Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

BUILD: Discussion
Gold
Thursday, June 14, 2018 • Enterprise Experience 2018
Share the love for this talk
BUILD: Discussion
Speakers: Mariah Hay , Marina Martin , Husani Oakley and Eduardo Ortiz
Link:

Summary

In this panel, Marina recounts her multi-year experience navigating bureaucracy at a large organization, emphasizing that meaningful, lasting change requires perseverance rather than quick fixes like high-level sign-offs. Mariah stresses the ethical responsibility of creators to avoid weaponizing technology, using examples like Cambridge Analytica to illustrate unforeseen consequences. The speakers agree that cultural change starts with leadership enabling open conversations and setting examples. They highlight the critical, sometimes resistant, role of middle management and the need to align their incentives with organizational goals. The panel underscores the value of being the persistent, sometimes uncomfortable, voice asking tough questions. Advice includes building coalitions, reading the room, and focusing on people and purpose rather than rigid tools or labels. Marina, Mariah, and others advocate for caring deeply about the impact of one's work and taking personal responsibility, with calls to action for everyone to engage meaningfully both inside and outside work.

Key Insights

  • Meaningful change in large organizations often takes years and cannot be rushed with top-level sign-offs alone, as Marina experienced with a two-and-a-half-year journey.

  • Creators must be vigilant about the potential weaponization of their products, as illustrated by Mariah’s cautionary reference to Facebook’s API misuse and Cambridge Analytica.

  • Leadership buy-in is critical to establishing a culture that encourages ethical thinking and user-first approaches in tech and design work.

  • Middle management can be both a barrier and an opportunity in adopting design thinking and ethical frameworks, often requiring role and incentive realignment.

  • Small daily conversations about user impact and ethics can cumulatively lead to larger organizational changes over time.

  • Being the 'pain in the ass' who asks uncomfortable questions is necessary for healthy teams and organizational growth, though it requires strategic communication and coalition-building.

  • Organizations should not rely solely on buzzwords like 'design thinking' but focus on the core goal of doing right by users and stakeholders.

  • Organizational change benefits from understanding what drives individuals within the system and aligning those motivations with ethical goals.

  • Personal responsibility is crucial as no one else will ensure ethical considerations are prioritized in technology creation.

  • Technology is easy relative to the challenge of managing people and cultures; empathy and care are essential for meaningful impact.

Notable Quotes

"It doesn’t matter whether we are creating an application for sending messages or providing health care; what we do can sometimes mean someone’s life or death."

"No amount of bringing even President Obama to sign paperwork would have changed what really needed to happen."

"If my call to action meant anything, it’s to be the person who asks the question in your organization."

"I am known as that pain in the ass wherever I walk in, but you need those people who speak up and stand up."

"You have to learn to read the room and understand what drives the people you’re working with to build coalitions."

"Leadership must plant the seeds and water the message repeatedly for long-term cultural change."

"Middle management has an ethical responsibility to either adopt new ways or be replaced if resisting change."

"Focus on the reason behind using tools rather than the tools themselves; people and context matter more than labels like design thinking or agile."

"Technology is easy, people are not dealing with people, it takes a lot out of everyone."

"It is your job because no one else is coming to ensure we do the right thing with what we build."

Ask the Rosenbot
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • DesignOps Summit 2022
Gold
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold
Lija Hogan
Practical Principles of Inclusive Research
2023 • Advancing Research 2023
Gold
Tatyana Mamut
Opening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
2019 • Enterprise Experience 2019
Gold
Jennifer Kanyamibwa
Creating the Blueprint: Growing and Building Design Teams
2018 • DesignOps Summit 2018
Gold
Product and Design at Bloomberg: A 15-year Evolution
2022 • Design in Product 2022
Gold
Devon Powers
Imagining Better Futures
2022 • Advancing Research 2022
Gold
Nalini P. Kotamraju
Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
2021 • Advancing Research 2021
Gold
John Paul de Guzman
10k Screens Later: How We Became a Data-Driven Design Organization
2024 • DesignOps Summit 2024
Gold
Christopher Taylor Edwards
Design as a Team Practice, A Practical Guide to Cross-functional Collaboration
2021 • DesignOps Summit 2021
Gold
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold
Abby Covert
Stuck? Diagrams Help
2022 • DesignOps Community
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Sarah Fathallah
Lessening the Research Burden on Vulnerable Communities
2020 • Advancing Research 2020
Gold
Soma Ghosh
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
2024 • Advancing Service Design 2024
Gold

More Videos

Doug Powell

"Design thinking is for everybody. It’s collaborative, inclusive, and cross-disciplinary."

Doug Powell

Closing Keynote: Design at Scale

November 8, 2018

Mila Kuznetsova

"If a group session with middle schoolers goes off the rails, one-on-one sessions can save the research."

Mila Kuznetsova Lucy Denton

How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices

March 9, 2022

Sarah Gallimore

"In Toronto it’s now illegal to transmit a Wi-Fi signal in designated public spaces, with penalties for violations—a policy driven by people wanting to unplug from digital life."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Lada Gorlenko

"We never compromise on the business goals, but how we achieve them can be flexible and pragmatic."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Alnie Figueroa

"Nobody can predict where we’re going, but we can choose to shape the future."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Landon Barnes

"Every board member can interpret an NPS score differently depending on their role and responsibilities."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Emily Eagle

"I thrive on learning about how people overcome obstacles."

Emily Eagle

Can't Rewind: Radio and Retail

June 3, 2019

Malini Rao

"Keep a pulse on your team morale because re-platforming journeys can either enrich or burn out your people."

Malini Rao

Lessons Learned from a 4-year Product Re-platforming Journey

June 9, 2021

Asia Hoe

"Building rapport and rituals helped our remote team foster camaraderie and trust."

Asia Hoe

Partnering with Product: A Journey from Junior to Senior Design

November 29, 2023