Summary
Bloomberg's UX team is excited to share its 15-year evolution -- from employing UX as a new, innovative process to UX playing a central role in every part of the product development lifecycle. Ash Brown, Global Head of UX, will share how the company's UX team has grown and how it collaborates with its partners in Product. This will be followed by a panel discussion with two designers and two product managers who will talk about the different ways they've worked together. Bring your questions, because we’ll close with a Q&A session.
Key Insights
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Bloomberg's UX team has evolved through distinct phases over 15 years, reflecting changes in collaboration and integration.
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Effective user-centered design practices mitigate biases and enhance product outcomes.
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Collaboration between UX designers and product managers is essential for creating better user experiences.
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Providing context and clarity on business objectives enhances collaboration and decision-making.
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User research and usability testing are critical for validating design hypotheses and improving products.
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A culture of curiosity and questioning fosters better partnerships between UX and product management.
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Embedding UX designers within product teams leads to smoother workflows and stronger outcomes.
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Continuous communication and openness help resolve differences of opinion effectively.
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Acknowledging technical limitations and business constraints is key to a successful design process.
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Balancing business strategy and user-centric design is vital for crafting valuable products.
Notable Quotes
"We do not love spreadsheets as much as Christian tells us we should."
"Bloomberg is a lot more than just Bloomberg News."
"User-centered design is key for avoiding biases in product outcomes."
"Collaboration helps us achieve great user experiences."
"Good UX is good business—it's imprinted in my mind now."
"Successful UX equals team success."
"Trust between product, UX, and engineering sets the stage for product success."
"The more context we provide to designers, the better the design outcomes."
"Investing time in collaboration upfront pays off in stronger final products."
"Healthy disagreements lead to better solutions."
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