Summary
In the early days of SaaS, Harry Max was hired to design a pioneering consumer finance app. Instead of starting with the founder’s vision, he dove into a methodologically-heavy process, hoping rigorous persona development would reveal the answers. It didn’t—progress was slow, clarity never emerged, and the strategy never materialized. Join Harry to explore how neglecting vision can lead to a painful failure, and why aligning with leadership from the outset is crucial for innovation and success in uncharted territory.
More Videos
"Design is an excellent way to navigate chaos, turning ambiguity into direction through alternatives."
Aras BilgenWho does the math: A designer’s journey in building an AI-based tutoring app
June 10, 2025
"There’s a lot of steps behind the scenes to make conversations useful and safe."
Peter Van DijckBuilding the Rosenbot
June 4, 2024
"If design doesn’t move the needle, what needle are we even talking about? You have to find that needle."
Jen CardelloStandardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
"Retrieval Augmented Generation lets you supply specific relevant information to the model dynamically rather than everything at once."
Sarah BarrettAI in Real Life: Using LLMs to Turbocharge Microsoft Learn
February 13, 2025
"Close-knit teams are valuable but can hide unfair emotional labor burdens, especially along gender or racial lines."
Brian MossWhat Does it Mean to be a Resilient Research Team?
March 9, 2022
"Storytelling helps gain people’s attention, build empathy, and improve understanding and recall of key points."
Sara LogelYour Colleagues are Your Users Too
March 29, 2023
"AI is better seen as augmentation to make us more efficient, not automation to replace us."
Russell Blair Milan GuentherKilling the blank page
June 5, 2024
"I was no longer a point person in recruiting or shaping the team, but that was okay."
Edward CuppsThe Principal Path: Journeying from Management to Individual Contributor
June 11, 2021
"Building relationships with other departments helps us leverage information collected for different purposes in a structured way."
Mike Oren Janice WiitalaDesign Research Strategy & Strategic Design Research
February 3, 2022
