Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

BUILD: Discussion
Gold
Thursday, June 14, 2018 • Enterprise Experience 2018
Share the love for this talk
BUILD: Discussion
Speakers: Mariah Hay , Marina Martin , Husani Oakley and Eduardo Ortiz
Link:

Summary

In this panel, Marina recounts her multi-year experience navigating bureaucracy at a large organization, emphasizing that meaningful, lasting change requires perseverance rather than quick fixes like high-level sign-offs. Mariah stresses the ethical responsibility of creators to avoid weaponizing technology, using examples like Cambridge Analytica to illustrate unforeseen consequences. The speakers agree that cultural change starts with leadership enabling open conversations and setting examples. They highlight the critical, sometimes resistant, role of middle management and the need to align their incentives with organizational goals. The panel underscores the value of being the persistent, sometimes uncomfortable, voice asking tough questions. Advice includes building coalitions, reading the room, and focusing on people and purpose rather than rigid tools or labels. Marina, Mariah, and others advocate for caring deeply about the impact of one's work and taking personal responsibility, with calls to action for everyone to engage meaningfully both inside and outside work.

Key Insights

  • Meaningful change in large organizations often takes years and cannot be rushed with top-level sign-offs alone, as Marina experienced with a two-and-a-half-year journey.

  • Creators must be vigilant about the potential weaponization of their products, as illustrated by Mariah’s cautionary reference to Facebook’s API misuse and Cambridge Analytica.

  • Leadership buy-in is critical to establishing a culture that encourages ethical thinking and user-first approaches in tech and design work.

  • Middle management can be both a barrier and an opportunity in adopting design thinking and ethical frameworks, often requiring role and incentive realignment.

  • Small daily conversations about user impact and ethics can cumulatively lead to larger organizational changes over time.

  • Being the 'pain in the ass' who asks uncomfortable questions is necessary for healthy teams and organizational growth, though it requires strategic communication and coalition-building.

  • Organizations should not rely solely on buzzwords like 'design thinking' but focus on the core goal of doing right by users and stakeholders.

  • Organizational change benefits from understanding what drives individuals within the system and aligning those motivations with ethical goals.

  • Personal responsibility is crucial as no one else will ensure ethical considerations are prioritized in technology creation.

  • Technology is easy relative to the challenge of managing people and cultures; empathy and care are essential for meaningful impact.

Notable Quotes

"It doesn’t matter whether we are creating an application for sending messages or providing health care; what we do can sometimes mean someone’s life or death."

"No amount of bringing even President Obama to sign paperwork would have changed what really needed to happen."

"If my call to action meant anything, it’s to be the person who asks the question in your organization."

"I am known as that pain in the ass wherever I walk in, but you need those people who speak up and stand up."

"You have to learn to read the room and understand what drives the people you’re working with to build coalitions."

"Leadership must plant the seeds and water the message repeatedly for long-term cultural change."

"Middle management has an ethical responsibility to either adopt new ways or be replaced if resisting change."

"Focus on the reason behind using tools rather than the tools themselves; people and context matter more than labels like design thinking or agile."

"Technology is easy, people are not dealing with people, it takes a lot out of everyone."

"It is your job because no one else is coming to ensure we do the right thing with what we build."

Ask the Rosenbot
Sarah Alvarado
How to make UX research leadership more effective [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Abby Covert
Panel: Collaboration Tools
2017 • DesignOps Summit 2017
Gold
Michelle Chin
The DesignOps Starter Kit
2021 • DesignOps Summit 2021
Gold
Jim Kalbach
Jobs To Be Done
2021 • Enterprise Community
Rittika Basu
Age and Interfaces: Equipping Older Adults with Technological Tools
2023 • Advancing Research Community
Jenny Price
From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise
2025 • DesignOps Summit 2025
Gold
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Kristin Taylor
Building Bridges Across Organizational Silos
2022 • Civic Design 2022
Gold
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Dr. Jamika D. Burge
A Genuine Conversation about the Future of UX Research
2024 • Advancing Research Community
Kim Holt
A Salesforce Panel Discussion on Values-Driven DesignOps
2022 • DesignOps Summit 2022
Gold
Christian Rohrer
Research Operations at Scale
2017 • DesignOps Summit 2017
Gold
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Ariel Kennan
Civic Design in 2022
2022 • Civic Design Community
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Neema Mahdavi
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold

More Videos

Ana Ferreira

"Meetings don’t exist for decision making but for brainstorming, catching up, and one-on-ones."

Ana Ferreira

Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries

January 8, 2024

Roy Opata Olende

"Some people said I don’t think I’m qualified enough to observe research sessions despite training."

Roy Opata Olende

How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users

August 6, 2020

Kit Unger

"Designers focus on shipping and don’t have bandwidth for documenting learnings or synthesizing knowledge across products."

Kit Unger Jackie Ho Veevi Rosenstein Vasileios Xanthopoulos

Theme 2: Discussion

January 8, 2024

Abbey Smalley

"I met with my partners and leaders to really dig into their hopes, fears, and dreams about where they wanted to go."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Helen Armstrong

"Elizabeth Churchill framed AI as a pedal assist system, helping us go further and faster but sometimes needing to dial it back."

Helen Armstrong

Augment the Human. Interrogate the System.

June 7, 2023

Bas Raijmakers, PhD (RCA)

"Film is not just a way to capture information, it’s a way to think about information."

Bas Raijmakers, PhD (RCA) Charley Scull Prabhas Pokharel

What Design Research can Learn from Documentary Filmmaking

March 11, 2022

Mila Kuznetsova

"Power dynamics exist in every session. People don’t want to be embarrassed or feel put on the spot."

Mila Kuznetsova Lucy Denton

How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices

March 9, 2022

Weidan Li

"Qualitative synthesis is like watching a movie in a cinema; AI synthesis feels like watching a recap on YouTube—fast but missing the immersive experience."

Weidan Li

Qualitative synthesis with ChatGPT: Better or worse than human intelligence?

June 4, 2024

Christian Crumlish

"Regularly ask yourself and your colleagues: what are the goals and what are the fears? That’s how you find a path forward."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022