Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
Wednesday, February 5, 2025 • Rosenfeld Community
Share the love for this talk
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
Speakers: Carol Scott and Melissa Eggleston
Link:

Summary

Trauma is a pervasive, universal experience – no less than 75% of the world’s population and 90% of Americans report experiencing at least one traumatic event in their lifetime, with four or more being the norm. There are 11 types of trauma, including individual, interpersonal, collective, and historical experiences like cancer, abuse, racial discrimination, and war. It is also experienced second-hand when someone witnesses or hears about another’s traumatic experience. Without considering the context of trauma, UX professionals may be missing opportunities to gain more customers and allies. Instead, they may be accidentally harming others or pushing them away. This is especially true for researchers, designers, content moderators, customer support workers, and others directly interacting with users and their experiences. Is your work recreating the dynamics of abuse? And could you be harming not just your users but yourself and your team in the design process? Trauma-informed technology experts Carol Scott and Melissa Eggleston provide a high-level overview of trauma-informed research and design as well as harmful practices common in the design, product, and tech environments. They give a real-world example of how UX professionals may undermine their own goals by ignoring the context of trauma. Carol and Melissa also discuss how AI and emerging tech could be trauma-informed from conception. Gain a trauma-informed perspective to improve your work and receive resources for further learning. Takeaways Develop an initial understanding of trauma and trauma-informed approaches, including the theoretical, practical, and research-based underpinnings. Deep exploration of secondary trauma, why it’s relevant for UX professionals, and how to mitigate it for sustainable careers. Apply a trauma-informed approach to AI and emerging technologies research and design.

Key Insights

  • Trauma is a universal experience, but deeply individualized and broad, including types like racial, cultural, developmental, and historical trauma.

  • Secondary or vicarious trauma affects researchers and tech workers exposed to users' trauma stories, requiring specific care strategies.

  • Retraumatization occurs when trauma survivors are reminded of their trauma involuntarily, an outcome trauma-informed design seeks to prevent.

  • The six SAMHSA trauma-informed principles—safety, trustworthiness, peer support, collaboration, empowerment, and cultural humility—form the foundation for trauma-informed practice.

  • Trauma-informed care originated in social work and clinical fields but is increasingly relevant and adaptable to UX and technology design.

  • Tech products can accidentally retraumatize users by ignoring context, such as insensitive content reminders or inaccessible interfaces.

  • Implementing trauma-informed design is akin to adding essential ingredients in a salad; all principles are necessary and must be combined thoughtfully.

  • Being trauma-informed is not just ethical; it also improves user trust, engagement, employee well-being, and ultimately business outcomes.

  • Bridging the language and cultural gap between clinical trauma work and UX design is challenging but fruitful for creating more compassionate products.

  • Lived experience is invaluable, but individuals with trauma need proper support and training to safely help others without harm.

Notable Quotes

"Trauma is a universal human experience."

"Retraumatization means when someone is reminded of a trauma, they relive it all over again as if it was happening in that exact moment."

"Trauma-informed design tries to prevent harm and the harm is retraumatizing or creating new trauma."

"Most people live through at least four traumas in their life."

"You cannot have one trauma-informed principle without the other; you need them all like ingredients in a salad."

"Trauma changes the brain—it rewires the prefrontal cortex, amygdala, and hippocampus forever."

"Trauma-informed approaches are like seat belts and airbags for tech products."

"People who experience trauma often feel powerless; trauma-informed design should empower and give voice and choice instead."

"We forget to care about ourselves and our teams when we're doing research or working with folks."

"If you don't have good usability to begin with, being trauma-informed is not going to work out."

Jake Burghardt
Stop wasting research: Unlock more value from research insights
2025 • Rosenfeld Community
Justin Entzminger
Risk and Reward: How to Diversify the Field of Civic Innovators and Designers
2022 • Civic Design 2022
Gold
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Emilia Åström
Unlock Your Team’s Intelligence with Collaboration Design
2022 • Design at Scale 2022
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Tony Turner
Capturing Deep Insights
2021 • DesignOps Summit 2021
Gold
Heidi Trost
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
2025 • Rosenfeld Community
Andy Polaine
What is the role of service design in product-led organizations?
2024 • Advancing Service Design 2024
Gold
Ignacio Martinez
Fair and Effective Designer Evaluation
2024 • DesignOps Summit 2024
Gold
Cassini Nazir
The Dangers of Empathy: Toward More Responsible Design Research
2023 • Advancing Research 2023
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold

More Videos

Randolph Duke II

"I know who you are and I have opinions."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020

Corey Nelson

"You do not have to go publicly thank the employer who just laid you off. They’ll be fine without it."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Landon Barnes

"Customers benchmark your company to their last best experience, often outside of your industry."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Amy Bucher

"Self-report is not the end all; people often don’t know why they behave certain ways, especially regarding automatic motivations like deeply ingrained mental models."

Amy Bucher

Harnessing behavioral science to uncover deeper truths

March 12, 2025

David Sternberg

"Friction isn’t just annoying; it’s a force that reshapes behavior and can slow or stop user flow."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Deanna Smith

"Assessing feedback urgency means understanding if the issue blocks critical work or if there are workarounds."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Jennifer Strickland

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

Jennifer Strickland

Adopting a "Design By" Method

December 9, 2021

Rachel Posman

"Design Ops might not just support design anymore—our work is requested by non-designers and solving broader business problems."

Rachel Posman John Calhoun

A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)

November 19, 2020

Gina Mendolia

"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024