Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Coffee with Lou: Should You Write a (UX) Book?
Summary
Everyone feels like they have a book in them—and UX designers, researchers, and (of course) writers are no exception. But having an idea and making it into a book are entirely different things. If you've ever wondered what's involved in the process, how it differs from other types of writing you've done, whether your idea even merits book treatment, or other authorial considerations, well... here's your opportunity to have an informal conversation with a real live publisher of UX books.
Key Insights
-
•
A compelling UX book topic needs a clear point of view and relevance rather than just external encouragement or surface-level expertise.
-
•
Evergreen UX book topics combine 20-30% conceptual frameworks with 70-80% practical 'how-to' guidance for lasting value.
-
•
Books structured as compilations of unrelated chapters tend to fail as they lack a cohesive narrative and singular authorial voice.
-
•
The publishing process benefits greatly from inclusion, collaboration, and iteration, involving multiple stakeholders beyond the author.
-
•
Writing a UX book is time-consuming, emotionally demanding, and risks significant personal and family sacrifices.
-
•
Self-publishing is viable but brings challenges in reach, distribution, and marketing that traditional publishers like Rosenfeld Media have spent years building solutions to.
-
•
Authors who write conversationally with empathy for readers, remembering what it's like to be new, create better UX books than purely authoritative, lecture-style approaches.
-
•
Testing ideas in workshops or courses before writing a book helps refine and prioritize content for a better book structure and audience fit.
-
•
Timing the release of a book is critical; going too far ahead or too late risks losing market relevance or momentum.
-
•
While financial royalties from UX books are typically modest, benefits include increased credibility, speaking opportunities, and consulting rates.
Notable Quotes
"People saying you should write a book is nice, but it’s not the real reason you should write one."
"A really strong book has to be designed as a journey with a consistent voice guiding the reader."
"Don’t write a book expecting to retire on royalties; this is a specialized field with modest sales."
"Writing a book is awful in terms of time, sweat, and time away from your loved ones, but it’s an amazing gift to dig deep into something you care about."
"Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book."
"Evergreen content needs a strong perspective on why the topic matters along with practical examples on how to apply it."
"You want someone who writes with equal parts empathy and authority, not just pure authority."
"If your topic is already tackled exceptionally by a prior book, go deeper or wait until the market shifts."
"Testing your book idea through workshops or talks gives a forcing function that helps prioritize content."
"We look to work with authors we like and enjoy being around because writing a book is a long, collaborative journey."
Or choose a question:
More Videos
"Mastery means information is a strategic asset with quantifiable equity central to business identity and operations."
Bram WesselEnterprise Information Architecture
January 10, 2020
"Not every head of design is the right leader for every phase of organizational maturity."
John DevanneyThe Design Management Office
November 6, 2017
"Assume good intent, start with empathy — we’re all doing hard things we can't do well alone."
Rich MironovHow Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
December 6, 2022
"Legacy applications linger because changing them is risk-ridden and a major undertaking."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"Recycling insights is like taking a plastic bottle and turning it into something new in a different context."
Iulia CornigeanuQuantQual Book Club: Small Data
March 8, 2024
"Using the inverted pyramid doesn’t mean dumbing down your findings, it means explaining complex issues clearly."
Bruce GillespieLearning from journalism: Balancing impactful communication with compassionate storytelling
March 13, 2025
"Advancement in design maturity requires a tight business partnership between product management and design ops leaders."
Rima Campbell Amrit S BhachuIncrease Productivity and Drive Business Impact
September 24, 2024
"Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products."
Peter Van DijckHands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
"Researchers and participants cannot tell the same story because they occupy different locations of power."
Bilan HashiThe Tension Between Story Collecting and Story Telling in Research
March 10, 2021
