Louis Rosenfeld
Principal, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:

" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025

" The long-term goal is building something more specialized for our professional tribe that generic tools can’t fully address. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025

" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "
Day 1 Welcome
September 23, 2024

" We can’t afford new graduates to work 10 or 15 years before having their climate epiphany. We need climate-focused design education now. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024

" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024

" We do about a hundred free community sessions a year where anyone with membership can attend. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024

" Please take advantage of this opportunity to share, ask questions, and learn together even if you are the most introverted person. "
Day 2 Welcome
June 5, 2024

" It's really hard to have a conversation if you’ve got a pen and you’re writing and not really paying attention. "
Day 1 Welcome
June 4, 2024

" If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024

" Look for people wearing the very acute Rosenfeld Media black hats if you need help. "
Opening Remarks Day 2
March 26, 2024

" Our speakers prepare and prepare and prepare — they have a dark board with my face on it because they’re so sick of hearing from us. "
Opening Remarks Day 1
March 25, 2024

" UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024

" A really strong book has to be designed as a journey with a consistent voice guiding the reader. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024

" Networking isn't just knowing people, it's about staying in warm connection with people over time. "
Coffee with Lou
January 11, 2024

" There will be session notes and sketch notes so you don’t have to take notes yourself unless you want to. "
Welcome
January 8, 2024

" Product managers can feel like they have no say about priorities just like UX practitioners do. "
Opening Remarks
November 29, 2023

" User experience can transform complex climate data into meaningful stories that spur action. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023

" AI can serve as a conversational broker, helping non-designers interact naturally with design systems. "
How AI will Change DesignOps Tooling
October 3, 2023

" Please post your questions in the thread associated with each presentation so we can see and address them. "
Opening Remarks
October 2, 2023

" Dave Nicholson is a true hero—he captures incredible detail and speed in his notes. "
Welcome / Housekeeping
June 7, 2023

" This conference is more than a snapshot; it’s a part of a year-round conversation and community. "
Welcome / Housekeeping
June 6, 2023

" MJ Broadband saves our fingers some pain and some stress because we don’t have to take notes. "
Opening Remarks
March 27, 2023

" The social game at the end of the day is a great way to meet people and change your energy. "
Founder’s Welcome
December 6, 2022

" Careers here are jungle gyms, not ladders; you can move laterally and explore many paths. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022

" If you ever feel unsafe in our virtual community, we want to know about it so we can provide support. "
Opening Remarks
November 16, 2022

" Please read our code of conduct. Every participant should feel safe, included, and welcome. "
Welcome
September 8, 2022

" Nobody’s going to ask to show you the $10,000 impact from a single design, but you can show the needle movement was there. "
The Bigger Picture: A Panel Discussion
October 23, 2019

" Our job as design teams is to teach others what we do, not to feel insecure about sharing. "
Discussion: What Operations can teach DesignOps
November 6, 2017