Rosenverse
Welcome / Housekeeping

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Welcome / Housekeeping

Gold
Tuesday, June 6, 2023 • Enterprise UX 2023
Share the love for this talk
Welcome / Housekeeping
Speakers: Louis Rosenfeld
Link:

Summary

Lou Rosenfeld, founder of Rosenfeld Media, welcomes attendees to Enterprise UX 2023, marking the eighth iteration of this specialized conference. He recounts the history and evolution of the event and discusses the persistent challenges enterprise UX professionals face, such as navigating organizational silos and complex transformations like Six Sigma and Agile. Lou shares his personal journey working with large enterprises including Ford and PayPal, using information architecture to improve user experiences, before stepping away due to frustration and founding Rosenfeld Media to tackle new challenges. He highlights the current environment where powerful, affordable tools like AI and systems thinking expand possibilities for enterprise UX. Lou stresses the critical role attendees play in applying these capabilities ethically and humanely. The conference themes—systems thinking, information architecture, AI and machine learning, and designing with data—are introduced alongside logistical notes about the event, including sponsor sessions, social activities like Cozy Juicy Reel, and ways to engage through Slack channels and cohorts. Lou encourages ongoing connection among participants to build strength in numbers and collective progress in enterprise UX.

Key Insights

  • Enterprise UX remains a difficult field characterized by slow progress and large organizational barriers, akin to pushing a heavy stone up a steep hill.

  • Systems thinking and information architecture continue to be foundational tools for making sense of complex enterprise environments.

  • Affordable and practical AI and data-driven design tools now offer new opportunities for enterprise UX practitioners.

  • Ethical, thoughtful, and humane application of these tools is crucial as enterprise UX grows in scale and impact.

  • Community and peer support are essential to overcoming the loneliness traditionally associated with enterprise UX work.

  • Sponsor sessions at the conference are educational and valuable, distinctly separated from sales pitches.

  • The conference promotes active engagement through organized Slack channels, cohorts, and innovative social activities like Cozy Juicy Reel.

  • Visual facilitation and sketch notes, provided by MJ Broadband, offer accessible documentation that enhances participant understanding.

  • A strong code of conduct helps cultivate a safe and inclusive environment for all participants, even in virtual settings.

  • Lou Rosenfeld’s transition from practitioner to media founder exemplifies a shift from individual intervention to enabling community-driven knowledge sharing.

Notable Quotes

"Enterprise UX is about delivering strong experiences in an enterprise setting, which ain’t easy."

"You’re the ones who’ve weathered digital transformations, Six Sigma initiatives, agile and lean, and you might have even thrown up on or twice on a product manager."

"I was more than an information architect, I was an information therapist."

"Silos were a problem then, and I have a feeling silos are still a problem today."

"Affordable, powerful AI and data-driven design have become shockingly practical for enterprise settings."

"If you don’t do this work ethically and thoughtfully, nobody else may."

"There’s strength in numbers, and together you might get that very large stone over the top of that very steep hill."

"Sponsor sessions are not sales pitches, they’re people like you, really knowledgeable, sharing great things."

"Our code of conduct is not window dressing; it’s the front end of a process to keep everyone safe."

"This conference is more than a snapshot; it’s a part of a year-round conversation and community."

Ask the Rosenbot
Jacqui Frey
Panel Discussion: Integrating DesignOps
2018 • DesignOps Summit 2018
Gold
Louis Rosenfeld
How to use the Rosenbot
2026 • Rosenfeld Community
Bria Alexander
Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX
2025 • Designing with AI 2025
Gold
Mariah Hay
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Trisha Terhar
Empathizing with the Empowered: Non-Researcher Responses to Democratization
2022 • Advancing Research 2022
Gold
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)
2022 • DesignOps Community
Karen McGrane
AI for Information Architects: Are the robots coming for our jobs?
2024 • Rosenfeld Community
Scott Jensen
Short Take #2: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Husani Oakley
Theme Two Intro
2023 • Enterprise UX 2023
Gold
Alba Villamil
Stereotyped by Design: Pitfalls in Cross-Cultural User Research
2020 • Advancing Research 2020
Gold
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group

More Videos

Rittika Basu

"Anyone can become a person with accessibility needs at any time, so inclusivity should be a default."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Sam Proulx

"Most of us want to listen at 800 words per minute despite the robotic voice it creates."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

March 27, 2023

Edgar Anzaldua Moreno

"Different stakeholders tackle the delivery problem differently, which gave us necessary divergent thinking."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

Adam Cutler

"Playbacks are safe spaces where an intern can challenge a senior VP without hierarchy getting in the way."

Adam Cutler

People + Places + Practices = Outcomes

June 8, 2016

Mac Smith

"User research excels at explaining why things happen; data science explains what and how; together they build trusted insight."

Mac Smith

Measuring Up: Using Product Research for Organizational Impact

March 12, 2021

Rebecca Gimenez

"Cycles of successive approximation help us get closer and closer to great design through iteration."

Rebecca Gimenez

Work in Progress: Service Design at Airbnb

December 3, 2024

Nalini P. Kotamraju

"The design system started as a scrappy corner initiative of designers doing the right thing."

Nalini P. Kotamraju

An Organizational Story: Salesforce Lightning Design System

June 9, 2016

Christian Crumlish

"The bots can produce large amounts of code quickly, but many lines are test or documentation code, not production."

Christian Crumlish

The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…

August 14, 2025

Cornelius Rachieru

"On lower layers, research spaces are limited and focused, while at higher layers, problem spaces are ambiguous and require holistic approaches."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021