Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" You can see how this is an absolutely fantastic way to get any UX question answered quickly at any time of day without bothering your instructor or your boss. "
How to use the Rosenbot
March 16, 2026
" Stop watching this video, give it a spin, check out the link below. "
About the Rosenverse
March 15, 2026
" Empathy is key to wanting to do this job — wanting users to do well. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Enterprise UX is about fixing broken systems that have a momentum of their own; it’s about improving, not quick solutions. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" We're not trying to cannibalize book sales but want to make the knowledge more accessible. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" You can change the conference time zone to your local time zone in the upper right corner so there’s no confusion about start times. "
Day 1 Welcome
September 23, 2024
" UX designers have the power to design interactions that encourage environmentally friendly behaviors. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" The Rosenverse is a weird mix: it’s a for-profit business but also a neutral community resource. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Manuel Herrera is a visual thinker and illustrator whose energy always blows me away. "
Day 2 Welcome
June 5, 2024
" There are professional standards and human standards in place; we need to treat each other kindly. "
Day 1 Welcome
June 4, 2024
" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" If these two voices don’t work for you, you can reach out at conferences@rosenfeldmedia.com. "
Opening Remarks Day 2
March 26, 2024
" Our speakers prepare and prepare and prepare — they have a dark board with my face on it because they’re so sick of hearing from us. "
Opening Remarks Day 1
March 25, 2024
" Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" Networking isn't just knowing people, it's about staying in warm connection with people over time. "
Coffee with Lou
January 11, 2024
" If something makes you feel unwelcome, the code of conduct explains how to engage with staff to resolve issues. "
Welcome
January 8, 2024
" We want you to put your pencil down and pay attention because you have access to sketch notes, recorded talks, decks, and written notes. "
Opening Remarks
November 29, 2023
" Talking about climate openly, even if uncomfortable, is a powerful way to create change. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" People tend to forget that the A in AI stands for artificial, which is basically fake intelligence. "
How AI will Change DesignOps Tooling
October 3, 2023
" By showing up, you’re doing so not just for yourselves, but for everyone else that’s here. "
Opening Remarks
October 2, 2023
" We want you to come in with a learning agenda—it’ll help you get more out of the event. "
Welcome / Housekeeping
June 7, 2023
" Our code of conduct is not window dressing; it’s the front end of a process to keep everyone safe. "
Welcome / Housekeeping
June 6, 2023
" The world really needs what researchers like you bring to the table. "
Opening Remarks
March 27, 2023
" There is a code of conduct in place and it’s not just a document but a process to help the community. "
Founder’s Welcome
December 6, 2022
" You have to build relationships with legal and political leadership to figure out what you can actually change. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" Go out the next three days as being part of this conversation rather than simply sitting back and being a consumer of information. "
Opening Remarks
November 16, 2022
" Please read our code of conduct. Every participant should feel safe, included, and welcome. "
Welcome
September 8, 2022
" Breaking up design research training into short exercises over time helps get people out of the building and engaged. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" If you don’t have any conflict, that means you have no trust. "
Discussion: What Operations can teach DesignOps
November 6, 2017