Summary
When you hear the phrase “Space Industry,” you probably associate it with words like “futuristic” and “cutting edge.” That’s certainly the case for private space companies, but not within the Department of Defense. Until recently, our nation’s satellites have been operated by applications with inconsistent 1990s interfaces, and DoD operators have suffered because of it. But thanks to an Enterprise UX Design Company (coincidentally named “Rocket Communications”), that’s all changing. This is the incredible story of how the first UX Design System for Space Applications came to be, and what it– and Rocket– has done to transform the DoD Space Enterprise.
Key Insights
-
•
Military space relies heavily on satellites critical to everyday civilian and defense operations.
-
•
Thousands of satellites and debris orbit Earth, creating unprecedented space congestion and collision risks.
-
•
Military satellite software systems are built in silos by various contractors, leading to fragmented UX.
-
•
Outdated software interfaces cause steep learning curves and operational inefficiencies for space operators.
-
•
The US military considers itself engaged in a real war in space due to threats from China and Russia.
-
•
Poor UX in satellite control software poses national security risks beyond simple inconvenience.
-
•
Rocket Communications helped initiate UX transformation in military satellite systems starting with Harris Corporation.
-
•
Military hierarchy and culture can intimidate civilian contractors but authenticity is more valuable than conformity.
-
•
The Astro enterprise UX design system evolved over years into a mandated standard across SMC and defense contractors.
-
•
Prototypes and live demos are crucial to convincing large defense contractors to adopt new UX systems.
Notable Quotes
"Our modern way of life is actually really dependent on satellites."
"Space is congested, with thousands of satellites and tens of thousands of debris pieces orbiting Earth."
"This poor young airman is not entering into a super cool sci-fi command center but using apps built by their grandparents."
"These applications were designed by engineers for engineers without interviewing the operators."
"China blew up one of their satellites with a missile, creating tons of debris, proving they can threaten our satellites."
"I had to learn their military culture, but I realized they actually wanted people who weren’t part of the military."
"If you see a person standing alone, even if that person’s a CEO, walk up to them."
"Military contractors didn’t have design teams; most had never invested in UX design before."
"It became a mandate this year for companies to use Astro for all applications in enterprise cross-mission ground."
"Nearly 30 years into my career, I’m doing the most rewarding work of my life helping modernize military space systems."
Or choose a question:
More Videos
"My law professor outlined the modern legal process as UX: listening, researching, co-creating solutions with clients."
Chelsey GlassonExit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
December 17, 2025
"AI tools are incentivized to produce final deliverables, but that’s an output, not the essence of research."
Laura KleinHuman vs. machine: Testing AI’s ability to synthesize and analyze research
March 11, 2026
"Algorithms that adjust care based on race don’t actually help and embed disparities instead."
Dr. Jamika D. BurgeBroad Strokes: Connecting Design, Research, and AI to the World Around Us
June 7, 2023
"Authentic leaders tell you why you are here before telling you what to do or how to do it."
Iram ShahClosing Keynote: The View from the Top
June 4, 2019
"The 21st century emergency management imperative is human equity—designing for the social and ecological needs of communities."
Alicia D. JohnsonDisasters and the 21st Century
December 10, 2021
"We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data."
Lija Hogan Milan Mijatovic Sam Proulx Louis RosenfeldThree Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
"Imagine a world where the government prototypes and iterates the whole time."
Sofía Delsordo Kassim VeraPublic Policy for Jalisco's Designers to Make Design Matter
December 8, 2021
"Attention theft is when experiences are designed to siphon away your focus aggressively."
Ron BronsonDesign, Consequences & Everyday Life
November 18, 2022
"In fourth order design, the designer steps back and becomes a facilitator of discussions among others."
Richard BuchananCreativity and Principles in the Flourishing Enterprise
June 15, 2018