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Summary
Can you believe it – this year marks the tenth anniversary of the first Enterprise UX conference, hosted by Rosenfeld Media, in San Antonio, Texas. Whether you were there in-person, watched from home when we went virtual, or joined the EUX movement and community later—this session is for you. Join us for a free, live Zoom discussion with some of the original conference hosts and speakers—Uday Gajendar, Lada Gorlenko, Dave Malouf, Lou Rosenfeld, and Dan Willis. We’ll dig into the history and future of enterprise UX—both the conference and, more importantly, an oddly undersung practice whose importance keeps growing. We'll share behind-the-scenes stories, lessons that stuck, and maybe a few “what was Lou thinking?” moments.
Key Insights
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The conference was initiated in 2015 after a suggestion from Dave Molo.
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Storytelling plays a crucial role in sharing experiences and insights within the UX community.
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Participants often felt isolated in their enterprise environments, seeking connection with others facing similar challenges.
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Organizing an effective enterprise UX conference requires innovative curation and collaboration among different stakeholders.
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Enterprise UX is characterized by complexity and scale across large organizations.
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Silos and misalignment in goals are significant challenges in enterprise UX practice.
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Training designers to communicate effectively with business units can lead to better project outcomes.
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The importance of cultural awareness and adaptation in successfully implementing enterprise UX solutions.
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Technological advancements provide new avenues for improving user experiences within enterprises.
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The sense of community and shared knowledge is critical for personal and professional growth in the field.
Notable Quotes
"Everybody writing this down."
"The grownups will still be needed and people who don't care about UX will be replaced."
"The best problems are in enterprise UX."
"Finding our tribe was a special moment."
"There were people who had much more complexity than I did to manage."
"It's not just about rearranging screen elements."
"It’s hard to push back on the business when it says, build this thing."
"If you just go through the motions, we're glorified production artists."
"Design is what you can get other people convinced to do."
"I believe that enterprise UX is about fixing broken s**t."
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