Rosenverse
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

Wednesday, February 5, 2025 • Rosenfeld Community
Share the love for this talk
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
Speakers: Carol Scott and Melissa Eggleston
Link:

Summary

Trauma is a pervasive, universal experience – no less than 75% of the world’s population and 90% of Americans report experiencing at least one traumatic event in their lifetime, with four or more being the norm. There are 11 types of trauma, including individual, interpersonal, collective, and historical experiences like cancer, abuse, racial discrimination, and war. It is also experienced second-hand when someone witnesses or hears about another’s traumatic experience. Without considering the context of trauma, UX professionals may be missing opportunities to gain more customers and allies. Instead, they may be accidentally harming others or pushing them away. This is especially true for researchers, designers, content moderators, customer support workers, and others directly interacting with users and their experiences. Is your work recreating the dynamics of abuse? And could you be harming not just your users but yourself and your team in the design process? Trauma-informed technology experts Carol Scott and Melissa Eggleston provide a high-level overview of trauma-informed research and design as well as harmful practices common in the design, product, and tech environments. They give a real-world example of how UX professionals may undermine their own goals by ignoring the context of trauma. Carol and Melissa also discuss how AI and emerging tech could be trauma-informed from conception. Gain a trauma-informed perspective to improve your work and receive resources for further learning. Takeaways
  • Develop an initial understanding of trauma and trauma-informed approaches, including the theoretical, practical, and research-based underpinnings.
  • Deep exploration of secondary trauma, why it’s relevant for UX professionals, and how to mitigate it for sustainable careers.
  • Apply a trauma-informed approach to AI and emerging technologies research and design.

Key Insights

  • •

    Trauma is a universal experience, but deeply individualized and broad, including types like racial, cultural, developmental, and historical trauma.

  • •

    Secondary or vicarious trauma affects researchers and tech workers exposed to users' trauma stories, requiring specific care strategies.

  • •

    Retraumatization occurs when trauma survivors are reminded of their trauma involuntarily, an outcome trauma-informed design seeks to prevent.

  • •

    The six SAMHSA trauma-informed principles—safety, trustworthiness, peer support, collaboration, empowerment, and cultural humility—form the foundation for trauma-informed practice.

  • •

    Trauma-informed care originated in social work and clinical fields but is increasingly relevant and adaptable to UX and technology design.

  • •

    Tech products can accidentally retraumatize users by ignoring context, such as insensitive content reminders or inaccessible interfaces.

  • •

    Implementing trauma-informed design is akin to adding essential ingredients in a salad; all principles are necessary and must be combined thoughtfully.

  • •

    Being trauma-informed is not just ethical; it also improves user trust, engagement, employee well-being, and ultimately business outcomes.

  • •

    Bridging the language and cultural gap between clinical trauma work and UX design is challenging but fruitful for creating more compassionate products.

  • •

    Lived experience is invaluable, but individuals with trauma need proper support and training to safely help others without harm.

Notable Quotes

"Trauma is a universal human experience."

"Retraumatization means when someone is reminded of a trauma, they relive it all over again as if it was happening in that exact moment."

"Trauma-informed design tries to prevent harm and the harm is retraumatizing or creating new trauma."

"Most people live through at least four traumas in their life."

"You cannot have one trauma-informed principle without the other; you need them all like ingredients in a salad."

"Trauma changes the brain—it rewires the prefrontal cortex, amygdala, and hippocampus forever."

"Trauma-informed approaches are like seat belts and airbags for tech products."

"People who experience trauma often feel powerless; trauma-informed design should empower and give voice and choice instead."

"We forget to care about ourselves and our teams when we're doing research or working with folks."

"If you don't have good usability to begin with, being trauma-informed is not going to work out."

Ask the Rosenbot
Meghan Bausone
Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems
2026 • Rosenfeld Community
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
Cassandra Piester
Developing and Deploying Your Design Operations Strategy
2024 • DesignOps Summit 2024
Gold
Adel Du Toit
Get Your CFO To Say: 'Our Strategic Goal is User Obsession'
2022 • Design at Scale 2022
Gold
Dave Hora
Advice for Establishing Research
2022 • Advancing Research Community
Doug Powell
Closing Keynote: Design at Scale
2018 • DesignOps Summit 2018
Gold
Christian Crumlish
From tools to staff: What the next generation of agents means for the future of design
2026 • Designing with AI 2026
Gold
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Libby Maurer
Treating Diversity & Inclusion in Hiring as a Design Problem
2019 • Enterprise Community
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Ellen Chisa
The Values of Design
2023 • Design in Product 2023
Gold
Mike Oren
Design Research Strategy & Strategic Design Research
2022 • Advancing Research Community
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold
Joshua Graves
We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
2025 • Rosenfeld Community
Marissa Cui
Climate Design Product Showcase
2024 • Climate UX Interest Group

More Videos

Nancy Douyon

"Soap dispensers and water sensors often fail on darker skin because they rely on light reflection."

Nancy Douyon

We'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex

June 15, 2018

Jack Behar

"There’s a frustrating gap between what a designer envisions and what actually gets implemented, leaving live prototypes inconsistent."

Jack Behar

How to Build Prototypes that Behave like an End-Product

December 6, 2022

Jorge Arango

"A design project can become the catalyst for conversations where teams realize they have not talked to each other."

Jorge Arango

Meeting of the Waters: Designing for Successful Inorganic Growth

August 12, 2021

Jon White

"Deliberate documentation can be the decider between something being useful in the future or not."

Jon White Erin May

Unsticking Research for Better Information Flow

March 11, 2026

Jessamyn Edwards

"Designing in enterprise means facilitating conversations and educating your teams because many stakeholders don’t speak design."

Jessamyn Edwards

Surviving Your UX Career in Enterprise Design

December 2, 2021

Stefanie Owens

"Injecting a culture of agile iteration sets the precedent that things can and will change as the team learns."

Stefanie Owens

Optimizing for Outcomes: Transformation Design in Systems at Scale

December 4, 2024

Ron Bronson

"Attention theft is when experiences are designed to siphon away your focus aggressively."

Ron Bronson

Design, Consequences & Everyday Life

November 18, 2022

Louis Rosenfeld

"Imagine a world where research bots at IBM talk to the Rosen bot to give you better guidance on interpreting research."

Louis Rosenfeld

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Ash Brown

"Collaboration is not just beneficial, it's essential for effective climate action."

Ash Brown

Silver Linings: What DesignOps Learned in the Shift to WFH

October 23, 2020

Latest Books All books