfeld

"You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription."

Louis Rosenfeld

About the Rosenverse

March 15, 2026

Ilana Lipsett

"In our information civilization, the information space that people assume to be public is actually ruled by private commercial interests for maximum profit."

Ilana Lipsett

Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance

December 10, 2021

Aletheia Delivre

"Our edge isn’t in managing what exists; it’s in architecting new meaning at scale where process becomes infrastructure."

Aletheia Delivre

New Shapes and Emerging Identities for Design Ops

September 11, 2025

Kristin Sundermeyer

"The yellow 80% allocation guide reminds that designers shouldn't be expected at full 100% project time due to meetings and breaks."

Kristin Sundermeyer Tygre Morehart

Design Ops Metrics

September 30, 2021

Bria Alexander

"You can invite anyone in your family to attend the sponsor sessions for free even if they’re not registered."

Bria Alexander

Opening Remarks

March 28, 2023

Candace Myers

"Without automation, none of these tools are talking to each other, and operational overhead for your Ops and DPM teams is actually absurd."

Candace Myers

Standardizing Design at Scale

September 9, 2022

Courtney Kaplan

"No one else knows what you know as a DPM. You have to coach and help them frame up problems."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Mike Oren

"Shadow AI usage is a huge security risk in public companies and should be managed by IT and leadership."

Mike Oren

Improving Democratized Research with CustomGPTs and Gems

February 25, 2026

Erika Flowers

"This is the most pro-design and pro-customer approach because none of your insights have to leave the workflow anymore."

Erika Flowers

The Handoff is Dead: Design-Led Engineering with AI Agents

March 4, 2026

Latest Books All books