Rosenverse
Culture, DIBS & Recruiting

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Culture, DIBS & Recruiting

Gold
Friday, June 11, 2021 • Design at Scale 2021
Share the love for this talk
Culture, DIBS & Recruiting
Speakers: Jen Crim , Jess Quittner , Saritha Kattekola , Alex Karr and Gurbani Pahwa
Link:

Summary

The Experience Org at ServiceNow is a growing and world-class organization, comprised of a diverse team of passionate and creative designers, researchers, writers, and program managers. We all share a superpower in empathizing and understanding our users’ and customers’ needs to create product experiences that people love! We embrace diversity, inclusion, and belonging (DIBs) as a business imperative, a cultural value, and a shared commitment across ServiceNow. Learn about our amazing culture, the values we believe in, our dedication to DIBs, and the open opportunities we have to join our team!

Key Insights

  • ServiceNow implemented half-day Fridays to combat burnout and improve work-life balance.

  • Employees consistently highlight flexibility and supportive colleagues as top reasons they enjoy working there.

  • The company remodeled offices globally to provide modern, collaborative, and comfortable workspaces.

  • ServiceNow’s diversity efforts add ‘belonging’ to traditional diversity and inclusion frameworks, emphasizing true cultural inclusion.

  • The 5-point plan launched by the CEO focuses on leadership training, community engagement, and intentional recruiting to increase diversity.

  • In early career roles, 37% of hires came from underrepresented demographics, surpassing their 25% goal.

  • The onboarding and interview process is fully virtual for now, with multiple manager screens and a final panel interview.

  • The Experience Organization is rapidly growing, aiming to surpass 500 members this year, mostly designers.

  • Employees appreciate the company culture allowing authentic self-expression, including visible tattoos and personal styles.

  • ServiceNow supports employee wellness by providing stipends for home office needs and health activities during the pandemic.

Notable Quotes

"They’re really flexible and listen to our feedback, even though we’re a large company."

"People here want to be here. They want the company to succeed and to see customers succeed."

"We have maintained that freshness and acceptance of new ideas while growing rapidly."

"If you want to have tattoos, you can have tattoos and show them."

"Embrace diversity and create belonging means everyone feels they truly belong, not just fit in."

"We set a goal to fill 25% of our early career roles with underrepresented demographics and landed 37%."

"Our offices have stand-up desks, nice collaboration areas, and comfy seating with a fresh, on-brand look."

"Half-day Fridays is a way for us to give back to ourselves and promote work-life balance."

"The team is passionate, creative, and innovative, building experiences that people love."

"The hiring process typically includes two manager screens and a final interview with project presentations."

Ask the Rosenbot
Jenny Price
From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise
2025 • DesignOps Summit 2025
Gold
Michael Polivka
Scaling Design through Relationship Maps
2017 • DesignOps Summit 2017
Gold
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Justin Entzminger
Risk and Reward: How to Diversify the Field of Civic Innovators and Designers
2022 • Civic Design 2022
Gold
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Dan Ward
Failure Friday #1 with Dan Ward
2025 • Rosenfeld Community
Adam Cutler
People + Places + Practices = Outcomes
2016 • Enterprise UX 2016
Gold
Changying (Z) Zheng
Practical DesignOps: From Ideas to Tools That Teams Actually Use
2025 • Rosenfeld Community
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Courtney Kaplan
Taking it to the next level: Career paths in DesignOps
2018 • DesignOps Summit 2018
Gold
Amahra Spence
Designing for Liberation, Rehearsing Freedom
2022 • Civic Design 2022
Gold
Steve Portigal
Looking Back…to Look Ahead
2024 • Advancing Research 2024
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • DesignOps Summit 2025
Gold
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Dominique Ward
The Most Exciting Time for DesignOps is Now
2022 • DesignOps Summit 2022
Gold

More Videos

Sam Proulx

"What screen readers allow us to do is to jump directly to bits of content that we are interested in to replicate the visual experience of skimming a web page."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

September 29, 2021

Josh Clark

"LLMs talk the talk but don’t understand the meaning. They’re master impersonators without true knowledge."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025

Taylor Klassman

"We have these four pillars—purpose, people, process, and progress—that ground our thinking about UX research's future."

Taylor Klassman

Shaping the Next Era of UX Research: Collaborative Forum

March 11, 2025

Tara Tressel

"Follow-up questions missed opportunities to probe deeper or were confusing, and participants had to repeat themselves."

Tara Tressel

Investigating qualitative depth of AI-moderated interviews

March 10, 2026

Angy Peterson

"Data is the key connector that ties life events and touchpoints across agencies at all levels."

Angy Peterson Bob Ainsbury

More Than Technology: Personalized Public Sector Experiences

December 10, 2021

Jemma Ahmed

"All data has bias, all data has problems, and all data has limitations. It’s about where on the spectrum that sits and being clear on your provenance."

Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher Nash

Democratization: Working with it, not against it [Advancing Research Community Workshop Series]

July 24, 2024

Erika Flowers

"Start small and learn in low-stakes ways so you can train the organization to think, act, and react to AI."

Erika Flowers

AI-Readiness: Preparing NASA for a Data-Driven, Agile Future

June 10, 2025

Marc Rettig

"Every team that’s come into the program has self-selected in. They want in and are trying to do the right thing."

Marc Rettig Julie Baher Phil Gilbert Nathan Shedroff

Discussion

May 14, 2015

Jen Briselli

"Best practice is past practice and context changes, so it’s no longer guaranteed to be effective."

Jen Briselli

Learning Is The Engine: Designing & Adapting in a World We Can’t Predict

April 16, 2025