Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" Half the battle is having good questions and the right language to ask those questions. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" This is a great opportunity. This is a gift to yourself to dig in with other design ops peers and really learn together. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" UX designers have the power to design interactions that encourage environmentally friendly behaviors. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" Peter van D**e really pushed us to think about the bot as part of a conversation, not just a query-response machine. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Melissa Burnett is a creator of order out of chaos, leader of leaders. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" You can't spell the word air without saying ai, it requires those letters. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Most bad panels feel like a bunch of people showing up at the last minute without shared goals or preparation. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" There’s no need to take any notes, because we have sketch notes, session notes, recordings available on Rosenfeld Media website. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" This is a conference where you can stand up and people will see you do that — which we haven’t had in the past. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" UX might just be becoming an attribute woven into everything, like the telephone once was. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" We'll have a centralized Slack channel for all discussion to come together as one community. "

Welcome

January 8, 2024

Louis Rosenfeld

" This is a beautifully aged stew, delicious ideas that have a sum that’s greater than the parts. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" What if it’s all a hoax and we just invented a better world for no reason? That’s a good place to be. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" Manuel Herrera is here to take the burden of note-taking off us, so you can focus on the moment. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" You can change the time zone via a pull-down menu on the program page, and all session times will adjust accordingly. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" Enterprise UX is about delivering strong experiences in an enterprise setting, which ain’t easy. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" Sponsor sessions are not sales pitches. They offer really high content very similar to the main conference. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" The social game at the end of the day is a great way to meet people and change your energy. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" The government is massive, so depending on the agency or program the context shifts dramatically. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" The theme is clarity. But really I’m gonna say the theme is you — the 613 people from all over the planet. "

Welcome

September 8, 2022

Louis Rosenfeld

" Nobody’s going to ask to show you the $10,000 impact from a single design, but you can show the needle movement was there. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" A lot of DevOps is about empathy — doing our piece but thinking about the larger connection. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone