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Summary
Uber is powered by insights. Chances are good that your company is, too. We’ve all had firsthand experiences of an inconvenient truth: insights are only as good as our ability to make use of them, and centralizing insights in a tool is only one piece of the puzzle. In this session we’ll not only share how we created our insights database, Kaleidoscope, but also what we’ve learned about changing behavior through partnerships and processes at an organizational level.
Key Insights
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Collaboration across teams is crucial for leveraging insights and minimizing redundancies in research.
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A unified insights taxonomy helps ensure clarity and consistency in insights submission and retrieval.
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Insights should be actionable learnings that inform decisions about projects and roadmaps.
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Real-world connections enhance collaboration; knowing contacts for follow-up is essential.
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The Kaleidoscope platform encourages dynamic interaction between insights creators and consumers.
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User engagement can be fueled by validating contributions and recognizing impactful insights.
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Providing continuous training and onboarding for the insights network improves participation and quality of feedback.
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Simplicity in insights taxonomy aids in easy understanding and adoption.
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Establishing a culture of sharing insights can drive better collaboration and integration across functions.
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Continuous updates and responsiveness to user needs are vital for maintaining engagement with the insights platform.
Notable Quotes
"Sharing insights is not just an end step; it is where the study truly completes."
"Never underestimate the power of connection in insights sharing."
"Triangulating insights drives focus and perspective."
"Context comes in the form of robust documentation and knowing who to reach out to for information."
"We find that validation helps drive action among teams on insights shared."
"The person next to you probably solved the same problem already; just ask them."
"We believe sharing is better than working in silos."
"The insights are a key to connect the dots across departments."
"Each team has its own system, and the goal is to connect these nodes into a network."
"Our focus is on enabling access to insights for ongoing projects and planning."
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