Summary
In her talk, Marina articulates the significance of recognizing the impact of our work on real lives, underscoring that developing technology, whether for communication or healthcare, should always show a commitment to user welfare. She encourages leaders to promote a culture of responsibility by engaging directly with users and fostering meaningful conversations across organizational teams. Drawing upon her experience, Marina reflects on the necessity for long-term commitment to change, specifically within large organizations. She shares insights on the challenges of navigating bureaucratic structures, the role of middle management as potential barriers, and the need for leadership that cultivates an ethical and proactive work environment. Ultimately, she calls for individuals to take ownership of asking critical questions that spur thoughtful action and challenge the status quo.
Key Insights
-
•
Creating a user-first culture is essential for meaningful impact in societal applications.
-
•
Engaging directly with users can illuminate hidden responsibilities of technology creators.
-
•
Bureaucratic processes can resist change, requiring persistence and a strategic approach to overcome.
-
•
Leadership plays a crucial role in fostering an environment that encourages ethical decision-making.
-
•
Being seen as a 'pain' for asking difficult questions can be a sign of a healthy organizational culture.
-
•
Changing the job description can align the motivations of middle management with organizational goals.
-
•
Long-term cultural change is often a gradual process that requires openness to difficult conversations.
-
•
Successful change often requires strategic coalitions with other stakeholders within the organization.
-
•
Meaningful change often starts with individual actions and questions.
-
•
Technology should be a tool for positive change, not a weapon for exploitation.
Notable Quotes
"What we do matters, and it can sometimes mean someone's life or death."
"We need to step up and use our voice in the industry."
"No amount of high-profile sign-offs will create lasting change."
"The only way through it was through it; there are no shortcuts."
"Someone has to be the person to ask the question first."
"You need those pain in the ass people that speak up and stand up."
"It’s about being strategic about when you speak up and how you speak up."
"We need to read the room and understand what drives our colleagues."
"At the end of the day, it comes down to people actually caring about one another."
"It’s your job because no one else is coming."
















More Videos

"What do you want your AI to do? What do you want their background to be?"
Noz UrbinaRapid AI-powered UX (RAUX): A framework for empowering human designers
May 1, 2025

"We have lots of chances to learn from each other as we iterate."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
June 4, 2019

"We could teach each other's work and we still have a family that we created by actually interacting with each other."
Holly ColeUnderstanding Experiences: When you have to do more than work
November 8, 2018

"With UXPin, you can build full interfaces that you can properly usability test without assumptions."
Jack BeharHow to Build Prototypes that Behave like an End-Product
December 6, 2022

"David Nicholson is a senior UX designer at PwC with a passion for helping design enterprise scale products."
Bria AlexanderOpening Remarks
October 3, 2023

"Data management is crucial; AI doesn't function well when organization and data are siloed."
Erika FlowersAI-Readiness: Preparing NASA for a Data-Driven, Agile Future
June 10, 2025

"Data is not just numbers; it tells us the story of student learning."
Kristin SkinnerFive Years of DesignOps
September 29, 2021

"Without these rules and these conventions, we wouldn't have the creativity on top of it."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017

"Not everyone needs to be a designer; people can be design thinkers."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021