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Summary
For the best part of 15 years, user researchers have been experimenting with how to collaborate and join up insights and practices with data analytics, market research, CX, and more. As ad hoc and sometimes structural collaborations start to become the norm, we will be taking a step back and asking ourselves... As we become more joined up are there still fundamental differences between market and user researchers? Are we becoming people who just do research? And if we are, what does that mean for our field? Where should the balance lie between generalization and specialization? And what might happen if we look to collaborate and learn outside of our own insight-generating field, and start collaborating with communities beyond our walls? Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more August 21, 4-5pm EDT Watch Video Theme 3: Communication Innovative techniques for making your voice heard September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward October 16, 4-5pm EDT Watch Video Theme 7: Open Call Propose ideas that don’t match our other workshops’ themes
Key Insights
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Collaboration is crucial for addressing societal issues and enhancing workplace dynamics.
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Building trust is essential for effective collaboration and requires ongoing effort.
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Emotional regulation and care for colleagues can foster better communication and collaboration outcomes.
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Understanding the motivations and needs of different teams aids in overcoming collaboration barriers.
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Shifting from a vertical to a horizontal model of insight generation improves community engagement and cultural understanding.
Notable Quotes
"It’s not just about the insight, it’s about strengthening the insight."
"Collaboration can reveal systemic problems that need addressing, such as inconsistent terminology."
"Insight generation is networked; it doesn’t exist independently of how it’s perceived and used."
"If you don’t have trust and respect for each other, you’re not going to show up to the next meeting."
"Going beyond just getting what they need to make decisions nurtures deeper relationships."
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