Louis Rosenfeld

" Our books are evergreen; you can get a lot from a book that might be 18 years old. "

" It’s the best way, absolutely best way, to unlock all the goodness in our content. "

" We host about two free live events per week on Zoom, and you don't even need a subscription to join. "

" Most of our job is education — teaching people what AI is good for and what it’s not. "

" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "

" Funding models remain the biggest challenge in enterprise UX, deeply tied to power dynamics. "

" We focus on evergreen content so it doesn’t become irrelevant as tools and theories change. "

" Manuel Herrera, our sketch noter, has contributed wonderfully to visually capturing the spirit and content of the conference. "

" The climate crisis is a symptom of us being disconnected from so many things around us. "

" If you don’t jump in and learn, you’ll spend your time reading stuff on it and not really understand the tech. "

" We took thousands of hours of curated content and built a chatbot around it so it’s not garbage in, garbage out. "

" We have a code of conduct. It’s not just window dressing, it’s the front door to a process with people behind it. "

" There are professional standards and human standards in place; we need to treat each other kindly. "

" Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion. "

" Please stop by the Rosenfeld Bookstore to check out signed books and brand new titles. "

" We literally want to advance this field by creating space for really good professional conversations to happen. "

" Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making. "

" A really strong book has to be designed as a journey with a consistent voice guiding the reader. "

" The state of the UX profession just totally sucks, doesn't it? "

" The themes this year include transforming century-old industries, startup to enterprise, the outsider’s perspective, and partnering to transform. "

" How do you influence bosses who don’t understand design, product, or technology? That’s a key challenge. "

" I just said yes to everything climate-related until I found the right fit. "

" There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision. "

" We want the Rosenfeld community, both in person and virtual, to feel as loving, supportive, and informative as possible. "

" We’re doing an experimental open session at the end of the day to just shoot the breeze about UX, enterprise, and the state of the world. "

" There’s strength in numbers, and together you might get that very large stone over the top of that very steep hill. "

" The world really needs what researchers like you bring to the table. "

" The social game at the end of the day is a great way to meet people and change your energy. "

" Public sector work is about broadening your reach and delivering outcomes to everyone, not winning market share. "

" I didn’t say conference because this is really a highly polished snapshot of a conversation this community is having. "

" The theme is clarity. But really I’m gonna say the theme is you — the 613 people from all over the planet. "

" Put feelings into the data by talking to sales and after sales, understanding customer experience before and after product launches. "

" Strategic friction is about where you apply friction deliberately to create insight and transformation. "