Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Uber is powered by insights. Chances are good that your company is, too. We’ve all had firsthand experiences of an inconvenient truth: insights are only as good as our ability to make use of them, and centralizing insights in a tool is only one piece of the puzzle. In this session we’ll not only share how we created our insights database, Kaleidoscope, but also what we’ve learned about changing behavior through partnerships and processes at an organizational level.
Key Insights
-
•
A unified insights taxonomy with 'who, what, why' improves clarity and usability of insights.
-
•
Insights are defined as actionable learnings that inform decisions, not just raw data or facts.
-
•
Triangulating insights across functions and geographies reveals broader opportunities and regional nuances.
-
•
Insight creators want their learnings applied responsibly and without being taken out of context.
-
•
Insight consumers seek deep understanding to inform strategic decision-making.
-
•
Adoption of insight platforms is boosted by social incentives like awards and collaborative events.
-
•
Connecting existing siloed systems rather than replacing them encourages buy-in and richer networks.
-
•
Real-world connections and knowing who to contact are vital alongside digital insights tools.
-
•
Maintaining quality control and vetting content is key to building trust in the platform.
-
•
Ongoing challenges include incentivizing consistent submissions and automating insight imports to ease user effort.
Notable Quotes
"An insight is an important learning about people, our applications, or the world that helps us make an informed decision about a project, roadmap, or program."
"Who, what, and why help ensure an insight is complete enough to stand alone."
"Uber bus drivers in Cairo end up working longer than their scheduled shift because they still receive requests 20 to 30 minutes before their shift ends."
"Sharing is actually the end—it’s basically the last step that means you’ve completed your study or analysis."
"A kaleidoscope helps us see changing patterns to perceive new images and pursue new possibilities."
"People want to get credit and recognition for the work that they’re doing."
"The person sitting next to you probably solved that problem already—just talk to one another."
"Connecting strings of Christmas lights is a mental model for connecting teams’ insights without superseding their systems."
"Validation helps drive action, so feedback and social engagement keep people motivated to share insights."
"Sharing enables lots of great things to happen—it’s better than being locked in silos."
Or choose a question:
More Videos
"Having a well-thought-out data package really helps us see a fuller picture."
Brad Peters Anne MamaghaniShort Take #1: UX/Product Lessons from Your Industry Peers
December 6, 2022
"Scaling design in an enterprise is like having more feet in the car — it gets you there faster."
Lona MooreScaling Design Beyond Designers
June 11, 2021
"The Pinocchio pattern is about turning an idea, a concept, into a working reality with machine intelligence as a collaborator."
Josh Clark Veronika KindredSentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
January 15, 2025
"Recruitment is so difficult, especially in B2B where you need to speak to customers using similar products."
Erin May Roberta Dombrowski Laura Oxenfeld Brooke HintonDistributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
March 10, 2022
"Having one-on-calls with people is one of my favorite parts of conducting research, and it felt like this was being taken away from me just for the sake of saving business resources."
Tara TresselInvestigating qualitative depth of AI-moderated interviews
March 10, 2026
"Code is definitely considered the source of truth; we're working hard to make Figma an extension of that."
Charles Lee Jennie YipBuilding a New Home for the Atlassian Design System
October 22, 2020
"Data is not just numbers; it tells us the story of student learning."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Teams are better at solving problems and coming up with innovative ideas than solo practitioners."
Megan BlockerGetting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
March 26, 2024
"We developed family-facing intake tools to make the service experience more transparent and equitable."
Shanti Mathew Natalie Sims Natalia RadywylCivic Design at Scale: Introducing the Public Policy Layer Cake
December 9, 2021
Latest Books All books
Dig deeper with the Rosenbot
How does involving AI in group sessions help overcome cognitive biases and surface assumptions?
How can research repositories score or show the impact of research recommendations to enhance organizational learning?
How do research operations teams manage the tension between consolidating tools and needing specialized capabilities?