This video is only accessible to conference ticket holders.
Log in Create account
For 90 days after a conference, only paid ticket holders can watch conference videos. After that, all Gold members have access.
Contact Support if you are having any issues.
Summary
This talk addresses the distinct challenges of designing AI-first products when the foundational technology is advancing at an unprecedented pace. We will discuss the practical implications of this rapid evolution on the design process and share our insights into creating effective user experiences in such a dynamic environment.
Key Insights
-
•
AI technology is evolving faster than in previous tech booms such as the internet and mobile.
-
•
Building with AI requires a continuous reassessment of assumptions due to rapid advancements in model capabilities.
-
•
It is essential to build evaluation systems (evals) to measure the performance and suitability of AI applications over time.
-
•
Effective product design involves understanding both the technical capabilities of AI models and the emotional responses of users.
-
•
Cross-disciplinary teams are crucial for developing AI solutions because the field is still evolving and no clear patterns are established yet.
Notable Quotes
"We've been built, we started a company to build only AI products a few years ago."
"The model capabilities keep evolving very quickly."
"Do never assume that things won't get better."
"Always plan to build for the specific capability that we think it's gonna have in six months."
"If you're gonna do a project very tactically, plan for a lot of meetings."
"We've seen that people trust AI a lot because it just seems very confident."
"It's good to try to find the people that explain things well or that you like."
"You should get good at prompt engineering, but do that by just using AI a lot."
"The big trick is evals, but don't throw away watching users and having decent analytics."
















More Videos

"Our digital experience team has only existed for three years, so we have a lot of work to do."
Carla Casariego Sarah SpencerDesignOps in Wonderland
October 24, 2019

"There's a lot that you can do to accelerate your impact by partnering with other parts of your organization."
Noel LambCultivating Business Partnerships to Grow Research Ops
March 21, 2022

"Should we have spent more time communicating across teams?"
Chris MosesStretching the Definition of DesignOps with Product Development
November 7, 2018

"The average CX transformation takes about five years, and it can be painful, but it’s important work."
Sara Asche Anderson Jamie KaspszakNot Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
January 8, 2024

"We were an engineering-driven culture whose product had ease of use as the number one competitive advantage."
JJ KercherA Roadmap for Maturing Design in the Enterprise
June 15, 2018

"Spectrum is a living and breathing thing that will evolve over time."
PJ Buddhari Nate BaldwinMeet Spectrum, Adobe’s Design System
June 9, 2021

"Talking about outcomes first helped question their previous experiences."
Adrian HowardSturgeon’s Biases
September 25, 2024

"The opposite of safety is fear."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 8, 2022

"Solutions are everywhere. We are fortunate to have solutions all around us."
Greg PetroffDesign is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
June 9, 2021