Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

How to make UX research leadership more effective [Advancing Research Community Workshop Series]
Thursday, October 26, 2023 • Advancing Research Community
Share the love for this talk
How to make UX research leadership more effective [Advancing Research Community Workshop Series]
Speakers: Sarah Alvarado , Nalini P. Kotamraju , Anne Mamaghani and Peter Merholz
Link:

Summary

Three of your research colleagues discussed and defended their respective positions on making UX leadership more effective in this Advancing Research community workshop. Participants engaged with them in a discussion and Q&A, facilitated by Peter Merholz.   “UX Research leaders of tomorrow need to stand tall, assert themselves, and take a seat at the table because we have a purpose and companies cannot afford to make investment decisions based on intuition.”   – Sarah Alvarado “Move out of your UX org.”   – Nalini Kotamraju “Most organizations talk a good prioritization game but fail to actually prioritize their projects, creating the perfect opportunity for Research leadership. Developing and maintaining a stack-ranked ruthless prioritization of projects has the power to grow Research headcount and budget and elevate Research strategically while minimizing researcher overwork.”  – Anne Mamaghani

Key Insights

  • Leaders must shift from justifying UX research to leveraging it for strategic insights.

  • UX research should function as an independent pillar in organizations, not constrained to UX departments.

  • Saying 'no' to certain requests can enable teams to focus on impactful research.

  • Understanding the landscape of the organization, including politics and priorities, is crucial for effective research leadership.

  • A portfolio approach can help balance different types of research efforts, including innovation and evaluation.

  • Building trust and strong relationships with stakeholders is vital for successfully influencing research agendas.

  • Prioritization needs to consider both business needs and research interests.

  • Leveraging partnerships can enhance the impact and visibility of UX research efforts.

  • Creating initiatives that go beyond typical research studies can position UX leadership as thought leaders.

  • Effective research leadership involves helping researchers develop domain knowledge and confidence.

Notable Quotes

"It's critical for leaders in UX research to assert and position themselves strategically."

"It's time for us to move away from justifying our existence to leveraging our skills to drive strategy."

"UX leadership can't really lead the way it should while it's within a UX organization."

"More of too many research teams are spread way too thin, forced into evaluative research."

"Prioritization is key to ensuring research teams have the time to do impactful work."

"We should consider how research efforts align with organization priorities and where our influence lies."

"Our capabilities should extend throughout all stages of the product development cycle."

"Democratization of user research can dilute effectiveness if not paired with strong support."

"Understanding the motivations of others in the organization can help bridge gaps in research needs."

"We need a mix of short-term impact research and strategic innovation under our portfolio."

More Videos

Jacqui Frey

"Don't try to solve for the system, try to understand the request."

Jacqui Frey

Flow and Superfluidity for Design Orgs

November 7, 2018

Laura Gatewood

"Human connection is a basic and evolutionary need; without it, we struggle to foster resilience."

Laura Gatewood Laine Prokay

Beyond Buzzwords: Adding Heart to Effective Slack Communication

September 23, 2024

Johanna Kollmann

"Your insights need to be framed in a way that talks to overall goals you're trying to achieve."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

Bria Alexander

"Good morning, good evening and afternoon everybody."

Bria Alexander

Day 3 Welcome

September 25, 2024

Billy Carlson

"Don't get stuck in the refinement stage too early."

Billy Carlson

Ideation tips for Product Managers

December 6, 2022

Catherine Dubut

"Don’t underestimate the power of storytelling in conveying users’ needs to stakeholders."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Kim Holt

"The values we uphold guide how we experience and influence team dynamics."

Kim Holt Emma Wylds Pearl Koppenhaver Maisee Xiong

A Salesforce Panel Discussion on Values-Driven DesignOps

September 8, 2022

Adrian Howard

"The best practitioners see a biased view of their community's ability."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Asia Hoe

"Our work can't be evaluated in the same way that engineering work can."

Asia Hoe

Partnering with Product: A Journey from Junior to Senior Design

November 29, 2023