Louis Rosenfeld
Principal, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Designers must understand their domain deeply or risk being glorified production artists. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Our authors go through a pretty rigorous editorial process, which is unusual nowadays. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" Manuel Herrera, our sketch noter, has contributed wonderfully to visually capturing the spirit and content of the conference. "
Day 1 Welcome
September 23, 2024
" The climate crisis is a symptom of us being disconnected from so many things around us. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" As a starter, I’m great at beginning things, but the company has the infrastructure to maintain them. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" You can't spell the word air without saying ai, it requires those letters. "
Day 1 Welcome
June 4, 2024
" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Take a picture of the QR code to access the digital swag bag and special offers. "
Opening Remarks Day 2
March 26, 2024
" If you want your question asked, please put it in the Slack channel, because I cannot keep up with the rapid things happening live. "
Opening Remarks Day 1
March 25, 2024
" Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" People saying you should write a book is nice, but it’s not the real reason you should write one. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" AI is fascinating for doing low-level design tasks so we can focus on higher-level service and systems design. "
Coffee with Lou
January 11, 2024
" If something makes you feel unwelcome, the code of conduct explains how to engage with staff to resolve issues. "
Welcome
January 8, 2024
" How do you influence bosses who don’t understand design, product, or technology? That’s a key challenge. "
Opening Remarks
November 29, 2023
" Talking about climate openly, even if uncomfortable, is a powerful way to create change. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We haven’t put any client data into generative AI — just information about our own organization and processes. "
How AI will Change DesignOps Tooling
October 3, 2023
" If any of those adjectives do not apply to how you’re feeling right now, we wanna know. "
Opening Remarks
October 2, 2023
" Dave Nicholson is a true hero—he captures incredible detail and speed in his notes. "
Welcome / Housekeeping
June 7, 2023
" Our code of conduct is not window dressing; it’s the front end of a process to keep everyone safe. "
Welcome / Housekeeping
June 6, 2023
" There is no need to take notes over the next few days. We have dedicated sketch notes and session resources. "
Opening Remarks
March 27, 2023
" Successful collaboration with product partners with varied backgrounds is key to delivering great outcomes. "
Founder’s Welcome
December 6, 2022
" My husband told me to Pace and Brace—I was pushing too hard and burnt out within a year and a half. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "
Opening Remarks
November 16, 2022
" MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself. "
Welcome
September 8, 2022
" We set up a design-led workshop with all leaders to craft what design-driven meant for our organization, leading to it becoming everyday language. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" A lot of DevOps is about empathy — doing our piece but thinking about the larger connection. "
Discussion: What Operations can teach DesignOps
November 6, 2017