Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Today’s Design Ops and Programs Landscape & Career Paths
Gold
Wednesday, October 4, 2023 • DesignOps Summit 2023
Share the love for this talk
Today’s Design Ops and Programs Landscape & Career Paths
Speakers: Abbey Smalley
Link:

Summary

Over the past year, Abbey Smalley, former Head of Design Programs at Amazon has taken a deep dive into the types of Design Ops roles and levels that exist in the market. She’s collected the themes of her findings as well as synthesized insights from interviewing several Design Ops professionals and hiring managers into a newly developed framework that will help you better understand the types of opportunities that exist in the field. She'll also share recommendations on core skills to learn and present in your portfolio to help you land your next dream role.

Key Insights

  • Design ops and design program manager job titles are highly inconsistent across companies, often not reflecting the actual scope or tasks.

  • Job seekers should widen their search beyond traditional titles and focus on job descriptions to find suitable roles.

  • Prior experience requirements split roughly among design experience (30%), project management (40%), design ops experience (20%), and product lifecycle (14%).

  • Teams benefit from diverse backgrounds as Roxanne highlights, mixing previous design, project management, and communications experience.

  • Most open roles do not specialize but, when they do, focus areas include design systems, research, growth, and culture/community roles.

  • There is a significant shortage of entry-level design ops roles, creating a barrier for new entrants into the field.

  • Salary ranges for design ops roles vary widely from around $80,000 to $350,000, often correlating with seniority, company size, and location.

  • 59% of roles require onsite work, 13% hybrid, and 28% remote, with many remote positions still having geographic restrictions.

  • Design ops and design program management roles often blend operational and program management duties, with little clear separation currently in the market.

  • UX maturity of companies strongly correlates with the presence and scale of design ops roles; half of UX professionals are in emergent, inconsistent stages.

Notable Quotes

"What is in a name in a title is not much. It’s more of a mad libs plug and play where every title and role word can be swapped out."

"You really have to use a broader net of the titles and levels you’re looking for because you’re not gonna find the perfect fit just within the title."

"A really strong design ops team is having a mix of previous experiences. It helps the team complement with different perspectives and skills – Roxanne."

"Almost no current roles in 2023 are looking for someone with zero years experience, highlighting an entry-level gap."

"The most salary ranges fell between $140,000 to $270,000 a year, with larger companies paying more, but there’s wide variability."

"59% of roles were onsite focused in 2023, showing a shift back post-pandemic, but remote roles still exist with some location preferences."

"The term program manager in this field is used in two very different ways – managing a portfolio of products or managing a program initiative."

"The majority of design ops and program roles are still at a team leveling of one while companies try to build out other levels."

"The future is already here, it’s just not evenly distributed – Dave Maloof, highlighting uneven UX maturity and design ops adoption."

"There are more design ops practitioners than current roles, so don’t lose hope if you’re struggling to find your next opportunity."

Ask the Rosenbot
Brennan Hartich
Communicating and Establishing DesignOps as a New Function
2018 • DesignOps Summit 2018
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Ivana Ng
Level Up Your Program with ProductOps
2024 • Enterprise Experience 2020
Gold
Nora Tejeda
Scaling Design Capabilities at BBVA Through a Self-service Design Model
2021 • Design at Scale 2021
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Laura Gatewood
Beyond Buzzwords: Adding Heart to Effective Slack Communication
2024 • DesignOps Summit 2024
Gold
Chris Geison
What's Next for Research?
2021 • Advancing Research Community
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Silke Bochat
5 Antifragile Strategies for a DesignOps 2.0
2024 • DesignOps Summit 2024
Gold
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Landon Barnes
Are My Research Findings Actually Meaningful?
2022 • Advancing Research 2022
Gold
Nicole Bergstrom
AccessibilityOps: Moving beyond “nice to have”
2024 • DesignOps Community
Adrian Howard
Sturgeon’s Biases
2024 • DesignOps Summit 2024
Gold
Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
2024 • Advancing Service Design 2024
Gold
Bria Alexander
Welcome
2022 • DesignOps Summit 2022
Gold

More Videos

Shahrzad Samadzadeh

"If the game is chess and you're playing darts, no one is going to think you have any value."

Shahrzad Samadzadeh

What Is My Value? Two Takes and Some Mistakes

January 8, 2024

Brenna Fallon

"The greatest sign of success for a teacher is just to be able to say the children are now working as if I did not exist."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Ruzanna Rozman

"Frameworks are a team sport; each player brings unique strengths that help create innovative solutions."

Ruzanna Rozman

Getting in Flow with Your Team

January 8, 2024

Sheryl Cababa

"Systems thinking is not just about complexity but grounded in ethics to help deliver a better future for humans and the planet."

Sheryl Cababa

Expanding your Design Lens with Systems Thinking

March 28, 2023

Melissa Schmidt

"The secret ingredient to making this work and scale has been identifying and empowering track leads."

Melissa Schmidt Adam Menter

How UX Research Hit It Big in Las Vegas

June 4, 2019

Nathan Curtis

"Design systems are an investment in the future; re-architecture today pays dividends in nimbleness tomorrow."

Nathan Curtis Nalini P. Kotamraju Jack Moffett Dawn Ressel

Discussion

June 9, 2016

Jake Burghardt

"Contributors to insight summaries should get more value out of it than they put into it."

Jake Burghardt

Stop wasting research: Create new value with insight summaries

July 9, 2025

Kate Towsey

"Research is democratized: if you’re not democratizing, you probably don’t even realize everyone in your company is talking to users in different ways."

Kate Towsey Basel Fakhoury Oren Friedman Graham Gardner

Participant Recruitment and Management Tools

March 12, 2026

Bria Alexander

"Respect and kindness are mandatory; please read our code of conduct to ensure a positive community experience."

Bria Alexander

Opening Remarks

September 9, 2022