Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" Books are semantically very rich and thus pull content much more effectively in our vector database than conference talks. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" Half the battle is having good questions and the right language to ask those questions. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" The sponsor sessions are equal in quality and quantity as our main programming and completely free for anyone to attend. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" Finding your people inside an organization and being brave together is a great first step to climate action. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" As a starter, I’m great at beginning things, but the company has the infrastructure to maintain them. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Manuel Herrera is a visual thinker and illustrator whose energy always blows me away. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" Everyone's sitting on the aisle, your right, my left — you gotta scoot over like two seats. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" This is a conference where you can stand up and people will see you do that — which we haven’t had in the past. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" Now everyone’s an edge case, so research needs to focus on those edge cases, not just the average user. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" People saying you should write a book is nice, but it’s not the real reason you should write one. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" Having a narrative and a point of view about how you deliver value is key in interviews. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" This is the same conference in so many good ways — good ways are that it’s resilient and there’s a certain steadiness. "

Welcome

January 8, 2024

Louis Rosenfeld

" If you don’t clarify the roles and who does what, it’s kind of impossible to do anything else. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" Talking about climate openly, even if uncomfortable, is a powerful way to create change. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" We’re experimenting but not yet planning AI product releases; the space is so open and exciting. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" Sponsor sessions are not sales pitches but offer incredibly high quality content, and they’re free for everyone. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" If you talk about the conference in social, please use the eUX 2023 hashtag and help us spread the word. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" There’s strength in numbers, and together you might get that very large stone over the top of that very steep hill. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" The world really needs what researchers like you bring to the table. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" The challenge of practicing UX in a product world is still fraught and challenging just like it seemed back in those days. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" The government is massive, so depending on the agency or program the context shifts dramatically. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" Please read our code of conduct. Every participant should feel safe, included, and welcome. "

Welcome

September 8, 2022

Louis Rosenfeld

" I talk about being data driven and expanding the definition of data to include both quantitative data and qualitative data. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" In government, the motivation is reduction of misery: why are we up at 3 AM fixing something avoidable? "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone