Rosenverse
Integrating generative AI into enterprise products: A case study from dscout

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Integrating generative AI into enterprise products: A case study from dscout

Gold
Wednesday, June 5, 2024 • Designing with AI 2024
Share the love for this talk
Integrating generative AI into enterprise products: A case study from dscout
Speakers: Jonathan Fairman and Kevin Johnson
Link:

Summary

Join dscout for an in-depth case study walking through a first-year journey of integrating Generative AI into an established enterprise product. In a session tailored specifically for product teams, the speakers will delve into the paradigm shifts in UX professionals to technical relationships, strategies, and processes. dscout’s Jonathan Fairman, VP of Product, and Kevin Johnson, Head of AI, will discuss how the stochastic nature of AI technologies led to the move of a piloting approach to development and traditional wireframe testing of concepts no longer possible.

Key Insights

  • Building AI products requires giving up control over the product's behavior due to the unpredictable nature of LLMs.

  • Traditional usability testing assumptions break down with AI because each user experience dynamically diverges after the first interaction.

  • Longitudinal testing is critical for AI products to understand how user relationships with models evolve over time.

  • Wizard of Oz testing (humans simulating AI) is a low-cost method to validate assumptions before building complex AI models.

  • Model drift in LLMs causes unpredictable and sometimes harmful behavior, necessitating turn-capping or memory features to maintain consistency.

  • Users build their mental models for AI assistants dynamically while using them, unlike fixed software products.

  • The stochastic nature of AI results means identical commands can produce different outcomes, affecting user mastery and trust.

  • Multi-dimensional prioritization frameworks, like importance vs. difficulty, help teams align on assumptions to test first in AI product development.

  • Recognizing failure as inevitable and building failure metrics accelerates learning and innovation in generative AI.

  • Humans will retain roles centered on creativity, critical thinking, accountability, and authenticity in a future transformed by AI.

Notable Quotes

"Building on AI means giving up control, which is tough but necessary."

"If the folks who design LLMs don’t know exactly how they work, it’s okay if you don’t either."

"The product is no longer fixed; after the first interaction, it diverges user by user."

"We’re not studying products anymore; we’re studying experiences in ecosystems."

"Failure is inevitable—if you’re right all the time, you’re not taking big enough swings."

"Users are building mental models of how to use AI while they’re using it."

"Testing AI products requires longitudinal methods to see how relationships and experiences evolve."

"Wizard of Oz testing with humans playing bots can reveal insights without building a full model."

"Asynchronous conversations have nested threads humans track easily but are hard for bots to replicate."

"Creativity, accountability, and authenticity will be the new markers of humanity alongside AI."

Ask the Rosenbot
Meghan Bausone
Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems
2026 • Rosenfeld Community
Audrey Crane
Shadow Design–Where Else is Design Happening in Your Organization?
2023 • Enterprise Community
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Gold
Louis Rosenfeld
Coffee with Lou: Should You Write a (UX) Book?
2024 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Joshua Noble
Casual Inference
2023 • QuantQual Interest Group
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Simon Wardley
Maps and Topographical Intelligence
2019 • Enterprise Community
Lija Hogan
Practical Principles of Inclusive Research
2023 • Advancing Research 2023
Gold
Louis Rosenfeld
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Designing with AI 2026
Conference
Daniel J. Rosenberg
Designing with and for Artificial Intelligence
2022 • Enterprise Community
Brigette Metzler
Research Repositories: A global project by the ResearchOps Community
2020 • Advancing Research Community
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Ashley Sewall
Exit Interview #5: Designing My Life After Tech
2026 • Rosenfeld Community

More Videos

Darian Davis

"Reviewing decisions out loud held everyone accountable and made it harder for Jeff to forget or change his mind."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024

Indi Young

"Friction in a situation can cause a person to switch thinking styles, not personality types."

Indi Young

Thinking styles: Mend hidden cracks in your market

January 8, 2025

Louis Rosenfeld

"You can change the conference time zone to your local time zone in the upper right corner so there’s no confusion about start times."

Louis Rosenfeld Bria Alexander

Day 1 Welcome

September 23, 2024

Melissa Schmidt

"Customer understanding gives teams focus. Customer empathy gives purpose."

Melissa Schmidt Adam Menter

How UX Research Hit It Big in Las Vegas

June 4, 2019

Kristin Skinner

"Shared outcomes and shared goals are critical to any measurement initiative."

Kristin Skinner Kamdyn Moore

8 Types of Measures in Design Operations

April 16, 2020

Dave Hora

"Visual diagnosis builds credibility and trust before you ever do user interviews or tests."

Dave Hora

Advice for Establishing Research

December 8, 2022

Sean Fitzell

"This jobs map became the single source of truth deliverable anyone in the organization could reference."

Sean Fitzell Sarah Han Kayla Farrell

Craft of User Research: Building Out Jobs to be Done Maps

March 12, 2021

Jason Mesut

"Development is often best supported through pragmatic peer activities—not just training or conferences."

Jason Mesut

Shaping design, designers and teams

November 8, 2018

Dante Guintu

"Employees with exceptional onboarding are 2.6 times more likely to be extremely satisfied with their workplace."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022