Summary
Learn how Accenture’s GrowthOS accelerator partners with WEVO to simulate user responses at scale—cutting research time from weeks to minutes. In this session, Accenture will show how AI-powered testing of early concepts, Figma prototypes, and full journeys helps their clients identify friction, de-risk launches, and refine designs before development begins.
Key Insights
-
•
AI can automate about 70% of UX research tasks but human judgment remains crucial for the remaining 30%.
-
•
Vivo Pulse generates user insight simulations delivering 80% of actionable findings in as little as five minutes.
-
•
Combining AI-simulated insights with real user validation (Vivo Pro) enables fast, yet reliable UX research.
-
•
Accenture’s Growth OS leverages Vivo’s AI to empower both business developers and UX researchers with rapid customer insights.
-
•
Using AI personas, firms can discover previously unidentified user pain points and optimize faster than traditional research cycles.
-
•
Vivo’s AI platform is trained on over a million user research studies and a 60-million-participant panel, enhancing predictive accuracy.
-
•
AI-generated personas can help benchmark and score digital experiences for value, trust, and reliability across large enterprise ecosystems.
-
•
Synthetic insights must be integrated thoughtfully with human-centered design to avoid overreliance and maintain research rigor.
-
•
Vivo Pulse supports multiple languages and can simulate diverse demographic groups, aiding inclusion and reach of hard-to-access users.
-
•
AI-enabled rapid research helps enterprises prioritize UX efforts strategically, especially when managing multiple competing digital assets.
Notable Quotes
"I like to think of AI as a compass and not a map."
"If your users could literally sit there right next to you, and you could quickly get iterative feedback, that’s what Vivo offers."
"We can get about 80% of the way there from some of our human studies with AI simulations."
"Vivo Pulse helps with rapid iterations, while Vivo Pro validates signals with real users."
"There’s an opportunity to fill in cracks around a research practice and accelerate the work people already do."
"Accenture’s Growth OS is an internal platform powered by Vivo’s LLM used across the creative enterprise for AI-accelerated insights."
"We’ve seen about a 12% boost in conversion rates in just a few weeks with some clients using the platform."
"Synthetic users are an expansion of the human-centered design toolkit, not a replacement."
"It’s on each of us to design a process to prevent organizations from overtrusting synthetic insights before real user validation."
"This is advanced hypothesis generation putting you in the mindset and perspective-taking that good empathy always requires."
Or choose a question:
More Videos
"These steps aren’t just research tactics – they could be life savers when employed well."
Amanda Kaleta-Kott Lea Martin, PhDThe Joys and Dilemmas of Conducting UX Research with Older Adults
March 11, 2022
"Leadership is a mode, not a title, and anyone can be a leader."
Nalini P. KotamrajuTwo Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
March 10, 2021
"We’re showing people how to collaborate like crazy and how to fail gracefully."
Phil GilbertA Consistent Culture of Design
May 14, 2015
"Far too often security fails because we forget people are involved."
Jeff SussnaWhat DesignOps Can Learn From DevOps
November 6, 2017
"Great practices help you do more with less and work smarter, not harder."
Michelle MorrisonPractice What You Preach
January 8, 2024
"Exploratory user research can help teams think outside of commonplace organizational silos and facilitate collaboration across teams."
Sharon BautistaTime to Make the Donuts: How User Research Helped Bridge Disparate Teams
January 8, 2024
"Spectrum Contributions site gives visibility to work-in-progress components, making users more vocal with feedback that we can capture and raise."
PJ Buddhari Nate BaldwinMeet Spectrum, Adobe’s Design System
June 9, 2021
"This conference felt like a professional bootcamp that helped me grow profoundly as a speaker and thinker."
Rachael Dietkus, LCSW Victor Udoewa Jennifer StricklandEverything You Need to Know about the Civic Design 2022 Call for Presentations
May 17, 2022
"We can damage relationships or apply tactics appropriate for protest environments when co-creation was necessary."
Sha HwangThe First Fifty Years of Civic Design
November 16, 2022
