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Morning Insights Panel
Gold
Tuesday, December 6, 2022 • Design in Product 2022
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Morning Insights Panel
Speakers: Christian Crumlish , Aditi Ruiz , Johanna Kollmann and Catt Small
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Summary

Join conference curator Christian Crumlish, conference speakers, and special guest commentators for a lively panel discussion reviewing highlights, sharing notable takeaways, and diving deeper into questions inspired by the morning’s presentations.

Key Insights

  • Designers and product managers often face difficulties in aligning their strategies due to differing expertise and focus areas.

  • Effective communication and shared goals can alleviate conflicts in strategy ownership within teams.

  • The transition from a design role to a product lead can bring about challenges in maintaining a user-centered approach.

  • Human-centered metrics are essential for guiding product development while ensuring user needs are met.

  • Collaboration is vital; problems arise when teams develop siloed strategies without communication.

  • Long-term thinking can lead to more sustainable practices, even if short-term wins are prioritized by leadership.

  • Translating ambitious or complex goals into accessible language helps unify teams and fosters a sense of shared purpose.

  • Recognizing the importance of qualitative insights alongside quantitative data is crucial for holistic product development.

  • Facilitating conversations across different functions can enhance collaboration and lead to better outcomes.

  • Continuous realignment to goals is necessary to avoid distractions from core objectives.

Notable Quotes

"It's super easy to focus on shipping without reflecting on what actually matters."

"Sometimes spending more time on goal-setting yields greater long-term benefits than rushing to deliver short-term wins."

"Each role has its expertise, but it’s vital to ensure those differences don't undermine the team’s common goals."

"User-centered metrics are essential to ensure that we don't lose sight of who we're building for."

"It's important to translate complex goals into something actionable for every team member."

"When teams feel part of the bigger picture, they engage more in achieving collective goals."

"Being a product manager is challenging, especially when navigating between business goals and team motivation."

"The lizard brain often takes over, pushing the focus towards immediate tasks rather than strategic thinking."

"Finding common ground in strategy formulation requires open dialogue and collaborative ownership."

"Asking how goals could go wrong can lead to much richer discussions about user experience."

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