Rosenverse
Context Window: Five Futures for AI

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Context Window: Five Futures for AI

Gold
Wednesday, June 11, 2025 • Designing with AI 2025

This video is featured in the AI and UX playlist and 1 more.

Share the love for this talk
Context Window: Five Futures for AI
Speakers: Matt Webb
Link:

Summary

We’re moving into a future of widespread deployment of AI. Skate where the puck is going: what new design paradigms will we need for our new products there? To explore this, Matt starts practically… with his own prototypes and experiments. He finds five possible worlds, and we’ll imagine each in turn, finally asking: what does it mean to dream?

Key Insights

  • A large language model can power surprisingly intelligent agents with minimal code, enabling multi-step problem solving without explicit programming.

  • Hallucinations in AI, often seen negatively, are a form of AI creativity crucial for invention, fiction, and new ideas.

  • AI-assisted development lowers barriers, making complex engineering tasks like iOS app creation accessible to non-experts through incremental prompting.

  • Mini apps tailored for single users or niche tasks are becoming feasible due to AI prompting, creating a challenge for discovery and trust management.

  • Interfaces powered by AI agents will evolve to be adaptive and collaborative, blending human and non-human participants in workflows.

  • Emergent behaviors from simple agent frameworks can include awareness, tool usage, and asking for human input when needed.

  • AI’s sudden computational leap is equivalent to a decade of progress overnight, radically accelerating creative and practical workflows.

  • Distinct AI personalities or agent identities help users understand capabilities and maintain a theory of mind for complex systems.

  • AI ubiquity implies intelligence will be cheap and embedded in everyday products, not reserved for high-end applications.

  • Generative AI offers not only incremental improvements but opportunities to dream up entirely new kinds of experiences and products.

Notable Quotes

"What makes it different is that it doesn’t run sequentially; you give it a goal and it decides how to achieve it."

"It’s actually embarrassing how little code there is and you get these incredible emergent effects."

"Computers got ten years better overnight with the arrival of GPT-3 in November 2022."

"Mini apps might not be useful for you, but they are for someone, and now those people can have them."

"Our existing software is becoming adaptive, allowing end users to vibe code features themselves."

"Hallucinations are a kind of AI creativity—dreaming, invention, fiction—all forms of hallucination."

"The black Buzz Rickson jacket came from a work of fiction by William Gibson and then was made real."

"AI intelligence is too cheap to meter, or we can call it McKinsey interns too cheap to meter."

"The challenge is how do we relate to AI interfaces, because surely it isn’t just this chat-based loop."

"We can make our dreams real, bringing objects back from the other side of the bridge."

Ask the Rosenbot
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Anne Mamaghani
How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
2023 • Advancing Research 2023
Gold
Andrea Gallagher
The Problem Space
2019 • Advancing Research Community
Dharani Perera
The mandala of service design: unlocking alignment and action through service design
2025 • Advancing Service Design 2025
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold
Jackie Ho
Lead Effectively While Preserving Team Autonomy with Growth Boards
2024 • Enterprise Experience 2020
Gold
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
Bethany Brown
Rewiring operations with service design and AI
2025 • Advancing Service Design 2025
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • DesignOps Summit 2025
Gold
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Eric Shumake
An AMA on UX's Role in Healthcare
2026 • Rosenfeld Community
Julie Baher
Culture Change—My Journey
2015 • Enterprise UX 2015
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold

More Videos

Kristin Skinner

"Learning should be an experience tailored around the learner, not the curriculum."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Matt Bernius

"Compensation should be culturally competent and consider all supports participants might need to show up fully."

Matt Bernius Rachael Dietkus, LCSW Aditi Joshi Alba Villamil

Learnings from Applying Trauma-Informed Principles to the Research Process

March 10, 2022

Louis Rosenfeld

"The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data."

Louis Rosenfeld Peter Van Dijck

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Laureen Kattan

"We don’t get direct access to patients, so we rely on clinicians to represent patient needs to us."

Laureen Kattan Julie Kim

Centering Patients and Clinicians in a Complex Government Ecosystem

November 29, 2023

Jorge Arango

"Avoid getting sidetracked by tools and processes so you can focus on the actual work those notes help enable."

Jorge Arango

The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)

April 5, 2024

Sheryl Cababa

"Incentives influence behavior strongly, and lack of awareness about them leads to decisions misaligned with desired impact."

Sheryl Cababa

Expanding Your Design Lens with Systems Thinking

February 23, 2023

Bethany Brown

"The linguistic shift from we have AI to we’re redesigning how we work signals maturity."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Sean McKay

"Outcomes is a word people use so much it's lost its meaning, so we need clarity around it."

Sean McKay

Whole Product Thinking: Expanding beyond problem and solution space thinking

March 14, 2024

Joi Freeman

"Our Western view of power worked well in the US and Canada but didn’t play well everywhere else."

Joi Freeman

A New Vantage Point: Building a Pipeline for Multifaceted Research(ers)

March 30, 2020