Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Let’s talk about a term without using it to re-level set what it really means and what it might be masking. "
Take Back those Words! Reclaiming and Reenergizing the Vocabulary of UX
August 21, 2026
" We work with over 1,200 people to develop diverse perspectives in our content. "
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
June 9, 2026
" And again, it’s free. So what are you waiting for? "
How to use the Rosenbot
March 16, 2026
" You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription. "
About the Rosenverse
March 15, 2026
" Unlike social media, which I think should not exist, AI should exist but with caution. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" This doesn't replace books, it helps people learn about books and synthesize related information. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" Manuel Herrera, our sketch noter, has contributed wonderfully to visually capturing the spirit and content of the conference. "
Day 1 Welcome
September 23, 2024
" We can’t afford new graduates to work 10 or 15 years before having their climate epiphany. We need climate-focused design education now. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" As a starter, I’m great at beginning things, but the company has the infrastructure to maintain them. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" You can't spell the word air without saying ai, it requires those letters. "
Day 1 Welcome
June 4, 2024
" Collaboration with peers and speaker coaches creates better content and stronger relationships beyond the conference. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Take a picture of the QR code to access the digital swag bag and special offers. "
Opening Remarks Day 2
March 26, 2024
" If you want your question asked, please put it in the Slack channel, because I cannot keep up with the rapid things happening live. "
Opening Remarks Day 1
March 25, 2024
" We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" Evergreen content needs a strong perspective on why the topic matters along with practical examples on how to apply it. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" Sometimes it's more fulfilling to help organizations build their UX maturity rather than only joining mature ones. "
Coffee with Lou
January 11, 2024
" The themes this year include transforming century-old industries, startup to enterprise, the outsider’s perspective, and partnering to transform. "
Welcome
January 8, 2024
" The conversation about design and product collaboration is happening privately inside businesses or from coaches and mentors. "
Opening Remarks
November 29, 2023
" Systems thinking is a secret skill UXers have that’s critical for sustainable climate solutions. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "
How AI will Change DesignOps Tooling
October 3, 2023
" Many of you might be the only design ops person in whatever room you’re in for as much as 362 days a year. "
Opening Remarks
October 2, 2023
" Code of conduct is not window dressing; it’s a front door to a process that supports your safety and comfort. "
Welcome / Housekeeping
June 7, 2023
" Sponsor sessions are not sales pitches, they’re people like you, really knowledgeable, sharing great things. "
Welcome / Housekeeping
June 6, 2023
" This is absolutely not the time for us to be throwing our hands up in the air and giving up on Research. "
Opening Remarks
March 27, 2023
" Successful collaboration with product partners with varied backgrounds is key to delivering great outcomes. "
Founder’s Welcome
December 6, 2022
" The language is like an entirely different lexicon, and sometimes the same acronyms mean different things. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" Join our Slack channels—it’s really where the party is with gifts, jokes, and amazing conversations. "
Opening Remarks
November 16, 2022
" It seemed just like yesterday that I was talking with Dave Malouf. He dropped that term design ops on me. "
Welcome
September 8, 2022
" We are still designers, we’re systems designers, we’re organizational designers, even if we’re not making things. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" Strategic friction is about where you apply friction deliberately to create insight and transformation. "
Discussion: What Operations can teach DesignOps
November 6, 2017