Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
The Feeling of Data
Summary
Key Insights
-
•
Good data culture requires intentional decisions about what data is collected and why.
-
•
Democratizing data access speeds up decision-making and reveals cultural issues when too difficult.
-
•
Human curation remains essential for data quality as AI can’t yet fully replace manual intervention.
-
•
Data storytelling shapes organizational culture and helps unify diverse interpretations of the same data.
-
•
Designers play a critical role beyond aesthetics by mediating between teams and aligning data practices.
-
•
AI’s current lack of context understanding leads to overconfidence and risk of missing nuance.
-
•
Transparency via data lineage tools is crucial to avoid black-box models and build trust in AI.
-
•
There is often tension between 'hard' quantitative data and 'soft' experiential insights in decision-making.
-
•
A mature data culture integrates data quality metrics with organizational norms and responsibilities.
-
•
Information architecture and shared terminology are vital to reduce confusion and promote healthy data culture.
Notable Quotes
"Data problems often end up being people problems because we're lazy, shortsighted, territorial creatures."
"We as people are our data, which means we have to treat data problems with care and consideration."
"Good data culture is intentional about the decisions we want to make and why."
"If people have to file requests and learn SQL just to get simple data, you have a culture problem."
"Data quality is multifaceted, subjective, and can't be reduced to simple profiles alone."
"AI isn't good at context yet; it may insist it's a B or a 13, but not that it could be both depending on view."
"No black boxes: AI needs to explain its answers just like people do to build accountability and trust."
"Most people will make the right decisions with data if they know the appropriate guidelines."
"Designers should act like therapists or journalists when negotiating political divides around data governance."
"The Power BI team succeeds with data because everyone on the team is obsessed with understanding customer behavior."
Or choose a question:
More Videos
"We found a lot of points of confusion where tools don’t really align, causing frustration for end users."
Tony TurnerCapturing Deep Insights
September 30, 2021
"Centering connection and relationships rather than transactions is the true happy path in design."
Frances Yllana Ann Buechner Jess Jones Betsy RamacciaD.E.A.R.R. Diaries (Discipline, Experience, Architecture, Reflection + Revolution)
November 16, 2022
"A research findings and recommendations tracker helps us keep findings alive and prioritized throughout the Agile delivery process."
Anna Poznyakov Richa PrajapatiGet The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
March 12, 2021
"Our design group is positioned under marketing, which informs who champions and promotes design within the company."
Sarah WilliamsA Framework for CX Transformation
June 11, 2021
"It’s important not to fall in love with a feature but stay open to new information and feedback."
Product and Design at Bloomberg: A 15-year Evolution
December 6, 2022
"We found that different failure modes of equipment have different spatial signatures on spider web charts."
David CroninThe GE Design System and Thoughts about Craft at Scale
May 13, 2015
"People don’t always get straight to their question; they might need to do some investigation first before they figure out what to ask."
Liwei DaiThe Heart and Brain of the AI Research
March 31, 2020
"There is a large and growing capability overhang in these models we haven’t discovered yet."
Peter Van DijckHands-on AI #1: Let’s write your first AI eval
October 8, 2025
"We’re lucky if we solve a single thing; everything else has to be parking lot."
Jon Fukuda Amy Evans Ignacio Martinez Joe MeersmanThe Big Question about Innovation: A Panel Discussion
September 25, 2024