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Summary
Design teams are often faced with lack of research resources that can lead to bottlenecks in execution, an ever growing backlog of research questions or worse releasing products without sufficient research. This can lead to rework and expensive development costs. A rapid research program is a tactical, flexible framework that helps teams build better products by executing on more research faster. This model requires aligning resources to operationalize the process and reduce the overhead and time of standard research processes like recruiting.
Key Insights
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Rapid research is a flexible framework for quickly executing UX research for tactical design decisions.
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It is most valuable when quick feedback will unblock teams or refine design processes.
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Establishing clear goals and roles is essential for the success of a rapid research program.
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Rapid research should complement, not replace, other forms of UX research.
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Engaging key stakeholders early can ensure better support for research initiatives.
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Documentation and visibility of findings help leverage learnings across teams.
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Choosing the right model (short and focused, multi-moderator, multi-topic) is crucial for effective implementation.
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Maintain a clear cadence for research cycles to optimize participation and outputs.
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Fostering a culture of research within teams leads to increased stakeholder engagement and participation in UX processes.
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Rapid research programs can uncover trends across products that inform foundational research.
Notable Quotes
"Rapid research is not supposed to be the only thing you ever do."
"You want your team to feel empowered in the research process."
"One moderator can manage one round of rapid research effectively."
"Everything is important and everything is urgent, and we need criteria to prioritize."
"Rapid research helps clarify design goals and incorporate user feedback quickly."
"Documentation of findings is vital for future reference and learning across teams."
"You need clear roles for everyone involved in the rapid research process."
"Establishing support from product and design teams enhances the rapid research framework."
"The goal is to move quickly on one team, especially in an agile environment."
"Team dynamics and support are fundamental to the success of rapid research."
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