Summary
Traditionally, UX Designers struggle to show the impact of the work that they do. This negatively impacts the influence that they have on product delivery, often relegating them to being ’doers’ and not being involved in strategic initiatives. The end result - product delivery is inefficient with rework taking up a large slice of time that could be used to drive innovation to generate more value. In this session, we’ll outline how a simple UX Measurement framework can help change the tide of the conversation, giving the UXer a lift up into more strategic conversations, getting involved earlier in product delivery.
Key Insights
-
•
The UX industry has faced significant layoffs and a reduction of job postings but still offers opportunities for impactful work.
-
•
75% of global companies claim to be customer-centric; however, only 36% translate that into tangible executive actions.
-
•
The lack of quantitative metrics in UX often results in a disconnect between UX initiatives and executive decision-making.
-
•
AI can both aid and complicate data accessibility for UX professionals by rapidly organizing and visualizing metrics.
-
•
UX teams are often relegated to tactical roles, missing opportunities to engage in strategic discussions.
-
•
Organizations that prioritize integrating UX insights with business goals can dramatically improve their impact and effectiveness.
-
•
Measuring user experience quality with metrics like QX score can bridge the gap between UX work and business outcomes.
-
•
A case study demonstrated how targeted UX improvements increased credit card applications by 22% and lowered customer support calls by 30%.
-
•
Effective communication and understanding of quantitative data are crucial for advancing design maturity within organizations.
-
•
Collaboration between product management and design operations is essential for maximizing business impact.
Notable Quotes
"Most creative teams are always teetering on the edge of greatness."
"Numbers drive conversations, numbers drive decisions. That's the executive language."
"It is absolute chaos, is how we see it."
"UX assets are our business assets."
"Why is quantitative important? Because it boils complex situations down to single numbers."
"If we don't validate early enough from the end user, it makes it really difficult and expensive to make changes."
"Those 30 to 50% of total efforts typically spent on rework create frustration."
"Bridging the gap requires communicating your business impact effectively."
"Ultimately the exec level is interested in profit."
"At each stage of the product development life cycle, measuring experience quality increases confidence in decision making."
More Videos
"There are always chances to revisit challenges in the future."
Maria SkaadenPanel Discussion: Methodologies and Work Environments
November 8, 2018
"Apologizing can be the most magical healing restorative gesture human beings can make."
Dan WillisEnterprise Storytelling Sessions
June 3, 2019
"We're going to have a very cherry day."
Bria AlexanderDay 2 Welcome
September 24, 2024
"Most teams are doing dumb things because we don't give them the right context."
Bill ScottLean Engineering: Engineering for Learning and Experimentation in the Enterprise
May 14, 2015
"There's a growing population identifying as LGBTQ+ and we need to reflect that in our data."
Amy Paris Danielle ThierryDelivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
December 9, 2021
"The practice should be about putting people at the heart of experiences and brands."
Neil BarrieWidening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
March 25, 2024
"There’s a misconception that the design ops role is lesser paid compared to peers in similar fields."
Angelos ArnisState of DesignOps: Learnings from the 2021 Global Report
October 1, 2021
"Once we start thinking about our outputs as business assets, it changes our perspective."
Emily DiLeo Maria TaylorStronger Together: Lessons Learned from UX Research Ops
September 24, 2024
"Freedom dreaming is essential to envision a system free from today's oppression."
Sheryl CababaLiving in the Clouds: Adopting a Systems Thinking Mindset
June 6, 2023
