Summary
At the 2022 Design Ops Summit, the speaker shared a personal story about Joel Salatin, a celebrated organic farmer, who enhanced the quality of eggs by fostering optimal natural conditions for his chickens. This story serves as a metaphor for design operations, where the speaker argues that design ops professionals must bring a sense of nobility and sacredness to their work. By doing so, they create ecosystems that enable researchers, designers, and collaborators to perform at their best. The talk underscores that design ops is more than just managing tools and processes; it involves cultivating high-performing cultures, building skill sets across team dynamics, cross-functional collaboration, hiring, learning and development, and resource management. The speaker invites attendees to engage deeply with the spectrum of challenges design ops practitioners face and promises valuable insights from fellow presenters sharing their personal journeys in growing successful design ops practices.
Key Insights
-
•
Joel Salatin’s method of enhancing egg quality by improving the chickens’ environment parallels creating nurturing conditions for design teams.
-
•
Design operations involves more than process optimization; it requires strategic attention to team culture and collaboration.
-
•
Bringing a sense of nobility and sacredness to design operations can elevate the entire design function within organizations.
-
•
Successful design ops creates natural conditions where design and designers can thrive consistently and with high quality.
-
•
Design ops managers often juggle a wide array of responsibilities, from resource budgeting to cross-functional collaboration.
-
•
Growing a team of design ops managers who can handle multiple complex functions simultaneously is crucial for organizational success.
-
•
Design ops plays a pivotal role in developing career architectures and learning and development for design practitioners.
-
•
The design ops community embraces complexity and continuous skill-building rather than simple process fixes.
-
•
Engagement with design ops is an ongoing journey involving both strategic and tactical initiatives.
-
•
The collective efforts of design ops professionals create performance efficiencies across research, design, and collaboration disciplines.
Notable Quotes
"He focused on enhancing the eggness of the egg by enhancing the chickens of the chicken."
"If we strive for nobility and sacredness in our given vocations the world will rise to meet us."
"Design ops is far more than measuring and optimizing processes and tools."
"It’s about making researchers, designers, cross-functional collaborators more efficient and more highly performant."
"We’re helping to create those natural conditions in which design and designers thrive by bringing our own sense of sacredness and nobility."
"Growing a team of design ops managers that can fire on all these cylinders all at once."
"Design ops dives deep into a broad spectrum of skills: team dynamics, cross-functional collaboration, learning and development, and more."
"This just goes on — resource and time budgeting, delivery management, and that is just the surface."
"Engaging with the design ops community means bringing care, attention, and thoughtfulness to both strategic and day-to-day work."
"There’s a journey in growing successful design ops practice and practitioners that we’ll hear from in this theme."
Dig deeper—ask the Rosenbot:
















More Videos

"Flat Carol was a nearly life-size cardboard cutout of Carol."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020

"Layoffs are a collective trauma – it’s okay to acknowledge the emotions and grief you feel."
Corey Nelson Amy SanteeLayoffs
November 15, 2022

"Customers benchmark your company to their last best experience, often outside of your industry."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022

"Think of nudges like road signs or exits on a highway, while behavior change techniques are the road stretches in between sustaining momentum."
Amy BucherHarnessing behavioral science to uncover deeper truths
March 12, 2025

"The interface you’ve designed is like a landscape shaping the flow of user behavior as water flows through a stream."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025

"Piloting your ideas before committing helps prevent disruption and saves energy in the long run."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021

"Design Ops might not just support design anymore—our work is requested by non-designers and solving broader business problems."
Rachel Posman John CalhounA Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
November 19, 2020

"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024