Summary
Over the past few years, the digital team at AusPost has matured into one of the most well-functioning agile trains in Australia. The challenge in this journey to success was to ensure how design and discovery retain their customer centricity in an environment of rapid production. The need was to continue to be proactive instead of reactive in the approach to problem-solving. Some of the challenges were: To ensure there was enough room for the right amount of research for the right problem while ensuring rapid delivery. To ensure that all members of the team from Product to Development could collaborate like a true cross-functional team to come up with solutions to problems. To ensure the team established the right metrics that spoke to the experience. The talk will be a case study of how the Design team experimented with various methodologies to create more breathing room for design-led problem-solving in the agile train.
Key Insights
-
•
Early visions must balance ambition with technical feasibility to avoid unrealistic stakeholder expectations.
-
•
Collaborating early with engineering ensures technical constraints shape feasible designs.
-
•
Quick agile iterations without sufficient customer research can lead to reactive, tech-heavy solutions.
-
•
Cross-channel initiatives require dedicated time and space for proactive problem solving.
-
•
Design sprints are valuable for small focused problems but inadequate for complex, multi-dependency challenges.
-
•
Investing heavily in trendy methodologies without problem clarity can waste resources and stakeholder trust.
-
•
Separating discovery and delivery into parallel tracks creates breathing room for thoughtful design and faster delivery.
-
•
Connecting roles across discovery and delivery is crucial to maintain dialogue and alignment in an enterprise context.
-
•
Establishing a continuous culture of measuring and learning enables ongoing optimization post-delivery.
-
•
Flexible frameworks and push-pull partnerships allow large enterprises to tailor agile and design practices effectively.
Notable Quotes
"There’s no breathing room for design to conceive and execute a delightful solution in an enterprise."
"SAFE is essentially a software development methodology, and fitting experience design into it has been a constant trial and error."
"While we built amazing visions, it would take around three years to build the technical capabilities and integrations needed."
"Quick agile experiments made experiences technically feasible but led to tech-heavy solutions with little customer focus."
"Design sprints were good but not appropriate for our team’s maturity or complex multi-channel problems."
"Finding the right method for the problem is important; don’t drink the Kool-Aid just because the preacher says to."
"Discovery and delivery run parallel without a time dependency on each other, giving breathing room to think and act."
"Design can no longer sit in a corner and complain about not having a seat at the table; partnerships enable progress."
"A brick and mortar enterprise with multiple operations will not always have a prescribed process; you need to carve what works for you."
"It’s never over; it’s a continuous process of improvement."
Or choose a question:
More Videos
"The story of the Indian king and grains of rice perfectly illustrates exponential growth."
Scott PlewesWhy Isn't Your UX Approach Going Viral?: A Mathematical Model
March 28, 2023
"Qualitative data is data. It’s okay to be informal and human when designing complex systems."
Alison Rand Sarah BrooksScaling Impact with Service Design
March 25, 2021
"The power of a bold idea uttered publicly in defiance of dominant opinion cannot be easily measured."
Rachael Dietkus, LCSWThe power to heal and harm
March 13, 2025
"People who understand the problem best are set up to do the best work."
Sheryl CababaLiving in the Clouds: Adopting a Systems Thinking Mindset
June 6, 2023
"Research is seen as an adjunct to design, often missed in road mapping and strategic planning."
Renee BouwensLanding Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
December 15, 2023
"Simple, low-fi prototyping tools can get you tons of feedback without much upfront design work."
JP Allen Holly HoldenNavigating the UX Tools Landscape
October 1, 2021
"We have session notes, sketch notes, resource lists, videos, and decks — no need to take notes yourself."
Bria AlexanderOpening Remarks
November 18, 2022
"Wonder Studio automatically segments actors, maps their movements to a 3D model, and renders a synthetic avatar video."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"Sixty-one factors influence students’ decisions when choosing a college—that’s a lot more than you might think."
Ricardo MartinsUnlocking the power of advanced quantitative methods
March 12, 2025
