Rosenverse
12 Months of COVID-19 Design and Digital Response with the British Columbia Government

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

12 Months of COVID-19 Design and Digital Response with the British Columbia Government

Gold
Wednesday, December 8, 2021 • Civic Design 2021
Share the love for this talk
12 Months of COVID-19 Design and Digital Response with the British Columbia Government
Speakers: Gordon Ross
Link:

Summary

COVID-19 arrived slowly and then quickly for governments across the world. By the end of March 2020, lockdowns and states of emergencies had been declared. Join Gordon Ross as he reflects on his time spent with the British Columbia (BC) Government DDN (digital delivery network), working on the COVID-19 response over the first 12 months of the pandemic. Learn how the government mobilized talent, how decision-making and situational awareness was achieved, and whether the innovations prompted by COVID-19 led to lasting change or costly chaos.

Key Insights

  • The BC COVID response was treated as a design problem, requiring rapid, cross-ministry coordination involving government, federal agencies, and authorities like the Vancouver airport.

  • Using digital collaboration tools such as Miro replaced traditional in-person whiteboarding during pandemic lockdowns to map complex service journeys.

  • A pivotal insight was that self-isolation on farms was unfeasible; the province took responsibility to quarantine workers in hotels to prevent outbreaks.

  • By July 2020, BC had zero COVID cases on farms with temporary foreign workers, contrasting with outbreaks elsewhere in Canada.

  • The Digital Response Unit (DRU), later the Digital Delivery Network (DDN), was an informal network that met multiple times per week to coordinate COVID efforts across government silos.

  • The DDN embodied the features of networked organizations – flexibility, scalability, and survivability – enabling rapid adaptation to evolving pandemic challenges.

  • Over 750 government staff, about 1% of BC public service, participated in the DDN at its peak, accelerating initiatives from traveler attestations to vaccine administration.

  • The pandemic compressed years of government innovation into weeks, raising questions about sustaining these changes and realizing a lasting "COVID dividend."

  • Gord highlights the importance of shortening network distances between government staff to increase collaboration, trust, and shared situational awareness.

  • Sustaining emergency-era collaboration outside crises is difficult; dedicated programs like BC’s Digital Leadership Academy try to retain key lessons and practices.

Notable Quotes

"The assistant deputy minister described this to me as a design problem, even if his peers couldn’t articulate it that way."

"We mapped like this for three solid days playing the map forwards, eliminating steps, mitigating risks."

"Having workers leave the airport and then self-isolate on farms was simply not feasible."

"By summer, there had been zero cases of COVID on farms employing temporary foreign workers in BC."

"The DDN was a source of situational awareness and air traffic control within the flurry of daily COVID case counts and policy decisions."

"Flexibility is the network's ability to reconfigure itself and yet retain its goals; scalability means expanding or shrinking size with little disruption; survivability means withstanding attacks to nodes or codes."

"We shortened the network distance between any two randomly selected government staff involved in COVID response, making collaboration faster and more effective."

"A COVID dividend is the value we reap from reforms and innovations accelerated by the pandemic that deliver sustained improvements but are at risk when the pressure is removed."

"Sometimes these quick solutions were a bit quick and dirty, and long after quick, dirty still remains."

"How are you managing connections across projects and communities inside your government during non-emergency times so you’re ready when the next crisis hits?"

Ask the Rosenbot
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Dave Malouf
The Future of DesignOps
2024 • DesignOps Summit 2020
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Jemma Ahmed
Redefining the research toolkit: Expanding methodologies for a changing world
2025 • Advancing Research 2025
Gold
Ben Blumenrose
The AI + Design wave has arrived: Making sense of the 2026 AI + Design Report
2026 • Designing with AI 2026
Gold
Saara Kamppari-Miller
Theme Three Intro
2023 • DesignOps Summit 2023
Gold
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
Gold
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Kate Stern
Scaling Learning for the Future
2022 • DesignOps Summit 2022
Gold
Yalenka Mariën
Designing for Digital Inclusion in the Belgian Government
2021 • Civic Design 2021
Gold
Darian Davis
Lessons from a Toxic Work Relationship
2024 • Enterprise Experience 2020
Gold
Noel Lamb
Cultivating Business Partnerships to Grow Research Ops
2022 • Advancing Research Community
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Steve Sanderson
Discussion
2015 • Enterprise UX 2015
Gold
Megan Kierstead
You Are a Badass at UX: Overcoming Imposter Syndrome
2021 • Advancing Research 2021
Gold

More Videos

George Aye

"The authors of a social contract tend to put their needs first."

George Aye

Designing a New Social Contract

June 25, 2026

Shreya Dhawan

"Designers often don’t realize they themselves are providing services and selling a promise of value."

Shreya Dhawan Victor Udoewa Xènia Viladas Florian Vollmer

Making service tangible: the fastest path to higher performance

November 19, 2025

Chris Geison

"We're positioned at the nexus of insight and action."

Chris Geison

Theme Two Intro

March 28, 2023

Dr. Jamika Burge

"There’s an African proverb that says if you wanna go fast, you go alone. But if you wanna go far, go together."

Dr. Jamika Burge

Embracing change: Navigating shifting landscapes with compassion and agency

March 11, 2025

Ivana Ng

"If we can teach government partners to be product thinkers, that results in impact that lasts beyond contracts."

Ivana Ng

Level Up Your Program with ProductOps

January 8, 2024

Ryan Rumsey

"We have to remix familiar tools and frameworks so people in the organization recognize and trust them."

Ryan Rumsey

Business Influence Without Losing Your Soul

January 14, 2021

Sahibzada Mayed

"We must distinguish between right and entitlement when engaging in research and acknowledge the responsibility that accompanies privilege."

Sahibzada Mayed

The Politics of Radical Research: A Manifesto

March 27, 2023

Irina Tikhonova

"If you fix the problems for marginalized communities, you really fix them for everyone."

Irina Tikhonova Kari Dietrich

Small Wins, Big Impact: Leveraging and Elevating User Engagement

December 9, 2021

Dorelle Rabinowitz

"Work is your real life. Friendships make the office a safe, happy, fun place to be."

Dorelle Rabinowitz

The Magic Word is Trust

June 15, 2018