Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

BUILD: Discussion
Gold
Thursday, June 14, 2018 • Enterprise Experience 2018
Share the love for this talk
BUILD: Discussion
Speakers: Mariah Hay , Marina Martin , Husani Oakley and Eduardo Ortiz
Link:

Summary

In this panel, Marina recounts her multi-year experience navigating bureaucracy at a large organization, emphasizing that meaningful, lasting change requires perseverance rather than quick fixes like high-level sign-offs. Mariah stresses the ethical responsibility of creators to avoid weaponizing technology, using examples like Cambridge Analytica to illustrate unforeseen consequences. The speakers agree that cultural change starts with leadership enabling open conversations and setting examples. They highlight the critical, sometimes resistant, role of middle management and the need to align their incentives with organizational goals. The panel underscores the value of being the persistent, sometimes uncomfortable, voice asking tough questions. Advice includes building coalitions, reading the room, and focusing on people and purpose rather than rigid tools or labels. Marina, Mariah, and others advocate for caring deeply about the impact of one's work and taking personal responsibility, with calls to action for everyone to engage meaningfully both inside and outside work.

Key Insights

  • Meaningful change in large organizations often takes years and cannot be rushed with top-level sign-offs alone, as Marina experienced with a two-and-a-half-year journey.

  • Creators must be vigilant about the potential weaponization of their products, as illustrated by Mariah’s cautionary reference to Facebook’s API misuse and Cambridge Analytica.

  • Leadership buy-in is critical to establishing a culture that encourages ethical thinking and user-first approaches in tech and design work.

  • Middle management can be both a barrier and an opportunity in adopting design thinking and ethical frameworks, often requiring role and incentive realignment.

  • Small daily conversations about user impact and ethics can cumulatively lead to larger organizational changes over time.

  • Being the 'pain in the ass' who asks uncomfortable questions is necessary for healthy teams and organizational growth, though it requires strategic communication and coalition-building.

  • Organizations should not rely solely on buzzwords like 'design thinking' but focus on the core goal of doing right by users and stakeholders.

  • Organizational change benefits from understanding what drives individuals within the system and aligning those motivations with ethical goals.

  • Personal responsibility is crucial as no one else will ensure ethical considerations are prioritized in technology creation.

  • Technology is easy relative to the challenge of managing people and cultures; empathy and care are essential for meaningful impact.

Notable Quotes

"It doesn’t matter whether we are creating an application for sending messages or providing health care; what we do can sometimes mean someone’s life or death."

"No amount of bringing even President Obama to sign paperwork would have changed what really needed to happen."

"If my call to action meant anything, it’s to be the person who asks the question in your organization."

"I am known as that pain in the ass wherever I walk in, but you need those people who speak up and stand up."

"You have to learn to read the room and understand what drives the people you’re working with to build coalitions."

"Leadership must plant the seeds and water the message repeatedly for long-term cultural change."

"Middle management has an ethical responsibility to either adopt new ways or be replaced if resisting change."

"Focus on the reason behind using tools rather than the tools themselves; people and context matter more than labels like design thinking or agile."

"Technology is easy, people are not dealing with people, it takes a lot out of everyone."

"It is your job because no one else is coming to ensure we do the right thing with what we build."

Ask the Rosenbot
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold
Michele Wong
Helping Them Help Us
2024 • Enterprise Experience 2020
Gold
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Taylor Klassman
Shaping the Next Era of UX Research: Collaborative Forum
2025 • Advancing Research 2025
Gold
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Dan Willis
Filling the Void
2018 • DesignOps Summit 2018
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Sam Ladner
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Bud Caddell
DesignOps Community Sensing Session
2021 • DesignOps Community
Jen Briselli
Learning Is The Engine: Designing & Adapting in a World We Can’t Predict
2025 • Rosenfeld Community
Dr Chloe Sharp
Using Evidence and Collaboration for Setting and Defending Priorities
2023 • Design in Product 2023
Gold
Matt Stone
Scaling Empathy, A Case Study in Change Management
2021 • Design at Scale 2021
Gold
Chelsea Mauldin
Let's Talk About Money
2022 • Civic Design 2022
Gold

More Videos

Sara Logel

"If the scale delivers bad news, we jump on and off to check; if it delivers good news, we accept it quickly."

Sara Logel

Your Colleagues are Your Users Too

March 29, 2023

Dan Willis

"Are we bold enough to ditch the user interface in favor of a better experience, a transparent one?"

Dan Willis

Enterprise Storytelling Sessions

May 13, 2015

Aiyana Bodi

"The climate crisis is a symptom of us being disconnected from so many things around us."

Aiyana Bodi James Christie Marc O'Brien Louis Rosenfeld

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Liam Thurston

"Soft skills often are a multiplier on your hard skills—they’re just as valuable, if not more so."

Liam Thurston

Why Your Design Team Is Quitting, And How To Fix It

June 10, 2022

Chris Moses

"We had 85 UX specialists peppered around and reshaped them into generalist designers supported by design ops to reduce their load."

Chris Moses

Stretching the Definition of DesignOps with Product Development

November 7, 2018

Janaki Kumar

"When the role of business changes, the mission and metrics must change to include societal impact."

Janaki Kumar

Innovate with Purpose

June 14, 2018

Smitha Papolu

"The happier their team is, the better the work they deliver for me will be."

Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam Menter

Theme 3 Discussion

January 8, 2024

Noah Bond

"If you target the right audience but can’t recruit them, you fail to capture the community’s true problems."

Noah Bond

Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

March 11, 2025

Tanya Snook

"Speak plainly and simply. Say what you mean to say."

Tanya Snook

Designing the team experience: Building culture through onboarding

November 4, 2021