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Summary
The world of UX Research has evolved and changed rapidly. As businesses wake up to the power of understanding customers as human beings and using those learnings to make smarter decisions, the demand for these valuable insights has grown exponentially. So, how does the practice of UX Research adapt to this demand? How can we accommodate our stakeholders and teams while maintaining the integrity of research?
Key Insights
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The UX research field has evolved significantly, with growing recognition of its importance in product development.
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Democratization of research is crucial, enabling non-researchers to gather customer insights while maintaining integrity.
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Empowerment of teams with structured guidance helps in obtaining quality research data without compromising rigor.
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Inclusivity and diversity are vital in research practices to understand a broader range of customer needs.
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The necessity for a consultative approach in UX research to clarify objectives and align methodologies with user goals.
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Centralized research teams can foster collaboration but must avoid becoming mere order-takers for project requests.
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Research practices should be flexible and open to adaptation based on team needs and organizational structures.
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Ongoing customer feedback is more critical than ever as companies re-evaluate their understanding of customer behaviors post-pandemic.
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The importance of having a supportive leadership team for successful research initiatives is key.
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There is a need for researchers to evolve from traditional roles and engage in a broader advocacy for customer understanding across organizations.
Notable Quotes
"I felt like I had this little superpower that nobody really knew about."
"The last thing you want to do is just say, okay, go talk to customers, have at it."
"Sometimes research questions can be situational."
"Don't be precious, but don't be reckless either."
"Companies have to understand their customers as humans, not just data."
"We've seen a lot of companies double down on insights because assumptions have changed."
"Empowering teams to gather customer feedback can help integrate research into the fabric of the company."
"We need to be building for an inclusive audience and for an inclusive experience."
"Flexibility in research methods is essential to meet different team needs."
"You can see the impact immediately if you're embedded in a team."
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