Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

The Feeling of Data
Thursday, September 14, 2023 • Enterprise Community
Share the love for this talk
The Feeling of Data
Speakers: David Conrad
Link:

Summary

The age of data is well underway. But using data to make better decisions is not as simple as one might hope. In this session, we'll take a look at some of the challenges that arise when we fail to build better data culture and what we can do as designers to fix it.

Key Insights

  • Good data culture requires intentional decisions about what data is collected and why.

  • Democratizing data access speeds up decision-making and reveals cultural issues when too difficult.

  • Human curation remains essential for data quality as AI can’t yet fully replace manual intervention.

  • Data storytelling shapes organizational culture and helps unify diverse interpretations of the same data.

  • Designers play a critical role beyond aesthetics by mediating between teams and aligning data practices.

  • AI’s current lack of context understanding leads to overconfidence and risk of missing nuance.

  • Transparency via data lineage tools is crucial to avoid black-box models and build trust in AI.

  • There is often tension between 'hard' quantitative data and 'soft' experiential insights in decision-making.

  • A mature data culture integrates data quality metrics with organizational norms and responsibilities.

  • Information architecture and shared terminology are vital to reduce confusion and promote healthy data culture.

Notable Quotes

"Data problems often end up being people problems because we're lazy, shortsighted, territorial creatures."

"We as people are our data, which means we have to treat data problems with care and consideration."

"Good data culture is intentional about the decisions we want to make and why."

"If people have to file requests and learn SQL just to get simple data, you have a culture problem."

"Data quality is multifaceted, subjective, and can't be reduced to simple profiles alone."

"AI isn't good at context yet; it may insist it's a B or a 13, but not that it could be both depending on view."

"No black boxes: AI needs to explain its answers just like people do to build accountability and trust."

"Most people will make the right decisions with data if they know the appropriate guidelines."

"Designers should act like therapists or journalists when negotiating political divides around data governance."

"The Power BI team succeeds with data because everyone on the team is obsessed with understanding customer behavior."

Ask the Rosenbot
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
2024 • Advancing Service Design 2024
Gold
JD Buckley
Communicating the ROI of UX within a large enterprise and out on the streets
2018 • Enterprise Experience 2018
Gold
Sohit Karol
Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning
2020 • Advancing Research 2020
Gold
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Doug Powell
DesignOps and the Next Frontier: Leading Through Unpredictable Change
2025 • DesignOps Summit 2025
Gold
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community
Sarah Williams
A Framework for CX Transformation
2021 • Design at Scale 2021
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Elana Chapman
Getting started with accessibility research
2025 • Rosenfeld Community
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group
Fatimah Richmond
The Future of ReOps as a Strategic Function: A Roadmap for Getting There
2024 • Advancing Research 2024
Gold
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Rebecca Topps
Planning and conducting remote usability studies for accessibility
2020 • Advancing Research Community
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold

More Videos

Carol Scott

"People who experience trauma often feel powerless; trauma-informed design should empower and give voice and choice instead."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Lija Hogan

"Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Sam Proulx

"If you want an accessible app on iOS and Android, using the standard native APIs and controls will get you there."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Ana Ferreira

"Meetings don’t exist for decision making but for brainstorming, catching up, and one-on-ones."

Ana Ferreira

Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries

January 8, 2024

Jorge Arango

"Large language models can help organize content faster and at much larger scale than people can."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Chris Moses

"We’re exploring if design ops should host a cross-product scrum team focused on visionary redesigns to have bigger impact."

Chris Moses

Stretching the Definition of DesignOps with Product Development

November 7, 2018

Trisha Causley

"Even though we’ve got a single dropdown field, it maps to a far richer set of instructions in the prompt."

Trisha Causley

[Demo] Complexity in disguise: Crafting experiences for generative AI features

June 5, 2024

Clara Kliman-Silver

"I really want to be able to sign off on decisions and make sure that I’m preserving my agency as a UX professional."

Clara Kliman-Silver

UX Futures: The Role of Artificial Intelligence in Design

June 7, 2023

Michael Polivka

"Single sign-on was going to be really important because I didn’t want any barrier entry for people."

Michael Polivka

Scaling Design through Relationship Maps

November 7, 2017