Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Context Window: Five Futures for AI
Gold
Wednesday, June 11, 2025 • Designing with AI 2025

This video is featured in the AI and UX playlist and 1 more.

Share the love for this talk
Context Window: Five Futures for AI
Speakers: Matt Webb
Link:

Summary

We’re moving into a future of widespread deployment of AI. Skate where the puck is going: what new design paradigms will we need for our new products there? To explore this, Matt starts practically… with his own prototypes and experiments. He finds five possible worlds, and we’ll imagine each in turn, finally asking: what does it mean to dream?

Key Insights

  • A large language model can power surprisingly intelligent agents with minimal code, enabling multi-step problem solving without explicit programming.

  • Hallucinations in AI, often seen negatively, are a form of AI creativity crucial for invention, fiction, and new ideas.

  • AI-assisted development lowers barriers, making complex engineering tasks like iOS app creation accessible to non-experts through incremental prompting.

  • Mini apps tailored for single users or niche tasks are becoming feasible due to AI prompting, creating a challenge for discovery and trust management.

  • Interfaces powered by AI agents will evolve to be adaptive and collaborative, blending human and non-human participants in workflows.

  • Emergent behaviors from simple agent frameworks can include awareness, tool usage, and asking for human input when needed.

  • AI’s sudden computational leap is equivalent to a decade of progress overnight, radically accelerating creative and practical workflows.

  • Distinct AI personalities or agent identities help users understand capabilities and maintain a theory of mind for complex systems.

  • AI ubiquity implies intelligence will be cheap and embedded in everyday products, not reserved for high-end applications.

  • Generative AI offers not only incremental improvements but opportunities to dream up entirely new kinds of experiences and products.

Notable Quotes

"What makes it different is that it doesn’t run sequentially; you give it a goal and it decides how to achieve it."

"It’s actually embarrassing how little code there is and you get these incredible emergent effects."

"Computers got ten years better overnight with the arrival of GPT-3 in November 2022."

"Mini apps might not be useful for you, but they are for someone, and now those people can have them."

"Our existing software is becoming adaptive, allowing end users to vibe code features themselves."

"Hallucinations are a kind of AI creativity—dreaming, invention, fiction—all forms of hallucination."

"The black Buzz Rickson jacket came from a work of fiction by William Gibson and then was made real."

"AI intelligence is too cheap to meter, or we can call it McKinsey interns too cheap to meter."

"The challenge is how do we relate to AI interfaces, because surely it isn’t just this chat-based loop."

"We can make our dreams real, bringing objects back from the other side of the bridge."

Ask the Rosenbot
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Nora Tejeda
Scaling Design Capabilities at BBVA Through a Self-service Design Model
2021 • Design at Scale 2021
Gold
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Brigette Metzler
Scaling ResearchOps: Helping Researchers do Their Best Work
2020 • Advancing Research 2020
Gold
Ian Johnson
Latent Scope: Finding structure in unstructured data
2025 • Designing with AI 2025
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Mark Boulton
Ops without Designers
2018 • DesignOps Summit 2018
Gold
Sean Baker
Weaving Knowledge Management into the Fabric of Our Design Practice
2025 • DesignOps Summit 2025
Gold
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Rachael Dietkus, LCSW
AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Clemens Janssen
Efficiently Scaling Research as a Team of One
2023 • Advancing Research 2023
Gold
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold

More Videos

Kavana Ramesh

"Trying something new can feel very daunting, especially if you rarely interact with people who use assistive technology."

Kavana Ramesh

Meaningful inclusion: Practicing accessibility research with confidence

September 24, 2024

Rima Campbell

"UX assets are our business assets."

Rima Campbell Amrit S Bhachu

Increase Productivity and Drive Business Impact

September 24, 2024

Bria Alexander

"Sponsors believe in advancing research, and we wouldn’t be here without them."

Bria Alexander Louis Rosenfeld

Opening Remarks Day 1

March 25, 2024

Kim Lenox

"I don’t want people to do a 6 AM call — I can do a 10 PM call to brainstorm but not a design critique."

Kim Lenox

Leading Distributed Global Teams

May 20, 2019

Louis Rosenfeld

"The Rosenverse is a weird mix: it’s a for-profit business but also a neutral community resource."

Louis Rosenfeld

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Steve Portigal

"Corporate capture of research has brought amazing good things but changed the truth to power role."

Steve Portigal

Looking Back…to Look Ahead

March 26, 2024

Maggie Dieringer

"Do not judge me by my success, judge me by how many times I fell down and got back up again."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Brigette Metzler

"There’s a tension in repositories having to serve immediate product decisions and more durable, strategic knowledge."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community

August 27, 2020

Sam Proulx

"Most of the work on accessible prototyping for screen readers is still in early or mid research stages but is improving rapidly."

Sam Proulx

Prototype Reviews, People With Disabilities, and You

October 1, 2021