Introduction to Collaborative DesignOps using Cubyts
Summary
- Define a design process and convert it into a design roadmap.
- Share design goals and measure impact.
- Manage design processes and activities.
- Get started with curated set of tools, templates and best practices.
Key Insights
-
•
Scaling design teams rapidly demands a dedicated DesignOps platform rather than repurposing engineering DevOps tools like Jira.
-
•
Design teams suffer from silos and laborious cross-functional collaboration that hinder productivity and transparency.
-
•
Different roles in design operations—design managers, DesignOps managers, product managers, and design producers—have unique, sometimes conflicting needs.
-
•
Design managers focus heavily on team health and achieving goals while maintaining well-being.
-
•
DesignOps managers prioritize standardizing processes and organizational knowledge to bring clarity and confidence.
-
•
Product managers seek visibility into design team timelines and accountability, often seeing design work as a black box.
-
•
Design producers (creative professionals) want to maintain creative autonomy and avoid switching tools from their favorites like Figma.
-
•
Design metrics aligned to business goals (ROI) are critical for justifying design investments and demonstrating impact.
-
•
Qubits enables quick creation of standardized design roadmaps using familiar UX methodologies (e.g., Agile UX, Design Sprint) with flexible process customization.
-
•
Integration with tools such as Slack, Jira, Figma, Google Drive, and analytics platforms ensures seamless cross-team collaboration and centralized information.
Notable Quotes
"The problem is design teams are scaling fast, but are we ready to manage that scale?"
"Design Ops being pushed under DevOps using Jira or Azure is incompatible with the design playground."
"Product managers see design as a black box; they don’t have visibility into timelines or accountability."
"Design producers love their creative autonomy and don’t want to be dragged out of Figma into new tools."
"Design managers are deeply concerned about when and how their teams achieve goals while staying healthy."
"We found design managers want team health, DesignOps managers want standardization, product managers want transparency, and producers want autonomy."
"With Qubits, you can create a design roadmap in half a minute aligned to your preferred design process."
"Imagine your entire design team seeing what everyone else is doing with all deliverables in one place, removing silos."
"Designers don’t do tasks; they perform activities that last weeks or even months. That changes how you track utilization."
"Businesses hire designers for ROI; if you don’t measure design metrics aligned to business goals, design has no reason to exist."
Or choose a question:
More Videos
"Research is a sales role at its heart, delivering value to people to drive sustainable growth."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
"We put product managers at the center to map what they see, say, do, and also think and feel based on our collective experiences."
Aditi Ruiz Christian Crumlish Farid SabitovPulse Check: Empathy Mapping Your Product Manager, Pt. 2
December 6, 2022
"Digital transformation can be slowed down by leadership resistance and a desire for gradual change."
Irina Tikhonova Kari DietrichSmall Wins, Big Impact: Leveraging and Elevating User Engagement
December 9, 2021
"Process is neither necessary nor sufficient for great design."
Alastair SimpsonDebunking the Myths of Cross-Disciplinary Collaboration
October 24, 2019
"Many culture-building moments at Shopify happen because individual contributors see opportunity and take action."
Amy ThibodeauOpening Keynote: Process and Ambiguity
October 23, 2019
"Small wins are big overall in healthcare because they build credibility and trust for bigger changes."
Eric ShumakeDiagnosis UX: Building Influence in Healthcare Design
April 9, 2026
"If we don’t find our courage and take on the fight, our field dies."
Jemma AhmedResearch at an inflection point: Adapting to a new era of collaboration, equity, and innovation
March 11, 2025
"We had three different definitions of what a prototype was across PM, design, and tech."
Claire DhooscheCoordinating chaos: Preventing workflow fragmentation when everyone accelerates with AI
June 9, 2026
"The variable sync tool we built is not a commercial product; it’s a utilitarian sync layer to overcome Figma’s limitations and connect design to engineering."
Ryan Matthew Alex KurchevDesignOps without Boundaries: Building More with What You Have
September 10, 2025