Rosenverse
Context Window: Five Futures for AI

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Context Window: Five Futures for AI

Gold
Wednesday, June 11, 2025 • Designing with AI 2025

This video is featured in the AI and UX playlist and 1 more.

Share the love for this talk
Context Window: Five Futures for AI
Speakers: Matt Webb
Link:

Summary

We’re moving into a future of widespread deployment of AI. Skate where the puck is going: what new design paradigms will we need for our new products there? To explore this, Matt starts practically… with his own prototypes and experiments. He finds five possible worlds, and we’ll imagine each in turn, finally asking: what does it mean to dream?

Key Insights

  • A large language model can power surprisingly intelligent agents with minimal code, enabling multi-step problem solving without explicit programming.

  • Hallucinations in AI, often seen negatively, are a form of AI creativity crucial for invention, fiction, and new ideas.

  • AI-assisted development lowers barriers, making complex engineering tasks like iOS app creation accessible to non-experts through incremental prompting.

  • Mini apps tailored for single users or niche tasks are becoming feasible due to AI prompting, creating a challenge for discovery and trust management.

  • Interfaces powered by AI agents will evolve to be adaptive and collaborative, blending human and non-human participants in workflows.

  • Emergent behaviors from simple agent frameworks can include awareness, tool usage, and asking for human input when needed.

  • AI’s sudden computational leap is equivalent to a decade of progress overnight, radically accelerating creative and practical workflows.

  • Distinct AI personalities or agent identities help users understand capabilities and maintain a theory of mind for complex systems.

  • AI ubiquity implies intelligence will be cheap and embedded in everyday products, not reserved for high-end applications.

  • Generative AI offers not only incremental improvements but opportunities to dream up entirely new kinds of experiences and products.

Notable Quotes

"What makes it different is that it doesn’t run sequentially; you give it a goal and it decides how to achieve it."

"It’s actually embarrassing how little code there is and you get these incredible emergent effects."

"Computers got ten years better overnight with the arrival of GPT-3 in November 2022."

"Mini apps might not be useful for you, but they are for someone, and now those people can have them."

"Our existing software is becoming adaptive, allowing end users to vibe code features themselves."

"Hallucinations are a kind of AI creativity—dreaming, invention, fiction—all forms of hallucination."

"The black Buzz Rickson jacket came from a work of fiction by William Gibson and then was made real."

"AI intelligence is too cheap to meter, or we can call it McKinsey interns too cheap to meter."

"The challenge is how do we relate to AI interfaces, because surely it isn’t just this chat-based loop."

"We can make our dreams real, bringing objects back from the other side of the bridge."

Ask the Rosenbot
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Anat Fintzi
Delivering at Scale: Making Traction with Resistant Partners
2022 • Design at Scale 2022
Gold
Ted Neward
Theme 4: Enterprise Organizational Journey
2019 • Enterprise Experience 2019
Gold
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
David Sternberg
Uncovering the hidden forces shaping user behavior
2025 • Rosenfeld Community
Eric Shumake
An AMA on UX's Role in Healthcare
2026 • Rosenfeld Community
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
Mila Kuznetsova
How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
2022 • Advancing Research 2022
Gold
Abbey Smalley
Today’s Design Ops and Programs Landscape & Career Paths
2023 • DesignOps Summit 2023
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Dawn Ressel
Full-Stack User Experiences: A Marriage of Design and Technology
2016 • Enterprise UX 2016
Gold
Malini Rao
Lessons Learned from a 4-year Product Re-platforming Journey
2021 • Design at Scale 2021
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Katy Mogal
But Do Your Insights Scale?
2021 • Advancing Research 2021
Gold

More Videos

Jim Kalbach

"Experience mapping brought a new understanding that helped us draw former extremists into peace efforts."

Jim Kalbach

Peace is waged with sticky notes: Mapping Real-World Experiences

June 14, 2018

Craig Villamor

"Resilient design needs to bend without breaking — to survive stresses while still delivering value."

Craig Villamor

Resilient Enterprise Design

June 8, 2017

Milan Guenther

"Scaffolding is like the wireframe in the physical world, it’s what we do just enough of to push the experience forward and challenge constraints."

Milan Guenther Benjamin Kumpf

The $212 billion ‘so what?’: unlocking impact in development cooperation

November 20, 2025

Amanda Kaleta-Kott

"Nearly 45% of seniors 65 and older don’t have wired internet at home, so don’t rely solely on online research."

Amanda Kaleta-Kott Lea Martin, PhD

The Joys and Dilemmas of Conducting UX Research with Older Adults

March 11, 2022

Prayag Narula

"Feature bloat kills usability because it clouds the core value proposition."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Joerg Beringer

"This tool radically automates user research steps so that no facilitation is needed, it’s actually automatic."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

June 10, 2025

"Instead of telling the story, bring in actual users to tell their frustration directly to your team and execs."

Discussion

June 9, 2017

Lisa Gironda

"Most chiefs of staff burn out in two years, so it’s important to be clear with yourself and your leader about your goals."

Lisa Gironda

Opener: Chief of Staff–An unexpected journey

January 8, 2024

Spencer L. A. Stultz

"White people are not the problem. White supremacy culture is the problem."

Spencer L. A. Stultz

Why Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives

October 4, 2023