Summary
Come listen to real stories of how User Research has worked closely with Product Design and Product Management at Compass. Moderated by Anna Avrekh, Director of User Research, this Q&A session will cover how teams work closely with user research, how they have taken action off of user research, and the keys to successful relationships. Feel the love!
Key Insights
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User research is often overlooked in startups, but it's vital for product success.
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Diversity in user personas can lead to new insights that challenge design assumptions.
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Empathy for user researchers is crucial as their roles involve complex methodologies.
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Balancing the time constraints of research within fast-paced environments is a challenge.
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Effective collaboration and communication between designers and researchers enhance product outcomes.
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Democratizing user research can empower non-researchers to gather valuable user feedback.
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Using process maps can help align design and research timelines for better efficiency.
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It's essential to distinguish between user feedback and structured user research.
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Conducting user research sessions can provide invaluable perspective on the complexities of user needs.
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Stakeholder involvement at various stages of research helps maintain a continuous feedback loop.
Notable Quotes
"It's always great to hear things you didn't think of when you were designing."
"The complete diversity of the agent population consistently surprises me."
"We had a belief that there was one product doing it best, but research taught us otherwise."
"Without user research, we would have run with assumptions that lacked validation."
"User researchers have a complex and difficult job that deserves recognition."
"It's important to recognize that design can be influenced by research but not solely reliant on it."
"You don't know how hard it is until you're leading the session yourself."
"User research can reveal broader perspectives that we, as product teams, might not consider."
"Collaboration throughout the lifecycle of a product is essential for effective research application."
"Democratizing research helps everyone understand the nuances of the user experience."
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