Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

SUS: A System Unusable for Twenty Percent of the Population
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
SUS: A System Unusable for Twenty Percent of the Population
Speakers: Sam Proulx
Link:

Summary

Did you know that the SUS creates biases in your research, affecting one in five people? That’s right! People with disabilities, especially those who use assistive technology, are not considered by most of the questions in the SUS. As a designer, this could lead to you making design decisions that don’t take into account 20 percent of the visitors to your website. When the SUS was invented, the author encouraged people to change it to suit different needs. In this talk, Samuel Proulx from Fable will discuss how Fable adapted the SUS to work for assistive technology users. Drawing from over five thousand hours of research and testing involving assistive technology users, we created the Accessible Usability Scale (AUS). This presentation will include trends in AUS responses since it was released in December of 2020.

Key Insights

  • Screen readers require highly structured and semantically correct web content to enable efficient navigation for blind users.

  • Screen reader users often customize speed and voice settings to consume information at 400-800 words per minute, much faster than typical speech.

  • Alternative navigation devices, such as head mice and switch systems, rely on precise physical control and can be hindered by environmental factors like vibrations.

  • Current think-aloud usability testing methods create cognitive overload for assistive technology users, as they must manage device output, researcher communication, and narration simultaneously.

  • Travel and physical accessibility barriers severely limit the participation of people with disabilities in traditional usability labs.

  • Assistive technologies are highly personalized, so standard lab setups often fail to support users’ customized configurations, reducing test validity.

  • Standard System Usability Scale (SUS) questions inadequately capture the unique needs and experiences of assistive technology users.

  • Fable’s Accessible Usability Scale (AUS) adapts SUS questions to reflect assistive technology usage, improving relevance and accuracy.

  • Preliminary AUS results show screen reader users rate usability lower than magnification users, reflecting the greater complexity and demands of screen reader use.

  • Inclusive research requires adapting methods to account for varied assistive technologies, emphasizing flexibility and one-size-does-not-fit-all approaches.

Notable Quotes

"What screen readers allow us to do is to jump directly to bits of content that we are interested in to replicate the visual experience of skimming a web page."

"Most screen reader users prefer robotic voices so they can speed up the speech and read much faster than typical people."

"Alternative navigation includes things like switch systems, voice dictation, and head mice to replace standard keyboard and mouse."

"Traveling to a research lab can take longer than the research session itself for people with physical disabilities due to specialty transit."

"Every piece of assistive technology is highly customized for the individual, so labs often fail to replicate users’ ideal setups."

"The standard SUS question about needing a technical person to use the system is frustrating because many assistive tech users are very technical themselves."

"The question who are most people is confusing when applied to assistive technology users in usability scales."

"John Rucklin said if your questionnaire isn’t relevant, you can devise your own — and that’s what we did with the Accessible Usability Scale."

"Screen reader users scored in the low to mid 50s on our scale while magnification users scored around 70 and alternative navigation users around 60."

"Inclusive design is about one size fits one, not one size fits all, especially in research methodologies."

Ask the Rosenbot
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Kristin Skinner
8 Types of Measures in Design Operations
2020 • DesignOps Community
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Uday Gajendar
Day 1 Welcome
2024 • Designing with AI 2024
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Michele Marut
Research Repositories Reconsidered
2019 • DesignOps Community
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Mansi Gupta
Women-Centric Research: What, Why, How
2023 • Advancing Research 2023
Gold
Michelle Morrison
Culture Design
2020 • DesignOps Community
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Chris Geison
What's Next for Research?
2021 • Advancing Research Community
Uday Gajendar
Theme Four Intro
2023 • Enterprise UX 2023
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Jaime Creixems
Best Practices when Creating and Maintaining a Design System
2023 • Enterprise UX 2023
Gold

More Videos

Doug Powell

"Business leaders are super busy, data-driven, competitive, and have a finely tuned bullshit meter."

Doug Powell

Closing Keynote: Design at Scale

November 8, 2018

Mila Kuznetsova

"A growth mindset in research means being ready to adapt protocols based on what actually works with participants."

Mila Kuznetsova Lucy Denton

How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices

March 9, 2022

Sarah Gallimore

"Evan actually spent less than 15 minutes on the essay, and instead of working on homework, he was writing a letter to his significant other back home in Detroit."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Lada Gorlenko

"The ultimate measure is bringing value so people invite you back to work with them again and again."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Alnie Figueroa

"Nobody can predict where we’re going, but we can choose to shape the future."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Landon Barnes

"Research is not as easy as putting on a shoe and just doing it; it requires careful consideration and alignment with imperatives."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Emily Eagle

"I felt like a journalist pretending to be a designer."

Emily Eagle

Can't Rewind: Radio and Retail

June 3, 2019

Malini Rao

"There is no solid way to control the course of your re-platforming project; being flexible is essential."

Malini Rao

Lessons Learned from a 4-year Product Re-platforming Journey

June 9, 2021

Asia Hoe

"At General Assembly, I learned that product management is focused more on outcomes and iterative discovery."

Asia Hoe

Partnering with Product: A Journey from Junior to Senior Design

November 29, 2023