Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" Either way, the Rosenbot will save you a lot of time in getting your people or you up to speed on all things UX and product design. "

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

" The Rosenverse is our subscription platform, and it offers a great mix of both free and premium content. "

About the Rosenverse

March 15, 2026

Louis Rosenfeld

" Empathy is key to wanting to do this job — wanting users to do well. "

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Louis Rosenfeld

" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" Junior people are often afraid to ask questions because they don't want to look dumb. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" I want you to have the best time possible and bring your fullest self to our conference today. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" The climate crisis is a symptom of us being disconnected from so many things around us. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" The bot doesn’t summarize books because we’re a publisher and don’t want to cannibalize book sales—it points users to the original sources. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" Imagine a world where research bots at IBM talk to the Rosen bot to give you better guidance on interpreting research. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Melissa Burnett is a creator of order out of chaos, leader of leaders. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" The conference is not an endpoint, but a path to broadening our understanding of designing with AI. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" Everyone's sitting on the aisle, your right, my left — you gotta scoot over like two seats. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" We literally want to advance this field by creating space for really good professional conversations to happen. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" If you press the exact same button today and tomorrow you get two different results, that’s non-deterministic UX. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" Evergreen content needs a strong perspective on why the topic matters along with practical examples on how to apply it. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" AI is fascinating for doing low-level design tasks so we can focus on higher-level service and systems design. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" Enterprise is kind of sexy because big, hairy, hard problems of scale and distribution live at the enterprise. "

Welcome

January 8, 2024

Louis Rosenfeld

" There is no one size fits all answer, but there’s also not even a common everyday answer to how design and product roles work together. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" Most science founders don’t think about user-centered design, and that’s where UXers add huge value. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" People tend to forget that the A in AI stands for artificial, which is basically fake intelligence. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" Try to walk away from this conference with at least one new design ops buddy. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" Sponsor-led sessions are not sales pitches but packed with great content from real all-star UX professionals. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" Sponsor sessions are not sales pitches, they’re people like you, really knowledgeable, sharing great things. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" Even though we are virtual, we are still a community and obligated to treat each other with respect and kindness. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" There is a code of conduct in place and it’s not just a document but a process to help the community. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" I didn’t understand just how complex everything was both on the stakeholder and technology side. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" Please read our code of conduct. Every participant should feel safe, included, and welcome. "

Welcome

September 8, 2022

Louis Rosenfeld

" We are still designers, we’re systems designers, we’re organizational designers, even if we’re not making things. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" Strategic friction is about where you apply friction deliberately to create insight and transformation. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone