Summary
At the 2022 Design Ops Summit, the speaker shared a personal story about Joel Salatin, a celebrated organic farmer, who enhanced the quality of eggs by fostering optimal natural conditions for his chickens. This story serves as a metaphor for design operations, where the speaker argues that design ops professionals must bring a sense of nobility and sacredness to their work. By doing so, they create ecosystems that enable researchers, designers, and collaborators to perform at their best. The talk underscores that design ops is more than just managing tools and processes; it involves cultivating high-performing cultures, building skill sets across team dynamics, cross-functional collaboration, hiring, learning and development, and resource management. The speaker invites attendees to engage deeply with the spectrum of challenges design ops practitioners face and promises valuable insights from fellow presenters sharing their personal journeys in growing successful design ops practices.
Key Insights
-
•
Joel Salatin’s method of enhancing egg quality by improving the chickens’ environment parallels creating nurturing conditions for design teams.
-
•
Design operations involves more than process optimization; it requires strategic attention to team culture and collaboration.
-
•
Bringing a sense of nobility and sacredness to design operations can elevate the entire design function within organizations.
-
•
Successful design ops creates natural conditions where design and designers can thrive consistently and with high quality.
-
•
Design ops managers often juggle a wide array of responsibilities, from resource budgeting to cross-functional collaboration.
-
•
Growing a team of design ops managers who can handle multiple complex functions simultaneously is crucial for organizational success.
-
•
Design ops plays a pivotal role in developing career architectures and learning and development for design practitioners.
-
•
The design ops community embraces complexity and continuous skill-building rather than simple process fixes.
-
•
Engagement with design ops is an ongoing journey involving both strategic and tactical initiatives.
-
•
The collective efforts of design ops professionals create performance efficiencies across research, design, and collaboration disciplines.
Notable Quotes
"He focused on enhancing the eggness of the egg by enhancing the chickens of the chicken."
"If we strive for nobility and sacredness in our given vocations the world will rise to meet us."
"Design ops is far more than measuring and optimizing processes and tools."
"It’s about making researchers, designers, cross-functional collaborators more efficient and more highly performant."
"We’re helping to create those natural conditions in which design and designers thrive by bringing our own sense of sacredness and nobility."
"Growing a team of design ops managers that can fire on all these cylinders all at once."
"Design ops dives deep into a broad spectrum of skills: team dynamics, cross-functional collaboration, learning and development, and more."
"This just goes on — resource and time budgeting, delivery management, and that is just the surface."
"Engaging with the design ops community means bringing care, attention, and thoughtfulness to both strategic and day-to-day work."
"There’s a journey in growing successful design ops practice and practitioners that we’ll hear from in this theme."
Or choose a question:
More Videos
"Our research practice was perceived largely as design testers, empathy vehicles, and policing functions — a narrow, reactive role."
Nalini KotamrajuResearch After UX
March 25, 2024
"Don't be a pot plant, be a crab."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"We’re not going for perfection. We’re going for excellence and change."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"People problems find their way to design ops because we’re known problem solvers and people run to us when morale is low."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"The most common way people give up their power is by thinking they don’t have any."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Short-term pairings with different design people help bring back contributions into the central system."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"We are building cross-product research capabilities to curate a holistic understanding of agents across all workflows and touchpoints."
Greg PetroffThe Compass Mission
March 10, 2021
"Digital connectivity is necessary for participation in society, but half the world lacks internet access."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"User journeys are the bedrock for deciding which data to collect and measure."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
