Rosenverse
The Feeling of Data

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

The Feeling of Data

Thursday, September 14, 2023 • Enterprise Community
Share the love for this talk
The Feeling of Data
Speakers: David Conrad
Link:

Summary

The age of data is well underway. But using data to make better decisions is not as simple as one might hope. In this session, we'll take a look at some of the challenges that arise when we fail to build better data culture and what we can do as designers to fix it.

Key Insights

  • •

    Good data culture requires intentional decisions about what data is collected and why.

  • •

    Democratizing data access speeds up decision-making and reveals cultural issues when too difficult.

  • •

    Human curation remains essential for data quality as AI can’t yet fully replace manual intervention.

  • •

    Data storytelling shapes organizational culture and helps unify diverse interpretations of the same data.

  • •

    Designers play a critical role beyond aesthetics by mediating between teams and aligning data practices.

  • •

    AI’s current lack of context understanding leads to overconfidence and risk of missing nuance.

  • •

    Transparency via data lineage tools is crucial to avoid black-box models and build trust in AI.

  • •

    There is often tension between 'hard' quantitative data and 'soft' experiential insights in decision-making.

  • •

    A mature data culture integrates data quality metrics with organizational norms and responsibilities.

  • •

    Information architecture and shared terminology are vital to reduce confusion and promote healthy data culture.

Notable Quotes

"Data problems often end up being people problems because we're lazy, shortsighted, territorial creatures."

"We as people are our data, which means we have to treat data problems with care and consideration."

"Good data culture is intentional about the decisions we want to make and why."

"If people have to file requests and learn SQL just to get simple data, you have a culture problem."

"Data quality is multifaceted, subjective, and can't be reduced to simple profiles alone."

"AI isn't good at context yet; it may insist it's a B or a 13, but not that it could be both depending on view."

"No black boxes: AI needs to explain its answers just like people do to build accountability and trust."

"Most people will make the right decisions with data if they know the appropriate guidelines."

"Designers should act like therapists or journalists when negotiating political divides around data governance."

"The Power BI team succeeds with data because everyone on the team is obsessed with understanding customer behavior."

Ask the Rosenbot
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Maria Skaaden
Continuous Design: One eye on the horizon and the other on the next wave
2018 • DesignOps Summit 2018
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Greg Nudelman
Designing Conversational Interfaces
2019 • Enterprise Community
Abby Covert
Is the shift greater than the sum of its parts?
2026 • Shift UX 2026
Conference
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Feyikemi Akinwolemiwa
Play to innovate: How curiosity and experimentation transform UX
2026 • Advancing Research 2026
Gold
Heidi Trost
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
2025 • Rosenfeld Community
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Anne Cantera
The New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP
2026 • Rosenfeld Community
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
Lada Gorlenko
Theme 1: Discussion
2024 • Enterprise Experience 2020
Gold

More Videos

Tony Turner

"We found a lot of points of confusion where tools don’t really align, causing frustration for end users."

Tony Turner

Capturing Deep Insights

September 30, 2021

Frances Yllana

"Centering connection and relationships rather than transactions is the true happy path in design."

Frances Yllana Ann Buechner Jess Jones Betsy Ramaccia

D.E.A.R.R. Diaries (Discipline, Experience, Architecture, Reflection + Revolution)

November 16, 2022

Anna Poznyakov

"A research findings and recommendations tracker helps us keep findings alive and prioritized throughout the Agile delivery process."

Anna Poznyakov Richa Prajapati

Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact

March 12, 2021

Sarah Williams

"Our design group is positioned under marketing, which informs who champions and promotes design within the company."

Sarah Williams

A Framework for CX Transformation

June 11, 2021

"It’s important not to fall in love with a feature but stay open to new information and feedback."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

David Cronin

"We found that different failure modes of equipment have different spatial signatures on spider web charts."

David Cronin

The GE Design System and Thoughts about Craft at Scale

May 13, 2015

Liwei Dai

"People don’t always get straight to their question; they might need to do some investigation first before they figure out what to ask."

Liwei Dai

The Heart and Brain of the AI Research

March 31, 2020

Peter Van Dijck

"There is a large and growing capability overhang in these models we haven’t discovered yet."

Peter Van Dijck

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Jon Fukuda

"We’re lucky if we solve a single thing; everything else has to be parking lot."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Latest Books All books