Summary
Building on his seminal Enterprise UX 2016 keynote, Greg Petroff will revisit the meta-trends facing the product development community, and their implications for User Experience practitioners.
Key Insights
-
•
The shift from feature-driven to outcome-focused product development improves alignment and impact in enterprise software.
-
•
AI and generative tools are accelerating design and engineering work, enabling faster prototyping and solution discovery.
-
•
Cross-disciplinary boundaries between design, engineering, and product management are blurring, requiring new collaboration models.
-
•
Domain knowledge is essential for understanding complex enterprise problems but can also create cognitive biases.
-
•
Building strong relationships with cross-functional partners is vital for driving change and shared success.
-
•
Design systems and cloud-native architectures enable velocity and scalability in building modern software.
-
•
Societal issues like climate change and political polarization shape the context and responsibilities of designers.
-
•
The prediction frameworks designers used historically are less effective due to rapid technological and cultural changes.
-
•
Low-code and no-code tools will empower designers to prototype and configure solutions more directly, improving agility.
-
•
Designers must become cultural change agents advocating for growth mindsets and inclusive product cultures to maintain relevance.
Notable Quotes
"People are starting to catch on with the fact that design matters and that it’s maturely important to solving the problems we face."
"The best experiences are the ones that start to be relevant around who we are, recognizing where we are and what we’re trying to accomplish."
"There’s a new tech stack for software creation, all about cloud services and subscription-based business models."
"Prediction frameworks worked until the world changed; now our prior experiences aren’t always helpful for what comes next."
"The code starts to follow the outcomes and might even start to write itself at some level."
"We’re moving toward a contextual enterprise, where everything is relevant and adaptive to the user’s situation."
"We have to be advocates for growth mindset and process improvement because people fall back on old ways even in times of change."
"Take your cross-functional partners out to lunch. Build relationships because people don’t resist change; they resist what they don’t know."
"AI assistance in user research doesn’t supplant humans; it augments and assists by helping us sift through large volumes of data."
"If we deeply understand outcomes and advocate for impact, we’ll be the ones making real change happen in the enterprise."
Or choose a question:
More Videos
"I want people to question why I’m not in the room if I’m not there."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"One of the most important parts of our job is killing the product."
Chris Geison Dr. Jamika D. Burge Jemma AhmedWhat's Next for Research?
June 17, 2021
"When you remove nonverbal cues from communication, messages get easily misinterpreted."
Jilanna WilsonDistributed Design Operations Management
October 23, 2019
"Ultimately, AI avatar tools offer UX teams options to keep recordings while meeting legal compliance."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"In our desire to see the big table, we often forget that sometimes it’s more important not to seek validation at the table but to offer it to someone else."
Kit Unger Lada GorlenkoTheme 3 Intro
June 10, 2022
"Designers need ritualized systems that allow them to focus on the creative part and freeze the rest of their minds."
Bob BaxleyLeading with Design Operations Past and Present
December 19, 2019
"A tea party of one can really be very lonely, so we decided to seek out some friends to make our tea party more fun."
Carla Casariego Sarah SpencerDesignOps in Wonderland
October 24, 2019
"Hope is not a strategy, and mandates don’t build culture. What works is scaffolding."
Bianca JeffersonFrom Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
September 10, 2025
"When there’s dispute over what to measure, use that as an opportunity to discuss the behavior you want to change and the value capture."
Saara Kamppari-Miller Nicole Bergstrom Shashi JainKey Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
November 13, 2024
