Video: Sweating the Pixel: Scaling Quality through Critique

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Sweating the Pixel: Scaling Quality through Critique

Gold

Thursday, June 10, 2021 • Design at Scale 2021

Joseph Meersman

Senior Director, Design, Intapp

Summary

In the last 20 years as a Designer/Researcher, Joe Meersman has learned a thing or two about quality and scale. Join him for a presentation that outlines tactics for delivering quality outcomes, regardless of team size, by practicing critiques. One part Design Ops, one part Design School, Joe will provide actionable tips for facilitating critiques that will improve User Experiences.

Key Insights

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Effective critiques require clear context and focused questions to avoid vague feedback and emotional venting.
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There are three types of critiques: ad hoc (quick, peer-driven), informal (regular, facilitated), and formal (leadership-driven with high stakes).
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Critiques uniquely benefit different roles: designers sharpen craft, managers balance skills and feedback, leaders identify talent and gaps through critique culture.
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Mindset behaviors like humility, active listening, gratitude, owning blind spots, and constructive acknowledgment are essential for safe and effective critiques.
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Mixing critique types within the same process can dilute effectiveness; teams should pick one critique style and iterate on it.
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Critiques are distinct from design shares, which focus on outcome presentations, and playbacks, which aim to gain stakeholder buy-in.
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Asynchronous critiques are vital for distributed teams and can be successfully facilitated through tool-agnostic channels like Slack or commenting platforms.
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Critiques accelerate iteration by reducing solo work isolation and enabling transparent, collective problem-solving.
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Leadership's role is critical both in fostering a culture supportive of critiques and in using critique insights for strategic team development.
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Good critique facilitation requires more of a conductor than a referee approach, encouraging inclusive participation without needing everyone to attend.

Notable Quotes

"To me, sweating the pixel means paying attention to the details of interactions and keeping our eye on quality as designers."

"Critiques maintain focus on the quality of our outcomes and sweat every pixel we put in the hands of our users."

"People were sweating their pixels, but doing so inside of solos and personal barriers until we started critiquing transparently together."

"There is no formula for good critiques, but mindset is behavior over time: humility, active listening, gratitude, owning blind spots, and acknowledgment."

"An ad hoc critique is best when guard is down, it’s quick, time-sensitive, and helps share early to avoid costly late feedback."

"A formal critique often carries tension; focusing on people rather than work is a pitfall we must avoid."

"Critiques help teams stop being the lone ranger and instead iterate faster together with purpose and clarity."

"Design shares are more about presenting finished work and practice defending it, not about peer-to-peer feedback."

"Playbacks are stakeholder-focused meetings that sell the work’s story and drive buy-in, different from critiques focused on craft."

"Designers are uniquely entitled to critique—it’s a privilege to rigorously improve craft while others might envy that process."

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