Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Journey maps often mask organization and operations problems rather than real customer needs. "
Take Back those Words! Reclaiming and Reenergizing the Vocabulary of UX
August 21, 2026
" LinkedIn Learning is mostly training, but here you want help in the moment, answers to your questions. "
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
June 9, 2026
" You’re going to absolutely love using the Rosenbot, our chatbot, and hey, it’s free. "
How to use the Rosenbot
March 16, 2026
" Our conference recordings include decks, notes, transcripts, reading lists, and more. "
About the Rosenverse
March 15, 2026
" Unlike social media, which I think should not exist, AI should exist but with caution. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" This doesn't replace books, it helps people learn about books and synthesize related information. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" If you want to make this conference better for you, just let us know in Slack — we want you to have a positive experience. "
Day 1 Welcome
September 23, 2024
" The Web Sustainability Guidelines are massive but could become the first recognized standard for sustainable digital design. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" The bot doesn’t summarize books because we’re a publisher and don’t want to cannibalize book sales—it points users to the original sources. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" We took thousands of hours of curated content and built a chatbot around it so it’s not garbage in, garbage out. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Lauren Cantor is a heavy hitter gathering all the really good resources and putting them together. "
Day 2 Welcome
June 5, 2024
" We strive to create connective tissue and cohesion across those talks, nothing cobbled together the night before. "
Day 1 Welcome
June 4, 2024
" Inclusion means not just who’s on the program but who you’re researching and collaborating with as you create your presentation. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" There’s no need to take any notes, because we have sketch notes, session notes, recordings available on Rosenfeld Media website. "
Opening Remarks Day 2
March 26, 2024
" If you want your question asked, please put it in the Slack channel, because I cannot keep up with the rapid things happening live. "
Opening Remarks Day 1
March 25, 2024
" Understanding how assistive technology evolves is crucial because it foretells the future of interface design. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" A really strong book has to be designed as a journey with a consistent voice guiding the reader. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" UX might just be becoming an attribute woven into everything, like the telephone once was. "
Coffee with Lou
January 11, 2024
" Sponsor sessions may require registration by email to prevent Zoom bombings and protect session integrity. "
Welcome
January 8, 2024
" Please come away from this conference with at least one contact, maybe even a friend. "
Opening Remarks
November 29, 2023
" You don’t have to be a PhD or expert to work in climate; your design skills are already valuable. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals. "
How AI will Change DesignOps Tooling
October 3, 2023
" Please post your questions in the thread associated with each presentation so we can see and address them. "
Opening Remarks
October 2, 2023
" We want you to come in with a learning agenda—it’ll help you get more out of the event. "
Welcome / Housekeeping
June 7, 2023
" You’re the ones who’ve weathered digital transformations, Six Sigma initiatives, agile and lean, and you might have even thrown up on or twice on a product manager. "
Welcome / Housekeeping
June 6, 2023
" You will not be missing out on much if you don’t snag the digital swag bag. "
Opening Remarks
March 27, 2023
" There is a code of conduct in place and it’s not just a document but a process to help the community. "
Founder’s Welcome
December 6, 2022
" Careers here are jungle gyms, not ladders; you can move laterally and explore many paths. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" If you ever feel unsafe in our virtual community, we want to know about it so we can provide support. "
Opening Remarks
November 16, 2022
" It seemed just like yesterday that I was talking with Dave Malouf. He dropped that term design ops on me. "
Welcome
September 8, 2022
" Start small to make a big impact by building one advocate relationship and then replicating the success. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" We have to move beyond linear solutions. Complex systems require us to explore our way through problems. "
Discussion: What Operations can teach DesignOps
November 6, 2017