Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Today’s Design Ops and Programs Landscape & Career Paths
Gold
Wednesday, October 4, 2023 • DesignOps Summit 2023
Share the love for this talk
Today’s Design Ops and Programs Landscape & Career Paths
Speakers: Abbey Smalley
Link:

Summary

Over the past year, Abbey Smalley, former Head of Design Programs at Amazon has taken a deep dive into the types of Design Ops roles and levels that exist in the market. She’s collected the themes of her findings as well as synthesized insights from interviewing several Design Ops professionals and hiring managers into a newly developed framework that will help you better understand the types of opportunities that exist in the field. She'll also share recommendations on core skills to learn and present in your portfolio to help you land your next dream role.

Key Insights

  • Design ops and design program manager job titles are highly inconsistent across companies, often not reflecting the actual scope or tasks.

  • Job seekers should widen their search beyond traditional titles and focus on job descriptions to find suitable roles.

  • Prior experience requirements split roughly among design experience (30%), project management (40%), design ops experience (20%), and product lifecycle (14%).

  • Teams benefit from diverse backgrounds as Roxanne highlights, mixing previous design, project management, and communications experience.

  • Most open roles do not specialize but, when they do, focus areas include design systems, research, growth, and culture/community roles.

  • There is a significant shortage of entry-level design ops roles, creating a barrier for new entrants into the field.

  • Salary ranges for design ops roles vary widely from around $80,000 to $350,000, often correlating with seniority, company size, and location.

  • 59% of roles require onsite work, 13% hybrid, and 28% remote, with many remote positions still having geographic restrictions.

  • Design ops and design program management roles often blend operational and program management duties, with little clear separation currently in the market.

  • UX maturity of companies strongly correlates with the presence and scale of design ops roles; half of UX professionals are in emergent, inconsistent stages.

Notable Quotes

"What is in a name in a title is not much. It’s more of a mad libs plug and play where every title and role word can be swapped out."

"You really have to use a broader net of the titles and levels you’re looking for because you’re not gonna find the perfect fit just within the title."

"A really strong design ops team is having a mix of previous experiences. It helps the team complement with different perspectives and skills – Roxanne."

"Almost no current roles in 2023 are looking for someone with zero years experience, highlighting an entry-level gap."

"The most salary ranges fell between $140,000 to $270,000 a year, with larger companies paying more, but there’s wide variability."

"59% of roles were onsite focused in 2023, showing a shift back post-pandemic, but remote roles still exist with some location preferences."

"The term program manager in this field is used in two very different ways – managing a portfolio of products or managing a program initiative."

"The majority of design ops and program roles are still at a team leveling of one while companies try to build out other levels."

"The future is already here, it’s just not evenly distributed – Dave Maloof, highlighting uneven UX maturity and design ops adoption."

"There are more design ops practitioners than current roles, so don’t lose hope if you’re struggling to find your next opportunity."

Ask the Rosenbot
Helen Armstrong
Augment the Human. Interrogate the System.
2023 • Enterprise UX 2023
Gold
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge
2019 • Advancing Research Community
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Jerome “Axle” Brown
How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
2021 • Advancing Research 2021
Gold
Dan Hill
Strategic design, slowdown, and the infrastructures of everyday life
2022 • Enterprise Community
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Amahra Spence
Designing for Liberation, Rehearsing Freedom
2022 • Civic Design 2022
Gold
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Cheryl Platz
Embrace Your Fun Factor: Game Development Best Practices for Product Design
2026 • Rosenfeld Community
Sheryl Cababa
Thinking in systems to address climate with Sheryl Cababa
2024 • Climate UX Interest Group
Uday Gajendar
Day 2 Welcome
2024 • Designing with AI 2024
Gold
Heidi Trost
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
2025 • Rosenfeld Community
Mackenzie Guinon
M.C. Escher’s UX Research Career Ladder
2022 • Advancing Research 2022
Gold

More Videos

Mark Interrante

"Nobody’s gonna listen to you people until you start speaking in the language of business."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Dr. Jamika D. Burge

"User research is unfortunately largely evaluative. It’s hard to understand how we contribute to problem solving."

Dr. Jamika D. Burge Jemma Ahmed Chris Geison

Bridge Building across Research Disciplines

August 26, 2021

Bria Alexander

"The waters of operations can feel incredibly murky and the path forward may not always be clear."

Bria Alexander

Theme Two Intro

September 8, 2022

Ryan Matthew

"Having a single workspace for the branded house makes it easier for designers not to dip and dive between spaces, reducing complexity."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

David Cronin

"Our craft today is about forming shared understanding and building prototypes, not just delivering polished visuals."

David Cronin

The GE Design System and Thoughts about Craft at Scale

May 13, 2015

Saara Kamppari-Miller

"By designing products through the lens of edge cases like disabilities first, they often become better products for everyone."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Billy Carlson

"Anonymous idea sharing helps prevent bias when some team members have more sway or intimidate others."

Billy Carlson

Ideation tips for Product Managers

December 6, 2022

Ariba Jahan

"Check-outs and reflections normalized pausing and being honest about what we don’t know."

Ariba Jahan

Team Resiliency Through a Pandemic

January 8, 2024

Charlotte Lee

"The Ministry of Culture in Mexico is creating spaces and policies for designers to solve government challenges using design thinking."

Charlotte Lee

Theme 1 Intro

December 8, 2021