Summary
Researchers achieve compelling impacts on product development—but many of their most crucial insights disappear from planning conversations. These insights are treated as momentary sparks when they could become durable business assets. Decision makers too often default to the latest, easiest-to-find data, rather than the most important research-based priorities. In this session, Jake Burghardt, author of Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights, will explore the problem of research waste and give some practical takeaways to fight it. Join us to learn five central ideas from Stop Wasting Research that can reframe how you think about research usage, research repositories, study planning, and activation of your insightful learning. Start plotting a course for your research community to become a more impactful stakeholder in product decision making.
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