Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
The world of UX Research has evolved and changed rapidly. As businesses wake up to the power of understanding customers as human beings and using those learnings to make smarter decisions, the demand for these valuable insights has grown exponentially. So, how does the practice of UX Research adapt to this demand? How can we accommodate our stakeholders and teams while maintaining the integrity of research?
Key Insights
-
•
UX research roles were nearly non-existent when Janelle started, often merged with design or other roles.
-
•
Rapid evolution in the last 4-5 years has led to UX research teams growing from solo practitioners to hundreds.
-
•
Centralized UX research teams benefit from shared knowledge but risk being 'request takers' disconnected from business context.
-
•
Embedded researchers have more direct business impact but sometimes must compromise research rigor due to time constraints.
-
•
Democratizing research requires careful guardrails, thoughtful training, and clear boundaries to prevent bad data and rogue work.
-
•
Effective democratization often focuses on evaluative, lower-risk research phases with designers, while strategic early-phase research remains researcher-led.
-
•
There is a trend toward centers of excellence using 'change agents' embedded in teams to spread research practice in large organizations.
-
•
Inclusive and diverse research is crucial to avoid designing only for a narrow audience; UX researchers must champion this.
-
•
The COVID-19 pandemic accelerated organizations' focus on real-time customer insights to navigate rapid behavior changes, exemplified by Skyscanner.
-
•
Successful UX research programs embrace flexibility in methods and organizational structures rather than rigid, one-size-fits-all approaches.
Notable Quotes
"When I first started, I felt like I had this little superpower that nobody else really knew about."
"If you build something that's easy to use but not what people want, it doesn't matter."
"The UX team is never the keeper of all knowledge of the customer; the whole company owns the experience."
"Don't just flip the switch and say go talk to customers; you have to set guardrails and train people."
"Being open and flexible to what's most helpful for the team at that moment is key."
"The hardest skill to recruit for is someone who can consult and ask the right questions to uncover what the request really is."
"Centralized teams can become 'no machines' when overwhelmed with requests, needing to prioritize carefully."
"Inclusive research means building for diverse people, not just for ourselves or a narrow segment."
"Companies had to relearn their customers during COVID because behavior had fundamentally changed."
"Don't be precious but don't be reckless either when opening research access to others."
Or choose a question:
More Videos
"Low vision users often invert colors and use magnification levels as high as 400 percent to reduce eye strain."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
December 9, 2021
"It's kind of Peace Corps for nerds – people come in for a tour and try to have impact at scale."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"Our one metric that mattered was maximizing the number of VOС-tagged tickets solved – showing customer feedback made it to the roadmap."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"A workshop helps people map their skills, identify gaps, and make specific goals for career jumps."
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"The persona of a goalkeeper is helping to triage and prioritize strategy and work for the executive."
Isaac HeyveldExpand DesignOps Leadership as a Chief of Staff
September 8, 2022
"Async communications helped us reduce emails and meetings, improving overall efficiency."
Amy EvansHow to Create Change
September 25, 2024
"Teleportation lets us move throughout the organization by building tools that gather disparate data for real-time decision making."
Kate Koch Prateek KalliFlex Your Super Powers: When a Design Ops Team Scales to Power CX
September 30, 2021
"The only way to get outside your bubble is to act as if an alternative belief is true and test it."
Dave GrayLiminal Thinking: Sense-making for systems in large organizations
May 14, 2015
"Product teams want quick, grab-and-go research results, but reusable insights are more abstract and take longer to digest."
Matt DuignanAtomizing Research: Trend or Trap
March 30, 2020
