Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" We want you to take all AI-generated info with a grain of salt but it gets you part of the way. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" The Rosen Bot is narrow in scope, just UX and product design content that's super high quality. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" You can change the conference time zone to your local time zone in the upper right corner so there’s no confusion about start times. "
Day 1 Welcome
September 23, 2024
" Companies really need to be approaching climate action in a much more holistic way beyond just reducing operational emissions. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" I’ve been in the UX world for like 30 something years before we were even calling it UX. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "
Day 1 Welcome
June 4, 2024
" Give a s**t about your topic. If you’re not trying to change something, why are you on stage? "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Please stop by the Rosenfeld Bookstore to check out signed books and brand new titles. "
Opening Remarks Day 2
March 26, 2024
" We’ve got you covered with notes, sketch notes, slides, and recordings so you can sit back, relax, and enjoy the show. "
Opening Remarks Day 1
March 25, 2024
" Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" A really strong book has to be designed as a journey with a consistent voice guiding the reader. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" You can't lay off the infrastructure, like the tooling and operations teams; they're harder to cut. "
Coffee with Lou
January 11, 2024
" There will be session notes and sketch notes so you don’t have to take notes yourself unless you want to. "
Welcome
January 8, 2024
" There is no one size fits all answer, but there’s also not even a common everyday answer to how design and product roles work together. "
Opening Remarks
November 29, 2023
" Every job really is a climate job—there are ways to bring climate focus into any role. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research. "
How AI will Change DesignOps Tooling
October 3, 2023
" By showing up, you’re doing so not just for yourselves, but for everyone else that’s here. "
Opening Remarks
October 2, 2023
" We want you to come in with a learning agenda—it’ll help you get more out of the event. "
Welcome / Housekeeping
June 7, 2023
" Enterprise UX is about delivering strong experiences in an enterprise setting, which ain’t easy. "
Welcome / Housekeeping
June 6, 2023
" Sponsor sessions are not sales pitches. They offer really high content very similar to the main conference. "
Opening Remarks
March 27, 2023
" This is not a pay for play conference in any stretch — sponsors understand the importance of curation and merit. "
Founder’s Welcome
December 6, 2022
" My husband told me to Pace and Brace—I was pushing too hard and burnt out within a year and a half. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" Sponsor sessions are free, not sales pitches, and do not overlap with the main program so anyone can attend. "
Opening Remarks
November 16, 2022
" MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself. "
Welcome
September 8, 2022
" Find the loudest respected person on the team and get their buy-in; they can fast track weeks of work in getting everyone else on board. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" The greatest sin of the designer is to say I have the answers and no one else is allowed to have them. "
Discussion: What Operations can teach DesignOps
November 6, 2017