Summary
Traditional design metrics and KPIs are often geared towards measuring product success. Dark metrics challenge this paradigm by proactively measuring the unintended yet harmful psychological, social, and physical effects of our technologies. The examples within digital health are plentiful. From accelerating burnout among clinicians to widening racial disparities in quality of care, we can only reach the height of our most courageous solutions when we expose our deepest failures.
Key Insights
-
•
Traditional product metrics, like the Google HEART framework, often miss broader impacts on users, focusing narrowly on product success rather than holistic well-being.
-
•
Dark Metrics is a framework designed to measure negative unintended effects in digital health across four dimensions: disempowerment, exclusion, addiction, and distraction.
-
•
Disempowerment occurs when technology removes users’ autonomy, such as opaque black-box AI systems that undermine clinician or patient decision-making.
-
•
Exclusion can be subtle, as algorithms that proxy biased variables like healthcare cost can reproduce racial disparities without explicit intent.
-
•
Racial equity in design can be assessed using heuristics or rubrics co-created by diverse teams, as demonstrated by Raven’s IBM colleagues Dre Barbara, Sherees Cooper, and Morgan Foreman.
-
•
Addiction to technology is an overused concept in consumer health, but distinguishing healthy from excessive use requires linking engagement data to well-being measures.
-
•
Distraction from core tasks is common in clinical environments when new tech disrupts workflows, evidenced by studies with ER staff and clinical trial recruitment tools.
-
•
Ethics frameworks like the Institute for the Future’s Ethical OS help anticipate risks like surveillance, bias, and data control, which inform Dark Metrics design principles.
-
•
Engaging diverse stakeholders and including co-creation early in research helps uncover biases and unintended consequences before launch.
-
•
Addressing negative impacts requires transparency with clients and a strong ethical posture, even when business priorities may conflict with user protection.
Notable Quotes
"The traditional product metrics focus narrowly on the product or near-term impact but fail to capture what success means for the whole person."
"Within IBM Watson, we prefer the term augmented intelligence rather than artificial intelligence to emphasize support, not takeover."
"An AI algorithm that didn’t explicitly consider race still produced racial disparities by using healthcare costs as a proxy."
"I am a Black person, but I do not have every Black experience. Not having experienced something is not proof that it doesn’t exist."
"The difference between technology and slavery is that slaves are fully aware they are not free."
"Doctors want to help people, not be on a machine all day; many health technologies are more distracting than helpful."
"We can assess distraction by observing time spent on screens versus with patients, and self-reported mental effort and stress."
"It’s important to ask, before any new release, what are all the things that could possibly go wrong?"
"Our jobs are to protect users from harm. If clients don’t care about side effects, it may be necessary to draw a line and walk away."
"Storytelling is highly effective in helping stakeholders understand the complete performance of products, including the darker sides."
Or choose a question:
More Videos
"Iteration means don’t prepare your talk the night before. Start early, practice, and evolve your message over time."
Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris GeisonCoffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
"Human connection is a basic need that doesn’t get paused just because someone works remotely."
Jilanna WilsonDistributed Design Operations Management
October 23, 2019
"It’s actually embarrassing how little code there is and you get these incredible emergent effects."
Matt WebbContext Window: Five Futures for AI
June 11, 2025
"Accessibility is not a single project, it’s a journey that requires continuous iteration and improvement."
Sam ProulxAccessibility: An Opportunity to Innovate
September 8, 2022
"Designers almost always partner with clinicians who are the domain experts in healthcare projects."
Theresa NeilDesigning for Wellness: Specializing in Healthcare
May 22, 2024
"LLMs don’t have memory, so rating on a scale from one to five is pretty random. Better to have yes or no answers."
Peter Van DijckHands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
"Design ops and product ops are way more alike than dissimilar; they differ mainly in the orgs they serve."
Rachel Posman John Calhoun"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
September 25, 2024
"Companies parachuting in to 'study' marginalized groups often do more harm than good when they don't build local capacity."
Tricia WangThe most popular design thinking strategy is BS
January 27, 2022
"Pay transparency within organizations is critical for enabling good work and healthier working conditions."
Sarah Auslander Betsy Ramaccia Gordon RossInsights Panel
November 18, 2022