Rosenverse
SUS: A System Unusable for Twenty Percent of the Population

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

SUS: A System Unusable for Twenty Percent of the Population

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
SUS: A System Unusable for Twenty Percent of the Population
Speakers: Sam Proulx
Link:

Summary

Did you know that the SUS creates biases in your research, affecting one in five people? That’s right! People with disabilities, especially those who use assistive technology, are not considered by most of the questions in the SUS. As a designer, this could lead to you making design decisions that don’t take into account 20 percent of the visitors to your website. When the SUS was invented, the author encouraged people to change it to suit different needs. In this talk, Samuel Proulx from Fable will discuss how Fable adapted the SUS to work for assistive technology users. Drawing from over five thousand hours of research and testing involving assistive technology users, we created the Accessible Usability Scale (AUS). This presentation will include trends in AUS responses since it was released in December of 2020.

Key Insights

  • Screen readers require highly structured and semantically correct web content to enable efficient navigation for blind users.

  • Screen reader users often customize speed and voice settings to consume information at 400-800 words per minute, much faster than typical speech.

  • Alternative navigation devices, such as head mice and switch systems, rely on precise physical control and can be hindered by environmental factors like vibrations.

  • Current think-aloud usability testing methods create cognitive overload for assistive technology users, as they must manage device output, researcher communication, and narration simultaneously.

  • Travel and physical accessibility barriers severely limit the participation of people with disabilities in traditional usability labs.

  • Assistive technologies are highly personalized, so standard lab setups often fail to support users’ customized configurations, reducing test validity.

  • Standard System Usability Scale (SUS) questions inadequately capture the unique needs and experiences of assistive technology users.

  • Fable’s Accessible Usability Scale (AUS) adapts SUS questions to reflect assistive technology usage, improving relevance and accuracy.

  • Preliminary AUS results show screen reader users rate usability lower than magnification users, reflecting the greater complexity and demands of screen reader use.

  • Inclusive research requires adapting methods to account for varied assistive technologies, emphasizing flexibility and one-size-does-not-fit-all approaches.

Notable Quotes

"What screen readers allow us to do is to jump directly to bits of content that we are interested in to replicate the visual experience of skimming a web page."

"Most screen reader users prefer robotic voices so they can speed up the speech and read much faster than typical people."

"Alternative navigation includes things like switch systems, voice dictation, and head mice to replace standard keyboard and mouse."

"Traveling to a research lab can take longer than the research session itself for people with physical disabilities due to specialty transit."

"Every piece of assistive technology is highly customized for the individual, so labs often fail to replicate users’ ideal setups."

"The standard SUS question about needing a technical person to use the system is frustrating because many assistive tech users are very technical themselves."

"The question who are most people is confusing when applied to assistive technology users in usability scales."

"John Rucklin said if your questionnaire isn’t relevant, you can devise your own — and that’s what we did with the Accessible Usability Scale."

"Screen reader users scored in the low to mid 50s on our scale while magnification users scored around 70 and alternative navigation users around 60."

"Inclusive design is about one size fits one, not one size fits all, especially in research methodologies."

Ask the Rosenbot
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Taiye Akin-Akinyosoye
Amplifying voices and enhancing user research through group interviews
2025 • Advancing Research 2025
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Joe Elmendorf
Shitty Maps: A Trojan Horse for Sensemaking
2026 • Rosenfeld Community
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • DesignOps Summit 2025
Gold
Brian Moss
What Does it Mean to be a Resilient Research Team?
2022 • Advancing Research 2022
Gold
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable
2024 • Rosenfeld Community
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • DesignOps Summit 2025
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold
Marjorie Stainback
What Research Ops Professionals Have Learned from COVID-19
2020 • Advancing Research Community
Marjorie Stainback
Transforming Strategic Research Capacity through Democratization
2019 • DesignOps Summit 2019
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold

More Videos

Candace Myers

"We needed a mechanism for scaling The Architects influence and craft to the team, exposing the team to their talents while being inclusive of different points of view."

Candace Myers

Standardizing Design at Scale

September 9, 2022

Sarah Sgarlato Pierini

"Start somewhere simple, start early, include the right voices, and build foundational components you’ll reuse over and over."

Sarah Sgarlato Pierini Kevin Newton

From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn

September 9, 2022

Cennydd Bowles

"Faith in the black box makes me uneasy; as designers, we must care about what happens behind the scenes."

Cennydd Bowles Dan Rosenberg Lisa Welchman

Day 1 Panel

June 4, 2024

Rob Mitzel

"We didn’t know what a design system was, but by combining component libraries and usability patterns, we built one."

Rob Mitzel Sébastien Malo

The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise

January 8, 2024

Maria Taylor

"Trust is a major enabler for tacit knowledge sharing because people must feel safe to be vulnerable and share their knowledge."

Maria Taylor

Knowledge is Power: Managing the Lifeblood of the Design Org

October 3, 2023

Joe Meersman

"Using AI tools, you can diverge widely and then converge much faster."

Joe Meersman Pooria Sohi

Use AI to Drive Outcomes that Go Beyond the Design Sprint

September 25, 2024

Sara Asche Anderson

"Our purpose is to enrich people’s lives with technology, focusing on how to use—not just what to buy."

Sara Asche Anderson Jamie Kaspszak

Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy

January 8, 2024

David Cronin

"When I see users saying, oh my goodness, I didn’t know it did that, that’s a clear sign of too much complexity."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Kristin Skinner

"You can’t have effective teams without happy designers and better designers; they’re interdependent."

Kristin Skinner Kamdyn Moore

Group Activity: A Deep Dive Into Value and Outcomes

October 23, 2019