Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Today’s Design Ops and Programs Landscape & Career Paths
Gold
Wednesday, October 4, 2023 • DesignOps Summit 2023
Share the love for this talk
Today’s Design Ops and Programs Landscape & Career Paths
Speakers: Abbey Smalley
Link:

Summary

Over the past year, Abbey Smalley, former Head of Design Programs at Amazon has taken a deep dive into the types of Design Ops roles and levels that exist in the market. She’s collected the themes of her findings as well as synthesized insights from interviewing several Design Ops professionals and hiring managers into a newly developed framework that will help you better understand the types of opportunities that exist in the field. She'll also share recommendations on core skills to learn and present in your portfolio to help you land your next dream role.

Key Insights

  • Design ops and design program manager job titles are highly inconsistent across companies, often not reflecting the actual scope or tasks.

  • Job seekers should widen their search beyond traditional titles and focus on job descriptions to find suitable roles.

  • Prior experience requirements split roughly among design experience (30%), project management (40%), design ops experience (20%), and product lifecycle (14%).

  • Teams benefit from diverse backgrounds as Roxanne highlights, mixing previous design, project management, and communications experience.

  • Most open roles do not specialize but, when they do, focus areas include design systems, research, growth, and culture/community roles.

  • There is a significant shortage of entry-level design ops roles, creating a barrier for new entrants into the field.

  • Salary ranges for design ops roles vary widely from around $80,000 to $350,000, often correlating with seniority, company size, and location.

  • 59% of roles require onsite work, 13% hybrid, and 28% remote, with many remote positions still having geographic restrictions.

  • Design ops and design program management roles often blend operational and program management duties, with little clear separation currently in the market.

  • UX maturity of companies strongly correlates with the presence and scale of design ops roles; half of UX professionals are in emergent, inconsistent stages.

Notable Quotes

"What is in a name in a title is not much. It’s more of a mad libs plug and play where every title and role word can be swapped out."

"You really have to use a broader net of the titles and levels you’re looking for because you’re not gonna find the perfect fit just within the title."

"A really strong design ops team is having a mix of previous experiences. It helps the team complement with different perspectives and skills – Roxanne."

"Almost no current roles in 2023 are looking for someone with zero years experience, highlighting an entry-level gap."

"The most salary ranges fell between $140,000 to $270,000 a year, with larger companies paying more, but there’s wide variability."

"59% of roles were onsite focused in 2023, showing a shift back post-pandemic, but remote roles still exist with some location preferences."

"The term program manager in this field is used in two very different ways – managing a portfolio of products or managing a program initiative."

"The majority of design ops and program roles are still at a team leveling of one while companies try to build out other levels."

"The future is already here, it’s just not evenly distributed – Dave Maloof, highlighting uneven UX maturity and design ops adoption."

"There are more design ops practitioners than current roles, so don’t lose hope if you’re struggling to find your next opportunity."

Ask the Rosenbot
Amy Brana Stuart
Rest in Peace Fly-in-fly-out Design
2022 • Design at Scale 2022
Gold
Joanna Vodopivec
One Research Team for All - Influence Without Authority
2022 • Advancing Research 2022
Gold
Hana Nagel
Turning Research Ripples into Waves
2018 • DesignOps Summit 2018
Gold
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Julie Gitlin
Design as an Agent of Digital Transformation at JPMC
2021 • Design at Scale 2021
Gold
Alnie Figueroa
The Future of Design Operations: Transforming Our Craft
2025 • DesignOps Summit 2025
Conference
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
Malini Rao
Lessons Learned from a 4-year Product Re-platforming Journey
2021 • Design at Scale 2021
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
Bria Alexander
Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX
2025 • Designing with AI 2025
Gold
Jodi Forlizzi
Design and AI innovation
2024 • Designing with AI 2024
Gold
Catherine Dubut
Bridging Physical and Digital Spaces: Approaches to Retail Service Design
2021 • Enterprise Community

More Videos

Sam Proulx

"In a usability session, the biggest challenge is not to talk at the same time the screen reader is talking."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

December 9, 2021

Michael Land

"In government, the org chart really matters – it influences who talks to whom and who gets to interface."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Shipra Kayan

"We stuck with NPS because it was a pure metric with a long history we could trend, instead of muddying things with loyalty or revenue."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Ian Swinson

"Your career is a design project. It’s the only one you own, so own it like you would a product."

Ian Swinson

Designing and Driving UX Careers

June 8, 2016

Isaac Heyveld

"The persona of a goalkeeper is helping to triage and prioritize strategy and work for the executive."

Isaac Heyveld

Expand DesignOps Leadership as a Chief of Staff

September 8, 2022

Amy Evans

"What if product and business actually manage designs and deliver digital communications?"

Amy Evans

How to Create Change

September 25, 2024

Kate Koch

"Design ops is undergoing a transformation into a CX focused team with a refined mission to drive efficiency and customer experience excellence."

Kate Koch Prateek Kalli

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 30, 2021

Dave Gray

"People don’t share their beliefs; you have to search for and understand them to get true buy-in."

Dave Gray

Liminal Thinking: Sense-making for systems in large organizations

May 14, 2015

Matt Duignan

"You have to push against 200,000 years of human evolution to get researchers to create reusable knowledge."

Matt Duignan

Atomizing Research: Trend or Trap

March 30, 2020