Summary
Join dscout for an in-depth case study walking through a first-year journey of integrating Generative AI into an established enterprise product. In a session tailored specifically for product teams, the speakers will delve into the paradigm shifts in UX professionals to technical relationships, strategies, and processes. dscout’s Jonathan Fairman, VP of Product, and Kevin Johnson, Head of AI, will discuss how the stochastic nature of AI technologies led to the move of a piloting approach to development and traditional wireframe testing of concepts no longer possible.
Key Insights
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AI product development requires relinquishing traditional control.
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Successful product teams promote experimentation and embrace failure.
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Testing should shift from static interfaces to dynamic user experiences.
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Understanding user interactions over time is crucial for relationship-building with AI.
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Product assumptions must be prioritized and tested quickly to mitigate risks.
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Observation-based research remains vital despite evolving tech landscapes.
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Users may need to build new mental models when interacting with AI assistants.
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AI products will yield different experiences for each user due to their inherent design.
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Clear communication and collaboration among cross-functional teams are essential.
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Reinventing orthodoxies in product design is necessary to adapt to AI advancements.
Notable Quotes
"Building flawed successes and efficient failures is what it's all about."
"If you're right all the time, you're probably not taking big enough swings."
"The core thesis is that building on AI means giving up control."
"Curiosity and humility are essential when diving into new technology."
"We're not studying products; we're studying experiences in ecosystems."
"Orthodoxies all have expiration dates, especially with big waves of technology."
"Users have to learn to use products while the products learn how to serve them effectively."
"You can fake it till you make it in AI product testing."
"Testing should encompass user interactions over time, not just instantaneously."
"Creativity, accountability, and authenticity will be the new markers of humanity."
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