Rosenverse

Louis Rosenfeld

Principal, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Designers must understand their domain deeply or risk being glorified production artists. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" Our authors go through a pretty rigorous editorial process, which is unusual nowadays. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" Manuel Herrera, our sketch noter, has contributed wonderfully to visually capturing the spirit and content of the conference. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" The climate crisis is a symptom of us being disconnected from so many things around us. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" As a starter, I’m great at beginning things, but the company has the infrastructure to maintain them. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Melissa Burnett is a creator of order out of chaos, leader of leaders. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" You can't spell the word air without saying ai, it requires those letters. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" Take a picture of the QR code to access the digital swag bag and special offers. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" If you want your question asked, please put it in the Slack channel, because I cannot keep up with the rapid things happening live. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" People saying you should write a book is nice, but it’s not the real reason you should write one. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" AI is fascinating for doing low-level design tasks so we can focus on higher-level service and systems design. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" If something makes you feel unwelcome, the code of conduct explains how to engage with staff to resolve issues. "

Welcome

January 8, 2024

Louis Rosenfeld

" How do you influence bosses who don’t understand design, product, or technology? That’s a key challenge. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" Talking about climate openly, even if uncomfortable, is a powerful way to create change. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" We haven’t put any client data into generative AI — just information about our own organization and processes. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" If any of those adjectives do not apply to how you’re feeling right now, we wanna know. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" Dave Nicholson is a true hero—he captures incredible detail and speed in his notes. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" Our code of conduct is not window dressing; it’s the front end of a process to keep everyone safe. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" There is no need to take notes over the next few days. We have dedicated sketch notes and session resources. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" Successful collaboration with product partners with varied backgrounds is key to delivering great outcomes. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" My husband told me to Pace and Brace—I was pushing too hard and burnt out within a year and a half. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself. "

Welcome

September 8, 2022

Louis Rosenfeld

" We set up a design-led workshop with all leaders to craft what design-driven meant for our organization, leading to it becoming everyday language. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" A lot of DevOps is about empathy — doing our piece but thinking about the larger connection. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone