Rosenverse
Upcoming Event

Failure Friday #5: Lessons from a SaaS Design Failure

Friday, June 27, 2025 • Rosenfeld Community
Share the love for this talk
Failure Friday #5: Lessons from a SaaS Design Failure
Speakers: Harry Max
Link:

Summary

In the early days of SaaS, Harry Max was hired to design a pioneering consumer finance app. Instead of starting with the founder’s vision, he dove into a methodologically-heavy process, hoping rigorous persona development would reveal the answers. It didn’t—progress was slow, clarity never emerged, and the strategy never materialized. Join Harry to explore how neglecting vision can lead to a painful failure, and why aligning with leadership from the outset is crucial for innovation and success in uncharted territory.
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community
Luca Rager
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
2021 • DesignOps Summit 2021
Gold
Shreya Dhawan
Making service tangible: the fastest path to higher performance
2025 • Advancing Service Design 2025
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Christopher Taylor Edwards
Design as a Team Practice, A Practical Guide to Cross-functional Collaboration
2021 • DesignOps Summit 2021
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Smitha Papolu
Theme 3 Discussion
2019 • Enterprise Experience 2019
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Sarah B. Nelson
We are called to be Architects of the Future
2026 • Rosenfeld Community
Billy Carlson
Principles of Team Wireframing
2023 • DesignOps Summit 2023
Gold
Sarah Williams
A Framework for CX Transformation
2021 • Design at Scale 2021
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group

More Videos

Daniel Korczynski

"Research with AI requires as much iteration and verification as building an app or prototype."

Daniel Korczynski

Why AI Is Bad at Research (and how to make it actually useful)

March 10, 2026

Bas Raijmakers, PhD (RCA)

"Contextualizing sound bites or clips is crucial; otherwise, they risk losing meaning when separated from their original story."

Bas Raijmakers, PhD (RCA) Charley Scull Prabhas Pokharel

What Design Research can Learn from Documentary Filmmaking

March 11, 2022

Yalenka Mariën

"Belgian government services are still really designing with desktop use in mind, even though smartphones are more accessible."

Yalenka Mariën Marie Mervaillie

Designing for Digital Inclusion in the Belgian Government

December 8, 2021

Jake Burghardt

"You have to start with small experiments and passion projects before scaling to full initiatives."

Jake Burghardt

Stop wasting research: Unlock more value from research insights

June 24, 2025

Vincent Brathwaite

"Every innovation carries responsibility; we must tread carefully with AI in health."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Christian Crumlish

"Designers who want to be relevant are going to be cinematographers and storyboarders of human experiences."

Christian Crumlish Erika Flowers Benjamin Jackson Adekunle Oduye

From tools to staff: What the next generation of agents means for the future of design

June 10, 2026

Adrian Howard

"Talking about outcomes first is a really powerful technique for people who have had bad experiences."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Megan Clegg

"WCAG does not apply to native mobile apps, which is how slow progress can be on this topic."

Megan Clegg Michael Haggerty-Villa Alexis Morin

Space for Everyone: Reframing Accessibility Through a Wider Lens

June 10, 2021

Mike Davidson

"I want people on my team to get outside their lane to help improve the team beyond their direct responsibilities."

Mike Davidson

Fireside Chat

March 11, 2022