Summary
Catherine's talk will cover what an advanced, mixed method team looks like when it covers a broad range of research disciplines (e.g. data, customer experience, market research, digital research etc.), as well as how to make this work for the business and keep pace with ever-changing consumer behaviors.
Key Insights
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Reorganizing around multidisciplinary teams increases creativity and efficiency.
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Addressing stakeholder engagement is crucial but can require a nuanced approach.
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Balancing tactical and strategic priorities helps navigate changing business needs.
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Ensuring clarity in roles prevents feelings of workload imbalance among team members.
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Regularly framing changes as opportunities for growth motivates staff buy-in.
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Utilizing decision trees facilitates quicker responses to stakeholder requests.
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Training should align with project needs to maximize skill development.
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Creating opportunities for leadership experience at all levels fosters growth.
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Communication is vital for smooth transitions during organizational changes.
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Innovative thinking and adaptability are key to sustaining team relevance.
Notable Quotes
"We wanted to create a model of how we would work that would enable us to rapidly increase our value within the business."
"Budget planning now occurs by project rather than by specialism, allowing us to make more effective investment decisions."
"We've introduced a decision tree to help identify what requests need to be prioritized versus those that can be straightforwardly addressed."
"Our team now has more career development opportunities as they're truly multi-skilled."
"Investing in our team's development has resulted in improved job satisfaction and retention."
"The proof of concept was in the delivery, proving our model works through tangible outcomes."
"We can tell the World Service what to do rather than just relay audience perspectives."
"This process has created a culture of innovation and learning within the team."
"Our shift has increased investment in the team fourfold over seven years."
"By empowering our team to take ownership, we've improved responsiveness to changes in strategic priorities."
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