Summary
Many designers are recognizing the limitations of the design thinking process and acknowledge the need for systems thinking. In this talk, the audience will learn key concepts of systems thinking, as well as prompts that help them get started on their systems thinking journey. Sheryl will share frameworks that designers can take action with in order to incorporate systems thinking in their day-to-day decision-making.
Key Insights
-
•
Traditional design thinking’s narrow user-centered focus often overlooks systemic harms and unintended negative consequences.
-
•
Infinite scroll, designed for ease of use, illustrates how optimizing for user delight can harm humanity, as noted by Aza Raskin.
-
•
Systems thinking requires understanding interconnectedness, causality, and wholeness to address complex, adaptive 'cloud' problems rather than just 'clock' problems.
-
•
The XO laptop failed in African contexts because designers ignored socio-economic systems, such as family ownership norms.
-
•
Disparities in urban tree distribution reveal systemic racism embedded in policies, surveillance practices, and environmental impact.
-
•
The 'Cobra effect' rat bounty story exemplifies how incentives can backfire in complex systems, creating circular feedback loops.
-
•
Involving lived experts and diverse stakeholders in design leads to richer domain knowledge and more equitable solutions.
-
•
Systems thinking expands design interventions beyond products to policy, business models, and long-term strategy, embracing multi-finality.
-
•
Effective systems communication tools include simplified iceberg diagrams and causal loop diagrams focused on root causes rather than overwhelming complexity.
-
•
Designers must acknowledge their positionality and biases since they are embedded within the systems they aim to change.
Notable Quotes
"Optimizing something for ease of use does not mean best for the user or humanity."
"People who understand the problem best are set up to do the best work."
"Today's problems come from yesterday's solutions."
"Designers are in the system, not outside of it."
"Freedom dreaming is dreaming about a system that is free from today's oppression."
"The future is already here, it’s just not very evenly distributed."
"One of the challenges for designers is to orient around forces rather than only people."
"There is no singular solution in systems thinking; there are multiple types of interventions."
"If you’re working at scale, many problems that seem like 'clock' problems actually have 'cloud' elements."
"Involving stakeholders with lived experience empowers design and enriches domain knowledge."
Or choose a question:
More Videos
"Personas and journeys are all models we use in UX to manage complexity."
Scott PlewesWhy Isn't Your UX Approach Going Viral?: A Mathematical Model
March 28, 2023
"At the VA we explored how veterans understood or didn’t understand the services they were eligible for and uncovered many blockers."
Alison Rand Sarah BrooksScaling Impact with Service Design
March 25, 2021
"Minimizing harm protects institutions, not people."
Rachael Dietkus, LCSWThe power to heal and harm
March 13, 2025
"If you’re working at scale, many problems that seem like 'clock' problems actually have 'cloud' elements."
Sheryl CababaLiving in the Clouds: Adopting a Systems Thinking Mindset
June 6, 2023
"We’re capturing requirements usually without research, design has to be 100% baked before development starts."
Renee BouwensLanding Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
December 15, 2023
"Simple, low-fi prototyping tools can get you tons of feedback without much upfront design work."
JP Allen Holly HoldenNavigating the UX Tools Landscape
October 1, 2021
"You don’t want to miss out on the sponsor sessions — they’re free and high quality, not sales pitches."
Bria AlexanderOpening Remarks
November 18, 2022
"Replacing the entire body with an avatar future-proofs against unanticipated identifiers like tattoos or moles."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"Regular surveys showed teaching quality mattered 11%, but logistic regression revealed it actually represents 77% of the decision."
Ricardo MartinsUnlocking the power of advanced quantitative methods
March 12, 2025