Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Either way, the Rosenbot will save you a lot of time in getting your people or you up to speed on all things UX and product design. "
How to use the Rosenbot
March 16, 2026
" The Rosenverse is our subscription platform, and it offers a great mix of both free and premium content. "
About the Rosenverse
March 15, 2026
" Empathy is key to wanting to do this job — wanting users to do well. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Junior people are often afraid to ask questions because they don't want to look dumb. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" I want you to have the best time possible and bring your fullest self to our conference today. "
Day 1 Welcome
September 23, 2024
" The climate crisis is a symptom of us being disconnected from so many things around us. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" The bot doesn’t summarize books because we’re a publisher and don’t want to cannibalize book sales—it points users to the original sources. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Imagine a world where research bots at IBM talk to the Rosen bot to give you better guidance on interpreting research. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" The conference is not an endpoint, but a path to broadening our understanding of designing with AI. "
Day 1 Welcome
June 4, 2024
" Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Everyone's sitting on the aisle, your right, my left — you gotta scoot over like two seats. "
Opening Remarks Day 2
March 26, 2024
" We literally want to advance this field by creating space for really good professional conversations to happen. "
Opening Remarks Day 1
March 25, 2024
" If you press the exact same button today and tomorrow you get two different results, that’s non-deterministic UX. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" Evergreen content needs a strong perspective on why the topic matters along with practical examples on how to apply it. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" AI is fascinating for doing low-level design tasks so we can focus on higher-level service and systems design. "
Coffee with Lou
January 11, 2024
" Enterprise is kind of sexy because big, hairy, hard problems of scale and distribution live at the enterprise. "
Welcome
January 8, 2024
" There is no one size fits all answer, but there’s also not even a common everyday answer to how design and product roles work together. "
Opening Remarks
November 29, 2023
" Most science founders don’t think about user-centered design, and that’s where UXers add huge value. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" People tend to forget that the A in AI stands for artificial, which is basically fake intelligence. "
How AI will Change DesignOps Tooling
October 3, 2023
" Try to walk away from this conference with at least one new design ops buddy. "
Opening Remarks
October 2, 2023
" Sponsor-led sessions are not sales pitches but packed with great content from real all-star UX professionals. "
Welcome / Housekeeping
June 7, 2023
" Sponsor sessions are not sales pitches, they’re people like you, really knowledgeable, sharing great things. "
Welcome / Housekeeping
June 6, 2023
" Even though we are virtual, we are still a community and obligated to treat each other with respect and kindness. "
Opening Remarks
March 27, 2023
" There is a code of conduct in place and it’s not just a document but a process to help the community. "
Founder’s Welcome
December 6, 2022
" I didn’t understand just how complex everything was both on the stakeholder and technology side. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "
Opening Remarks
November 16, 2022
" Please read our code of conduct. Every participant should feel safe, included, and welcome. "
Welcome
September 8, 2022
" We are still designers, we’re systems designers, we’re organizational designers, even if we’re not making things. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" Strategic friction is about where you apply friction deliberately to create insight and transformation. "
Discussion: What Operations can teach DesignOps
November 6, 2017