Summary
Moving the research function out from UX can transform how insights influence product-making in an organization. In this talk, Nalini explains how and why she led this shift for her team at Salesforce, as well as the move’s effect on their work and impact. Nalini will also share lessons learned in the process - “the how to’s” and the “absolutely how not to’s” - that may inspire and guide leaders and individual contributors alike.
Key Insights
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Decoupling research from UX can enhance agency and impact for research teams.
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Effective communication and business case development are crucial when advocating for organizational changes.
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Understanding identity shifts in research roles is essential during structural changes.
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Collaboration across departments leads to a more significant influence of research on strategic decisions.
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Research teams should measure impact beyond quantitative studies to encompass their broader contributions.
Notable Quotes
"We could do more for ourselves and for our customers if we had more agency around certain business problems."
"Uncoupling theory involves identity and how one defines oneself and is defined by others."
"Our work had more impact and increased visibility within the company after the move."
"I had to play the long game to really have influence or to change things."
"Our inclusion in the product life cycle allowed for strategic insights that weren’t previously accessed."
"For the first time, I was able to advocate for funding for our team directly with high-level decision makers."
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