Rosenverse

Louis Rosenfeld

Principal, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" Silos are everywhere—in technology companies, retail, inside silos inside silos. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" The long-term goal is building something more specialized for our professional tribe that generic tools can’t fully address. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" We can’t afford new graduates to work 10 or 15 years before having their climate epiphany. We need climate-focused design education now. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" We do about a hundred free community sessions a year where anyone with membership can attend. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Please take advantage of this opportunity to share, ask questions, and learn together even if you are the most introverted person. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" It's really hard to have a conversation if you’ve got a pen and you’re writing and not really paying attention. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" Look for people wearing the very acute Rosenfeld Media black hats if you need help. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" Our speakers prepare and prepare and prepare — they have a dark board with my face on it because they’re so sick of hearing from us. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" A really strong book has to be designed as a journey with a consistent voice guiding the reader. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" Networking isn't just knowing people, it's about staying in warm connection with people over time. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" There will be session notes and sketch notes so you don’t have to take notes yourself unless you want to. "

Welcome

January 8, 2024

Louis Rosenfeld

" Product managers can feel like they have no say about priorities just like UX practitioners do. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" User experience can transform complex climate data into meaningful stories that spur action. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" AI can serve as a conversational broker, helping non-designers interact naturally with design systems. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" Please post your questions in the thread associated with each presentation so we can see and address them. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" Dave Nicholson is a true hero—he captures incredible detail and speed in his notes. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" This conference is more than a snapshot; it’s a part of a year-round conversation and community. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" MJ Broadband saves our fingers some pain and some stress because we don’t have to take notes. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" The social game at the end of the day is a great way to meet people and change your energy. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" Careers here are jungle gyms, not ladders; you can move laterally and explore many paths. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" If you ever feel unsafe in our virtual community, we want to know about it so we can provide support. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" Please read our code of conduct. Every participant should feel safe, included, and welcome. "

Welcome

September 8, 2022

Louis Rosenfeld

" Nobody’s going to ask to show you the $10,000 impact from a single design, but you can show the needle movement was there. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" Our job as design teams is to teach others what we do, not to feel insecure about sharing. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone