Rosenverse
Integrating generative AI into enterprise products: A case study from dscout

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Integrating generative AI into enterprise products: A case study from dscout

Gold
Wednesday, June 5, 2024 • Designing with AI 2024
Share the love for this talk
Integrating generative AI into enterprise products: A case study from dscout
Speakers: Jonathan Fairman and Kevin Johnson
Link:

Summary

Join dscout for an in-depth case study walking through a first-year journey of integrating Generative AI into an established enterprise product. In a session tailored specifically for product teams, the speakers will delve into the paradigm shifts in UX professionals to technical relationships, strategies, and processes. dscout’s Jonathan Fairman, VP of Product, and Kevin Johnson, Head of AI, will discuss how the stochastic nature of AI technologies led to the move of a piloting approach to development and traditional wireframe testing of concepts no longer possible.

Key Insights

  • Building AI products requires giving up control over the product's behavior due to the unpredictable nature of LLMs.

  • Traditional usability testing assumptions break down with AI because each user experience dynamically diverges after the first interaction.

  • Longitudinal testing is critical for AI products to understand how user relationships with models evolve over time.

  • Wizard of Oz testing (humans simulating AI) is a low-cost method to validate assumptions before building complex AI models.

  • Model drift in LLMs causes unpredictable and sometimes harmful behavior, necessitating turn-capping or memory features to maintain consistency.

  • Users build their mental models for AI assistants dynamically while using them, unlike fixed software products.

  • The stochastic nature of AI results means identical commands can produce different outcomes, affecting user mastery and trust.

  • Multi-dimensional prioritization frameworks, like importance vs. difficulty, help teams align on assumptions to test first in AI product development.

  • Recognizing failure as inevitable and building failure metrics accelerates learning and innovation in generative AI.

  • Humans will retain roles centered on creativity, critical thinking, accountability, and authenticity in a future transformed by AI.

Notable Quotes

"Building on AI means giving up control, which is tough but necessary."

"If the folks who design LLMs don’t know exactly how they work, it’s okay if you don’t either."

"The product is no longer fixed; after the first interaction, it diverges user by user."

"We’re not studying products anymore; we’re studying experiences in ecosystems."

"Failure is inevitable—if you’re right all the time, you’re not taking big enough swings."

"Users are building mental models of how to use AI while they’re using it."

"Testing AI products requires longitudinal methods to see how relationships and experiences evolve."

"Wizard of Oz testing with humans playing bots can reveal insights without building a full model."

"Asynchronous conversations have nested threads humans track easily but are hard for bots to replicate."

"Creativity, accountability, and authenticity will be the new markers of humanity alongside AI."

Ask the Rosenbot
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
Marisa Bernstein
It Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
2021 • Civic Design 2021
Gold
Briana Thomas
When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
2021 • DesignOps Summit 2021
Gold
Sheri Byrne-Haber
Accessibility at Scale
2021 • Design at Scale 2021
Gold
Jess Greco
Claiming your power: Practical tools for amplifying your unique voice
2025 • Advancing Research 2025
Gold
Alnie Figueroa
Teamwork: Strategies for Effective Collaboration with Other Program Management Teams
2022 • DesignOps Summit 2022
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Doug Powell
Closing Keynote: Design at Scale
2018 • DesignOps Summit 2018
Gold
Jon Temple
Panel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement
2026 • Advancing Research 2026
Gold
Ryan Matthew
DesignOps without Boundaries: Building More with What You Have
2025 • DesignOps Summit 2025
Gold
Catherine Blizzard
Using Integrated Insight to Drive Growth
2022 • Advancing Research 2022
Gold
Nick Fine
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Gold
Courtney Maya George
Scale Your Organization and Grow Your Designers
2022 • DesignOps Summit 2022
Gold
Kristin Taylor
Building Bridges Across Organizational Silos
2022 • Civic Design 2022
Gold
Mary-Lynne Williams
Exit Interview #4: From Product Design Leadership to Sound Healing
2026 • Rosenfeld Community

More Videos

Shanti Mathew

"Service delivery is led by frontline staff who tend to have the least amount of power in the system."

Shanti Mathew Natalie Sims Natalia Radywyl

Civic Design at Scale: Introducing the Public Policy Layer Cake

December 9, 2021

Tess Dixon

"There’s a lot of pressure on ops people and managers to make everything perfect all the time for staff."

Tess Dixon

C'mon Get Happy

September 29, 2021

Dave Hoffer

"Synthetic personas created with AI are a horrible substitute for real user research."

Dave Hoffer Joanne Weaver

UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer

July 16, 2025

Louis Rosenfeld

"One of the easiest ways to gain trust is really to talk and think and act like a designer or a researcher if I’m joining a research team."

Louis Rosenfeld Jose Coronado Rachel Posman Guneet Singh Crystal Yan

The Bigger Picture: A Panel Discussion

October 23, 2019

Jon Fukuda

"You can be right without making others wrong by telling a story that respects their worldview."

Jon Fukuda

Storytelling for DesignOps

August 17, 2023

Jemma Ahmed

"I never talk about the business and the business value, there are people making decisions you should understand."

Jemma Ahmed Robert Fabricant Sean McKay Llewyn Paine Kate Towsey Noah Bond

Theme Panel

March 11, 2025

Kara Kane

"High-level leadership changes in government often result in shifts in organizational moods and priorities."

Kara Kane

Theme One Intro

November 16, 2022

Tristin Oldani

"AI is a far better tutor than it is a designer. It really just needs a captain for that situation."

Tristin Oldani

Learning the Part I Used to Hand Off: How Building the Systems Made Me a Better Designer

August 20, 2026

Prayag Narula

"We shouldn't let the world of computer science make us forget our own power and what we bring to the table."

Prayag Narula Rida Qadri

HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer

March 28, 2023