Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" The Rosen Bot can turn a simple prompt into a five-week training program for your team. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" We don’t have meetings without all three sides of the business, product, and design coming together now. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" The long-term goal is building something more specialized for our professional tribe that generic tools can’t fully address. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" You can change the conference time zone to your local time zone in the upper right corner so there’s no confusion about start times. "
Day 1 Welcome
September 23, 2024
" The Web Sustainability Guidelines are massive but could become the first recognized standard for sustainable digital design. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" We devote 30 to 50 percent of the project time just on evaluation with real users and experts to ensure quality and safety. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Slack is growing steadily for us, but it’s hard to moderate and expensive at scale. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Sponsor sessions are so great that people want recordings. They’re not sales pitches. "
Day 2 Welcome
June 5, 2024
" This is a conversation, a conference is just a polished snapshot of a conversation that’s happening. "
Day 1 Welcome
June 4, 2024
" Most bad panels feel like a bunch of people showing up at the last minute without shared goals or preparation. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" We have the entire Rosenfeld Media staff on hand to support you throughout this conference. "
Opening Remarks Day 2
March 26, 2024
" Sponsors believe in advancing research, and we wouldn’t be here without them. "
Opening Remarks Day 1
March 25, 2024
" We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" If your topic is already tackled exceptionally by a prior book, go deeper or wait until the market shifts. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" The state of the UX profession just totally sucks, doesn't it? "
Coffee with Lou
January 11, 2024
" Learning is a marathon, not a sprint, especially in the context of online conferences. "
Welcome
January 8, 2024
" This is a beautifully aged stew, delicious ideas that have a sum that’s greater than the parts. "
Opening Remarks
November 29, 2023
" Every job really is a climate job—there are ways to bring climate focus into any role. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research. "
How AI will Change DesignOps Tooling
October 3, 2023
" Many of you might be the only design ops person in whatever room you’re in for as much as 362 days a year. "
Opening Remarks
October 2, 2023
" Our sponsor sessions are recorded and accessible to registered attendees so you can watch them anytime. "
Welcome / Housekeeping
June 7, 2023
" This conference is more than a snapshot; it’s a part of a year-round conversation and community. "
Welcome / Housekeeping
June 6, 2023
" Sponsor sessions are not sales pitches. They offer really high content very similar to the main conference. "
Opening Remarks
March 27, 2023
" Sponsor sessions are free to anyone whether they’re attending this conference or not. "
Founder’s Welcome
December 6, 2022
" The government is massive, so depending on the agency or program the context shifts dramatically. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" MJ Broadband’s sketch notes will make your conference experience 10 times easier. "
Opening Remarks
November 16, 2022
" You bring energy that blows me away. I’m so excited by your excitement. "
Welcome
September 8, 2022
" One of the easiest ways to gain trust is really to talk and think and act like a designer or a researcher if I’m joining a research team. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" The Etsy postmortem is not about blame, it’s about open-ended discovery and learning to do better next time. "
Discussion: What Operations can teach DesignOps
November 6, 2017