Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Books are semantically very rich and thus pull content much more effectively in our vector database than conference talks. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Half the battle is having good questions and the right language to ask those questions. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" The sponsor sessions are equal in quality and quantity as our main programming and completely free for anyone to attend. "
Day 1 Welcome
September 23, 2024
" Finding your people inside an organization and being brave together is a great first step to climate action. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" As a starter, I’m great at beginning things, but the company has the infrastructure to maintain them. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Manuel Herrera is a visual thinker and illustrator whose energy always blows me away. "
Day 2 Welcome
June 5, 2024
" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "
Day 1 Welcome
June 4, 2024
" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Everyone's sitting on the aisle, your right, my left — you gotta scoot over like two seats. "
Opening Remarks Day 2
March 26, 2024
" This is a conference where you can stand up and people will see you do that — which we haven’t had in the past. "
Opening Remarks Day 1
March 25, 2024
" Now everyone’s an edge case, so research needs to focus on those edge cases, not just the average user. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" People saying you should write a book is nice, but it’s not the real reason you should write one. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" Having a narrative and a point of view about how you deliver value is key in interviews. "
Coffee with Lou
January 11, 2024
" This is the same conference in so many good ways — good ways are that it’s resilient and there’s a certain steadiness. "
Welcome
January 8, 2024
" If you don’t clarify the roles and who does what, it’s kind of impossible to do anything else. "
Opening Remarks
November 29, 2023
" Talking about climate openly, even if uncomfortable, is a powerful way to create change. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We’re experimenting but not yet planning AI product releases; the space is so open and exciting. "
How AI will Change DesignOps Tooling
October 3, 2023
" Sponsor sessions are not sales pitches but offer incredibly high quality content, and they’re free for everyone. "
Opening Remarks
October 2, 2023
" If you talk about the conference in social, please use the eUX 2023 hashtag and help us spread the word. "
Welcome / Housekeeping
June 7, 2023
" There’s strength in numbers, and together you might get that very large stone over the top of that very steep hill. "
Welcome / Housekeeping
June 6, 2023
" The world really needs what researchers like you bring to the table. "
Opening Remarks
March 27, 2023
" The challenge of practicing UX in a product world is still fraught and challenging just like it seemed back in those days. "
Founder’s Welcome
December 6, 2022
" The government is massive, so depending on the agency or program the context shifts dramatically. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "
Opening Remarks
November 16, 2022
" Please read our code of conduct. Every participant should feel safe, included, and welcome. "
Welcome
September 8, 2022
" I talk about being data driven and expanding the definition of data to include both quantitative data and qualitative data. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" In government, the motivation is reduction of misery: why are we up at 3 AM fixing something avoidable? "
Discussion: What Operations can teach DesignOps
November 6, 2017