Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Our books are evergreen; you can get a lot from a book that might be 18 years old. "
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
June 9, 2026
" The follow-up prompts are incredibly powerful. They help you learn the language of the field. "
How to use the Rosenbot
March 16, 2026
" The Rosenverse is our subscription platform, and it offers a great mix of both free and premium content. "
About the Rosenverse
March 15, 2026
" I feel like we are the user advocates. Our job is to be on the side of the angels and the users. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" This could be a really valuable resource, especially in days of no budget for professional development. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" The sponsor sessions are equal in quality and quantity as our main programming and completely free for anyone to attend. "
Day 1 Welcome
September 23, 2024
" UX designers have the power to design interactions that encourage environmentally friendly behaviors. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" We’re building in the attribution of ideas to authors and speakers, emphasizing the humans behind the expertise. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" The Rosenverse is a weird mix: it’s a for-profit business but also a neutral community resource. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" We have a code of conduct. It’s not just window dressing, it’s the front door to a process with people behind it. "
Day 2 Welcome
June 5, 2024
" What do you want to take out of this conversation that we’re manifesting and developing over the next couple of days? "
Day 1 Welcome
June 4, 2024
" If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Please stop by the Rosenfeld Bookstore to check out signed books and brand new titles. "
Opening Remarks Day 2
March 26, 2024
" The virtual social event tonight is Cozy Juicy Reel, a fun board game our virtual attendees always love. "
Opening Remarks Day 1
March 25, 2024
" Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" If your topic is already tackled exceptionally by a prior book, go deeper or wait until the market shifts. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" Be authentic in your portfolio and speak to your unique experiences and values. "
Coffee with Lou
January 11, 2024
" If something makes you feel unwelcome, the code of conduct explains how to engage with staff to resolve issues. "
Welcome
January 8, 2024
" The conversation about design and product collaboration is happening privately inside businesses or from coaches and mentors. "
Opening Remarks
November 29, 2023
" Systems thinking is a secret skill UXers have that’s critical for sustainable climate solutions. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" Think of AI more like a junior associate, a really powerful one, not a replacement. "
How AI will Change DesignOps Tooling
October 3, 2023
" This is a design ops summit. You’re with your people, we get you and we all want you to do well. "
Opening Remarks
October 2, 2023
" Dave Nicholson is a true hero—he captures incredible detail and speed in his notes. "
Welcome / Housekeeping
June 7, 2023
" You’re the ones who’ve weathered digital transformations, Six Sigma initiatives, agile and lean, and you might have even thrown up on or twice on a product manager. "
Welcome / Housekeeping
June 6, 2023
" The world really needs what researchers like you bring to the table. "
Opening Remarks
March 27, 2023
" There is a code of conduct in place and it’s not just a document but a process to help the community. "
Founder’s Welcome
December 6, 2022
" Careers here are jungle gyms, not ladders; you can move laterally and explore many paths. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" There’s no need to take notes because session notes, videos, and decks will be shared promptly on the conference site. "
Opening Remarks
November 16, 2022
" The theme is clarity. But really I’m gonna say the theme is you — the 613 people from all over the planet. "
Welcome
September 8, 2022
" One of the easiest ways to gain trust is really to talk and think and act like a designer or a researcher if I’m joining a research team. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" We have to move beyond linear solutions. Complex systems require us to explore our way through problems. "
Discussion: What Operations can teach DesignOps
November 6, 2017