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Summary
Learn how Accenture’s GrowthOS accelerator partners with WEVO to simulate user responses at scale—cutting research time from weeks to minutes. In this session, Accenture will show how AI-powered testing of early concepts, Figma prototypes, and full journeys helps their clients identify friction, de-risk launches, and refine designs before development begins.
Key Insights
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Vivo helps reduce research cycle times significantly, with insights available in as little as five minutes.
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AI can simulate user insights, enabling rapid iterations and early validation of concepts.
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Synthetic insights, like those from Vivo, can act as an initial gut check, although they are not a replacement for real user feedback.
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Accenture uses Vivo to enhance business development by generating deeper insights about client needs quickly.
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The integration of AI in UX research allows for more cost-effective solutions compared to traditional user research.
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Vivo’s platform can generate user personas based on uploaded assets, aiding in targeted strategies.
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Companies experienced measurable shifts in their business strategies after using Vivo to optimize user experiences.
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A culture of innovation can be fostered by frequently engaging customer-centric practices, enabled by tools like Vivo.
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AI tools like Vivo can help enterprises navigate complex competitive landscapes with swift analyses.
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The importance of training is emphasized to ensure the effective integration of synthetic insights into existing research workflows.
Notable Quotes
"AI is full of biases and can hallucinate, making it essential to remember that it lacks human feelings."
"I like to think of AI as a compass and not a map, guiding us where human judgment is still needed."
"There's a discrepancy between the ROI executive teams want to see quickly and the time traditional research requires."
"Vivo allows you to get insights about user reactions on the fly, providing real-time feedback."
"We see Vivo’s AI capabilities not as a replacement but as an expansion of the human-centered design toolkit."
"Our goal is to help organizations accelerate their insights and drive measurable results."
"Synthetic insights shouldn't replace real user research; they should enhance and inform it."
"It's crucial to maintain a balance between leveraging AI and conducting in-depth studies with real users."
"Organizations often face the challenge of being cost-averse and relying on quick insights, which can be a trap if not managed properly."
"Using AI in consultations can lead to deeper client engagement and significantly influence project length and depth."
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